caprice

What caprice does

Caprice Bistro is a privately held, single-location French-inspired bistro restaurant operating from 10 Market St in historic downtown Wilmington, North Carolina. The business serves walk-in and reservation guests for dinner service only — 4 PM to 10 PM Monday through Saturday and 4 PM to 9 PM on Sunday — out of a venue with multiple seating areas including a bar, bistro tables, outdoor patio, and sofa lounge. Its customer base is local diners and food enthusiasts in the Wilmington area seeking French bistro cuisine for date nights, celebrations, casual dinners, and happy hour gatherings.

The core product is the dinner menu, complemented by a curated wine list, a dessert menu, and a Happy Hour Petit Plates program priced at $7 served daily 4–6 PM. The restaurant layers a formal weekly promotional program — Mussel Mondays, Coq au Vin Tuesdays, Date Night Wednesdays, Bonjour Thursdays, and Santé Sundays — to drive habitual visits, and runs a rotating Featured Artists program that exhibits local Wilmington artists (Matt Peterson, Blake Brown, Bill Paris) on the restaurant walls. The technology stack is entirely third-party and commodity: OpenTable for reservations, ToastTab for digital gift cards, and a Flavor Plate-built website, with organic presence on Facebook, Instagram, Yelp, and TripAdvisor. There is no proprietary technology, no delivery channel, and no e-commerce beyond gift cards.

The business model is direct-to-consumer dine-in revenue augmented by gift card sales. Revenue streams are dine-in food and beverage service, weekly promotional pricing on specialty items and beverages, and digital gift cards sold via ToastTab. Pricing is unit-based à la carte with no subscription or contracted enterprise components; happy hour and weekly specials are tactical price-discount levers rather than a separate pricing tier. Marketing is entirely organic (Facebook, Instagram, Yelp, TripAdvisor) with no paid advertising, SEO program, or formal content marketing. The company is owner-operated with no disclosed institutional investors, parent company, or management team beyond a single public email and phone contact.

Name

caprice

Legal name

Caprice Bistro

Website

https://capricebistro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Caprice Bistro is a privately owned, single-location French-inspired bistro in downtown Wilmington, NC, serving local diners via dinner service, weekly specials, happy hour, gift cards, and a rotating local-artist program.

Ownership category

akta.pro rank

Product category

French Bistro Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• French bistro dining
• Wine and beer bar
• Restaurant gift cards
• Weekly dining specials
• Local restaurant

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Traditional sit-down restaurant service with à la carte dining. Revenue generated from food and beverage sales during operating hours (4 PM to 10 PM Mon-Sat, 4 PM to 9 PM Sun).
2. Special Events & Weekly Promotions: Weekly themed dining events (Mussel Mondays, Coq au Vin Tuesdays, Date Night Wednesdays, Bonjour Thursdays, Santé Sundays) drive incremental revenue through promotional pricing on specific menu items and beverages.
3. Gift Cards: Digital gift cards sold through ToastTab platform, providing pre-paid revenue and driving future customer visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Caprice Bistro operates a French-inspired sit-down bistro restaurant in downtown Wilmington, NC, offering à la carte dinner service with a curated wine list, French-inspired desserts, and Happy Hour petit plates. The restaurant runs rotating weekly themed dining specials (Mussel Mondays, Coq au Vin Tuesdays, Date Night Wednesdays, Bonjour Thursdays, Santé Sundays) and sells digital gift cards through ToastTab. Service is dine-in only, with indoor bar, bistro tables, outdoor patio, and sofa lounge seating.

Product overview

Caprice Bistro is a French-influenced bistro restaurant located in Wilmington, NC, offering a unified dining experience centered around its dinner service. The core offering consists of the Dinner Menu complemented by wine, desserts, and a Happy Hour Petit Plates program. The restaurant operates with weekly rotating specials (Mussel Mondays, Coq au Vin Tuesday, Date Night Wednesdays, Bonjour Thursday, and Santé Sunday) that drive repeat visitation. Additional services include gift cards sold through Toast Tab and a Featured Artists program showcasing local artwork. Reservations are handled through OpenTable.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Menu Full dinner service offering French-influenced bistro cuisine, available daily from 4 PM, for dine-in guests in Wilmington, NC.
• Wine Menu Curated wine selection with prices subject to change, served to dine-in guests during dinner service.
• Desserts Dessert menu featuring French-inspired sweet offerings, available to dine-in guests.
• Happy Hour Petit Plates Discounted appetizer-sized plates served from 4-6 PM at bar, bistro tables, outside patio, and sofa lounge, available to dine-in guests.
• Gift Cards Digital gift cards available for purchase online through the Toast Tab platform, redeemable for dining at Caprice Bistro.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable integration allows customers to make online reservations at Caprice Bistro. The partnership enables direct booking through OpenTable's platform, driving customer acquisition and managing table reservations.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab provides digital gift card sales infrastructure for Caprice Bistro, enabling customers to purchase and redeem gift cards online.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• La Madeleine: National French-themed bakery-café and casual dining chain offering French-inspired cuisine in a similar bistro-style format. Comparable to Caprice on cuisine positioning and daypart mix, though it operates at substantially larger scale and multiple locations.
• Le Pain Quotidien: International bakery-restaurant chain rooted in French/European café culture, offering all-day dining, communal tables, and curated wine and beer. Conceptually aligned with Caprice's French bistro positioning and emphasis on atmosphere and community.

Direct peers

• Bistro Provence: French bistro operator serving classic Provençal dishes with a focused wine list in an intimate dining-room format. Shares Caprice's small-format French bistro model and casual-but-curated positioning.
• C'est La Vie: Independent French bistro-style restaurant serving classic French fare with a European beer and wine selection. Closely mirrors Caprice's bistro format, menu philosophy, and beverage differentiation.
• Bistro Vendôme: Independent French bistro concept emphasizing classic French cuisine, curated wine list, and neighborhood gathering atmosphere. Closely mirrors Caprice's menu philosophy, full-service model, and wine-forward differentiation.
• Brasserie Saint Marc: French brasserie-style concept featuring classic bistro fare, specialty cocktails, and a curated European beer and wine list. Directly comparable to Caprice's combination of French cuisine with a Belgian/European beer program.

Regional players

• Boca Bay Restaurant: Wilmington, NC waterfront restaurant focusing on seafood-forward cuisine and wine. Overlaps with Caprice's curated beverage program and downtown Wilmington casual-fine dining audience.
• Manna Restaurant: Upscale independent restaurant in Wilmington, NC offering seasonal American cuisine. Competes with Caprice for the same local fine-casual dining occasions in the Wilmington market.
• The Copper Penny: Long-standing Wilmington, NC casual-upscale dining destination in the historic downtown market. Competes with Caprice for the same Wilmington diner base seeking a quality sit-down experience.
• Circa 1922: Wilmington, NC upscale-casual restaurant serving Mediterranean-influenced small plates and wine. Competes directly with Caprice for date-night, special-occasion diners in downtown Wilmington.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinktr.ee/capricebistro
• Facebookfacebook.com/caprice.bistro
• Instagraminstagram.com/capricebistro
• LinkedInlinkedin.com/company/caprice-bistro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about caprice