Experiencias Genuinas

What Experiencias Genuinas does

Experiencias Genuinas is a Mexico-based private consulting firm founded in 2008 that specializes in tourism destination development, territorial planning, and sustainable tourism strategy for governments, tourism companies, and community enterprises across Latin America. The firm operates as a multi-brand portfolio rather than a unified technology platform: its core offering is destination development consulting (strategic plans, diagnostics, training, and promotion campaigns), complemented by five sub-brands spanning the tourism value chain. ATMEX is the anchor event connecting 12,000+ adventure tourism professionals across Latin America; Dopamina Travel is a luxury-focused DMC and tour operator; Ruta Origen delivers socio-environmental capacity building for early-stage tourism ventures; Outtrip / ATMEX Experiences is a B2C2B marketplace for year-round adventure tourism bookings (a joint initiative with Outtrip); and EG Capital is a SOFOM providing financing to Mexican tourism ventures. The company reports 20+ years of cumulative experience, 957 MDP in projects advised, and 150 MDD in alliances facilitated, though no direct revenue figures are publicly disclosed. The firm employs 1-10 staff based in Mexico City with leadership drawn from Georgetown, ITAM, ITESM, and Ibero. Revenue is generated through professional services fees, event sponsorships and registrations, tour operations, marketplace commissions, and managed financing services, with no proprietary software platform or AI-native product offering.

Name

Experiencias Genuinas

Legal name

Experiencias Genuinas

Website

https://experienciasgenuinas.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Experiencias Genuinas is a Mexico-based tourism consulting firm founded in 2008 that delivers destination development, training, and territorial planning services to governments, operators, and community enterprises across Latin America, operating a portfolio of brands covering events (ATMEX), DMC services (Dopamina Travel), training (Ruta Origen), marketplace (Outtrip), and financing (EG Capital).

Ownership category

akta.pro rank

Product category

Tourism Destination Development Consulting

NAICS

Tour Operators (56152), Marketing Consulting Services (541613), Convention and Visitors Bureaus (561591)

SIC

Services-Management Consulting Services (8742), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Destination development consulting
• Tourism strategy advisory
• Experiential travel design
• Sustainable tourism consulting
• Adventure travel events

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Strategic consulting for destination development, tourism planning, and implementation services for governments, companies, and communities.
2. ATMEX Event: Organizing and hosting the ATMEX adventure tourism trade event, generating revenue through sponsorships, registrations, and networking fees.
3. Dopamina Travel (DMC/Tour Operations): Destination management company and tour operator specializing in luxury experiential tourism, nature, adventure, and biocultural heritage experiences.
4. EG Capital Financing: SOFOM providing financing and support to adventure and nature tourism ventures in Mexico.
5. Outtrip/ATMEX Experiences Marketplace: B2C2B marketplace for adventure and nature tourism bookings, taking commissions on transactions.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Experiencias Genuinas is a tourism destination development consulting firm that advises governments, communities, and tourism operators on strategy, capacity building, and product design. It complements advisory work with an integrated ecosystem of execution vehicles: the ATMEX trade event, Dopamina Travel DMC, the Ruta Origen training program, the Outtrip online marketplace, and EG Capital, a SOFOM financing entity for tourism ventures across Latin America.

Product overview

Experiencias Genuinas is a tourism consulting firm that operates as a multi-brand portfolio company, not a unified software platform. Its core offering is Experiencias Genuinas consulting services for destination development. The portfolio includes ATMEX (the premier adventure tourism event in Latin America), Dopamina Travel (luxury DMC/tour operator), Ruta Origen (sustainable tourism capacity building), Outtrip/ATMEX Experiences (B2C2B marketplace), and EG Capital (tourism-focused financial services). These brands collectively address the full tourism value chain: strategic planning, events, operations, capacity building, distribution, and financing.

Differentiator

Problem solved

Functional benefit

Brands

• ATMEX: The most important business and strategic relations event for regeneration, strengthening, and growth of the Adventure and Nature Tourism industry in Latin America, with a network of more than 12,000 industry professionals.
• Dopamina Travel
• Ruta Origen
• Outtrip / ATMEX Experiences
• EG Capital

Products and services

• ATMEX (Adventure Travel Mexico) A B2B trade event/expo for adventure and sustainable tourism that connects Latin American tour operators with international buyers, press, and industry stakeholders.
• Dopamina Travel
• Ruta Origen
• Outtrip / ATMEX Experiences
• EG Capital (SOFOM)
• Experiencias Genuinas Consulting

Quantifiable outcome

• 957 MDP in projects advised
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Adventure Travel Trade Association (ATTA)coreStrategic or Co-development PartnerRebeca Yáñez served as ATTA's Latin America representative, collaborating on adventure tourism strategies and organizing the World Adventure Travel Summit and ATMEX. This partnership positioned Experiencias Genuinas as a key player in Latin America's adventure tourism industry.
• Multilateral InstitutionsminorStrategic or Co-development PartnerAntonio del Rosal Stanford has collaborated with multiple multilateral institutions as a consultant for over 20 years, working on tourism development projects across Latin America.
• Various Non-governmental OrganizationsminorStrategic or Co-development PartnerAntonio del Rosal Stanford serves as advisor to various NGOs, bringing expertise in tourism development and conservation.
• Fitch y Asociados TurismominorStrategic or Co-development PartnerElena del Palacio is a partner at Fitch y Asociados Turismo, a company specializing in tourism marketing, enabling cross-referrals and collaborative projects.
• Atypic MarketingminorStrategic or Co-development PartnerElena del Palacio founded Atypic Marketing, an international media agency, operating as a sister company to Experiencias Genuinas for marketing services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor): Viator is the world's largest tours and activities marketplace with deep LATAM supplier relationships, serving as the broad incumbent comparable to Experiencias Genuinas' Outtrip marketplace ambition in adventure tourism.
• Lindblad Expeditions: Lindblad Expeditions offers premium nature, wildlife, and experiential expeditions globally, comparable to Dopamina Travel's luxury experiential positioning though operating at much larger scale in a broader experiential travel category.
• GetYourGuide: GetYourGuide is a large global tours and activities marketplace with significant Mexico coverage, representing a scaled incumbent competing for the same adventure/nature experiences distributed via Outtrip/ATMEX Experiences.

Direct peers

• Intrepid Travel: Intrepid Travel is a global adventure tour operator with a strong sustainability and community-based tourism ethos, directly overlapping with Experiencias Genuinas' Dopamina Travel DMC and regenerative tourism positioning across multiple LATAM destinations.
• G Adventures: G Adventures operates small-group adventure tours worldwide with a focus on local community immersion and sustainable travel, mirroring Experiencias Genuinas' adventure/nature and biocultural heritage experience offerings.
• Responsible Travel: Responsible Travel is a UK-based marketplace and advocacy platform curating sustainable, locally-led holidays, directly comparable to Experiencias Genuinas' sustainable and regenerative tourism consulting and Ruta Origen capacity-building mission.
• Bamba Travel: Bamba Travel is a Latin America-focused adventure tour operator offering flexible, experiential itineraries across Mexico and South America, overlapping directly with Dopamina Travel's luxury experiential nature and adventure positioning.
• TourRadar: TourRadar is an adventure tour marketplace aggregating multi-operator itineraries globally, the closest direct marketplace comparable to Experiencias Genuinas' Outtrip/ATMEX Experiences B2C2B platform for adventure tourism.

Others

• Adventure Travel Trade Association (ATTA): ATTA is the global industry association for adventure tourism where Rebeca Yáñez served as Latin America representative and which co-organizes the World Adventure Tourism Summit with ATMEX—an ecosystem enabler comparable as a strategic adjacency rather than direct competitor.
• Tourism Cares: Tourism Cares is a nonprofit advancing sustainable tourism through capacity building and community engagement, thematically aligned with Experiencias Genuinas' Ruta Origen socio-environmental capacity-development mission and regenerative tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExperienciasGenuinas
• LinkedInlinkedin.com/company/experiencias-genuinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiencias Genuinas