Get Kids Going!

What Get Kids Going! does

Get Kids Going! is a UK-registered charity founded in 1997 and headquartered in London that provides sports wheelchairs and grants to disabled children and young people up to age 26 across the United Kingdom. Its core offering comprises bespoke sports wheelchairs (priced at £4,000–£7,000 each), tailored grants to cover equipment, travel, and competition costs, and direct support that enables beneficiaries to participate in competitive sport. The organisation reports having supported over 200,000 disabled children since inception.

The charity's operating model is event-led: it secures charity entries in major endurance events and recruits fundraisers to run on its behalf, generating donations tied to participation. It holds official charity placements across the World Marathon Majors — including TCS London Marathon, BMW Berlin Marathon, BAA Boston Marathon, TCS Sydney Marathon, Bank of America Chicago Marathon, and the newer Shanghai, Paris, and Cape Town races — alongside the Ultra Challenge series in the UK. Online donations are processed through JustGiving, supplementing direct donations, event fees, and legacy gifts. The organisation is led by CEO Jane Emmerson and presided over by six-time Paralympic champion David Weir CBE MBE.

There is no proprietary technology platform; the underlying infrastructure consists of standard donation processing, event coordination, and grant administration. The beneficiary base comprises disabled young people and their families, while the paying/donor base consists of individual fundraisers, marathon and ultra-event participants, corporate sponsors of race placements, and legacy donors. With 1–10 employees, operations are lean, and income is highly correlated with annual event participation cycles.

Name

Get Kids Going!

Legal name

Get Kids Going!

Website

https://getkidsgoing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Kids Going! is a UK charity, founded in 1997, that provides sports wheelchairs and grants to disabled children and young people aged up to 26, funded primarily through marathon and ultra-event fundraising partnerships.

Ownership category

akta.pro rank

Product category

Disability Sports Charity Services

NAICS

Child and Youth Services (62411), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Disability sports charity
• Sports wheelchair provision
• Paralympic athlete grants
• Charity marathon fundraising
• Virtual fundraising challenges

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Personnel, Marketing or Sales

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, online fundraising pages (JustGiving), bank transfers, and credit/debit card donations. Supporters create personal fundraising pages for events.
2. Event Participation Fees: Low registration fees charged for charity places in running, cycling, and walking events. Fees vary by event (ranging from £15 to £125) with minimum fundraising pledges required.
3. Legacy Gifts (Legacies in Wills): Charitable bequests left in supporters' wills to provide ongoing funding for the charity's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Get Kids Going! is a UK charity that provides specially built, bespoke sports wheelchairs and annual sports grants to disabled children and young people (up to age 26) so they can participate in sport from grassroots to Paralympic level. The charity funds training, physiotherapy, sports psychology, travel, competition fees, and sports equipment design/development, and recycles outgrown equipment to other children. It sustains this mission through a fundraising platform offering guaranteed charity entries to World Marathon Majors, ultra challenges, cycling events, and virtual challenges.

Product overview

Get Kids Going! is a national charity providing disabled children and young people (up to age 26) with opportunities to participate in sport. The core offerings consist of specially built sports wheelchairs (costing £4,000-£7,000 each) and annual sports grants covering training, physiotherapy, sports psychology, travel, competition fees, and equipment development. The charity organizes and facilitates participation in fundraising events including marathons (World Marathon Majors series), ultra challenges, half marathons, cycling events (L'Etape Du Tour), and virtual challenges. Support services include training programmes for various distances and virtual challenge platforms. The organization recycles outgrown equipment to other children and supports athletes from grassroots to Paralympic level.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Wheelchairs Specially built, bespoke sports wheelchairs provided to disabled children and young people. Each wheelchair is individually designed, costs between £4,000 and £7,000, and is engineered to perform like a Formula 1 racing car. Enables participation in athletics, marathons, tennis, skiing, curling, rugby, sailing, boccia, basketball, snowboarding, table tennis, fencing, shooting, archery, powerlifting, and other sports. Outgrown chairs are recycled to other children.
• Sports Grants Annual sports grants awarded to disabled young athletes to cover training, physiotherapy, sports psychology, travel, competition fees, and the design and development of sports equipment. Available to children and young people up to age 26 across all disabilities and backgrounds, supporting progression from grassroots to Paralympic level.
• My Virtual Half Marathon Free virtual half marathon programme where participants run their own 13.1 miles at their own pace and time. Includes a structured training programme, JustGiving fundraising page setup, and an achievement award on completion. Open to individuals who want to fundraise for the charity without travelling to a specific event location.
• My Virtual Challenge Customisable virtual challenge allowing participants to set their own goals of running, walking, cycling, or creating their own challenge. Progress is tracked via fitness tracker, health apps, or manual logging. Designed to enable charity fundraising from any location.
• Training Programmes Training programmes for charity fundraisers preparing for events, including 5k, 10k, 10-mile, half marathon, and marathon training plans. Provided to runners supporting the charity's fundraising events.
• Charity Marathon Entry Programme (World Marathon Majors) Programme providing guaranteed charity entries to the TCS London Marathon, BMW Berlin Marathon, BAA Boston Marathon, TCS Sydney Marathon, Bank of America Chicago Marathon, Sanlam Cape Town Marathon (candidate), and Shanghai Marathon. Participants pay a low registration fee and commit to a minimum fundraising target. The charity has partnered with the TCS London Marathon for over 25 years and the BMW Berlin Marathon for over 26 years.
• Ultra Challenge Event Programme Programme offering charity places across the UK Ultra Challenge series (Bath 50, Windsor Easter 50, Isle of Wight, Jurassic Coast, London 2 Brighton, Lake District, Cotswold Way, Peak District, Gower Peninsula, South West Coast 50, North Downs 50, London Summer Walk, South Coast, Thames Moonlight 10, Thames Bridges Trek, Thames Path, Chiltern 50, Kent Downs 50, London Halloween Walk). Includes tiered distances (full, half, 10km) with entry fees and minimum fundraising pledges, run in partnership with Ultra Challenge (Action Challenge).
• Charity Half Marathon and 10-Mile Entry Programme Programme offering charity places in half marathons (Great North Run, The Big Half, Royal Parks, Paris Half, London Landmarks, Hampton Court Palace Half) and 10-mile events (Great South Run), with low entry fees and minimum fundraising targets per event.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• JustGivingcoreChannel Partner/ Reseller/ DistributorJustGiving provides the online fundraising platform for Get Kids Going!, allowing supporters to create personal fundraising pages and make secure donations. The charity uses JustGiving links throughout its website for donation collection.
• TCS London MarathonflagshipStrategic or Co-development PartnerGet Kids Going! is an official charity partner of the TCS London Marathon with guaranteed entries for runners. The charity has been part of the event for over 25 years.
• BMW Berlin MarathoncoreStrategic or Co-development PartnerGet Kids Going! is an official charity partner of the BMW Berlin Marathon 2026 with official entries available. The charity has taken runners to Berlin Marathon for over 26 years.
• Sanlam Cape Town MarathoncoreStrategic or Co-development PartnerGet Kids Going! is one of the official charities for the Sanlam Cape Town Marathon with guaranteed entries. The marathon is a candidate for Abbott World Marathon Majors status.
• BAA Boston MarathoncoreStrategic or Co-development PartnerOfficial charity partner of the BAA Boston Marathon - the world's oldest annual marathon and part of World Marathon Majors.
• TCS Sydney MarathoncoreStrategic or Co-development PartnerGet Kids Going! is a charity partner for the TCS Sydney Marathon - the newest addition to the Abbott World Marathon Majors (seventh major).
• Bank of America Chicago MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Bank of America Chicago Marathon, one of the world's most prestigious road races and part of Abbott World Marathon Majors.
• Shanghai MarathoncoreStrategic or Co-development PartnerAbbott World Marathon Majors candidate race. Get Kids Going! offers charity places for runners.
• Paris MarathoncoreStrategic or Co-development PartnerOfficial charity partner for the Paris Marathon - Europe's biggest marathon with 60,000+ runners.
• AJ Bell Great North RuncoreStrategic or Co-development PartnerOfficial charity partner for the AJ Bell Great North Run - the world's largest half marathon with 60,000+ participants.
• Ultra Challenge (Action Challenge)coreChannel Partner/ Reseller/ DistributorPartnership with Ultra Challenge (Action Challenge) for running and walking events including Bath 50, Windsor Easter, Isle of Wight, Jurassic Coast, London 2 Brighton, Lake District, Cotswold Way, Peak District, and many more ultra challenges across the UK.

Scale indicators9 records

Recent moves4 records

Expansion highlights3 records

Others

• JustGiving: Online fundraising platform used as the donation infrastructure for Get Kids Going! and many peer disability charities. Relevant as the shared ecosystem that powers event-pledge fundraising for UK charities.

Direct peers

• SportsAid: UK charity providing financial awards and recognition to young athletes (including disabled athletes) at the start of their careers. Comparable in providing sport grants to young UK athletes.
• Dreamflight: UK charity taking disabled children on life-changing trips. Comparable as a UK charity serving disabled children with life-changing experiences, often fundraising through community events and challenge participants.
• Whizz-Kidz: UK charity providing powered and manual wheelchairs plus mobility equipment to disabled children and young people. Direct competitor in the niche of mobility-equipment provision for disabled youth in the UK.
• WheelPower - British Wheelchair Sport: UK charity promoting wheelchair sport and providing sports wheelchairs and equipment to disabled people. Closely comparable mission of enabling disabled participation in sport through equipment provision.
• WheelAbility (formerly Sportability): UK charity supporting disabled people into sport, particularly wheelchair and adaptive sports. Directly comparable in targeting sport participation for disabled beneficiaries.

Broad incumbents

• British Paralympic Association: National governing body for Paralympic sport in Great Britain, supporting elite Paralympic athletes. Overlapping mission of supporting para-athletes from development to elite level, but focused on elite performance rather than grassroots.
• Caudwell Children: UK charity providing equipment, treatment and family support to disabled children. Comparable as a UK charity funding specialist equipment (including mobility aids) for disabled children, though with a broader disability-services remit.
• Sense: UK disability charity supporting people with complex disabilities. Tangentially comparable as a UK disability-services nonprofit serving overlapping beneficiary populations (disabled children/young people).
• Variety, the Children's Charity: UK charity providing specialist equipment (including wheelchairs and mobility aids) to disabled and disadvantaged children. Comparable as a larger, established charity funding mobility equipment for disabled children.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getkidsgoing
• YouTubeyoutube.com/channel/UCe5sHERYDqn6N3AbN5xIO6Q
• Facebookfacebook.com/GetKidsGoingUK
• Instagraminstagram.com/get_kids_going
• LinkedInlinkedin.com/company/get-kids-going-charity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Kids Going!