Expat service

What Expat service does

Expat Service B.V. is a private Dutch company founded in 2020 and headquartered in Eindhoven that provides online Dutch tax filing and advisory services targeted at expats living and working in the Netherlands. Its core product is a self-serve web portal (app.expat-service.nl) that guides customers through a questionnaire, automatically determines which tax forms apply (P-form, M-form, C-form, W-form), and enables digital submission of income tax returns, 30% ruling applications, gift tax returns, provisional assessments, and childcare allowance applications. The company also offers 30-minute advisory consultations with named tax specialists and on-site informational sessions for employer clients.

The platform is built around automated form recognition and English-language UX, addressing the pain points described by the company: language barriers with Dutch-only tax forms, complexity of the Dutch tax system for newcomers, and the risk of missing benefits such as the 30% ruling and Box 3 thresholds. The technology stack is described as a rules-based digital portal rather than an AI-driven product, with proprietary features including a Box 3 calculation engine that handles both fictitious and actual profit methods. The company operates as part of Belastingadviseur Eindhoven, a separate administration and advisory firm handling business clients, payroll, and VAT returns.

Expat Service generates revenue primarily through one-time fees per service (e.g., €190 for an income tax return with 30% ruling, €230 without, €325 with US nationality, €450 ex VAT for self-employed returns, €750 ex VAT for a 30% ruling application), supplemented by €121 30-minute advisory sessions and a €250 surcharge for Box 3 work above the tax-free threshold. The go-to-market combines product-led growth (self-serve portal) with content marketing (blog, webinars, tax calculators), partnerships (IamExpat, Expat Center South), and a B2B employer channel that includes private tax sessions at companies such as ASML. Customer segments are individual expats (primary), Dutch employers with international employees, and self-employed expats. The company is bootstrapped, founder-owned, and operates solely within the Netherlands, with no disclosed external funding, revenue, or headcount growth.

Name

Expat service

Legal name

Expat Service B.V.

Website

https://expat-service.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Expat Service B.V. is a Netherlands-based, self-serve online tax filing platform that helps expats prepare and submit Dutch income tax returns, 30% ruling applications, and related filings, serving both individual expats and Dutch employers with international staff.

Ownership category

akta.pro rank

Product category

Expat tax preparation services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tax Return Filing, Processing & Assessment (BPAIADAC)

akta.pro secondary industry

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)

Keywords

• Dutch tax filing
• Expat tax services
• Income tax returns
• Tax advisory services
• 30 percent ruling

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tax Return Filing Services: One-time fee services for filing various Dutch tax returns including income tax returns (P-form, M-form, C-form, W-form), gift tax returns, provisional assessments, and 30% ruling applications. Fees vary based on form type and complexity.
2. Advisory Services: 30-minute advisory talks with tax consultants for personalized tax advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Expat Service B.V. operates an online Dutch tax filing portal and advisory service for expats and companies in the Netherlands. Customers complete a digital questionnaire and the platform automatically recognizes which tax forms (P-form, M-form, C-form, W-form) need to be submitted, with an expert review included. The company also provides 30% ruling applications, gift tax returns, provisional assessments, and administration services, plus advisory talks for employers managing international employees' taxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Tax Return Filing Service Self-serve online filing service for Dutch income tax returns (P-form, M-form, C-form, W-form) with automated form recognition, expert review, and free tax optimization. Priced at €190 (with 30% ruling), €230 (without 30% ruling), or €325 (with 30% ruling and US nationality/green card).
• 30% Ruling Application Digital application service for the Dutch 30% ruling tax benefit for highly skilled migrants. Priced at €750 ex VAT.
• Gift Tax Return Filing service for Dutch gift tax returns, priced at €250 for one year.
• Provisional Tax Assessment Provisional Dutch tax return filing for the current tax year (e.g., 2026), priced at €75.
• Administration Services Company administration, VAT returns, payroll administration, and advisory services for businesses handled in coordination with parent company Belastingadviseur Eindhoven.
• Advisory Consultation 30-minute one-on-one advisory talks with tax consultants such as Roy van der Wiel and Steve ten Bokum for personalized expat tax advice (e.g., Box 3 taxation). Priced at €121 per 30-minute session.
• Employer Tax Services B2B services for Dutch employers with highly skilled international employees, including private tax information sessions hosted at employer locations (e.g., ASML Twinscan Auditorium), company codes for employee expense reimbursement, and bulk service arrangements.

Quantifiable outcome

• Tax optimization review included free with filing service, potentially saving customers thousands of euros in tax

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IamExpatcoreGTM or Marketing PartnerPartnership with IamExpat media for co-hosting webinars about Dutch income tax returns for expats. IamExpat is a media platform serving the expat community in the Netherlands. Collaborated on webinar events in 2026.
• ASMLminorGTM or Marketing PartnerASML hosts private Dutch tax information sessions for their employees at ASML Twinscan Auditorium. Expat Service provides the tax education session as part of employer benefits.
• Expat Center South (ECS)minorChannel Partner/ Reseller/ DistributorOfficial Commercial Partner of Expat Center South, providing tax services to the expat community in the Eindhoven region.
• Belastingadviseur EindhovencoreStrategic or Co-development PartnerExpat Service is part of Belastingadviseur Eindhoven, an administration and advisory company. Belastingadviseur Eindhoven handles company administration, tax returns, VAT returns, and payroll administration services. Expat Service focuses on individual expat tax filing while the parent company handles business clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Taxfix: Germany-based digital tax filing app that lets users submit income tax returns via mobile/portal with questionnaire-based UX. Directly comparable to Expat Service's online English-language, form-recognizing PLG tax filing model, although currently focused on German rather than Dutch returns.
• Bright!Tax: US-based expat tax preparation firm specializing in US tax filing for Americans overseas and foreign-tax-credit optimization. Comparable in serving English-speaking expat taxpayers with cross-border complexity, though focused on US rather than Dutch tax law.
• BlueTax / BlueMountain Tax: Netherlands-based tax advisory serving both Dutch nationals and expats with online filing and advisory services. Comparable regional direct competitor operating in the same Dutch tax filing and expat niche as Expat Service.
• Lyte (formerly Taxes for Expats): US-focused expat tax preparation service targeting Americans living abroad with online filing plus human advisor support. Closely comparable to Expat Service in serving internationally mobile taxpayers with specialized cross-border tax forms and English-language support.
• Expatfile: Online UK expat income tax filing service providing self-serve digital tax returns for British expats and foreign nationals in the UK. Comparable as an English-language digital tax platform for internationally mobile taxpayers with questionnaire-based UX.

Emerging players

• 1040Abroad: Online US expat tax filing service targeting American overseas taxpayers. Comparable as a digital-first specialist serving a defined international expat niche, though scoped to US rather than Dutch filings.
• TaxSlayer: US consumer tax software offering online DIY filing with audit support tiers. Comparable in delivering tiered DIY-plus-expert review tax filing experiences, though primarily focused on the US domestic filer.

Broad incumbents

• TurboTax (Intuit): Category-leading consumer tax software with guided-questionnaire online filing and tiered pricing from DIY to expert review. Highly comparable PLG UX pattern to Expat Service's app.expat-service.nl portal and could enter European expat markets.
• H&R Block: Large incumbent retail and digital tax preparation brand with a do-it-yourself online filing platform plus in-person advisor network across multiple countries. Overlaps with Expat Service in digital tax-filing UX and English-language support, though it is a broad-serve mass-market player rather than a Dutch expat specialist.

Regional players

• Taksgemak: Dutch tax-filing portal serving individuals in the Netherlands with online tax returns and advisory. Comparable as a Dutch-language digital tax filing service though it does not specialize in the expat English-language niche as deeply as Expat Service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expat-netherlands
• Instagraminstagram.com/expat.service

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expat service