Tobačna Grosist d.o.o.

What Tobačna Grosist d.o.o. does

Tobačna Grosist, trgovsko podjetje, d.o.o., is a Slovenian wholesale distributor founded in 1991 and headquartered in Ljubljana Črnuče. The company operates as the exclusive Slovenian distributor for Imperial Tobacco and a roster of international brands spanning tobacco, beverages (Carlsberg, Tuborg, Budweiser Budvar, Somersby, LGCF wines), confectionery (Halls, Mentos, Loacker, Vidal, Intervan, Zeta Espacial, BOBI), snacks, and household cleaning (Frosch, Erdal, Emsal). It serves more than 2,500 retail and catering locations across Slovenia through a multi-channel model: 27 field sales representatives covering geographic regions, a call center accepting orders via phone/email/RIP system, two cash-and-carry wholesale centers in Maribor and Murska Sobota for instant pickup, and an online ordering shop for registered business customers.

The company's logistics infrastructure centers on a modern warehouse and distribution facility in Črnuče, operational since 2009 jointly with parent Tobačna Ljubljana. The facility includes a high-bay warehouse, an automated tobacco commissioning line with touch-screen order preparation, wireless hand-held terminals for non-tobacco inventory issuance, and refrigerated storage for temperature-sensitive products. Last-mile delivery to the 2,500+ customer base is executed through external contractual partners on at least a weekly cadence.

Tobačna Grosist is 100% owned by Tobačna Ljubljana, itself part of the Imperial Brands group, and operates as a private limited company under Slovenian jurisdiction with no public listing. Revenue is generated through wholesale margins and transaction fees on distributed goods, augmented by exclusive-representation fees from brand partners and logistics-as-a-service arrangements for external companies. The company is registered with 16 employees at the d.o.o. entity level, while the broader field-sales and sales-promoter network (~30+ personnel) is coordinated across the Tobačna Ljubljana group. The stated strategic intent is to become the largest FMCG distributor in Slovenia and an indispensable outsourced logistics specialist for principals seeking to focus on their core activities.

Name

Tobačna Grosist d.o.o.

Legal name

Tobačna Grosist, trgovsko podjetje, d.o.o.

Website

https://tobacna-grosist.si

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Tobačna Grosist is a Slovenian wholesale distributor (founded 1991, HQ in Ljubljana Črnuče) exclusively representing Imperial Tobacco, Carlsberg, and 25+ other international brands, delivering tobacco, beverages, confectionery, snacks, and cleaning products to 2,500+ retail and HoReCa locations across Slovenia.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution: Revenue generated from wholesale distribution of tobacco products, general consumption items, and fast-moving consumer goods to retail and catering businesses across Slovenia. Operates 2 wholesale centers for cash-and-carry purchases.
2. Exclusive Representation Services: As exclusive representative for brands, the company handles procurement, marketing, and full sales support, generating revenue through distribution fees and margins on branded products.
3. Logistics Services: Comprehensive logistics and distribution services provided to external partners, including warehousing, order fulfillment, and delivery to retail locations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tobačna Grosist is an exclusive representative and wholesale distributor of tobacco products and fast-moving consumer goods (FMCG) in Slovenia, supplying more than 2,500 retail and HoReCa (hotel/restaurant/café) locations with at least weekly delivery. The company combines a modern automated warehouse-distribution center in Črnuče with multi-channel order capture (call center, field sales, cash-and-carry centers, online shop), distributing 3,000+ products across 25+ represented brands.

Product overview

Tobačna Grosist is a wholesale merchant and logistics provider that operates as a single integrated platform combining exclusive tobacco and consumer goods distribution, cash-and-carry wholesale centers, call center order management, field sales representation, and modern logistics services. The core offering includes distribution to 2,500+ retail and catering locations across Slovenia via 27 field representatives and 2 wholesale centers in Maribor and Murska Sobota. The company distributes over 3,000 products across tobacco, beverages (beer, wine, spirits, soft drinks), sweets/candies, snacks, and cleaning categories from approximately 25+ brands including Imperial Tobacco, Carlsberg, Tuborg, Budweiser Budvar, Somersby, Shark, Halls, Vidal, Intervan, Zeta Espacial, LGCF wines, Frosch, Erdal, Mentos, and Loacker. Logistics infrastructure includes a high-bay warehouse in Črnuče with automated tobacco processing and refrigerated storage for temperature-sensitive products. The company is 100% owned by Tobačna Ljubljana and part of the Imperial Brands group.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Distribution Services Exclusive wholesale distribution of tobacco products and fast-moving consumer goods (FMCG), supplying more than 2,500 retail and catering locations across Slovenia with at least weekly delivery. Includes complete procurement, marketing, and sales support for represented brands.
• Call Center Order Services Customer order management through telephone, email, and RIP system with weekly proactive outreach to ensure timely supply for retail (Trgovina) customers in Slovenia.
• Wholesale Centre PC Maribor Cash-and-carry wholesale shop at Trežaška c. 37, 2000 Maribor, open Monday–Friday 07:00–15:00, where legal entities and self-employed customers can purchase goods for immediate pickup.
• Wholesale Centre PC Murska Sobota

Quantifiable outcome

• 2500+ retail and catering locations served across Slovenia
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core, major and supporting.

• Tobačna LjubljanacoreStrategic or Co-development PartnerParent company and sole owner (100%) of Tobačna Grosist. Tobačna Grosist is part of the Tobačna Ljubljana company group. The two companies relocated together in 2009 to Črnuče where they share the modern warehouse-distribution center.
• Imperial BrandscoreStrategic or Co-development PartnerImperial Brands is the parent company of Tobačna Ljubljana group. Tobačna Grosist operates under Imperial's values including cooperation, constant improvement, taking responsibility, and seeking new opportunities.
• Imperial TobaccocoreChannel Partner/ Reseller/ DistributorImperial Tobacco is a major brand represented by Tobačna Grosist as exclusive distributor in Slovenia. Part of the Imperial Brands portfolio.
• LGCF Group (Groupe GCF)majorChannel Partner/ Reseller/ DistributorFrench wine group - Tobačna Grosist distributes their brands including Tall Horse Wines, Baron d'Arignac, and Chemin des Papes.
• Carlsberg GroupmajorChannel Partner/ Reseller/ DistributorMajor international brewer represented by Tobačna Grosist for distribution in Slovenia.
• Halls (Mondelez International)majorChannel Partner/ Reseller/ DistributorWell-known functional candy brand distributed by Tobačna Grosist. Products include Halls Extra Strong, Mentholyptus, Colors, Forest Fruits, and Lime variants.
• Budweiser BudvarmajorChannel Partner/ Reseller/ DistributorCzech brewer represented by Tobačna Grosist for distribution in Slovenia.
• SomersbymajorChannel Partner/ Reseller/ DistributorScandinavian cider brand distributed by Tobačna Grosist in Slovenia.
• Tuborg (Carlsberg Group)majorChannel Partner/ Reseller/ DistributorInternational beer brand distributed by Tobačna Grosist as part of Carlsberg Group portfolio.
• StieglsupportingChannel Partner/ Reseller/ DistributorAustrian brewery brand distributed by Tobačna Grosist.
• GrimbergensupportingChannel Partner/ Reseller/ DistributorBelgian beer brand distributed by Tobačna Grosist.
• Shark EnergysupportingChannel Partner/ Reseller/ DistributorEnergy drink brand distributed by Tobačna Grosist.
• Cricket LighterssupportingChannel Partner/ Reseller/ DistributorLighter brand distributed by Tobačna Grosist.
• Mentos (Perfetti Van Melle)majorChannel Partner/ Reseller/ DistributorConfectionery brand distributed by Tobačna Grosist in Slovenia.
• LoackermajorChannel Partner/ Reseller/ DistributorItalian wafer and confectionery brand distributed by Tobačna Grosist.
• Frosch (Werner & Mertz)supportingChannel Partner/ Reseller/ DistributorEco-friendly cleaning products brand distributed by Tobačna Grosist.
• Emsal (Werner & Mertz)supportingChannel Partner/ Reseller/ DistributorCleaning products brand distributed by Tobačna Grosist.
• Erdal (Werner & Mertz)supportingChannel Partner/ Reseller/ DistributorShoe care products brand distributed by Tobačna Grosist.
• IntervansupportingChannel Partner/ Reseller/ DistributorManufacturer of hard candies and lollipops without artificial colors. Fruit, coffee, and milk candies in kilo packages suitable for retailers and caterers.
• Zeta EspacialsupportingChannel Partner/ Reseller/ DistributorProducts mainly intended for children including lollipops, popping candies, and chewing gums. Lollipops hide toys as surprise elements.
• VidalsupportingChannel Partner/ Reseller/ DistributorGummy candy brand with various shapes and vivid colors. Most products are gluten-free with intense flavor and some with acidic sprinkle.
• RubinsupportingChannel Partner/ Reseller/ DistributorSerbian beer brand distributed by Tobačna Grosist.
• BOBIsupportingChannel Partner/ Reseller/ DistributorConfectionery/consumer goods brand distributed by Tobačna Grosist from Croatia.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Others

• Carlsberg Group: Major international brewer whose brands (Carlsberg, Tuborg, Grimbergen, Somersby) are distributed by Tobačna Grosist in Slovenia. Comparable as a key supplier-principal relationship that anchors the beverage distribution revenue stream.

Direct peers

• Eurocash Group: Largest wholesale distributor of FMCG in Poland with national field sales force, cash-and-carry (abc) chain, and HoReCa delivery — directly comparable European wholesale distribution model with multi-channel GTM.
• Drogas: Baltic-region B2B wholesale distributor of FMCG, household chemicals, and personal care products serving retail and HoReCa — comparable multi-category B2B wholesale model with regional field sales coverage and cash-and-carry centers.
• Tobačna Ljubljana: Parent company and co-located wholesale/distribution entity sharing the same Črnuče facility. Operates retail tobacco shop brand Tobačna 3DVA and overlapping tobacco/FMCG distribution in Slovenia, making it the most direct operational comparable.
• Atlantic Droga Kolinska: Major Slovenian FMCG manufacturer and distributor (Atlantic Grupa subsidiary) with broad grocery, beverage, and confectionery portfolio — directly comparable as a Slovenia-based multi-category consumer goods distributor serving retail and HoReCa.

Broad incumbents

• Philip Morris International: Global tobacco manufacturer whose brands (or competing brands) flow through similar wholesale channels in Slovenia. Broad incumbent sharing the same end customer base via competing distributors.
• British American Tobacco: Multinational tobacco major with overlapping brand relationships and similar wholesale distribution dynamics across European markets. Broad incumbent whose Slovenia distribution flows through competing channels.
• Imperial Brands: Parent multinational tobacco group whose portfolio drives Tobačna Grosist's exclusive distribution agreements. Overlaps as a broad incumbent in tobacco and adjacent FMCG categories globally; ultimate strategic and capital controller.
• METRO AG: Global cash-and-carry wholesale operator with HoReCa focus, including wholesale centers across Europe. A broader incumbent with overlapping cash-and-carry and foodservice distribution activities, but at much larger scale and international scope.

Regional players

• Engrotuš (Tuš): Slovenian retail and wholesale operator with grocery, fuel, and HoReCa supply activities. Operates partly as a customer of Tobačna Grosist and partly as an adjacent Slovenia-based FMCG distributor — overlapping competitive and customer dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tobacnagrosistdoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobačna Grosist d.o.o.