Name

Firehouse 5

Legal name

The Firehouse 5

Website

https://thefirehouse5.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance Studio Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Partner dance classes
• Social dance events
• Dance studio rentals
• Argentine tango lessons
• Contact improvisation sessions

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Classes and Social Events: Revenue generated through per-class fees and monthly passes for dance instruction and social dance events. Classes include fusion, Argentine tango, blues, and contact improvisation formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Firehouse 5 operates a community-oriented dance studio in downtown Sacramento's historic Firehouse Station No.5, offering partner-dance instruction across multiple styles (fusion, Argentine tango, blues, and contact improvisation), weekly social dances, monthly themed community events, and studio space rentals for private events. Classes are beginner-friendly with no partner required and operate on drop-in, sliding scale, and monthly pass pricing.

Product overview

Firehouse 5 is a community-oriented dance studio offering a portfolio of dance classes and social events. The primary offerings include Fusion Weekly Lessons & Socials (blending multiple dance styles), Argentine Tango instruction (with classes, socials, and solo technique), Blues Lesson & Social events, and Contact Improvisation sessions. The studio also hosts Monthly Theme Nights with community potlucks and offers Studio Rentals for private use. Classes range from beginner fundamentals to mixed-level explorations, with no partner required for most offerings. The studio operates from the historic Firehouse Station No.5 building in downtown Sacramento.

Differentiator

Problem solved

Functional benefit

Products and services

• Fusion Weekly Lessons & Socials

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Broadway Dance Center: An established dance school offering group instruction in multiple styles and performance-oriented training. It is a broad incumbent peer because it competes for adult dance students and recurring class spend, but is less centered on partner and social dancing.
• Zumba: A global instructor-led dance-fitness program delivered through group classes and licensed instructors. It overlaps with Firehouse 5's beginner-friendly group participation and community acquisition, but is fitness-oriented and not a partner-dance studio.
• Millennium Dance Complex: A large urban dance education and event complex with recurring classes across styles and community-oriented programming. It is a broad incumbent peer because it shares studio-based instruction and event programming, although its scale and discipline mix are broader.

Emerging players

• DancePlug: An online dance-education platform offering instruction across styles. It is an emerging player because it shares dance learning and community education, but lacks Firehouse 5's physical partner and social-dance format.

Direct peers

• Dance With Me: A dance-studio brand focused on partner dancing, with group and private instruction and social-dance experiences for adults. It is a direct peer because its offering combines instruction, partner dancing, and repeat studio participation.
• Fred Astaire Dance Studios: A franchise network of ballroom and social-dance schools offering recurring group and private instruction for adult students. It is a direct peer because it competes for similar beginners and social dancers and monetizes instruction through repeat lessons.
• Arthur Murray International: An established franchise network providing ballroom and social-dance instruction through recurring lessons and studio programs. It is a direct peer because its adult learner base, physical delivery, and lesson-based revenue model closely resemble Firehouse 5.

Others

• ClassPass: A subscription discovery and booking platform for fitness and wellness classes, including dance and studio experiences. It overlaps with recurring class consumption and local discovery, but functions as a platform rather than a dance-studio operator.
• Mindbody: A business-management, booking, and payments platform used by fitness and wellness studios. It is an ecosystem peer because the same operating stack supports class scheduling, payments, and studio-rental workflows, although Mindbody is not a direct competitor.
• TakeLessons: A marketplace connecting learners with local and online instructors, including dance teachers. It is an adjacent participant peer because it competes for dance-student discovery and lesson demand, but does not operate a single physical community studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thefirehouse5
• LinkedInlinkedin.com/company/firehouse-5

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firehouse 5