Shoprenter
Shoprenter is a Hungarian SaaS company, founded in 2011, that provides a cloud-based rental webshop platform with integrated payments, customizable themes, and an app marketplace, primarily serving small and medium-sized businesses and solo entrepreneurs in Hungary via tiered subscriptions and a 300+ affiliate ambassador network.
- Company typePrivate
- Founded2011
- HeadquartersDebrecen, Hungary
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Shoprenter does
Shoprenter is a Hungarian SaaS company founded in 2011 that operates a cloud-based rental webshop platform serving primarily small and medium-sized businesses and solo entrepreneurs in Hungary. The platform provides turnkey e-commerce functionality including storefront creation, product and order management, integrated payment processing via Barion, customizable design themes (14+ options), and an in-platform applications marketplace, all delivered on managed cloud infrastructure built on Amazon Web Services with Rackforest Kft. and ELIN.hu as additional hosting providers. The architecture is API-first, enabling franchise-network integrations and third-party app connectivity, and data residency is confined to EU territory under GDPR-compliant sub-processor arrangements. Revenue is generated through tiered recurring subscriptions (Starter, Silver, Gold, Platinum) priced in Hungarian Forints between approximately 5,240 Ft and 179,970 Ft per month, complemented by usage-based storage charges, hourly developer rental services, application fees, and a partner discount ecosystem spanning logistics, payments, marketing, and accounting. Distribution relies on self-service online registration with a 14-day free trial, inside-sales consultations, an Expert Partner network, and a Nagykövet (Ambassador) affiliate program with over 300 active members earning tiered commissions of 35-100%. Beyond the core platform, the company operates adjacent services including Shoprenter Go (logistics), Shoprenter Pay (payment processing), Google Ads by Shoprenter (managed advertising), SEO and migration services, and the ekerstat.hu industry statistics portal. Notable customers include Biobubi (franchise network using API integration), Piszke (reported near 100 million HUF revenue growth in one year), and long-tenure clients such as Gépesz Centrum (8-year relationship), spanning industries from baby products and fashion to wine, coffee, and publishing.
Shoprenter firmographics
Firmographics- Name
- Shoprenter
- Legal name
- Shoprenter Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság
- Website
- https://shoprenter.hu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shoprenter is a Hungarian SaaS company, founded in 2011, that provides a cloud-based rental webshop platform with integrated payments, customizable themes, and an app marketplace, primarily serving small and medium-sized businesses and solo entrepreneurs in Hungary via tiered subscriptions and a 300+ affiliate ambassador network.
- Ownership category
- akta.pro rank
Where Shoprenter is headquartered
LocationHeadquarters
- HQ city
- Debrecen
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Shoprenter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Webshop Subscription (Bérleti díj): Monthly or annual subscription fees for webshop rental across multiple tiered packages (Starter, Silver, Gold, Platinum). Fees range from approximately 5,240 Ft to 179,970 Ft depending on tier and billing cadence. Revenue is recurring and prepaid.
- Application/Add-on Fees: Additional fees for third-party and Shoprenter-developed applications installed within the webshop ecosystem. These are billed separately from the base subscription through the platform's app store.
- Excess Storage Charges: Overage charges applied when monthly peak storage usage exceeds the subscribed package limit, billed within 8 days of month-end.
- Developer Rental / Custom Development: Hourly-billed custom frontend development services for design theme modifications, unique modules, A/B testing, and custom graphics. Base rate of 100,000 Ft + VAT per 4-hour block, and theme change starting from 200,000 Ft net.
- Payment Processing (via Barion): Online card and Barion wallet payments processed through Barion Payment Zrt. for subscription billing and app purchases. Shoprenter acts as intermediary; card data is not handled by Shoprenter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial for new registrations |
| Subscription | Monthly | Standard Nagykövet (Affiliate) — 1 new customer/year |
| Subscription | Monthly | Active Nagykövet — 4 new customers/year |
| Subscription | Monthly | VIP Nagykövet — 8 new customers/year |
| Unit Pricing | Pay-as-you-go | Developer Rental — Hourly custom development |
| Other | Monthly | Partner discounts for Shoprenter customers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels13 records
Shoprenter product offering
Product offeringCore offering
Shoprenter is a Hungarian cloud-based SaaS webshop platform (Webáruház Bérlés) that lets merchants rent a fully managed, continuously updated online store. It provides storefront creation, product and order management, integrated payments (Barion, SimplePay), logistics integrations, 14 customizable design themes, and an in-platform app marketplace, with Hungarian-language support and a 99.9% uptime SLA.
Product overview
Shoprenter is a Hungarian SaaS e-commerce platform providing rent-a-webstore services primarily for Hungarian SMEs. The core product is the Shoprenter web shop rental platform (Webáruház Bérlés), which offers store creation, product/order management, and integrated payments. The platform's portfolio includes complementary add-on modules: Shoprenter Go (logistics/shipping), Shoprenter Pay (payment processing), Google Ads by Shoprenter (managed advertising), Keresőoptimalizálás/SEO services, Webáruház Költözés (migration), and Egyedi Design (custom design). A second major service layer covers visual customization through Design Témák (pre-built templates) and Webshop Kinézet Módosítás/Fejlesztő Bérlés (hourly frontend development). Additional services include Alkalmazások és Integrációk (apps marketplace), B2B Webshop module, Értékesítési Csatornák (multi-channel to Facebook/Instagram/marketplaces), Marketing Kisokos (marketing guide), Átfogó SEO Elemzés (SEO audit), Tudásportál and Ingyenes Oktatás/Shoprenter Akadémia (training), the Partner Kedvezmények Program (partner discounts), and the Nagykövet Affiliate Program. The company also publishes the ekerstat.hu Hungarian e-commerce statistics portal.
Differentiator
Problem solved
Functional benefit
Brands
- Shoprenter Nagykövet Program: Affiliate program for Shoprenter ambassadors and partners, offering up to 100% commission rates.
- Shoprenter Go
- Shoprenter Pay
- Google Ads by Shoprenter
- Shoprenter Akadémia
Products and services
- Shoprenter (Webáruház Bérlés)
Quantifiable outcome
- Near 100 million HUF revenue growth in 1 year (Piszke webshop)
- +5 more outcomes
Companies that use Shoprenter
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles2 records
Shoprenter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
Feature5 records
Shoprenter partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- DPDminorDPD offers 35% package discount on domestic and international shipping for Shoprenter merchants. Discount available via coupon on DPD website.
- SimplePay (OTP)coreSimplePay by OTP offers 50% discount on onboarding for Shoprenter customers, providing cashless payment solutions integrated with the platform.
- MPL (Magyar Posta)minorMPL offers 15% shipping discount specifically for Shoprenter webshop operators on domestic logistics services.
- VirtualJogminorVirtualJog offers 25% discount on up-to-date webshop terms and conditions (ÁSZF) and GDPR compliance documentation for Shoprenter merchants.
- Webshop KönyvelésminorWebshop Könyvelés provides one-time 10% accounting discount for all Shoprenter merchants using coupon code WSK-SR-2023.
- ShopmentorminorShopmentor offers 50,000 Ft discount on new webshop creation, redesign, or migration services for Shoprenter merchants.
- WhitepressminorWhitepress offers 8,000 Ft starting coupon on all services for Shoprenter merchants for content marketing support.
- BoostX EUminorBoostX EU offers up to 60,000 Ft discount on services (depending on service type) for Shoprenter merchants.
- EbexminorEbex offers 10% discount on webshop creation fees for Shoprenter merchants.
- ÁrukeresőminorÁrukereső offers 5,000 Ft bonus credit on first upload and 6 months of 5% bonus credit on all uploads for Shoprenter merchants.
- MaximumBusinessminorMaximumBusiness provides 35,000 Ft coupon usable for development, design, or ad management, plus free Facebook and Google ad analysis worth 35,000 Ft.
- Phonix PrintminorPhonix Print offers 10% starting one-time discount on all services for Shoprenter merchants.
- JófogásminorJófogás offers 50% discount on Premium quarterly Bolt package for Shoprenter merchants.
- Nevogate by ShoprentercoreNevogate (by Shoprenter) provides call tracking and analytics solution with 30% discount on general joining fees for Shoprenter merchants.
- Amazon Web ServicescoreAWS Inc. (410 Terry Ave North, Seattle, WA 98109-5210) provides server and hosting infrastructure for the Shoprenter platform as referenced in the ÁSZF.
- Rackforest Kft.coreRackforest Kft. (1132 Budapest, Victor Hugo utca 11.) provides server and hosting services as listed in the ÁSZF as an infrastructure provider.
- ELIN.hu Informatikai Szolgáltató és Tanácsadó Kft.coreELIN.hu (9024 Győr, Déry T. u. 11.) provides server and hosting infrastructure as listed in the ÁSZF.
- Barion Payment Zrt.coreBarion (1117 Budapest, Infopark sétány 1.) provides online payment processing infrastructure for subscription billing and in-platform transactions. Card data is handled exclusively by Barion.
- Tóth László e.v.minorTóth László e.v. (4242 Hajdúhadház, Görgey út 42) is listed as a sub-processor in the Privacy Policy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Shoprenter competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global e-commerce SaaS platform dominant in SMB segment. Competes with Shoprenter in the Hungarian market but at much larger scale, with broader feature set and marketing budget. Most significant competitive threat to Shoprenter's domestic positioning.
- BigCommerce: Enterprise-leaning e-commerce SaaS platform with growing SMB offerings. Competes with Shoprenter for mid-market merchants, particularly those that may outgrow Shoprenter's Hungarian-focused feature set.
- Squarespace: Design-focused website builder with commerce capabilities. Targets creative entrepreneurs and small brands — overlapping with Shoprenter's micro-business and solo-entrepreneur customer segment, particularly in fashion, lifestyle, and creative verticals.
- Lightspeed Commerce: Multi-region commerce platform with strong European presence (acquired Ecwid and other platforms). Competes with Shoprenter in the SMB segment with omnichannel POS + e-commerce bundles.
- Adobe Commerce (Magento): Enterprise e-commerce platform from Adobe (formerly Magento Open Source). Competes with Shoprenter as a broader commerce platform that merchants may select as they scale beyond Shoprenter's SMB-oriented features.
- Wix: Website builder with integrated e-commerce capabilities. Targets SMB merchants globally including Hungary, with strong brand recognition and aggressive localized marketing. Competes with Shoprenter for the same end-customer segment.
Direct peers
- PrestaShop: Open-source European e-commerce platform founded in France. Comparable product offering (open-source + SaaS), SMB customer focus, and European market presence. Strong community and module ecosystem similar to Shoprenter's app marketplace.
- WooCommerce: Open-source WordPress e-commerce plugin widely adopted by European SMBs. Competes directly with Shoprenter for Hungarian merchants seeking self-hosted or low-cost e-commerce, with extensive theme and extension ecosystem.
- Shopware: German-headquartered e-commerce platform serving European SMB and mid-market merchants. Comparable in product scope, European market focus, and customizable theme architecture. Represents the closest regional competitor with similar SMB focus.
- Unas.hu: Hungarian webshop platform and most direct domestic competitor to Shoprenter. Targets the same Hungarian SMB customer base with similar rental SaaS model, Hungarian-language support, and tiered subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Shoprenter social profiles
Digital presenceShoprenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoprenter leadership team
Management profileNumber of profiles
Shoprenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoprenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoprenter
What does Shoprenter do?
Shoprenter is a Hungarian cloud-based SaaS webshop platform (Webáruház Bérlés) that lets merchants rent a fully managed, continuously updated online store. It provides storefront creation, product and order management, integrated payments (Barion, SimplePay), logistics integrations, 14 customizable design themes, and an in-platform app marketplace, with Hungarian-language support and a 99.9% uptime SLA.
Is Shoprenter a public or private company?
Shoprenter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoprenter founded?
Shoprenter was founded in 2011. It employs 101 to 250 people.
Where is Shoprenter based?
Shoprenter is headquartered in Debrecen, Hungary, in the Europe region.
How does Shoprenter make money?
Five revenue lines are on record. Webshop Subscription (Bérleti díj) is the primary driver. The others are application/Add-on Fees, excess Storage Charges, developer Rental / Custom Development and payment Processing (via Barion).
Who are Shoprenter's main competitors?
Broad incumbents on record are Shopify, BigCommerce, Squarespace, Lightspeed Commerce, Adobe Commerce (Magento) and Wix. Direct peers are PrestaShop, WooCommerce, Shopware and Unas.hu.
Does Shoprenter have an API?
Yes. Shoprenter provides a public API enabling franchise networks and other third-party systems to connect to web shops. One customer testimonial specifically mentions using the API connection for franchise network integration (biobubi.hu). API documentation is available at doc.shoprenter.hu. Developers can also build partner applications (Partner Alkalmazások) that integrate with the Shoprenter platform. Developer documentation is at doc.shoprenter.hu.