FKPR

What FKPR does

FKPR is a sole-proprietor public relations and marketing consulting practice founded in 2010 by Fanny Kim and based in San Francisco, California. The firm delivers senior-level strategic media and marketing services to corporate clients and public relations agencies, including campaign development, targeted messaging, feature media placement, sponsorship negotiation, copy writing and editing, and speaking engagement procurement. FKPR does not operate any proprietary technology, software platform, or AI system; all deliverables are human-delivered consulting output across 14 verticals spanning travel and hospitality, wine and spirits, beauty, health and wellness, real estate, non-profit, digital technology, education, and entertainment.

The business model is professional services: FKPR generates revenue through project-based or retainer consulting fees paid directly by clients, with no public pricing tiers or rate cards disclosed. Go-to-market is sales-led and reputation-driven, relying on direct client engagement, agency referrals, and word-of-mouth within the New York and California PR communities. Fanny Kim has acted as media consultant for at least nine named PR agencies (Echos Communications, Maven Communications, Morris Marketing, Columbus PRCo, Morris + King, EVINS, La Force & Stevens, Arieff Communications, Samantha Slaven PR), serving as an extension of agency account teams. Customer logos range from enterprise accounts (Four Seasons Hotels, Levi's, Pfizer GENOME, Ritz-Carlton Club, Loews Hotels) to small businesses and non-profits (Veggiecation Program, VERVE Skin Laser Medical Spa, Style Made Simple, San Francisco SPCA, Oona Health). FKPR is privately held with no external funding, no parent company, and no subsidiaries; ownership and operations are fully concentrated in the founder.

Name

FKPR

Legal name

FKPR

Website

https://fkpr.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FKPR is a solo public relations and marketing consulting practice founded in 2010 by Fanny Kim in San Francisco, serving corporate clients and PR agencies across the US with strategic media campaigns, feature placements, sponsorship negotiation, and corporate copywriting across 14 industry verticals.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Public relations consulting
• Media relations services
• Marketing strategy consulting
• Media placement services
• Brand awareness campaigns

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic PR and Marketing Consulting: FKPR generates revenue by providing strategic public relations and marketing consulting services to corporate clients and PR agencies. Services include developing and implementing media campaigns, writing and editing copy, securing sponsorship and speaking engagements, and advising on news dissemination strategy. Revenue is derived from professional services fees, likely project-based or retainer arrangements, consistent with solo-consultancy operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FKPR provides strategic public relations and marketing consulting services to corporate clients and PR agencies. The firm develops and implements media and marketing campaigns that build brand awareness, creates targeted messaging for products, services, and personalities, secures feature media placements in national print, broadcast, and syndication outlets, negotiates event sponsorships, writes and edits corporate copy, and secures speaking engagements for clients.

Product overview

FKPR is a public relations and marketing consulting practice led by Fanny Kim. It is a service-based consulting business offering strategic media and marketing campaign development, brand awareness building, sponsorship negotiation, copy writing, and media placement services for corporate clients and PR agencies. The company does not offer a software product, platform, or technology product — all offerings are human-delivered consulting services across industries including education, fitness, wine and spirits, travel and hospitality, restaurants, non-profit, entertainment, digital technology, beauty, health and wellness, real estate, and media properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Public Relations & Marketing Consulting Development and implementation of strategic media and marketing campaigns that build and sustain brand awareness for corporate clients and PR agencies. Includes creation of targeted messaging for products, services, and personalities, and securing feature media placements in national print, broadcast, and syndication outlets.
• Media Placement Services Solicitation and securing of feature media placements for corporate clients and agency partners across national print, broadcast, and syndication outlets, as well as regional top-tier markets including New York, Los Angeles, San Francisco, Chicago, Philadelphia, Boston, and Atlanta.
• Sponsorship Negotiation & Event Marketing Solicitation and negotiation of sponsorship terms and onsite appearances at select events targeting client clientele, including development of seasonal guest programs for marketing and advertising purposes.
• Corporate Copywriting & Editing Writing and editing of copy for internal and external corporate use, including press kits, marketing collateral, brochures, website content, talking points, and Q&A scripts.
• Speaking Engagement & Industry Event Brokerage Securing client speaking engagements and participation at key industry events to build visibility and credibility for client executives and brands.
• News Dissemination Strategy Advisory Advisory on news dissemination strategy, including timing, channel selection, and messaging approach for corporate announcements and brand news.
• Agency Media Strategy Consulting Senior-level media strategy advice and execution provided to public relations agencies as an extension of their account teams, advising agency principals on media strategy and securing feature media placements for agency clients across travel, hospitality, wine and spirits, digital technology, entertainment, real estate, non-profit, beauty, health care, politics, education, and design sectors.

Quantifiable outcome

• Feature media placements in Wall Street Journal, New York Times, USA Today, Business Week, Robb Report, Condé Nast Traveler, Town & Country, Metropolitan Home, Men's Health, Playboy, USA Weekend, and Parade, among others.
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Echos Communications (San Francisco, CA)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Echos Communications, a San Francisco-based public relations firm, advising senior management on media strategy and securing feature media placements on behalf of the agency's clients in the travel and hospitality, wine and spirits, and media properties sectors.
• Maven Communications (San Francisco, CA)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Maven Communications, a San Francisco-based public relations firm, advising on media strategy and securing feature media placements across travel, hospitality, and digital technology sectors.
• Morris Marketing Communications (Menlo Park, CA)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Morris Marketing Communications, a Menlo Park-based firm, contributing media strategy and placement execution for clients in wine and spirits, entertainment, and non-profit sectors.
• Columbus PRCo (New York, NY)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Columbus PRCo in New York, advising the agency's principals and account teams on media strategy and securing coverage for top-tier clients.
• The Morris + King Company (New York, NY)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for The Morris + King Company, a New York public relations firm, providing senior-level media strategy advice and coverage execution for agency clients.
• EVINS Communication (New York, NY)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for EVINS Communication in New York, providing media strategy and placement services for clients in the beauty, health care, and design sectors.
• La Force & Stevens (New York, NY)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for La Force & Stevens in New York, delivering media strategy and coverage secured for the agency's clients in real estate, travel, and hospitality.
• Arieff Communications (San Francisco, CA)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Arieff Communications, a San Francisco-based firm, providing media strategy advice and coverage secured for clients in the digital technology and media properties sectors.
• Samantha Slaven Public Relations (Los Angeles, CA)minorStrategic or Co-development PartnerFanny Kim acted as media consultant for Samantha Slaven Public Relations in Los Angeles, advising on media strategy and securing feature media placements for the agency's clients.
• Women in Consulting (WIC)minorStrategic or Co-development PartnerFanny Kim served as a former board member and director of public relations and marketing for Women in Consulting (WIC), a non-profit organization dedicated to enhancing networking and business growth for independent consultants and small business owners in the San Francisco Bay Area.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Susan Magrino Agency: Boutique luxury PR firm focused on lifestyle, hospitality, beauty, and consumer brands. Directly comparable in service mix (earned media, media strategy, launch campaigns) and target client verticals — particularly relevant as FKPR has worked with past personnel associated with this agency.
• 5W Public Relations: Independent, full-service U.S. PR agency known for media relations, corporate communications, and consumer/lifestyle PR. Directly comparable in business model and target client segments (hospitality, beauty, health, lifestyle) — a key competitive benchmark for senior-level media strategy engagements.
• Rubenstein Public Relations: New York-based, mid-sized PR agency where founder Fanny Kim previously served as a senior PR executive. Directly comparable in offering — strategic PR, media relations, and corporate communications across vertical industries — and competes for the same New York enterprise client base.
• Derris: Boutique PR, communications, and digital agency serving lifestyle, hospitality, and consumer brands. Comparable in that it offers senior-level media strategy and earned-media services at boutique scale, overlapping with FKPR's positioning in lifestyle and consumer PR.
• Kratz & Jensen: New York-based PR agency where Fanny Kim previously held a senior PR executive role. Operates in the same media-relations / strategic-communications category and serves comparable corporate and lifestyle clients, making it a directly comparable peer.
• Magrino PR: Boutique PR and strategic communications agency focused on lifestyle, hospitality, beauty, and consumer brands. Shares FKPR's vertical specialization and senior-led boutique model, making it a direct peer for premium lifestyle PR engagements.

Broad incumbents

• Edelman: Largest global public relations firm, offering strategic communications, media relations, and corporate reputation across virtually every industry. Operates broadly in the same services category as FKPR but at vastly greater scale, representing the incumbent alternative for clients considering a PR engagement.
• Burson: Global communications and PR firm (formerly Burson-Marsteller and Cohn & Wolfe) serving enterprise clients across industries including travel, hospitality, health, and consumer. Broad incumbent competitor for senior-led corporate and consumer PR engagements.
• Weber Shandwick: Global, top-tier PR and communications agency with deep capabilities in earned media, corporate communications, and consumer marketing. A broad incumbent that competes for the same enterprise-level PR engagements and shares FKPR's media-relations orientation.

Emerging players

• Risa / Risa Public Relations: Boutique lifestyle and hospitality PR firm with a senior-led model similar to FKPR. Comparable in targeting consumer, hospitality, and lifestyle brands with hands-on media strategy, and a relevant emerging-peer reference for boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FKPR