Cherry Pick Talent Ltd.

What Cherry Pick Talent Ltd. does

Cherry Pick Talent Ltd. is a London-based, privately held influencer marketing agency founded in 2016 by CEO Brittany Bagnall. The firm designs and manages creator-led marketing campaigns for consumer brands, entertainment companies, and video game studios, operating through two branded service lines: Cherry Pick Talent, which covers general influencer marketing across lifestyle, travel, health, FMCG, and entertainment verticals, and Cherry Pick Gaming, a dedicated sub-brand focused on game studios, streamers, UGC creators, and gaming community activations. Services span end-to-end campaign management including creative strategy, creator scouting and vetting, briefing and negotiation, paid amplification across TikTok, YouTube, and Meta, content review, IRL activations, and post-campaign reporting.

The business operates as a pure-play professional services agency with no proprietary technology platform disclosed; competitive advantage is grounded in human expertise, domain specialization, and creator network relationships rather than software products. Revenue is generated through quote-based professional service fees tailored to each client brief, with no public pricing. The company holds platform credentials including YouTube Partner Agency and TikTok for Business Strategic Agency status, and is certified across multiple industry awards (Shorty, Webby, Drum, Digiday, GIMA). Named enterprise clients include Epic Games, Disney+, Nike, P&G, Levi's, Skechers, BBC, TikTok, YouTube, Krafton, Tetris, Warner Bros Games, 2K Games, GoPro, SYBO, Wooga, and government client Visit Dubai. The company is structured as Cherry Pick Talent Ltd. (UK private limited company) with a parallel entity, Cherry Pick Talent SEZC, in the Cayman Islands.

Name

Cherry Pick Talent Ltd.

Legal name

Cherry Pick Talent Ltd.

Website

https://cherrypicktalent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherry Pick Talent Ltd. is a London-based influencer marketing agency that designs and manages creator-led campaigns for consumer brands, entertainment companies, and video game studios, operating two service lines: Cherry Pick Talent for general verticals and Cherry Pick Gaming for gaming-specific clients.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)

Keywords

• Influencer marketing services
• Creator campaign management
• Gaming influencer marketing
• Brand partnership campaigns
• Social media amplification

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Influencer Marketing Services: The company generates revenue through professional services fees for influencer marketing campaigns, gaming creator collaborations, and brand activation services. Pricing is quote-based and tailored to individual client briefs, reflecting the bespoke nature of their service offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cherry Pick Talent is an influencer marketing agency that designs and manages end-to-end creator campaigns for consumer brands and gaming studios. Services span campaign strategy, creator scouting and vetting, briefing and negotiation, content review, paid amplification across TikTok, YouTube, and Meta, and wrap-up reporting. The agency operates two branded service lines: Cherry Pick Talent for general lifestyle, entertainment, travel, health, and FMCG brands, and Cherry Pick Gaming for video game studios and gaming brands.

Product overview

Cherry Pick Talent Ltd. operates as a female-founded influencer marketing agency offering two distinct branded services. The core Cherry Pick Talent service handles general influencer marketing campaigns across lifestyle, entertainment, travel, health, FMCG, and other verticals, providing campaign management, creative strategy, paid social, and IRL activations. Cherry Pick Gaming is a specialized sub-brand focused exclusively on the gaming industry, offering influencer amplification, content creation (clipping and memes), creator events and live moments, creator feedback and play-testing, and Discord community activations. Both services follow a shared methodology: personalizing to client goals, strategizing creative approaches, cherry-picking optimal creators, managing briefings and negotiations, overseeing content creation and review cycles, launching campaigns, and providing wrap-up reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Pick Talent Full-service influencer marketing agency offering campaign management, creative strategy, paid social amplification across TikTok, YouTube, and Meta, and IRL brand activations. Works with celebrities, influencers, and content creators across lifestyle, entertainment, travel, health, FMCG, and other consumer verticals for major brands.

Quantifiable outcome

• 273 million engagements from single Visit Dubai campaign
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• GAME (UK gaming retailer)minorGTM or Marketing PartnerPartnered with GAME for LEGO Fortnite launch campaign supply drop activations, coordinating prize giveaways and social amplification through the UK gaming retailer's channels.
• XboxminorGTM or Marketing PartnerXbox partnership for LEGO Fortnite launch, coordinating creator supply drop activations and promotional content across gaming ecosystem.
• PlayStationminorGTM or Marketing PartnerPlayStation partnership for LEGO Fortnite launch, coordinating creator supply drop activations and promotional content across gaming ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Captiv8: Influencer marketing platform and agency hybrid offering creator marketplace technology plus managed services; competes with Cherry Pick but with a proprietary SaaS technology layer Cherry Pick lacks.
• Billion Dollar Boy: UK-based influencer marketing agency offering end-to-end creator campaign management for global brands, with comparable client roster and service model to Cherry Pick Talent. Directly competes for the same enterprise RFPs.
• Reach Influencer Marketing: UK influencer marketing agency delivering campaign management, creator strategy, and content production; competes directly with Cherry Pick on consumer and lifestyle brand work.
• Goat Agency: Influencer and social media agency with deep gaming vertical focus, operating from London and competing directly with Cherry Pick Gaming for game studio and consumer gaming brand budgets.
• Kairos Media: Gaming-specialist influencer marketing agency with similar focus on streamers, creators, and Discord communities; competes with Cherry Pick Gaming for titles like Fortnite and PUBG activations.
• Vamp: Global influencer marketing agency offering campaign strategy, creator sourcing, and paid amplification; directly comparable to Cherry Pick Talent on enterprise client work and creator-led campaigns.
• Obviously: Global influencer marketing agency focused on social media strategy, creator partnerships, and paid amplification for major brands; directly comparable to Cherry Pick on enterprise client work.
• Fanbytes (now SuperAwesome): UK-origin influencer marketing agency absorbed into SuperAwesome; competes in the same gen-Z and gaming-adjacent creator marketing space as Cherry Pick Talent.

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform combining SaaS technology with managed services; broader and better-capitalized than Cherry Pick, representing both a competitor and a technology standard the agency must position around.

Emerging players

• The Influencer Marketing Hub: Influencer marketing agency and resource platform providing campaign services alongside industry research; overlapping service offering with Cherry Pick Talent, particularly for SMB and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cherry-pick-talent-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Pick Talent Ltd.