Genuine First Aid LLC

What Genuine First Aid LLC does

Genuine First Aid LLC operates the consumer brand Adventure Medical Kits, a manufacturer and multi-channel retailer of outdoor and emergency first aid kits headquartered in Littleton, New Hampshire. The company designs activity-specific product lines covering hiking, backpacking, hunting, tactical/military, marine, travel, pet, professional guide, family, and children's use cases, with each series organized around distinct kits tailored to trip length, group size, and environmental conditions. Notable engineering features include seam-sealed dual-layer waterproofing on the Ultralight/Watertight series (with kits as light as 6.4 oz), MOLLE-compatible modular trauma bags for tactical buyers, and integration of QuikClot hemostatic gauze technology claimed to deliver 5x faster bleeding control versus conventional methods. Hospital-quality supplies organized by injury type form the baseline content of the kits.

The company sells through a diversified distribution model: a direct-to-consumer Shopify storefront with BOGO 50% off promotions, major outdoor specialty retailers (REI, Bass Pro Shops, Sportsman's Warehouse, West Marine), Amazon marketplace, the FSA Store for HSA/FSA eligible purchases, and a dealer/wholesale program for additional retail coverage. Pricing is unit-based across tiers ranging from approximately $34.49 (entry Mountain Hiker) to $115.49 (premium MOLLE 2.0 trauma kit and Sportsman 300), with active promotional pricing visible on the storefront. The company also runs a Pro Deals program via GovX for government, military, teachers, and first responders. Genuine First Aid is one of multiple outdoor safety brands under the Adventure Ready Brands conglomerate, which also owns QuikClot, Easy Care First Aid, LuminAID, SOL, Natrapel, Ben's, After Bite, Counter Assault, and RapidPure.

Name

Genuine First Aid LLC

Legal name

Genuine First Aid LLC

Website

https://genuinefirstaid.com

Company type

Private

Operating status

Operating

Short description

Genuine First Aid LLC (Adventure Medical Kits) designs and sells activity-specific outdoor and emergency first aid kits (hiking, tactical, hunting, marine, travel, pet, family) to consumers and professionals via DTC e-commerce, REI, Amazon, and major outdoor specialty retailers.

Ownership category

akta.pro rank

Product category

Outdoor First Aid Kits

NAICS

Medical Equipment and Supplies Manufacturing (3391), Medical Equipment and Supplies Manufacturing (33911)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYCRADAMAB

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRAMAMAG

Outdoor Safety, Survival & First Aid Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYHLAIADAM

First Aid & Wound Care

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

SECONDARYHLAFANAH

Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical)

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

Keywords

• Outdoor first aid kits
• Trauma medical supplies
• Emergency preparedness products
• Tactical medical kits
• Wilderness first aid

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce storefront selling first aid kits, trauma supplies, and accessories.
2. Retail Distribution: Wholesale distribution through outdoor recreation retailers including REI, Bass Pro Shops, Sportsman's Warehouse, and West Marine.
3. Marketplace Sales: Sales through Amazon marketplace and FSA Store for HSA/FSA eligible products.
4. Dealer/Wholesale Program: Become-a-dealer program for expanding retail distribution network.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Genuine First Aid LLC (DBA Adventure Medical Kits) manufactures and distributes a portfolio of first aid kits and trauma medical supplies for outdoor recreation, tactical/military, marine, hunting, travel, family, and pet use. Products are organized into specialized series including Mountain, Ultralight/Watertight, Sportsman, MOLLE Trauma, Marine, Adventure Dog, Travel, Professional, Family, and Kids lines, supported by Trauma Paks and QuikClot hemostatic gauze. Kits incorporate hospital-quality supplies, waterproof construction, MOLLE-compatible packaging, and activity-specific contents.

Product overview

Adventure Medical Kits (Genuine First Aid LLC) offers a comprehensive portfolio of outdoor and emergency first aid kits organized into distinct product series targeting specific use cases. The core product lineup includes Mountain Series kits for hikers and backpackers, Ultralight/Watertight kits for water sports, Sportsman Series for hunters, MOLLE tactical trauma kits for military and law enforcement, Marine kits for boating, Adventure Dog kits for pets, Travel kits for travelers, Professional kits for guides, Family/Adventure First Aid kits for households, and Backyard Adventure kits for children. Supporting products include Trauma Paks, QuikClot hemostatic gauze for advanced bleeding control, and accessories for restocking. The company is part of Adventure Ready Brands portfolio which also includes related outdoor safety brands like After Bite, Ben's, LuminAID, SOL, Natrapel, Counter Assault, RapidPure, and Easy Care First Aid. Products are available at major outdoor retailers including REI, Amazon, Bass Pro Shops, Sportsman's Warehouse, and West Marine.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Dog: Dog-specific first aid kits with medical supplies plus first aid instructions for canine companions on outdoor adventures.
• Adventure First Aid
• Mountain Series
• Ultralight/Watertight
• MOLLE Trauma Series
• Sportsman Series
• Marine Series
• Professional Series
• Backyard Adventure

Products and services

• Mountain Series Medical Kits First aid kits designed for hiking, backpacking, and mountain adventures. Includes Backpacker, Hiker, Explorer, and Forest variants with varying supplies for different group sizes and trip durations.
• Ultralight/Watertight Series Medical Kits Waterproof first aid kits designed for water sports, kayaking, and wet environments. Features seam-sealed construction for extra waterproofing with ultralight options like the .5, .7, and .9 models.
• Sportsman Series Medical Kits Hunting and outdoor sports-focused first aid kits including the 200 and 300 models, designed for hunters and outdoor enthusiasts with supplies for common hunting injuries.
• MOLLE Bag Trauma Kit Series Tactical trauma kits in rugged MOLLE-compatible bags designed for military, law enforcement, and serious outdoor professionals. Includes versions 1.0 and 2.0 in black and khaki colors.
• Marine Series Medical Kits Boating-specific first aid kits designed for marine environments and water activities, including the Marine 1500 model.
• Adventure Dog Series Medical Kits Dog-specific first aid kits including the Trail Dog Kit and Me and My Dog kit, with pet medical supplies plus first aid instructions for veterinary care in the field.
• Travel Series Medical Kits Portable first aid kits designed for travelers including the Smart Travel Kit, suitable for international travel and various accommodation types from safari lodges to hostels.
• Professional Series Medical Kits Professional-grade first aid kits including the Professional Guide Kit, designed for mountain guides and professional outdoor instructors.
• Adventure First Aid Series Family-oriented first aid kits including the Family First Aid Kit, designed for general household and family use.
• Backyard Adventure Kids First Aid Kits Child-focused first aid kits designed for kids including the Backyard Adventure Sloth Kit, with kid-friendly supplies and instructions.
• Trauma Paks Specialized trauma supplies and compact trauma packs for treating severe injuries in emergency situations.
• QuikClot Gauze Hemostatic gauze products designed to stop severe bleeding 5x faster than standard gauze, incorporating QuikClot technology for trauma care.

Quantifiable outcome

• 5X faster bleeding control with QuikClot integration vs. conventional methods
• +1 more outcomes

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• REIcoreChannel Partner/ Reseller/ DistributorMajor outdoor recreation retailer partnership for distributing Adventure Medical Kits products through REI's retail and e-commerce channels.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Amazon for broad online retail reach.
• Bass Pro ShopscoreChannel Partner/ Reseller/ DistributorRegional outdoor recreation retailer partnership for hunting and outdoor product distribution.
• Sportsman's WarehousecoreChannel Partner/ Reseller/ DistributorRegional outdoor recreation retailer partnership for hunting and outdoor product distribution.
• West MarinecoreChannel Partner/ Reseller/ DistributorMarine supplies retailer partnership for boating and water sports product distribution.
• FSA StoreminorChannel Partner/ Reseller/ DistributorHSA/FSA eligible products distribution channel for health savings account purchases.
• Adventure Ready Brands (Parent Company)flagshipStrategic or Co-development PartnerParent company overseeing multiple outdoor safety and preparedness brands including Adventure Medical Kits, After Bite, Ben's, LuminAID, SOL, QuikClot, Adventure Medical RapidPure, Natrapel, Easy Care First Aid, and Counter Assault.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Broad incumbent offering Nexcare bandages, athletic and outdoor first aid products, and wound care supplies as part of a much larger healthcare and consumer goods portfolio.
• Johnson & Johnson: Broad incumbent in consumer health with the Band-Aid, Neosporin, and First Aid brands across adhesive bandages, antiseptics, and family first aid — competing across the same end-categories from a much larger portfolio.
• Medline Industries:

Direct peers

• North American Rescue: Direct peer specializing in tactical and trauma medical kits (e.g., M-FAK, IFAK) for military, law enforcement, and EMS — competing most directly with Adventure Medical Kits' MOLLE Trauma Series.
• My Medic: Direct competitor producing adventure and tactical first aid kits (e.g., MyFAK) sold through DTC e-commerce and Amazon, targeting overlapping outdoor recreation, tactical, and family preparedness use cases.
• Hart Health: Direct peer supplying pre-packaged first aid kits and refill supplies to industrial, outdoor, and retail channels — overlapping with the consumer and workplace preparedness product lines.
• Surviveware: Direct peer offering outdoor and wilderness first aid kits (small, medium, large, waterproof variants) sold DTC and on Amazon with comparable activity-specific positioning to Adventure Medical Kits.
• First Aid Only: Direct peer manufacturing consumer and workplace first aid kits sold through mass-market retail and online, overlapping with the Adventure First Aid and general consumer side of the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genuine First Aid LLC