Evo Fitness Germany

What Evo Fitness Germany does

EVO Fitness Germany, operated by Lifestyle Clubs Concepts GmbH, runs a chain of 20 self-service boutique fitness studios across seven German metros — Berlin (7), Hamburg (4), Munich (3), Düsseldorf (2), Cologne (2), Dresden (1), and Wiesbaden (1). Studios are positioned in premium central-city locations and operate 365 days per year (6am–11pm) without permanent on-site staff, relying instead on digital check-in, SMS access codes, and a self-service kiosk infrastructure.

The technology stack is centered on EGYM-connected smart strength and cardio equipment, a proprietary EVO Member App (iOS and Android) for training plans, progress tracking, and challenges, and the MyEVO online portal for membership management (pause, cancellation, payment). Distribution combines direct-to-consumer digital signup with aggregator partnerships through Urban Sports Club, Wellpass, and Wellhub, the last of which provide check-in access to most studios.

The business model is subscription-driven with two core tiers: Smart at €54.90/month (12-month commitment, cancellable after 14 months) and Flex at €74.90/month (month-to-month, cancellable end of following month). Add-on revenue comes from €49 onboarding sessions, €39.90/quarter care packages (Betreuungspaket), day passes, personal training, and the €9.90 Shape Up Challenge with reimbursement on completion. A Summer Special promotion offers free training through October 2026 on new Smart signups. The customer target is urban fitness-conscious professionals and HYROX participants seeking flexible, contract-light, centrally located training.

Name

Evo Fitness Germany

Legal name

Lifestyle Clubs Concepts GmbH

Website

https://evofitness.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EVO Fitness Germany operates 20 self-service boutique fitness studios across seven German cities, offering digital-first subscriptions (€54.90–€74.90/month) with EGYM smart equipment and app-based management, targeting urban professionals and HYROX participants.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Boutique fitness studios
• Self-service gyms
• Membership fitness clubs
• Strength training facilities
• Functional fitness centers

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Primary revenue stream from monthly membership fees. Smart plan at €54.90/month (annual commitment, cancelable after 14 months) and Flex plan at €74.90/month (month-to-month). Membership grants 365-day access to all EVO studios in Germany.
2. Day Passes: One-time training sessions available for non-members seeking single-visit access to EVO studios.
3. Aggregator Partner Access: Revenue generated through aggregator partnerships with Urban Sports Club, Wellpass, and Wellhub, where EVO studios are included in partner subscription networks.
4. Onboarding Sessions: Paid introduction sessions at €49 providing personalized studio orientation, equipment introduction, and optional training plan creation.
5. Betreuungspaket (Support Package): Optional quarterly add-on at €39.90/quarter including one professional training session per quarter, individualized training plan creation, progressive training plans, and technique checks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Evo Fitness Germany operates a network of self-service boutique fitness studios in central city locations across Germany, providing 365-day access (06:00–23:00) to strength and cardio equipment, EGYM smart training stations, and functional training zones. Memberships are managed entirely digitally through the EVO Member App and MyEVO online portal, with on-site access controlled via SMS codes and digital chips rather than staffed reception. Two core membership tiers (Smart annual and Flex monthly), paid add-ons such as onboarding sessions, personal training, and the Shape Up Challenge are sold directly to consumers and via aggregator partners (Urban Sports Club, Wellpass, Wellhub).

Product overview

EVO Fitness is a boutique fitness studio chain offering a digital-first, self-directed training experience. The core offering consists of two membership tiers (Smart annual and Flex monthly plans) providing 24/7 access to premium studio facilities. The product portfolio includes the EVO Member App for digital membership management, training plans, and progress tracking; Personal Training services with optional Care Package add-ons; HYROX and EGYM specialized training programs; and the MyEVO online account portal for self-service contract management. The company operates on a no-reception, staff-on-demand model with studios in central city locations across Berlin, Hamburg, Düsseldorf, Munich, Cologne, Dresden, and Wiesbaden.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Membership 12-month commitment membership priced at €54.90/month granting access to all EVO studios in Germany for 365 days/year (06:00–23:00); cancellable with 1-month notice after 14 months. Targeted at urban fitness enthusiasts seeking consistent gym access with a reduced monthly rate.
• Flex Membership Month-to-month flexible membership priced at €74.90/month (currently €0.00 until end of October 2026 as Summer Special) with no registration fee, cancellable at the end of the following month. Includes full access to all EVO studios.
• Day Pass Pay-as-you-go single visit access to EVO studios for non-members or visitors who want a one-time training session without membership commitment.
• Onboarding Session 20-30 minute personalized studio orientation and equipment introduction with optional training plan creation, priced at €49 per session for new members who want a guided start.
• Personal Training One-on-one training sessions with EVO trainers providing personalized guidance and individualized workout plans for members seeking coached fitness support.
• Betreuungspaket (Support Package) Quarterly add-on at €39.90/quarter bundled with one professional training session, individualized training plan creation, progressive training plans, and technique checks. Available to Performer or Nomad tariff holders.
• Shape Up Challenge Six-week fitness challenge requiring 12 workouts, priced at €9.90 with full reimbursement upon completion. Includes individual training plans and feedback sessions; available in Hamburg, Berlin, and Düsseldorf.
• HYROX Training Program Specialized training program at EVO's accredited HYROX Training Clubs preparing members for HYROX fitness races, utilizing ski erg, sleds, rowing machines, kettlebells, and functional training areas.
• EGYM Smart Training Technology-assisted smart training sessions using EGYM-integrated equipment that delivers efficient, measurable workouts with personalized resistance and tracking; available to all EVO users and bookable by partner aggregator members for an introductory fee.
• Probetraining (Free Trial Session) Complimentary single trial session at any EVO studio allowing prospective members to experience the self-service boutique training environment before committing to a membership.

Quantifiable outcome

• Free training until end of October 2026 with Smart membership signup (Summer Special promotion)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Urban Sports ClubcoreChannel Partner/ Reseller/ DistributorAggregator partnership allowing Urban Sports Club members to check in at EVO studios via QR code scanning. Members receive a 7-digit access code via email or app, entered at the turnstile. Note: EVO Spittelmarkt and EVO Glockenbach are exclusively available through Urban Sports Club.
• WellpasscoreChannel Partner/ Reseller/ DistributorAggregator partnership with QR code registration via phone camera, receiving a 14-day valid access code exchangeable for permanent chip at EVO chip stations. EGYM equipment access included. Excludes Spittelmarkt and Glockenbach studios.
• WellhubcoreChannel Partner/ Reseller/ DistributorAggregator partnership allowing Wellhub members to select EVO club in the Wellhub app, check in, and receive access code directly through Wellhub. All EVO standorte accessible.
• EGYMcoreTechnology or IntegrationTechnology partnership integrating EGYM smart fitness equipment throughout EVO studios. EGYM provides connected equipment with tracking capabilities and personalized workout experiences. All EVO users can access EGYM equipment; partner aggregator members can book introductory sessions for a fee.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Urban Sports Club: Urban Sports Club is a major German fitness aggregator platform and an EVO distribution partner; comparable as an ecosystem participant that shapes consumer discovery of boutique fitness options and influences EVO's customer acquisition economics.
• EGYM: EGYM is the smart fitness equipment technology provider whose systems EVO integrates across its studio network; relevant as a core technology vendor and as an indicator of the connected-equipment trend EVO is positioned within.

Direct peers

• Kieser Training: Kieser is a German strength-training-focused fitness chain with premium pricing and city-center locations, competing with EVO for serious training-oriented urban members in the same metro footprint.
• ELIXIR (Fitness & Wellbeing): ELIXIR runs premium boutique fitness studios with strong design and digital membership components across European cities, mirroring EVO's boutique-format, premium-positioning, and digital-first membership model.
• Mrs. Sporty: Mrs. Sporty is a German women-only boutique fitness franchise with a digital membership app and small-format studios, comparable to EVO in self-service operations and German market presence, though narrower in customer focus.
• JOHN REED (Fitness First Germany): JOHN REED operates premium music-themed boutique fitness clubs across major German cities, competing head-to-head with EVO in the urban premium segment, with a similar focus on design-led interiors and a digitally-savvy target customer.
• Holmes Place Germany: Holmes Place operates premium health clubs and boutique fitness studios in German metropolitan areas, competing for the same urban professional demographic EVO targets but with a broader wellness/spa service layer.

Broad incumbents

• McFit / Basic-Fit Germany: McFit (now part of Basic-Fit) is Germany's largest low-cost gym operator with broad national coverage; it competes for the same self-directed training audience as EVO but at significantly lower price points and with larger, less curated facilities.

Emerging players

• fit/One Germany: fit/One is a rapidly expanding German discount fitness chain with urban locations, offering 24/7 self-service access at significantly lower price points than EVO, directly competing for value-conscious urban fitness users.
• clever fit: clever fit is a German low-cost fitness chain with a growing network of self-service studios across the same cities where EVO operates, competing on price while introducing a more automated, no-staff operating model similar to EVO's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/evofitness_germany
• YouTubeyoutube.com/@evo-fitness
• Facebookfacebook.com/evofitnessgermany
• LinkedInlinkedin.com/company/evo-fitness-germany
• Instagraminstagram.com/evofitness_germany
• TikToktiktok.com/@evofitness_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evo Fitness Germany