Fcb Ljubljana
FCB Ljubljana is a Slovenia-based integrated advertising agency (legal entity FCB d.o.o.) and affiliate of the FCB global network, serving premium brands such as Porsche Slovenija, Audi Slovenija, Philips, and Big Bang with 360-degree creative, media, and digital campaigns from a team of approximately 10.
- Company typePrivate
- Founded1989
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fcb Ljubljana does
FCB Ljubljana (legal entity: FCB d.o.o.) is an integrated advertising agency headquartered at Savska cesta 3, Ljubljana, Slovenia, operating as the Slovenian affiliate of the global FCB (Foote, Cone & Belding) network. The firm was founded in 1989 as PAN Advertising and rebranded under the FCB banner, accumulating over three decades of brand equity in the Slovenian market and recognition including an Epica Pyramide award and a Moscow Golden Apple award. Current leadership comprises CEO Jordan Litaj and founder Tomaž Pangeršič, supported by a named team of approximately 10 people across creative, strategy, media, digital, and events functions.
The agency delivers 360-degree advertising campaigns spanning creative strategy, strategic planning, media planning and buying, digital marketing, event organization, and promotions. Its client portfolio is anchored by premium multinational brands and concentrates in the automotive sector, notably Porsche Slovenija and Audi Slovenija, supplemented by Philips, Big Bang, Bellevue Living, and Tobačna. Notable recent work includes multi-year flagship automotive retainers (Porsche Taycan Cross Turismo and Macan launches, Audi Q4 e-tron, Porsche 75th anniversary), plus sustainability and category-diversification campaigns for Audi, Bellevue Living, and Tobačna.
FCB Ljubljana generates revenue through project-based and retained agency fees tied to creative, media, and integrated campaign mandates. The business is privately held with no disclosed external investment, and is bound to the FCB global network for international resources and cross-border pitch support. Operational scale is boutique, with ~10 employees, Slovenia-only geographic footprint, and no disclosed automation, data, or AI/ML capability stack.
Fcb Ljubljana firmographics
Firmographics- Name
- Fcb Ljubljana
- Legal name
- FCB d.o.o.
- Website
- https://fcbljubljana.si
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FCB Ljubljana is a Slovenia-based integrated advertising agency (legal entity FCB d.o.o.) and affiliate of the FCB global network, serving premium brands such as Porsche Slovenija, Audi Slovenija, Philips, and Big Bang with 360-degree creative, media, and digital campaigns from a team of approximately 10.
- Ownership category
- akta.pro rank
Fcb Ljubljana industry classification
Industry- Product category
- Integrated Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Fcb Ljubljana is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Fcb Ljubljana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: FCB Ljubljana generates revenue through providing integrated advertising services including creative strategy, media planning, digital marketing, event organization, and promotional campaigns. As a B2B service provider, they work on project-based engagements and retainer contracts with corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fcb Ljubljana product offering
Product offeringCore offering
FCB Ljubljana is an integrated advertising agency providing 360-degree marketing services, bundling Creative Strategy, Strategic Planning, Media Planning and Buying, Digital Marketing, Event Organization, and Promotions into comprehensive campaigns for enterprise brands. The agency handles everything from creative concept development and media purchasing through digital channel execution, on-site promotions, and full event production for clients such as Porsche, Audi, Philips, and Bellevue Living.
Product overview
FCB Ljubljana is an integrated advertising agency (integrirana oglaševalska agencija) providing comprehensive 360-degree advertising services. The agency's core offerings include six main service lines: Creative Strategy (concept development with visual elements and brand storytelling), Strategic Planning (market analysis, SWOT, positioning), Media Planning and Buying, Digital Marketing (social media, Google Ads, website optimization), Event Organization, and Promotions. These services operate as an integrated portfolio and are also bundled into two structured packages: 360-Degree Solutions (full comprehensive campaigns combining all services) and Individual Services (customized offerings for specific brand care needs). Notable client projects include Bellevue Living luxury real estate campaigns, Philips kitchen appliances digital campaigns, Porsche vehicle launch events, and Audi sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Strategy
- Strategic Planning
- Media Planning and Buying
- Digital Marketing
- Event Organization
- Promotions
- 360-Degree Solutions
Quantifiable outcome
- Organic growth of video views without additional investment demonstrates content quality
Companies that use Fcb Ljubljana
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Fcb Ljubljana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Fcb Ljubljana partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting, major and core.
- TobačnasupportingTobacco company for whom FCB Ljubljana created the 'Kje pa vas čaka sreča' radio and out-of-home lottery campaign at 3DVA retail locations.
- Bellevue LivingmajorFCB Ljubljana executed a comprehensive 360-degree advertising campaign for this luxury residential development project in Ljubljana, including creative strategy, media planning, PR, and event organization. The magenta color scheme was used as the creative thread throughout all campaign materials.
- PhilipsmajorExecuted the 'Kaj se kuha' digital campaign for Philips small kitchen appliances, featuring short recipe videos. Campaign expanded from digital platforms to in-store activation at Big Bang retail locations.
- Big BangsupportingMajor Slovenian retailer that served as the retail partner for the Philips campaign, providing in-store promotional activation and product sampling at point of sale locations.
- Porsche SlovenijacoreLong-term strategic partner for whom FCB Ljubljana has executed multiple high-profile campaigns including the 75th anniversary celebration, Taycan Cross Turismo reveal event, Porsche Macan launch, Road Show driving experiences, and Group Card loyalty program events. The partnership represents one of FCB Ljubljana's flagship automotive accounts.
- Audi SlovenijacoreCore automotive partner for whom FCB Ljubljana has executed campaigns including the Audi Q4 e-tron sustainable e-mobility campaign, Audi A8 driving experience, Audi quattro winter experience, and Audi A6 space-themed launch. Multiple campaigns executed across different model launches.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Fcb Ljubljana competitors and assessment
Company assessmentDirect peers
- Leo Burnett Ljubljana: Slovenian office of Leo Burnett, the global creative network. Provides full-service creative, digital, and media services to enterprise clients, competing directly with FCB Ljubljana in the Slovenian market.
- Pristop Group: One of the largest independent integrated advertising and communications agencies in Slovenia, offering creative, digital, media, and event services to enterprise clients — a direct domestic competitor to FCB Ljubljana for premium Slovenian brand budgets.
- Grey Ljubljana: Slovenian office of Grey, the global advertising network. Operates as a full-service creative and digital agency in the same Slovenian market as FCB Ljubljana.
- Publicis Ljubljana: Slovenian arm of Publicis Groupe, providing creative, media, and digital services. A network-affiliated full-service agency competing for the same Slovenian enterprise brand budgets as FCB Ljubljana.
- Luna\TBWA Ljubljana: Slovenian office of the TBWA global creative network, providing integrated advertising, digital, and brand strategy services. Directly competes with FCB Ljubljana for the same premium Slovenian brand accounts.
- BBDO Slovenia: Slovenian affiliate of BBDO Worldwide, offering integrated advertising and brand-building services. A network competitor for the same full-service and digital marketing briefs as FCB Ljubljana.
- Saatchi & Saatchi Slovenia: Slovenian affiliate of the Saatchi & Saatchi network, delivering integrated creative and digital campaigns. Competes with FCB Ljubljana on premium Slovenian brand work and uses similar global-network backing.
- DDB Ljubljana: Slovenian affiliate of DDB Worldwide, offering integrated advertising and digital marketing services. A network peer competing for similar enterprise creative briefs in Slovenia.
- McCann Ljubljana: Slovenian affiliate of McCann Worldgroup, offering full-service advertising and digital marketing. Competes head-to-head with FCB Ljubljana on integrated 360-degree campaigns for enterprise clients in Slovenia.
Emerging players
- MediaCom Slovenia: Global media buying and planning agency with operations in Slovenia. Overlaps with FCB Ljubljana's media planning/buying capability, particularly for clients seeking dedicated media shops rather than integrated agency partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fcb Ljubljana social profiles
Digital presenceFcb Ljubljana compliance and trust
Trust signalCompliance5 records
Fcb Ljubljana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fcb Ljubljana leadership team
Management profileNumber of profiles
Profiles10 records
Fcb Ljubljana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fcb Ljubljana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fcb Ljubljana
What does Fcb Ljubljana do?
FCB Ljubljana is an integrated advertising agency providing 360-degree marketing services, bundling Creative Strategy, Strategic Planning, Media Planning and Buying, Digital Marketing, Event Organization, and Promotions into comprehensive campaigns for enterprise brands. The agency handles everything from creative concept development and media purchasing through digital channel execution, on-site promotions, and full event production for clients such as Porsche, Audi, Philips, and Bellevue Living.
Is Fcb Ljubljana a public or private company?
Fcb Ljubljana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fcb Ljubljana founded?
Fcb Ljubljana was founded in 1989. It employs 1 to 10 people.
Where is Fcb Ljubljana based?
Fcb Ljubljana is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Fcb Ljubljana make money?
One revenue line is on record: advertising and Marketing Services.
Who are Fcb Ljubljana's main competitors?
Direct peers on record are Leo Burnett Ljubljana, Pristop Group, Grey Ljubljana, Publicis Ljubljana, Luna\TBWA Ljubljana, BBDO Slovenia, Saatchi & Saatchi Slovenia, DDB Ljubljana and McCann Ljubljana. MediaCom Slovenia is listed as an emerging player.
Does Fcb Ljubljana have an API?
No public API is recorded for Fcb Ljubljana.
What industry is Fcb Ljubljana in?
Fcb Ljubljana's product category is Integrated Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.