What CELMEX does

CELMEX (legal name: Comercio En Línea México), founded circa 2000 and headquartered at Blvd. Colosio 619, Local 804, Col. Santa Fe, Hermosillo, Mexico, is a privately-held B2B services firm operating across international trading, cross-border commerce, and data-driven analytics. The company markets three integrated service modules: (1) International Trading Services covering end-to-end export/import facilitation, trade documentation, customs coordination, supplier/buyer identification, and logistics management; (2) International Commerce Services supporting international business development, market entry and expansion, vendor and distributor management, contract and trade agreement support, and cross-border supply chain coordination; and (3) Trading Analytics Services delivering trade and market trend analysis, import-export performance insights, demand/supply forecasting, risk and opportunity assessment, competitive and regional market analysis, and custom business intelligence dashboards. CELMEX claims over 25 years of international experience and positions itself as serving businesses across Mexico, Latin America, and worldwide markets.

The underlying technology is a cloud-powered platform with embedded AI/ML capabilities that produce real-time visibility into trade performance, logistics data, and market trends; the platform is presented as enabling B2B and B2C operations without a physical international presence. Per the company website, the platform is delivered via a technology relationship with 'All India Online - International Science & Technology,' suggesting that engineering and operational delivery draw on an external partner rather than purely in-house development. The company markets no patents, trademarks, certifications, or named model artifacts in public sources.

CELMEX operates a consultative, sales-led go-to-market focused on enterprise and B2B clients, distributing services through direct field engagement supported by a corporate website and basic social media presence on Facebook, Twitter, and YouTube. Pricing is quote-based and not publicly disclosed, with revenue likely generated through a mix of transaction-linked fees on trading engagements, professional services on commerce/business development work, and project- or subscription-based analytics engagements. The company is privately held, with no parent company, institutional investors, venture funding, M&A activity, public ticker, or named management team disclosed in the available sources. Headcount is reported at 11-50 employees, and no named customers, case studies, or revenue figures are publicly available.

Name

CELMEX

Legal name

Comercio En Línea México (CELMEX)

Website

https://celmex.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CELMEX is a private Mexico-based B2B services firm offering integrated international trading, cross-border commerce, and AI/ML-powered analytics to enterprises across Mexico, Latin America, and worldwide markets through a consultative, quote-based sales model.

Ownership category

akta.pro rank

Product category

International Trade Services

NAICS

Wholesale Trade Agents and Brokers (425120), Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)

akta.pro secondary industry

Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD)

Keywords

• International trading services
• Cross-border commerce
• Import-export compliance
• Trade analytics
• Market intelligence

Headquarters

HQ city

Hermosillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. International Trading Services: End-to-end export and import facilitation services including documentation, compliance support, logistics coordination, and supplier/buyer identification. Revenue likely generated through service fees or transaction-based arrangements.
2. Commerce & Business Development: Cloud-enabled commerce solutions supporting market entry, partner management, aggregation, and distribution. Services may be structured as consulting engagements or ongoing service subscriptions.
3. Analytics & Market Intelligence: Data-driven insights services including trade analysis, forecasting, risk assessment, and custom dashboards. Likely structured as subscription or project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CELMEX provides end-to-end international trading services including export-import facilitation, trade documentation, customs coordination, and logistics management for businesses across Mexico, Latin America, and global markets. The company also offers cloud-enabled cross-border commerce solutions supporting market entry, partner management, aggregation, and distribution. Complementing these, it delivers AI and ML-powered analytics including trade and market trend analysis, demand and supply forecasting, risk assessment, and custom business intelligence dashboards for data-driven decision-making.

Product overview

CELMEX offers an integrated platform of three core service modules: International Trading Services, International Commerce Services, and Trading Analytics Services. The platform is powered by cloud technology and AI-driven systems, providing end-to-end support for international export/import operations (Trading), scalable cross-border commerce solutions (Commerce), and intelligent analytics for informed decision-making (Analytics).

Differentiator

Problem solved

Functional benefit

Products and services

• International Trading Services End-to-end international trading solutions enabling companies to move goods across borders with full regulatory compliance, including export and import facilitation, supplier and buyer identification, trade documentation, customs coordination, and logistics management, targeted at businesses across Mexico, Latin America, and global markets.
• International Commerce Services Cloud-enabled commerce solutions supporting international business development, market entry and expansion strategy, contract and trade agreement support, vendor and distributor management, cross-border supply chain coordination, and trade process optimization for companies building and scaling international commercial operations across B2B and B2C models.
• Trading Analytics Services Data-driven analytics services providing trade and market trend analysis, import-export performance insights, demand and supply forecasting, risk and opportunity assessment, competitive and regional market analysis, and custom business intelligence dashboards powered by AI and ML technologies, aimed at decision-makers seeking real-time insights to improve planning, reduce uncertainty, and maximize profitability.

Quantifiable outcome

• Streamlined cross-border trade operations with full regulatory compliance
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexport: Digital freight forwarder and cross-border trade platform offering end-to-end logistics, customs, and trade finance. Directly comparable to CELMEX's integrated Trading + Commerce + Analytics stack, but at much larger scale.
• Coyote Logistics: US-based freight brokerage and managed transportation provider with digital platform capabilities. Comparable to CELMEX's broker-style intermediary role in international trade flows.
• FourKites: Supply chain visibility and predictive analytics platform for shippers and 3PLs. Comparable to CELMEX's Analytics module, which provides real-time visibility and forecasting on trade and logistics flows.
• Tradeshift: Cloud-based cross-border trade and supply chain platform connecting buyers, suppliers, and logistics providers. Comparable to CELMEX in offering trade facilitation plus technology-enabled commerce and analytics.
• Turvo: Cloud-based collaborative TMS for logistics providers and shippers. Comparable to CELMEX in delivering a SaaS platform that unifies trade operations and analytics.

Broad incumbents

• Maersk (A.P. Moller-Maersk): Global integrated container logistics company with end-to-end ocean, inland, customs, and digital trade services. Comparable to CELMEX as a broad incumbent with cross-border trade and logistics capabilities that vastly exceed CELMEX's scope.
• DHL Express / DHL Supply Chain: Global logistics integrator offering cross-border express, freight, customs brokerage, and supply chain solutions. Comparable to CELMEX in scope of cross-border trade services, but with global infrastructure and brand.
• Mercado Libre: Latin America's largest e-commerce and cross-border marketplace with embedded logistics (Mercado Envíos). Comparable to CELMEX in enabling cross-border commerce in LATAM, though via marketplace rather than trade services.

Emerging players

• iCustoms: AI-driven customs and trade compliance platform simplifying cross-border declarations. Comparable to CELMEX's compliance and documentation focus, with a sharper product angle on AI-based customs automation.
• project44: Global supply chain visibility and connectivity platform. Comparable to CELMEX in providing real-time logistics data and analytics, with broader multimodal coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELMEX