Fijnevent

What Fijnevent does

Fijnevent is a privately held Dutch event management agency headquartered in Geertruidenberg, Netherlands, operating since approximately 2004/2005 with a named team of eight professionals. It delivers four integrated service pillars for corporate clients: 'Feestelijke Momenten' (festive occasions such as openings, jubilees, staff events, and relationship events), 'Brand Experience' (brand activations, festivals, influencer events), 'Strategische Momenten' (kick-offs, mergers, symposia, online events, teambuilding, incentive programs), and 'Sfeer & Interieur' (office design, stand and exhibition construction, experience centers, VIP areas). Production examples referenced publicly include multi-thousand-guest jubilee productions (Thebe 100 years for 2,000 employees; Coop 125 years), cultural-venue transformations (Iv-Groep 70 years at Concertgebouw Amsterdam), and major entertainment hospitality builds (Tuned Hospitality VIP areas at 10 Marco Borsato concerts in De Kuip). The underlying capability combines bespoke creative concept development with operational event execution and a network of venues, entertainment providers, caterers, and production partners across the Netherlands; the agency describes its differentiators as 'inexhaustible creativity' paired with 'iron-strong operational excellence.'

The firm's go-to-market is a direct, consultation-based B2B sales motion targeting large Dutch enterprises, with services custom-quoted per project rather than on a published rate card, supported by an extensive case-study portfolio, a dedicated 'Fijnevent TV' video platform, and active presence on Instagram, LinkedIn, and Facebook. Its client roster of 100+ organizations spans professional services (BDO, EY), retail (Jumbo, Coop), marine and heavylift (Boskalis, Allseas, Mammoet), construction (Heijmans), packaging (VPK Packaging), healthcare (Thebe), entertainment venues (AFAS Live, North Sea Jazz Festival), and trade-show exhibitors (FrieslandCampina, Unilever). Revenue is project-based professional services income with no publicly disclosed pricing, ARR, or contract values.

Beyond client work, Fijnevent runs a sustained CSR program through the Bambanani Soccer Foundation (supporting township football in South Africa since around 2018) and a 2.5-year cooperation with the Cruyff Foundation that culminated in the February 2024 opening of a new Cruyff Court in Namakgale, South Africa, with Guus Hiddink serving as ambassador. The firm has no disclosed investors, no parent company, no subsidiaries, no M&A history, and no reported funding rounds, and is independently owned with headquarters at Centraleweg 22, 4931NB Geertruidenberg.

Name

Fijnevent

Legal name

Fijnevent

Website

https://fijnevent.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Corporate event management
• Brand activation services
• Experiential marketing agency
• Event design services
• Brand experience design

Headquarters

HQ city

Geertruidenberg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Services: Custom event planning and execution services for corporate clients including festive moments, brand experiences, strategic events, and interior/sets design. Revenue is project-based, custom quoted per event scope and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fijnevent is a Dutch event agency that designs and manages corporate events, brand activations, strategic meetings, and interior atmosphere projects for organizations. It delivers end-to-end event services from creative concept development through operational execution, spanning four pillars: festive moments (openings, jubilees, staff and relationship events), brand experiences (activations, festivals, influencer events), strategic moments (kick-offs, mergers, symposia, team building, incentives), and ambiance & interior design (office interiors, stand construction, experience centers, VIP areas).

Product overview

Fijnevent is an event management agency that connects people and brands through experiential events. The company offers four integrated service pillars: Feestelijke Momenten (Festive Moments) for openings, jubilees, staff and relationship events; Brand Experience for brand activations, festivals and influencer events; Strategische Momenten (Strategic Moments) for kick-offs, mergers, symposia, online events and team building; and Sfeer & Interieur (Ambiance & Interior) for office design, stand construction, experience centers and VIP areas. With approximately 20 years of experience, Fijnevent delivers end-to-end event services from concept development through operational execution, serving corporate clients across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Feestelijke Momenten (Festive Moments)
• Brand Experience
• Strategische Momenten (Strategic Moments)
• Sfeer & Interieur (Ambiance & Interior)

Quantifiable outcome

• Coop 125-year celebration resulted in strengthened 'we-feeling' and direct TV commercials post-event, with sales increase
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cruyff FoundationcoreStrategic or Co-development Partner · 1 February 2024Intensive 2.5-year cooperation resulted in the opening of a new Cruyff Court in Namakgale, South Africa in February 2024. The project created a safe, inspiring play area at a center for people with disabilities, which has grown into a lively meeting point for local children and community. Fijnevent contributed to the project as part of their CSR/social impact initiative 'Bambanani Soccer Foundation'.
• Guus HiddinkminorGTM or Marketing Partner · 1 February 2024Guus Hiddink served as ambassador for the Cruyff Court opening in Namakgale, South Africa in February 2024, bringing warm commitment and visibility to the project.
• Bambanani Soccer FoundationcoreStrategic or Co-development Partner · 1 January 2018Partnership with Bambanani Soccer Foundation supports football competitions for children in South African townships. Fijnevent actively contributes to providing better playing conditions, football kits, and tournament organization. The goal is better futures and indelible smiles for children in the community. In 2020, 1,600 footballers participated; in 2021, 2,000 children took part.
• TasteMoreminorStrategic or Co-development PartnerPartnership with TasteMore for food and beverage experiences at trade show events. Collaborated on Lipton Tea and Lipton Green stand concepts at Horecava trade show, combining Fijnevent's spatial design with TasteMore's culinary expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Livecom: Netherlands-based event and brand experience agency delivering corporate events, brand activations, and live communications. Comparable to Fijnevent on Dutch corporate event delivery, particularly brand experience and strategic moments.
• Bizz Events: Dutch event management agency providing corporate events, jubilees, and brand activations for Netherlands-based clients. Directly comparable to Fijnevent across the Dutch mid-market and corporate segment, sharing the same domestic competitive set.

Direct peers

• Sparks: Experiential marketing agency designing and producing brand experiences, corporate events, and trade-show programs for major brands. Directly comparable to Fijnevent's four-pillar offering, especially Brand Experience and Sfeer & Interieur.
• INVNT: Live brand storytelling agency producing corporate events, brand activations, and experiences for global brands. Highly comparable to Fijnevent in concept-driven event design and end-to-end execution, though with an international footprint.
• Opus Agency: Corporate event and brand experience agency serving enterprise clients with strategic meetings, customer events, and brand activations. Comparable to Fijnevent's mix of strategic moments, brand experience, and large-scale corporate gatherings.
• Jack Morton Worldwide: Global brand experience agency delivering corporate events, brand activations, and immersive experiences for major brands. Closely comparable to Fijnevent across corporate events, experiential marketing, and brand launches, but at substantially larger scale.
• MKG: Brand experience and experiential marketing agency focused on consumer and corporate activations. Comparable to Fijnevent's Brand Experience and event design capabilities, with a creative-concept-to-execution model similar to Fijnevent's.
• George P. Johnson Experience Marketing: Global experiential marketing agency that designs and executes corporate events, brand experiences, and trade-show programs. Directly comparable to Fijnevent's Feestelijke Momenten, Brand Experience, and Strategische Momenten pillars, operating across multiple markets.

Broad incumbents

• CWT Meetings & Events: Global corporate meetings, events, and travel division of CWT serving large enterprises. Overlaps Fijnevent on corporate event management and strategic meetings but operates as part of a broader travel and expense platform.
• MCI Group: Global meetings, events, and association management firm operating across corporate events, congresses, and incentives. Broader scope than Fijnevent, but directly comparable on strategic meetings, symposia, and corporate event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fijnevent
• LinkedInlinkedin.com/company/fijnevent
• Instagraminstagram.com/fijnevent_/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fijnevent