GRASSROOT PROJECTS

What GRASSROOT PROJECTS does

Grassroot Projects is a 501(c)(3) nonprofit organization (EIN 82-1063744) founded in May 2017 by Priya Gangwani and Nimisha Goyal. It serves immigrant and refugee children aged 0–18 across two U.S. metropolitan markets — Seattle, WA and Indianapolis, IN. Its operational model is built on direct, door-to-door delivery that places goods and programming into the homes of beneficiary families rather than requiring them to navigate centralized service points, and it has reported serving 300+ children since January 2021.

The organization's programmatic surface is broad relative to its size and spans multiple support lines: Care & Connect (basic-needs support), Sponsor a Passion (individual child sponsorship), Pathways to Empowerment, Early Literacy, Food Insecurity support, Welcome Kits for newly arrived families, Swim Lessons delivered through a YMCA partnership, and Art Classes. Technology infrastructure is conventional nonprofit SaaS — Mailchimp for email communications and Bloomerang as the donor/constituent relationship management platform — with no proprietary technology platform, no AI/ML capability, and no data flywheel.

Revenue mechanics are those of a small donor-funded nonprofit: individual donations, corporate matching gifts, donor-advised funds (DAFs), event-based fundraising, and legacy giving. There is no commercial pricing model, no paying customers, no fee-for-service revenue, and no disclosed financials. The organization is structured as a community-based service delivery operation rather than a productized or platform-based business, and holds a GuideStar Platinum Seal of Transparency (2025) alongside multiple external recognitions (Jefferson Award 2022, IndyStar Season for Sharing 2022, Hoosier Lottery 2023, IU Health 2023).

Name

GRASSROOT PROJECTS

Legal name

Grassroot Projects

Website

https://grassrootprojects.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grassroot Projects is a 501(c)(3) nonprofit founded in 2017 that delivers door-to-door programs — including welcome kits, swim lessons, food support, and literacy — to immigrant and refugee children and families in Seattle and Indianapolis.

Ownership category

akta.pro rank

Headquarters

HQ city

Sammamish

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Grassroot Projects relies primarily on individual donations from individuals who sponsor children, purchase care packages, or contribute to specific programs. The organization accepts one-time and recurring donations via its website, mail, and workplace giving platforms.
2. Corporate Matching Gifts and Workplace Giving: Many organizations offer matching gift programs through workplace giving platforms. Grassroot Projects is listed on Benevity, Blackbaud, Pledgeling, America's Charities, and federal, Indiana and Washington State employee giving programs.
3. Donor-Advised Fund (DAF) Gifts: Donors can direct gifts through their Donor-Advised Funds by including Grassroot Projects' legal name and tax ID (82-1063744).
4. Event Revenue: The organization hosts events such as 'Threads of Kindness' where attendees can purchase tickets and become sponsors.
5. Legacy Giving / Planned Gifts: The organization encourages supporters to include Grassroot Projects in their will or estate plan as a legacy giving initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Grassroot Projects is a 501(c)(3) nonprofit that delivers customized care packages, scholarships for extracurricular activities, parent education workshops, early literacy books, culturally sensitive food assistance, and welcome kits directly to under-resourced immigrant and refugee children (ages 0-18) and their families in the greater Seattle, WA and Indianapolis, IN areas, using a door-to-door, low-barrier, no-questions-asked service model.

Product overview

Grassroot Projects is a nonprofit organization offering a portfolio of programs serving under-resourced immigrant and refugee children ages 0-18 in the greater Seattle and Indianapolis areas. The core offerings include the Care & Connect Program (providing customized care packages with essentials like clothing, diapers, car seats, and toys), the Sponsor a Passion Program (scholarships for extracurricular activities including sports, arts, music, and STEM), the Early Literacy Program (culturally diverse books), and the Food Insecurity Program (culturally sensitive groceries and food assistance). Additional programs include Pathways to Empowerment (parent education workshops), Welcome Kits, swim lessons through YMCA partnerships, and free art classes. The organization operates as a low-barrier, no-questions-asked service provider that delivers directly to families' doorsteps.

Differentiator

Problem solved

Functional benefit

Products and services

• Care & Connect Program Provides customized care packages containing clothing, shoes, diapers, wipes, car seats, toys, books, hygiene items, and school supplies tailored to each immigrant or refugee family's specific needs; delivered directly to families' homes in the greater Seattle and Indianapolis areas.
• Sponsor a Passion Program

Quantifiable outcome

• 300+ children helped since January 2021
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• YMCA (Indiana and Washington)coreStrategic or Co-development PartnerGrassroot Projects has partnered with the YMCA in Indiana and Washington to sponsor children for swim lessons and provide each child with necessary swim gear. A gift of $150 sponsors one child for swim lessons. This partnership addresses water safety and drowning prevention for immigrant children.
• Fox Hill Elementary School (Indianapolis)coreStrategic or Co-development PartnerPartnership to sponsor children for after-school enrichment program. Classes help children explore creativity through activities like making art with duct tape and learning about architecture.
• King County ParkscoreStrategic or Co-development PartnerKing County Parks funded Grassroot Projects to provide scholarships to children and teens in the Seattle area to participate in a sport of their choice. Recent activities include swimming, bicycle and taekwondo lessons, and recreational soccer and basketball teams.
• Indy Art CentercoreStrategic or Co-development PartnerPartnership to offer free six-week art classes designed for immigrant children. Classes held at the Indy Art Center in Indianapolis. Volunteer Sue Michael supported all six art classes.
• BenevityminorChannel Partner/ Reseller/ DistributorWorkplace giving platform through which donors can make and match donations to Grassroot Projects.
• BlackbaudminorChannel Partner/ Reseller/ DistributorWorkplace giving platform listed for employee donation matching programs.
• PledgelingminorChannel Partner/ Reseller/ DistributorWorkplace giving platform for charitable giving and corporate philanthropy.
• America's CharitiesminorChannel Partner/ Reseller/ DistributorWorkplace giving organization connecting employees with nonprofits including Grassroot Projects.
• Immigrant Welcome Center (Indianapolis)coreStrategic or Co-development PartnerReferral partner connecting immigrant families in need to Grassroot Projects services. Initial referrals included the very first Grassroot Projects project helping two little boys.
• NWIRP (Northwest Immigrant Rights Project)minorStrategic or Co-development PartnerReferenced as a resource for immigrants to access legal defense and support services. Grassroot Projects recommends supporting NWIRP as part of immigrant advocacy.
• LCYCWA (Immigrant Refugee Center of Washington)minorStrategic or Co-development PartnerReferenced as a resource for family immigration resources. Partner in supporting immigrant communities in Washington.
• National Immigrant Justice CenterminorStrategic or Co-development PartnerReferenced as a recommended legal defense fund for immigrants. Grassroot Projects suggests supporting as part of immigrant advocacy.
• Local Food PantriesminorStrategic or Co-development PartnerGrassroot Projects supplements local food pantries with culturally sensitive food options to address food insecurity in immigrant communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• HIAS: HIAS is a global Jewish nonprofit that provides refugee resettlement, legal services, and integration support to immigrants in the United States. Like Grassroot Projects, it serves refugees and immigrants with direct services, but it is a much larger, federally funded resettlement agency with national reach.
• World Relief: World Relief is a Christian humanitarian organization that resettles refugees and provides immigration legal services across multiple US cities, including Seattle and other Pacific Northwest locations. It is a direct functional peer to Grassroot Projects in target geography, though it operates at substantially greater scale.
• Catholic Charities USA: Catholic Charities USA is a national network that provides refugee resettlement, immigration legal services, and basic needs assistance through diocesan agencies. Its member agencies (including Catholic Charities Indianapolis) compete directly with Grassroot Projects for refugee families in the same Indianapolis geography.
• International Rescue Committee (IRC): The IRC is one of the largest humanitarian organizations serving refugees and immigrants globally, including resettlement, education, and economic empowerment programs. It is comparable to Grassroot Projects in target population and mission, but operates at vastly greater scale and across many more geographies.
• Lutheran Immigration and Refugee Service (LIRS): LIRS is a national refugee resettlement and child welfare organization serving unaccompanied refugee minors, families, and asylum seekers. Its child-focused services and direct family support model make it mission-comparable to Grassroot Projects' Care & Connect and Sponsor a Passion programs.

Direct peers

• Samaritas: Samaritas is a Michigan-based nonprofit offering refugee resettlement, unaccompanied minor services, and foster care for immigrant youth. It is comparable to Grassroot Projects in providing direct family-level services to refugee and immigrant children, though at a larger scale and in a different region.
• RefugeeOne: RefugeeOne is a Chicago-based nonprofit providing refugee resettlement, case management, and integration services to newly arrived families. It is a closely comparable mid-size direct service peer in the refugee aid space, similar in operational scope to Grassroot Projects.
• Kids in Need of Defense (KIND): KIND provides legal and social services to immigrant and refugee children, including unaccompanied minors, with a focus on safety, education, and well-being. It is a strong mission peer to Grassroot Projects' child-centered services, though KIND's core competency is legal representation rather than material assistance.
• Upwardly Global: Upwardly Global supports immigrant and refugee professionals with employment, training, and integration services in the US. It is a mission peer in immigrant family empowerment, with a more employment-focused lens than Grassroot Projects' basic needs model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Grassrootproje1
• Facebookfacebook.com/grassrootprojects
• LinkedInlinkedin.com/company/grassroot-projects
• Instagraminstagram.com/grassrootprojects

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRASSROOT PROJECTS