What Nounou-top does

Nounou-Top is a French online marketplace and service platform founded in 2011 by Alexis (a father of three daughters) to address the difficulty of finding trustworthy childcare. Headquartered in La Rochelle, France, and operating with a 1-10 employee team, the platform serves approximately 2.9 million families across metropolitan France. Its scope has expanded beyond childcare into adjacent household service categories including private lessons, animal care, elderly care, and household services.

The platform is structured around three core product modules: Annonces, a marketplace connecting families with babysitters, childminders (assistantes maternelles), nannies, and shared-care providers, with profile verification, ratings, and reviews; Gestion Pro, a subscription-based administrative management tool that handles French childcare employment workflows including contracts, payroll, leave management, Pajemploi declarations, and CAF state-aid calculations, supported by in-house labour law, accounting, and administrative advisors; and Quotidien, a parent-childcare provider communication app for real-time daily updates and photo sharing. The platform integrates with French regulatory and administrative reference points including Pajemploi, CAF, Service-public.fr, Legifrance, IPERIA (professional training), and IRCEM (retirement/insurance).

Nounou-Top operates a product-led, community-driven go-to-market model. The marketplace itself is free and does not charge placement commissions; monetisation rests on a freemium layer plus subscription revenue from Gestion Pro, with additional small-fee practical services. Acquisition is primarily organic, driven by SEO-optimised city-level landing pages, a blog and practical guides, and word-of-mouth among French families. The company is privately held, bootstrapped, and self-described as France's most visited childcare website, supported by a 4.7/5 user rating from 3,601 reviews and ongoing engagement measured at one new listing every 48 seconds.

Name

Nounou-top

Legal name

Nounou-Top

Website

https://nounou-top.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Nounou-Top is a French online marketplace founded in 2011 that connects families with childcare providers, private tutors, animal caretakers, and household service professionals across metropolitan France, offering freemium matchmaking plus subscription-based administrative management tools.

Ownership category

akta.pro rank

Product category

Childcare Marketplace & Services Platform

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF)

akta.pro secondary industries

Date Night & Evening Babysitting (HSAAAAAA), On-Call & Last-Minute Babysitting (HSAAAAAC), Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA)

Keywords

• Childcare marketplace
• Nanny services
• Childcare administration
• Parent communication tools
• Household services platform

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Freemium Marketplace with Premium Add-ons: Core messaging and contact services are free for both families and childcare providers. Premium practical services are offered at low cost to sustain operations and fund platform development, with no commission charged on placements.
2. Gestion Pro Subscription: Administrative and payroll management tools for childcare professionals, likely offered as a subscription service with specialized expert support including legal, accounting, and administrative advisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nounou-Top is an online marketplace platform connecting French families with verified childcare providers such as childminders (assistantes maternelles), nannies, and babysitters. Beyond matchmaking, it provides paid administrative management tools (Gestion Pro) for contracts, payroll, declarations and CAF aid calculations, and a daily tracking app (Quotidien) for parent-nanny communication. Core messaging and contact are free with no commission charged on placements; monetization comes from Gestion Pro subscriptions and small fees for premium practical services.

Product overview

Nounou-Top operates as a unified childcare platform in France, combining three core modules: (1) Annonces — a marketplace connecting families with childcare providers (childminders, nannies, babysitters, shared care); (2) Gestion Pro — an administrative management tool handling contracts, payroll calculations, declarations, and scheduling for employers and childcare professionals; and (3) Quotidien — a daily tracking app enabling childcare providers to share updates, photos, and information with parents in real-time.

Differentiator

Problem solved

Functional benefit

Products and services

• Annonces (Childcare Marketplace) A two-sided marketplace connecting French families seeking in-home childcare with verified providers including childminders (assistantes maternelles), nannies, babysitters, and shared-care arrangements. Includes profile listings, ratings, reviews, profile verification, geo-based search, and free messaging. Free to use for both families and childcare professionals, with no commission charged on placements.
• Gestion Pro (Administrative Management) Subscription-based administrative and payroll management tool for parent-employers and childcare professionals. Handles contract templates, salary calculations, leave management, scheduling, Pajemploi declarations, and CAF state-aid calculations, with expert support from labor-law, accounting, and administrative advisors. Complies with French labor law, the Code de l'action sociale et des familles, and the Convention Collective Nationale.
• Quotidien (Daily Tracking App) Parent-nanny communication app enabling childcare providers to share real-time updates, photos, and information about children's daily activities with parents. Designed to keep parents connected to their child's day even while at work.

Quantifiable outcome

• 4.7/5 rating from 3601 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IPERIAcoreStrategic or Co-development PartnerIPERIA is mandated by professional branches for home-based childcare workers to design and deploy professionalization programs for childminders, home-based childcare workers, family employees, and life assistants. Nounou-Top is a partner of IPERIA.
• IRCEM GroupecoreStrategic or Co-development PartnerIRCEM is a non-profit management group that handles supplementary retirement and provident insurance (work stoppage) for all home-based workers employed by private individuals. Nounou-Top is a partner of IRCEM Mutuelle.
• VerspierenminorStrategic or Co-development PartnerVerspieren offers professional liability insurance (RCP) and legal protection (PJ) to childcare professionals through this partnership.
• CFDPminorStrategic or Co-development PartnerCFDP offers professional liability insurance (RCP) and legal protection (PJ) to childcare professionals through this partnership.
• LegifranceminorOthersNounou-Top's administrative management complies with labor law, the Social Action and Families Code, and the National Collective Agreement, referencing Legifrance as a legal reference.
• PajemploicoreOthersNounou-Top follows Pajemploi recommendations for all declarative obligations of parent-employers, integrating with France's official childcare employment declaration system.
• CAF (Caisse d'Allocations Familiales)coreOthersNounou-Top calculates state aids for employers according to rules established by CAF and published on Service-Public.fr.
• Service-public.frminorOthersNounou-Top uses rules from Service-public.fr for calculating state childcare aid entitlements.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Care.com: Global leader in online care marketplaces (childcare, senior care, pets, housekeeping); broader portfolio but the same marketplace model and overlapping childcare category.
• UrbanSitter: US-focused online marketplace connecting parents with babysitters and nannies; comparable business model and category but operates primarily in North America.
• Sittercity: Long-established US-based childcare marketplace connecting families with sitters and nannies; similar product mechanics but North-American focus.

Others

• Helpling: Germany-headquartered home-services marketplace (cleaning primarily) with presence across Europe; an adjacent marketplace operator with similar platform mechanics but different vertical focus.
• Malt: Leading French freelance-services marketplace; comparable two-sided SaaS-enabled marketplace model in the same geographic ecosystem but focused on tech/freelance rather than childcare.

Direct peers

• Yoopies: French/European home-services and childcare marketplace connecting families with nannies, babysitters and childminders; directly competes with Nounou-Top in the same product category and geography.
• Babysits: International childcare marketplace founded in the Netherlands with active operations in France; offers a comparable two-sided marketplace for families and babysitters/nannies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NounouTopLeSite
• Xx.com/nounoutop
• LinkedInlinkedin.com/company/nounou-top

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nounou-top