Floreal Holidays
Floreal Holidays is a Belgian non-profit holiday accommodation operator (founded c. 1940) running 11+ holiday parks, campsites, eco-villages, and motorhome parks across Belgium, with French cross-border partnerships, serving families, seniors, motorhome enthusiasts, and corporate groups via direct online booking.
- Company typePrivate
- Founded1940
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What Floreal Holidays does
Floreal Holidays is a Belgian holiday accommodation operator founded approximately in 1940, running more than 11 wholly-owned holiday parks, campsites, motorhome parks, and eco-villages across Belgium's coast (Blankenberge, Nieuwpoort), the Ardennes (La Roche-en-Ardenne, Houffalize, Bouillon, Neufchâteau), the Kempen (Kasterlee, Brecht), the Gaume (Virton), and Picardy Wallonia (Mont-Saint-Aubert). The company serves individual leisure travelers — families with children, senior couples, and motorhome and camping enthusiasts — alongside corporate groups seeking venues for teambuilding, seminars, and conferences, and association group bookings. Core products are organized into five lines: Holiday Parks (hotel rooms, studios, apartments), traditional Campsites (pitches and glamping), Camperparks (motorhome pitches with automated 24/7 access), Vakantiedorpen / Ecovillages (modern lodges such as Le Hameau de la Semois in Bouillon with 101 units and Le Hameau de l'Ourthe in Houffalize), and supporting add-ons including Themed Weekends, Longstay packages, Gift Vouchers, and Meetings & Events.
The technology stack is a third-party SaaS reservation platform (Booking Experts) layered with self-service customer-facing surfaces: a multi-language website in Dutch, French, German, and English; native iOS and Android mobile applications; a customer portal (Klantenportaal) for reservation management; and automated motorhome park access systems. Distribution combines direct online booking, a toll-free phone line, a Meetings & Events sales channel for corporate accounts, and partnerships — notably with Europe Camper Parking for pan-European motorhome visibility and reciprocal partnerships with 12+ French holiday parks (Montchavin-La-Plagne, Méribel Mottaret, La Plagne 1800, Le Grand Val-Cenis, La Turballe, Ramatuelle, Blériot-Plage, Vaison-La Romaine, Soulac-sur-Mer, Montbrun-les-Bains, Saales, La Plaine d'Alsace-Obernai). Payment options span Bancontact, iDEAL, Apple Pay, Belfius Pay, KBC-CBC, credit cards, bank transfer, and an in3 installment option.
Revenue is generated primarily through nightly and weekly accommodation bookings priced on a unit basis that varies by season, accommodation type, and location (e.g., €25–€30/night at Camperpark Blankenberge, from €33/night at Le Hameau de l'Ourthe, from €114 for Sunday promo rooms, €181–€403+ for multi-night lodge packages, €119+ for safari tents). Secondary streams include longstay subscriptions (4 or 15 weeks at Nieuwpoort), themed weekend packages (culinary, country, hiking, romantic, Christmas/New Year), corporate Meetings & Events with custom pricing, and add-on services (breakfast, half-board, swimming pool access, entertainment, activity bookings). The company is privately held, classified as non-profit, headquartered in Brussels at Hoogstraat 26-28, and carries an aggregated 8.7/10 satisfaction score across 9,026 guest reviews, with two campsites (La Roche-en-Ardenne, La Colline) holding official Belgian 4-star classifications.
Floreal Holidays firmographics
Firmographics- Name
- Floreal Holidays
- Legal name
- Floreal Holidays
- Website
- https://florealgroup.be
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Short description
- Floreal Holidays is a Belgian non-profit holiday accommodation operator (founded c. 1940) running 11+ holiday parks, campsites, eco-villages, and motorhome parks across Belgium, with French cross-border partnerships, serving families, seniors, motorhome enthusiasts, and corporate groups via direct online booking.
- Ownership category
- akta.pro rank
Floreal Holidays industry classification
Industry- Product category
- Holiday Accommodations
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- KOA/Chain & Franchise Campgrounds (THAMAJAG), Nature Lodges & Eco-Resorts (THAAAAAI), Resort Convention Hotels (THAGALAC)
Keywords
Where Floreal Holidays is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices11 records
Markets served
Floreal Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Holiday Accommodation Bookings: Core revenue from nightly and weekly accommodation bookings across holiday parks, campings, motorhome parks, and ecovillages. Pricing varies by season, accommodation type, and location.
- Longstay Rentals: Extended stay packages offering 4 or 15 week stays at coastal locations, providing steady recurring revenue from longer-term renters
- Group and Corporate Bookings: Revenue from corporate events, seminars, teambuilding, and group accommodations with custom pricing and packages
- Theme Weekends and Packages: Themed weekend packages (culinary, country, hiking, romantic, Christmas/New Year) offering bundled experiences at premium pricing
- Additional Services and Add-ons: Revenue from optional add-ons including breakfast, half-board, entertainment programs, swimming pool access, and activity bookings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Camperpark Blankenberge nightly rates |
| Unit Pricing | Pay-as-you-go | Camperplace Le Hameau de l'Ourthe |
| Unit Pricing | Pay-as-you-go | Sunday Promo at Floreal La Roche-en-Ardenne |
| Unit Pricing | Pay-as-you-go | Cocoon de la Semois accommodation |
| Unit Pricing | Pay-as-you-go | Ecolodge 3 bedroom |
| Subscription | Multi-year contract | Longstay at Floreal Nieuwpoort |
| Unit Pricing | Pay-as-you-go | Grandparents Offer |
| Unit Pricing | Pay-as-you-go | Safari tent without sanitation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Floreal Holidays product offering
Product offeringCore offering
Floreal Holidays operates a multi-property portfolio of holiday accommodations in Belgium and France, comprising holiday parks (hotel rooms, studios, apartments), traditional campsites, motorhome camper parks, and eco-friendly holiday villages. The company offers nightly and weekly bookings, longstay rentals (4 or 15 weeks), themed weekend packages, and corporate Meetings & Events hosting across coastal, Ardennes, Kempen, Gaume, and Picardy Wallonia regions.
Product overview
Floreal Holidays operates a portfolio of holiday accommodations across Belgium and France, comprising five core product lines: Holiday Parks (hotel rooms, studios, apartments at coastal and Ardennes locations), Campings (traditional campsites with pitches and glamping), Camperparks (motorhome parks with automated access), Vakantiedorpen/Ecovillages (eco-friendly holiday villages with modern lodges), and Camperplaatsen (camper and tent pitches). These core offerings are enhanced by supplementary services including Themaweekends (themed weekend packages), Meetings & Events (corporate hosting), Longstay Formulas (extended beach stays), Gift Vouchers, and a Customer Portal for online reservation management. The company also offers a mobile app for both iOS and Android platforms. The portfolio spans Belgium's coast (Blankenberge, Nieuwpoort), Ardennes (La Roche-en-Ardenne, Neufchateau, Houffalize, Bouillon), Kempen region, and Picardy Wallonia, with ongoing expansion into France.
Differentiator
Problem solved
Functional benefit
Brands
- Le Hameau de la Semois: A newly opened eco-village in Bouillon featuring modern ecolodges, a motorhome park, tent area, and Brasserie Halliru along the Semois river in the Ardennes.
- Le Hameau de l'Ourthe
Products and services
- Holiday Parks (Vakantieparken) Full-service holiday parks offering hotel rooms, studios, and apartments at Belgian coastal and Ardennes locations including Floreal Blankenberge, Floreal Nieuwpoort, Floreal La Roche-en-Ardenne, Floreal Neufchâteau, and Floreal Mont-Saint-Aubert. Targeted at families, couples, and seniors seeking leisure stays.
- Campings Traditional campsites in Belgium including Camping La Roche-en-Ardenne (4-star), Camping La Rochoise, Domaine Le Festival, Camping La Colline, Camping Kempen, and Camping Het Veen, offering pitches for tents, caravans, and glamping accommodations.
- Camperparks (Motorhome Parks) Motorhome parks at Belgian coast and Ardennes locations including Camperpark Blankenberge, Camperpark La Roche-en-Ardenne, Le Hameau de l'Ourthe (Houffalize), and Le Hameau de la Semois (Bouillon), featuring automated access, 16 amp electricity, and pet-friendly policies.
- Vakantiedorpen (Holiday Villages/Ecovillages) Eco-friendly holiday villages offering modern lodges and nature-based stays. Le Hameau de la Semois in Bouillon features 101 modern lodges, camperpark, tent zone, and Brasserie Halliru; Le Hameau de l'Ourthe in Houffalize provides ecolodges and a motorhome park in the Ardennes.
- Meetings & Events Corporate event hosting services including teambuilding, seminars, conferences, product launches, receptions, and group accommodations at coastal and Ardennes locations. Targeted at companies, associations, and business groups.
- Longstay Formulas Extended stay packages at Floreal Nieuwpoort offering 4 or 15 week stays in comfortable studios or apartments near the sea, including swimming pool access, entertainment, and parking.
- Theme Weekends (Themaweekends) Curated themed weekend packages including culinary fish and game weekends, country weekends, hiking weekends, romantic getaways, and Christmas/New Year celebrations held October through April across various Floreal holiday parks.
- Glamping Luxury camping options including safari tents, ecolodges, coco sweet tents, and tree houses available at Camping La Roche-en-Ardenne, Camping Het Veen, Camping Kempen, and Camping La Colline for guests seeking premium outdoor stays.
- Gift Vouchers (Geschenkcheques) Gift voucher program allowing purchase of Floreal holiday experiences as gifts for special occasions, redeemable across the Floreal portfolio.
Quantifiable outcome
- Average guest satisfaction score of 8.7 out of 10 based on 9026 reviews
- +1 more outcomes
Companies that use Floreal Holidays
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Floreal Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Floreal Holidays partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Booking ExpertscoreReservation system provider powering the online booking engine, real-time availability, and customer portal functionality across all Floreal properties
- Visit WalloniaminorRegional tourism organization partnership for promoting Ardennes destinations and tourism in Wallonia
- Marque ArdenneminorArdennes brand partnership for regional tourism promotion and marketing
- Europe Camper ParkingcoreDistribution partner for motorhome park bookings at Blankenberge, providing visibility and bookings through their pan-European motorhome parking platform
- Payment Providers (Bancontact, KBC, Belfius, iDEAL, Apple Pay, Credit Cards)coreSecure payment processing partnerships enabling multiple payment methods for online bookings
- French Holiday Park PartnersminorPartnerships with French holiday parks including Montchavin-La-Plagne, Méribel Mottaret, La Plagne 1800, Le Grand Val-Cenis, La Turballe, Ramatuelle, Blériot-Plage, Vaison-La Romaine, Soulac-sur-Mer, Montbrun-les-Bains, Saales, and La Plaine d'Alsace - Obernai
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Floreal Holidays competitors and assessment
Company assessmentDirect peers
- Huttopia: French-origin operator of nature-based camping villages, glamping tents, and ecolodges across Europe and North America. Closely comparable to Floreal's eco-village and glamping strategy (Hameau de la Semois, Hameau de l'Ourthe).
- Roompot: Major Dutch holiday park operator with parks across the Netherlands, Belgium, Germany, and France. Comparable portfolio of holiday parks, coastal/beach properties, and family-focused offerings; direct overlap in Benelux and French coastal markets.
- Sunparks: Belgian holiday park operator with parks in Belgium, France, and the Netherlands featuring cottages, subtropical swimming pools, and family activities. Direct peer on Belgian geography and holiday-park-with-aquatic-center concept.
- Sunêlia: French network of 4-star campsites and holiday villages with premium mobile homes, water parks, and themed activities. Comparable to Floreal on 4-star campsite positioning, family programming, and West-European geography.
- Landal GreenParks: Dutch-owned chain of holiday parks across the Netherlands, Belgium, Germany, and adjacent regions. Directly comparable on multi-property holiday park model, family segmentation, and Benelux/DACH geographic overlap with Floreal.
- Center Parcs Europe: Operates a European chain of forest holiday parks with self-catering cottages, leisure facilities, and indoor water parks. Most direct comparable to Floreal on multi-property holiday park model, family-friendly positioning, and northern-European geography.
- European Camping Group: European campground operator (formerly Vacansoleil/Campingnavigator) running campsites and mobile homes across France, Spain, Italy, and Croatia. Directly comparable on multi-country campground operations and premium campsite pitch product.
- Yelloh! Village: French network of premium 4- and 5-star campsites with mobile homes, water parks, and kids' clubs. Comparable on multi-site campground network, premium positioning, and family-targeted amenities.
Broad incumbents
- Kampgrounds of America (KOA): North American franchise system for campgrounds and RV parks. Comparable on chain/franchise campground model, though it operates at much larger scale and in a different geography; useful benchmark for potential franchise-style expansion.
Emerging players
- Décathlon Camping / Decathlon Outdoor: While primarily a retailer, Décathlon's outdoor lodging and camping initiatives (including Quechua-branded stays) represent an emerging ecosystem that intersects with Floreal's camping and outdoor-lodging customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Floreal Holidays social profiles
Digital presenceFloreal Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floreal Holidays leadership team
Management profileNumber of profiles
Floreal Holidays subsidiaries and ownership
Company hierarchySubsidiaries15 records
Floreal Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floreal Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floreal Holidays
What does Floreal Holidays do?
Floreal Holidays operates a multi-property portfolio of holiday accommodations in Belgium and France, comprising holiday parks (hotel rooms, studios, apartments), traditional campsites, motorhome camper parks, and eco-friendly holiday villages. The company offers nightly and weekly bookings, longstay rentals (4 or 15 weeks), themed weekend packages, and corporate Meetings & Events hosting across coastal, Ardennes, Kempen, Gaume, and Picardy Wallonia regions.
Is Floreal Holidays a public or private company?
Floreal Holidays is a private company. It is classified as unknown and is currently operating.
When was Floreal Holidays founded?
Floreal Holidays was founded in 1940.
Where is Floreal Holidays based?
Floreal Holidays is headquartered in Brussels, Belgium, in the Europe region.
How does Floreal Holidays make money?
Five revenue lines are on record. Holiday Accommodation Bookings are the primary driver. The others are longstay Rentals, group and Corporate Bookings, theme Weekends and Packages and additional Services and Add-ons.
Who are Floreal Holidays's main competitors?
Direct peers on record are Huttopia, Roompot, Sunparks, Sunêlia, Landal GreenParks, Center Parcs Europe, European Camping Group and Yelloh! Village. Kampgrounds of America (KOA) is listed as a broad incumbent. Décathlon Camping / Decathlon Outdoor is listed as an emerging player.
Does Floreal Holidays have an API?
No public API is recorded for Floreal Holidays.
What industry is Floreal Holidays in?
Floreal Holidays's product category is Holiday Accommodations. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAMAJAG, KOA/Chain & Franchise Campgrounds. Its NAICS code is 7212 and its SIC code is 7000.