What Capello Srl does

Capello Srl is an Italian manufacturer of specialized harvesting headers and attachments for combine harvesters and self-propelled forage harvesters. Founded in 1965 and headquartered in Cuneo, Italy, the company designs and produces a focused portfolio of six equipment lines covering maize (Diamant, Quasar), cereals (Grain System EVO flip-up cutting platform), sunflowers (Helianthus Pro), forage (Spartan direct-cut header), and universal modular adapters (Quick Up). Capello's products are designed for compatibility with combine harvesters from major original equipment manufacturers including New Holland, John Deere, Claas, Krone, and Fendt, positioning the company as a specialist third-party attachment supplier rather than a full-line OEM.

The company operates a hardware-sales model, distributing its equipment through a worldwide channel partner network present in 125 countries, with no direct-to-end-user ecommerce disclosed. Pricing is quote-based and not publicly disclosed. Its customer base consists of professional farmers and agricultural contractors—end users with high equipment-utilization rates who require reliability, durability, and global spare-parts availability. Spare-parts logistics and after-sales service are positioned as central value propositions alongside product performance in field conditions.

Capello Srl is privately held with no institutional investors, public listings, or parent-company affiliations disclosed; the inclusion of Andrea Capello as the company's privacy representative suggests family ownership continuity. No revenue figures, headcount, funding history, M&A activity, or AI/technology investments are disclosed in source materials. The company is actively operating as a going concern and is marking its 60-year anniversary (1965-2025) while continuing to evolve its existing product lineup.

Name

Capello Srl

Legal name

CAPELLO SRL

Website

https://capelloworld.com

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Italian manufacturer of specialized harvesting headers and attachments for maize, cereals, sunflowers, and forage, sold through a distribution network across 125 countries to professional farmers and agricultural contractors.

Ownership category

akta.pro rank

Product category

Agricultural Harvesting Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Forage Harvesters (Self-Propelled & Pull-Type) (AFAAAEAB), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

Keywords

• Cereal harvesting equipment
• Maize headers
• Forage harvesting
• Agricultural machinery
• Combine harvester attachments

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Capello designs and manufactures cereal harvesting equipment including maize headers, grain headers, sunflower attachments, forage headers, and adapters. Products are sold through a worldwide distribution network to professional farmers and agricultural contractors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Capello designs and manufactures cereal harvesting equipment, including maize headers (Diamant, Quasar), flip-up cutting platforms for cereals (Grain System EVO), sunflower attachments (Helianthus Pro), direct-cut forage headers (Spartan), and modular adapters (Quick Up). These products attach to combine harvesters and self-propelled forage harvesters from major brands and are sold through a global distribution network in 125 countries to professional farmers and agricultural contractors.

Product overview

Capello Srl is an Italian manufacturer of cereal harvesting equipment established in 1965. The company produces a portfolio of six specialized harvesting headers and attachments for combine harvesters and self-propelled forage harvesters. The product lineup includes two maize headers (Diamant and Quasar), a flip-up cutting platform for cereals (Grain System EVO), a sunflower attachment (Helianthus Pro), a direct-cut forage header (Spartan), and a universal modular adapter (Quick Up) that enables compatibility between headers and different harvester brands. All products are designed, manufactured, and supported through a worldwide distribution network present in 125 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Diamant: Revolutionary and innovative maize header design, increasingly light yet stronger than ever with fine-tuned mechanics and revamped design.
• Quasar
• Grain System EVO
• Helianthus Pro
• Spartan
• Quick Up

Products and services

• Diamant

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fantini: Italian manufacturer of harvesting equipment for maize, cereals, and specialty crops. Comparable Italian-origin specialist with overlapping product categories and a similar European/global contractor customer profile.
• Zurn: Specialist European header manufacturer focused on combine harvester cutting platforms. Closely comparable to Capello in product scope (headers, cutting platforms) and in serving independent aftermarket demand across multiple OEM harvester brands.
• Kemper: German maker of headers for self-propelled forage harvesters and maize headers, now owned by John Deere. Direct competitor to Capello's Spartan forage header and Quasar/Diamant maize lines, particularly in European contractor markets.
• Geringhoff: German manufacturer specializing in maize, grain, and sunflower headers for combine harvesters. Direct head-to-head competitor with Capello across its core product categories and serves the same global contractor and large-farm customer base.

Broad incumbents

• CNH Industrial (New Holland, Case IH): Major OEM group whose New Holland and Case IH brands sell combine harvesters that directly host Capello headers. Represents both a critical installed-base channel and a competing in-house header supplier.
• Claas: Major European combine and forage harvester OEM that also designs and sells its own headers. Overlaps with Capello's product range through in-house header offerings and competes indirectly for the same end-customer equipment budget.
• John Deere: Global agricultural equipment leader with proprietary headers across maize, grain, and forage categories. Competes with Capello both at the combine level and increasingly at the header-attachment level after acquiring Kemper.

Emerging players

• BISO Schrattenecker: Austrian header and crop-cutting platform manufacturer with growing international presence. Competes with Capello in cutting-platform and header categories, particularly in central and eastern European markets.
• Ropa: German specialist in beet and header harvesting equipment. Comparable in its focus on specialized harvesting attachments and in targeting high-investment professional farmers and contractors.

Regional players

• Moresil: Spanish manufacturer of headers and harvesting attachments primarily serving Southern European and Latin American markets. Comparable product focus (headers for combines) with strong overlap in Mediterranean crop rotations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCR4NTIAE0O7MTlH1V8W4l6w
• Facebookfacebook.com/Capellosrl
• LinkedInlinkedin.com/company/capelloworld
• Instagraminstagram.com/capellosrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capello Srl