Fear And Greed
Fear And Greed is an Australian business media company producing a portfolio of podcasts and a daily newsletter covering markets, economics, and personal finance, monetised through podcast advertising and sponsorships aimed at Australian business audiences.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fear And Greed does
Fear And Greed is an Australian business media company operating a portfolio of podcast products and a daily email newsletter aimed at Australian business news consumers, retail investors, and personal finance audiences. The company produces five podcast shows — the flagship daily 'Fear & Greed' business news podcast hosted by Sean Aylmer and Michael Thompson, the five-minute 'FAST FIVE' digest, the interview series 'One on One', the Q&A show 'Q+A', and the personal finance show 'How Do They Afford That?' co-hosted with financial planner Canna Campbell — distributed via Apple Podcasts, Spotify, and Google Podcasts, alongside a free daily newsletter delivered before 6am on weekdays. The underlying technology is a conventional podcast/audio production and digital media distribution stack built on third-party hosting and distribution platforms, with no proprietary AI or data infrastructure disclosed.
The business is a Pty Ltd headquartered in Sydney, founded around 2020, with a small team of 1-10 people consisting of two presenters and an operations lead. Revenue is generated primarily through podcast advertising and sponsorships (with formal advertising terms and conditions in place) supported by a free, freemium newsletter that functions as an audience-building channel rather than a paid product. Sponsorship relationships are documented with PocketSmith, Stripe, and Dan Murphy's, and the company solicits advertisers through a direct contact channel.
The company is extending beyond audio into adjacent IP, including a co-authored financial literacy book 'Twelve Months to Financial Freedom' scheduled for September 2026. The registered trademark 'FEAR&GREED' is held by Fear and Greed Pty Ltd. No funding rounds, acquisitions, parent company, or public listing are disclosed; the entity is privately held with no reported revenue.
Fear And Greed firmographics
Firmographics- Name
- Fear And Greed
- Legal name
- FEAR & GREED Pty Ltd
- Website
- https://fearandgreed.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fear And Greed is an Australian business media company producing a portfolio of podcasts and a daily newsletter covering markets, economics, and personal finance, monetised through podcast advertising and sponsorships aimed at Australian business audiences.
- Ownership category
- akta.pro rank
Fear And Greed industry classification
Industry- Product category
- Business News and Financial Media
- NAICS
- Periodical Publishers (51312), Publishing Industries (513), Other Publishers (51319)
- SIC
- Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
Keywords
Where Fear And Greed is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Fear And Greed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising & Sponsorship: The primary revenue stream is advertising, with formal advertising terms and conditions in place. They offer advertising and media opportunities to businesses wanting to reach their engaged audience of over 500,000 monthly downloads.
- Newsletter Subscription: Free daily business newsletter delivered to subscribers every weekday morning by 6am. This supports audience building and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free daily business newsletter |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Fear And Greed product offering
Product offeringCore offering
Fear & Greed produces and distributes a portfolio of business news podcasts (the flagship daily Fear & Greed show, Fast Five daily 5-minute updates, One on One interviews, Q+A, and How Do They Afford That? personal finance) and a free daily email newsletter delivered to subscribers every weekday morning by 6am. The company monetizes its audience through advertising and sponsorship, reaching over 500,000 monthly podcast downloads across Apple Podcasts, Spotify, and Google Podcasts.
Product overview
Fear & Greed is a multi-platform Australian business media company operating a portfolio of podcast products and a daily newsletter. The core offering centers on two flagship podcasts: the daily Fear & Greed business news podcast (delivering in-depth business news analysis) and FAST FIVE (delivering rapid five-story updates). Supporting podcasts include One on One (interviews), Q+A (expert Q&A on business topics), and How Do They Afford That? (financial literacy co-hosted with Canna Campbell). All podcasts are distributed via major podcast platforms including Apple Podcasts, Spotify, and Google Podcasts. The company also operates a daily email newsletter delivering morning news summaries, and has published a financial literacy book 'Twelve Months to Financial Freedom.'
Differentiator
Problem solved
Functional benefit
Brands
- Fast Five: Daily business news podcast delivering five news stories in five minutes
- How Do They Afford That?
- Q+A
- One on One
Products and services
- Fear & Greed (Main Podcast) Flagship daily business news podcast hosted by Sean Aylmer and Michael Thompson, delivering business news analysis and market coverage every weekday to Australian listeners.
- FAST FIVE A daily business news podcast delivering five news stories in five minutes, providing quick business news updates hosted by Sean Aylmer and Michael Thompson.
- One on One Interview-format podcast featuring in-depth conversations with business leaders and industry experts.
- Q+A Short, sharp Q&A format covering questions about business, investing, economics, and politics with expert answers.
- How Do They Afford That? Financial literacy podcast co-hosted by Canna Campbell and Michael Thompson, exploring personal finance topics including budgeting, investing, and wealth building, published weekly on Wednesdays.
- Fear & Greed Newsletter Daily email newsletter delivering business news summaries direct to subscribers' inboxes every weekday morning by 6am, prepared by Sean Aylmer and Michael Thompson.
- Fear & Greed Afternoon Report Afternoon market report providing daily business news updates on markets, economy, and the world of business.
- Twelve Months to Financial Freedom (Book) Financial literacy book written by Canna Campbell and Michael Thompson, focusing on personal finance and wealth creation strategies, published on September 1 as a companion to the 'How Do They Afford That?' podcast.
Companies that use Fear And Greed
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Fear And Greed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Fear And Greed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Apple PodcastscoreApple Podcasts is a primary distribution channel for Fear & Greed podcasts, allowing the show to reach iOS users and podcast listeners through the Apple ecosystem.
- SpotifycoreSpotify serves as a major podcast distribution platform for Fear & Greed, providing access to Spotify's large user base of podcast listeners in Australia and globally.
- Google PodcastsminorGoogle Podcasts (now integrated into YouTube Music) provides additional podcast distribution for Fear & Greed, serving Android users and those who use Google search and podcasts.
- PocketSmithminorPocketSmith sponsors the 'How Do They Afford That?' podcast, offering Fear & Greed listeners 50% off their first two months of Foundation or Flourish plans.
- Dan Murphy'sminorDan Murphy's is a supporter of the 'How Do They Afford That?' podcast, with Roger Bond from Dan Murphy's appearing as a guest for an episode on entertaining on a budget.
- StripeminorStripe is listed as a supporter of Fear & Greed. Luxury Escapes, a customer of Stripe, was featured in a Fear & Greed interview segment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fear And Greed competitors and assessment
Company assessmentDirect peers
- The Information: Subscription-based business/tech news brand that has expanded into podcasts and events. Comparable in being a premium, independent business-news media brand monetizing engaged professional audiences.
- Gimlet Media: Premium podcast network (now part of Spotify) producing business, tech, and culture shows. Comparable as a multi-show podcast publisher with a strong brand voice and advertising-driven model.
- Motley Fool Money: Long-running business and investing podcast network. Comparable business news + investing content targeting engaged, financially literate listeners, monetized through advertising.
- The Money Puzzle: Australian personal finance and investing podcast/media brand. Directly comparable niche (Australian personal finance content), format (podcast-led), and audience (Australian consumers interested in money management).
- Morning Brew: US-based business and finance newsletter-to-media company that has expanded into podcasts and events. Highly comparable model: free daily newsletter + audio content supporting an advertising-led revenue model, built around a tight editorial voice.
Broad incumbents
- Wondery: Large podcast network owned by Amazon, producing sponsored and original business, true-crime, and documentary content. Comparable as a multi-show podcast publisher but at vastly broader scale and owned by a strategic acquirer.
- The Economist (Audio Edition): Global business and economics publisher with a podcast and audio strategy. Comparable in delivering premium business/political/economic content to engaged professional audiences, but at a much larger scale and with paid subscription as a primary revenue lever.
- Bloomberg Podcasts: Global financial media company producing a portfolio of business and markets podcasts. Comparable in format and audience (business news + markets listeners) but infinitely larger and bundled with broader Bloomberg terminal / subscription offerings.
Regional players
- Eureka Report: Australian online business and investment news service (owned by News Corp). Operates in the same Australian business content market with a similar investor/professional audience and overlapping advertising pool.
- Smart Investor: Australian personal finance and investing media brand. Comparable in targeting Australian retail investors and personal finance enthusiasts via digital content, occupying overlapping CPM territory for financial-services advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fear And Greed social profiles
Digital presenceFear And Greed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fear And Greed leadership team
Management profileNumber of profiles
Profiles3 records
Fear And Greed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fear And Greed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fear And Greed
What does Fear And Greed do?
Fear & Greed produces and distributes a portfolio of business news podcasts (the flagship daily Fear & Greed show, Fast Five daily 5-minute updates, One on One interviews, Q+A, and How Do They Afford That? personal finance) and a free daily email newsletter delivered to subscribers every weekday morning by 6am. The company monetizes its audience through advertising and sponsorship, reaching over 500,000 monthly podcast downloads across Apple Podcasts, Spotify, and Google Podcasts.
Is Fear And Greed a public or private company?
Fear And Greed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fear And Greed founded?
Fear And Greed was founded in 2020. It employs 1 to 10 people.
Where is Fear And Greed based?
Fear And Greed is headquartered in Sydney, Australia, in the Oceania region.
How does Fear And Greed make money?
Two revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are newsletter Subscription.
Who are Fear And Greed's main competitors?
Direct peers on record are The Information, Gimlet Media, Motley Fool Money, The Money Puzzle and Morning Brew. Broad incumbents are Wondery, The Economist (Audio Edition) and Bloomberg Podcasts. Regional players are Eureka Report and Smart Investor.
Does Fear And Greed have an API?
No public API is recorded for Fear And Greed.
What industry is Fear And Greed in?
Fear And Greed's product category is Business News and Financial Media. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 51312 and its SIC code is 7310.