FOLSOM STREET FOUNDRY
The Foundry SF operates a single-asset industrial-chic event venue in San Francisco's SoMa district, offering turnkey rental of a ~4,400 sq ft space with in-house A/V infrastructure for corporate events, private celebrations, and live performances.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FOLSOM STREET FOUNDRY does
The Foundry SF (Folsom Street Foundry) operates a single-asset industrial-chic event venue at 1425 Folsom Street in San Francisco's SoMa district, housed in a building originally constructed in 1936. The venue comprises a 3,200 sq ft main hall and a 1,200 sq ft secondary space, accommodating up to 300 guests in seated, standing, or hybrid configurations (with some marketing materials citing 400 guests across 8,000+ sq ft of total event area). The core technology stack is purpose-built audiovisual infrastructure: a four-corner Danley Sound Labs system, Epson HD projectors, 360-degree projection mapping, dynamic LED walls, multi-colored beam lighting, and complimentary high-speed Wi-Fi — all operated by an in-house technical team of lighting designers, sound technicians, and a video manager.
The company runs a turnkey, direct-to-consumer event-services business. Primary revenue comes from venue rental, supplemented by bundled in-house A/V and event coordination services (marketed as saving clients $15,000–$20,000+ in external A/V costs) and a preferred-catering partner program with bar operations. Pricing is quote-based and varies sharply by day-of-week, season, and event type — weekday events are 40–60% below weekend rates, and off-peak months (January, March, November) carry 30–50% discounts. Go-to-market is sales-led: website, phone (415-612-6504), and in-person tours handled directly by Sales Manager / GM Carrie Galles, with no resellers or third-party distribution.
The venue serves three primary segments — corporate/enterprise events (offsites, product launches, conferences, Dreamforce side-events), private and social celebrations, and live performance events (DJ sets, cultural festivals, dance events). Marketing is concentrated around SoMa's proximity to Moscone Center and major SF conferences (Dreamforce, Super Bowl LX), supported by SEO-optimized content, social media, and earned press in outlets including SFGate, NBC Bay Area, SF Standard, and EDM Identity. Ownership, revenue, and financial history are not publicly disclosed.
FOLSOM STREET FOUNDRY firmographics
Firmographics- Name
- FOLSOM STREET FOUNDRY
- Legal name
- The Foundry SF
- Website
- https://folsomstreetfoundry.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Foundry SF operates a single-asset industrial-chic event venue in San Francisco's SoMa district, offering turnkey rental of a ~4,400 sq ft space with in-house A/V infrastructure for corporate events, private celebrations, and live performances.
- Ownership category
- akta.pro rank
FOLSOM STREET FOUNDRY industry classification
Industry- Product category
- Event Venue Services
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industry
- Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)
Keywords
Where FOLSOM STREET FOUNDRY is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FOLSOM STREET FOUNDRY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Venue Rental: Primary revenue stream from renting the event venue for corporate events, private parties, performances, and social gatherings. Rental periods vary by day of week, time of year, and event type. Standard rental periods and minimum hours apply.
- Turnkey Event Services: Comprehensive event management services including in-house A/V equipment, technical support, vendor coordination, and event planning assistance. These services are bundled into the venue offering or offered as add-on services.
- Catering and Bar Services: Full-service bar operations and preferred catering partner coordination. Works with list of preferred catering partners familiar with venue, with flexibility to discuss outside caterers on case-by-case basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Weekday Corporate Events |
| Other | Multi-year contract | Weekend Events |
| Other | Multi-year contract | Off-Peak Season Booking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
FOLSOM STREET FOUNDRY product offering
Product offeringCore offering
Folsom Street Foundry (The Foundry SF) operates an industrial-chic event venue in San Francisco's SoMa district, offering approximately 3,200 sq ft of main hall plus a 1,200 sq ft secondary space accommodating up to 300 guests. The company provides turnkey event hosting for corporate events, private celebrations, and live performances, bundling venue rental with in-house audiovisual infrastructure (Danley Sound Labs, Epson projectors, LED lighting, projection mapping) and an experienced technical and event coordination team.
Product overview
The Foundry SF is a single-venue event space offering turnkey event hosting services. The core offering is the venue rental itself (3200 sq ft main hall + 1200 sq ft secondary area), complemented by in-house A/V equipment and technical support, turnkey event planning services, and catering partnerships. The venue specializes in corporate events, private celebrations, and live performances, with additional offerings for major conferences (Dreamforce) and sports events (Super Bowl).
Differentiator
Problem solved
Functional benefit
Products and services
- The Foundry SF Event Venue
Quantifiable outcome
- Saves $15,000-$20,000+ in external A/V costs compared to sourcing comparable equipment and services independently
- +3 more outcomes
Companies that use FOLSOM STREET FOUNDRY
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
FOLSOM STREET FOUNDRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
FOLSOM STREET FOUNDRY partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Salesforce (Dreamforce)flagshipThe Foundry SF positions itself as the premier offsite venue for Dreamforce attendees, leveraging the major Moscone Center conference to attract corporate event bookings. The venue markets directly to Dreamforce attendees seeking alternative spaces for ancillary events, networking receptions, and corporate parties.
- Preferred Catering PartnerscoreThe venue maintains relationships with a list of preferred catering partners who are familiar with the venue and committed to providing exceptional culinary experiences. These vendors understand venue logistics, load-in procedures, and service requirements. The venue remains open to discussing outside caterers on a case-by-case basis.
- ProPark (SoMa Hub Garage)minorNearby parking facility recommended for guests. Venue coordinates valet services as part of turnkey event planning but does not have dedicated on-site parking.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FOLSOM STREET FOUNDRY competitors and assessment
Company assessmentBroad incumbents
- Convene: Multi-location flexible meeting and event venue operator with end-to-end event services across major US cities. Comparable to The Foundry on the turnkey event services model, target corporate audience, and bundled in-house A/V, though at much larger scale.
- Moscone Center: Major San Francisco convention center minutes from The Foundry SF that drives the entire SoMa ancillary event ecosystem. Not a direct competitor for high-end private events, but the primary demand anchor for The Foundry's corporate/conference-strategy positioning.
Direct peers
- The Fillmore: Historic SF live music and event venue hosting corporate buyouts, private events, and concerts. Comparable on single-venue operation in SF, historic industrial character, and strong brand recognition for live performance and corporate bookings.
- The Regency Ballroom: SF SoMa event venue hosting concerts, corporate events, and private parties in a historic building. Most directly comparable to The Foundry in terms of single-venue SF positioning, industrial-historic character, and mix of corporate + live performance demand.
- 111 Minna Gallery: Industrial-chic event and gallery space in SoMa hosting corporate events, private parties, and performances. Comparable to The Foundry on geography, aesthetic, multi-purpose event focus, and target corporate/creative clientele.
- Bimbo's 365 Club: Iconic SF North Beach live music and cabaret venue hosting corporate events, private parties, and ticketed performances. Comparable on single-venue operation, SF live performance heritage, and corporate/private event applicability, with stronger music programming tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FOLSOM STREET FOUNDRY social profiles
Digital presenceFOLSOM STREET FOUNDRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOLSOM STREET FOUNDRY leadership team
Management profileNumber of profiles
Profiles1 record
FOLSOM STREET FOUNDRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOLSOM STREET FOUNDRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOLSOM STREET FOUNDRY
What does FOLSOM STREET FOUNDRY do?
Folsom Street Foundry (The Foundry SF) operates an industrial-chic event venue in San Francisco's SoMa district, offering approximately 3,200 sq ft of main hall plus a 1,200 sq ft secondary space accommodating up to 300 guests. The company provides turnkey event hosting for corporate events, private celebrations, and live performances, bundling venue rental with in-house audiovisual infrastructure (Danley Sound Labs, Epson projectors, LED lighting, projection mapping) and an experienced technical and event coordination team.
Is FOLSOM STREET FOUNDRY a public or private company?
FOLSOM STREET FOUNDRY is a private company. It is classified as unknown and is currently operating.
When was FOLSOM STREET FOUNDRY founded?
FOLSOM STREET FOUNDRY was founded in -1. It employs 11 to 50 people.
Where is FOLSOM STREET FOUNDRY based?
FOLSOM STREET FOUNDRY is headquartered in San Francisco, United States, in the North America region.
How does FOLSOM STREET FOUNDRY make money?
Three revenue lines are on record. Venue Rental is the primary driver. The others are turnkey Event Services and catering and Bar Services.
Who are FOLSOM STREET FOUNDRY's main competitors?
Broad incumbents on record are Convene and Moscone Center. Direct peers are The Fillmore, The Regency Ballroom, 111 Minna Gallery and Bimbo's 365 Club.
Does FOLSOM STREET FOUNDRY have an API?
No public API is recorded for FOLSOM STREET FOUNDRY.
What industry is FOLSOM STREET FOUNDRY in?
FOLSOM STREET FOUNDRY's product category is Event Venue Services. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGALAD, Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues).