Choisir Ma Creche. Tous droits reserves

What Choisir Ma Creche. Tous droits reserves does

Choisir Ma Crèche operates a three-sided childcare placement marketplace in France, connecting families seeking nursery places, enterprises reserving berceaux (inter-company nursery spots) for their employees, and partner crèches seeking occupancy and visibility. Founded in 2017 and headquartered in Limonest (registered in Lyon as a SAS with €10,000 share capital under RCS 828 979 955), the company claims a network of 4,000+ partner crèches across France covering collective, micro-crèche, and associative structures, and reports serving 1,500+ families and 500+ enterprise clients (TPEs, SMEs, startups, mid-caps, and large groups). The core product is a free personalized matching service for families with a 24-hour callback commitment, complemented by a B2B subscription offering that lets enterprises reserve and administratively manage nursery spots for employees; contracts adapt to the employee lifecycle (ending when the child starts school) and carry no minimum berceau reservation requirement.

The platform is delivered as a web-based application — no mobile app, no public API — with two notable proprietary components: a Cost Simulator that estimates family childcare expenses from inputs such as household income, number of children, and weekly hours, and a nationwide Place Search Engine that locates partner crèches by city. Underlying stack is described as standard CRM with cookie-based analytics. Go-to-market is hybrid B2B2C: a dedicated account-manager field-sales motion for enterprises with a 48-hour callback SLA, and a self-serve digital funnel for families supported by named experts (Lucie PIQUÉE for families, Gabriella MARTIN for enterprises, Coralie FROIDEFOND for the crèche network). Marketing leverages SEO-optimized city landing pages, a blog on pregnancy and parental topics, organic social (Facebook, Instagram, LinkedIn, YouTube), email/newsletter, and webinars.

The revenue model rests on enterprise subscriptions for reserved berceaux; families receive the service free of charge, with cost covered by enterprise co-payments and CAF (Caisse d'Allocations Familiales) subsidies. Enterprises can access tax deductions under the CIF and IS regimes, and Choisir Ma Crèche cites client-reported outcomes of a 25% reduction in absenteeism, 28% reduction in turnover, and 8% average ROI on parentality investment. The company has no disclosed funding rounds, no parent company, no disclosed revenue, and a minimal capital base, suggesting it operates as a bootstrapped, capital-light business. Notable risks include the absence of disclosed AI/ML capabilities in a marketplace business that could benefit from automated matching, the modest 40-review Trustpilot footprint, and reliance on France-only operations in a market with a reported 230,000+ shortage of nursery spots — a large TAM but one that is policy-sensitive and administratively complex.

Name

Choisir Ma Creche. Tous droits reserves

Legal name

CHOISIR MA CRÈCHE

Website

https://choisir-ma-creche.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Choisir Ma Crèche is a French B2B2C marketplace (founded 2017, Limonest/Lyon) that matches families with 4,000+ partner nurseries and sells inter-company nursery-spot subscriptions to 500+ enterprises, serving as a free placement service for families and an HR benefit channel for employers.

Ownership category

akta.pro rank

Product category

Childcare Placement Services

NAICS

Child Care Services (6244), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

Keywords

• Childcare placement services
• Corporate nursery benefits
• Nursery reservation platform
• Inter-company creche network
• Family childcare matching

Headquarters

HQ city

Limonest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Enterprise Nursery Spot Reservations: Companies pay to reserve inter-company nursery spots (berceaux) for their employees. The service handles search, reservation, and administrative management. Companies become eligible for tax deductions (CIF and IS). Pricing is tailored to company size and needs, with no minimum reservation requirement.
2. Free Family Service: Families receive the service free of charge. Costs are covered through enterprise co-payments and CAF (Caisse d'Allocations Familiales) subsidies. The cost for families is stated to be the same as municipal crèches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Choisir Ma Crèche operates a B2B2C childcare placement platform connecting families seeking nursery places with a network of 4,000+ partner crèches across France. Companies pay to reserve inter-company nursery spots (berceaux) for their employees, while families access the matching and administrative service free of charge. The platform also serves as a partner network for crèches seeking to fill available places and optimise occupancy.

Product overview

Choisir Ma Crèche operates as a unified childcare placement platform connecting three key audiences: families seeking nursery spots, companies offering childcare benefits to employees, and nurseries looking to join a national partner network. The core offering centers on a free personalized matching service that connects families with over 4,000 partner nurseries across France, supplemented by enterprise solutions for corporate childcare benefit management and a network partnership program for nurseries. The platform also provides cost simulation tools for families and handles administrative processes for inter-company childcare reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family nursery placement service (Service familles)
• Inter-company crèche berceau reservation (Service entreprises)
• Partner crèche network membership (Service crèches)
• Online childcare cost simulator (Simulateur de coût de place en crèche) Standalone online tool that calculates a personalised estimate of the cost of a nursery place for a household, factoring in income, family situation and applicable CAF / tax mechanisms.

Quantifiable outcome

• 25% reduction in absenteeism
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• OppiminorStrategic or Co-development PartnerPartnership with Oppi, a toy designer for development and pedagogy, for content creation on inclusive play articles. Articles focus on the impact of play on child development and inclusion, demonstrating Choisir Ma Crèche's commitment to early childhood education beyond just childcare logistics.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Babysits: European childcare marketplace (with French operations) connecting parents with babysitters and nannies — a comparable two-sided platform targeting the same parent customer base with placement/matchmaking functionality.
• Nounou-top: French online platform for finding nannies and childminders, with a comparable digital placement model targeting French families — adjacent competitor for parent mindshare, although focused on in-home care rather than nursery placement.
• Yoopies: French online marketplace connecting families with childcare providers (nannies, childminders, babysitters) — comparable as a digital placement platform intermediating between families seeking care and care providers, though Yoopies leans more toward in-home care while Choisir Ma Crèche focuses on nursery placement.

Broad incumbents

• Crèche Attitude: National French nursery operator offering corporate berceau reservations directly to enterprises — operates in the same French nursery market and competes for the same employer childcare-benefit budgets.
• Edenred: Major employee benefits platform operating in France with childcare-related service offerings — comparable as an incumbent benefits provider whose platform could integrate or compete with Choisir Ma Crèche's enterprise placement value proposition.
• People & Baby: Large French nursery operator with extensive corporate inter-company berceau offerings — a comparable enterprise-facing childcare provider that could substitute for Choisir Ma Crèche in large-employer procurement.
• Babilou: One of France's largest nursery operators, running hundreds of crèches across the country and offering direct inter-company berceau contracts to enterprises — comparable as a major supply-side participant in the French nursery market that competes for enterprise childcare budgets.
• Les Petits Chaperons Rouges: Major French nursery operator with a national footprint of crèches and dedicated corporate B2B offers — directly comparable on the enterprise childcare benefits side and a potential bypass partner for HR buyers considering Choisir Ma Crèche.
• Sodexo (Benefits & Rewards): Global employee benefits provider that offers childcare-related services and vouchers through its Benefits & Rewards division — comparable as a broader HR benefits incumbent that could bundle or substitute childcare placement into a wider employee benefits stack.

Emerging players

• FamilyCorp: French family-services platform addressing employer-supported childcare benefits and family support — a more recent entrant in the same B2B family-benefits space with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/choisirmacreche
• YouTubeyoutube.com/@choisirmacreche
• Facebookfacebook.com/choisirmacreche
• LinkedInlinkedin.com/company/choisirmacrèche
• Instagraminstagram.com/choisirmacreche

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choisir Ma Creche. Tous droits reserves