VB SPORT

What VB SPORT does

VB Sport (legally VB Sport Kft) is a privately held Hungarian multi-brand sports retailer founded in 1994 and headquartered in Szekszárd. The company sells branded sportswear, footwear, equipment, and accessories for men, women, and children through two channels: a ShopRenter-powered e-commerce storefront at vbsport.hu and a physical retail location at Rákóczi utca 15, Szekszárd, that also provides ski and snowboard equipment rental and repair services.

The product portfolio spans apparel (men's, women's, and children's), footwear (running, trail, hiking, cycling, casual, sandals), eyewear (sunglasses, ski/moto/DH goggles, optical frames), ski and snowboard equipment, and broader sports gear including cycling, volleyball, fitness, darts, roller, and Nordic walking equipment. VB Sport is positioned as a distributor of premium international brands rather than a private-label operator; the catalog is heavily weighted toward Oakley (483 listed products) alongside Merrell, Salomon, Atomic, Saucony, Spyder, Elan, Blizzard, Crocs, and Nikwax. A secondary 'Used Equipment' category addresses budget-conscious buyers.

Revenue is generated exclusively through direct-to-consumer product sales (unit-priced in HUF) and ancillary equipment rental and servicing, all within Hungary. The operating geography is restricted to Central Hungary, and the customer base is entirely individual consumers. There is no disclosed headcount, no external funding, no parent company, and no publicly disclosed revenue; the company appears to be an independently owned, long-tenured regional specialist rather than a scaling venture.

Name

VB SPORT

Legal name

VB Sport Kft

Website

https://vbsport.hu

Company type

Private

Founded year

1994

Operating status

Operating

Short description

VB Sport is a privately held Hungarian multi-brand sports retailer founded in 1994, selling branded apparel, footwear, eyewear, and ski/snowboard equipment online and through a Szekszárd retail store to Hungarian consumers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Sports retail
• Branded sportswear
• Outdoor equipment
• Ski equipment rental
• Footwear retail

Headquarters

HQ city

Szekszárd

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of branded sports equipment, apparel, footwear, and accessories through their e-commerce platform and physical store. Products include ski equipment, snowboards, cycling gear, running shoes, sunglasses, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

VB Sport sells branded sportswear, footwear, equipment, and accessories for men, women, and children through an online store (vbsport.hu) and a physical retail shop in Szekszárd, Hungary. The assortment covers running, hiking, cycling, and casual shoes; sunglasses and ski/motocross goggles; ski and snowboard hardware; apparel; bags; and accessories, plus ski/snowboard rental and equipment servicing.

Product overview

VB Sport is a Hungarian multi-brand sports retailer operating since 1994, selling a comprehensive range of sports and outdoor equipment through its ShopRenter-powered e-commerce platform. The product portfolio includes men's, women's, and children's clothing, footwear (running, hiking, cycling, and casual shoes), eyewear (sunglasses and ski goggles), ski and snowboard equipment with rental services, cycling gear, volleyball equipment, fitness products, darts, and general accessories. The store carries major international brands including Oakley, Saucony, Merrell, Crocs, Atomic, Salomon, Spyder, Elan, Blizzard, and Nikwax.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Men's sportswear including polo shirts, sweaters, base layers, caps, jackets, ski pants, training pants, gloves, masks, socks, shorts, gaiters, balaclavas, vests, and belts, distributed to Hungarian consumers through the online store and Szekszárd retail location.
• Women's Clothing
• Children's Sportswear
• Footwear
• Eyewear
• Ski Equipment
• Snowboard Equipment
• Sports Equipment
• Bags and Cases
• Accessories
• Used Equipment
• Ski Equipment Rental
• Snowboard Equipment Rental
• Equipment Servicing and Repair

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, primary and minor.

• ShopRentercoreTechnology or IntegrationVB Sport uses ShopRenter e-commerce platform to power their online store. ShopRenter provides the website infrastructure, product catalog management, shopping cart, and e-commerce functionality.
• OakleyprimaryOthersOakley is one of the main brands distributed by VB Sport. With 483+ Oakley products listed, it represents the largest brand presence in their catalog, including sunglasses, ski goggles, apparel, footwear, and accessories.
• MerrellcoreOthersMerrell is a key brand partner, with 14 products listed including hiking boots, walking shoes, and outdoor footwear. VB Sport distributes Merrell products as part of their outdoor footwear category.
• SalomoncoreOthersSalomon is a major brand partner, providing ski equipment, ski boots, and outdoor gear. VB Sport distributes Salomon products as part of their ski equipment and footwear offerings.
• AtomiccoreOthersAtomic is a key ski equipment brand partner, providing ski equipment and related products distributed by VB Sport.
• SauconycoreOthersSaucony is listed as one of the main brands, providing running shoes and athletic footwear through VB Sport's distribution.
• GLSminorOthersGLS (General Logistics Systems) provides logistics and delivery services for VB Sport's online orders.
• PayPalminorOthersPayPal serves as a payment processing partner for VB Sport's e-commerce transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer; overlaps heavily with VB Sport's running, lifestyle, and athletic footwear categories via EU e-commerce.
• Sports Direct (Frasers Group): Large multi-category sporting goods retailer with own e-commerce; broad incumbent whose online store competes with VB Sport for Hungarian sports shoppers.
• Nike Direct: Brand-direct Nike e-commerce covering running and training; large incumbent that captures Hungarian demand VB Sport serves in running shoes and apparel.

Direct peers

• Sport 2000: European sports retail cooperative with multibrand assortment, ski rentals and equipment services — highly comparable operating model and category mix.
• Intersport: World's largest sporting goods retail network with stores and e-commerce across Europe including Hungary; competes head-on with VB Sport's multibrand sports offering.
• Decathlon: Global multi-brand sporting goods retailer with own e-commerce and stores; most direct comparable in business model to VB Sport but vastly larger scale.

Regional players

• Sportisimo: Central European sporting goods retailer (Czech origin) operating stores and e-commerce; comparable multibrand assortment and consumer target.
• Hervis: Austrian sporting goods retailer (SPAR Group) operating physical stores and e-commerce in Hungary; same multi-sport assortment and target customer as VB Sport.

Emerging players

• Salomon (Amer Sports direct): Brand-direct e-commerce for Salomon ski, trail running and outdoor gear; competes directly with VB Sport on Salomon ski equipment and footwear SKUs.
• Sportano.hu: Hungarian online sporting goods retailer with broad multibrand catalog; local pure-play e-commerce competitor in the same niche and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VB SPORT