Felstead Art
Felstead Art is a London-based contemporary art gallery operating four exhibition spaces across the City and East London, representing artists in painting, sculpture, and textiles. It sells artworks directly to collectors through in-gallery events and a Stripe-powered e-commerce platform.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Felstead Art does
Felstead Art is a London-based contemporary art gallery operating four physical exhibition spaces across the City of London (Threadneedle Street, Gresham Street) and East London (Felstead Street, Rookwood Way), alongside an online e-commerce platform. Founded in 2021, the gallery represents a roster of contemporary artists working across painting, sculpture, textiles, and mixed media — including named represented artists such as Polly Townsend and Lilia Orlova-Holmes — and stages a sustained program of exhibitions, including cross-disciplinary collaborations such as "The Fashioned Body" with Drawing Cabaret Couture.
The underlying technology stack is deliberately lean and built on industry-standard tooling: Artlogic provides gallery management (inventory, CRM, client database, consignor accounting), while Stripe powers checkout on the online store. The site also offers virtual "Viewing Rooms" to extend exhibition access beyond in-person visitors. Distribution combines physical gallery visits and private view events with a website serving a global collector base, supported by an organic social media presence across Instagram, Facebook, X, Pinterest, and Tumblr, plus email newsletters.
The business model is a traditional gallery dealer model: Felstead Art acquires and/or represents artists, presents their work through exhibitions, and earns revenue on one-time sales of artworks at prices ranging from £85 for smaller works to £22,800 for higher-end pieces. The customer base is composed of individual collectors (B2C long-tail), with no disclosed institutional or corporate anchor accounts. The company is privately held, has not raised outside funding, and operates with a small team of 1-10 employees, indicating an organically financed operation.
Felstead Art firmographics
Firmographics- Name
- Felstead Art
- Legal name
- Felstead Art
- Website
- https://felsteadart.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Felstead Art is a London-based contemporary art gallery operating four exhibition spaces across the City and East London, representing artists in painting, sculpture, and textiles. It sells artworks directly to collectors through in-gallery events and a Stripe-powered e-commerce platform.
- Ownership category
- akta.pro rank
Felstead Art industry classification
Industry- Product category
- Art Gallery Services
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Felstead Art is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Felstead Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Artwork Sales: Felstead Art generates revenue through the direct sale of contemporary artworks including paintings, sculptures, and textiles from represented artists. The gallery acts as a dealer, facilitating transactions between artists and collectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual artwork sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Felstead Art product offering
Product offeringCore offering
Felstead Art operates a multi-location contemporary art gallery in London that curates and hosts exhibitions by represented artists across painting, sculpture, textiles, and mixed media. The gallery complements its physical exhibition spaces with an e-commerce platform for direct artwork sales, private view events, artist representation services, and online viewing rooms for remote access to exhibitions.
Product overview
Felstead Art operates a multi-location London art gallery with an integrated online platform that serves as both an exhibition space and e-commerce destination for contemporary art. The offering consists of a unified Artlogic-powered website that combines exhibition listings, virtual viewing rooms, an artwork shop with Stripe-powered checkout, artist representation profiles, event programming with RSVP functionality, and a mailing list subscription service. The gallery represents multiple artists across painting, textile, sculpture, photography, and mixed media disciplines, with physical exhibition spaces at 60 Threadneedle Street, 12 Felstead Street, 13 Rookwood Way, and 2 Gresham Street, all supported by the online platform for virtual access and sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Program Physical and virtual exhibition program featuring solo and group shows at multiple London locations (60 Threadneedle Street, 12 Felstead Street, 13 Rookwood Way, 2 Gresham Street), including exhibitions by Polly Townsend, Lilia Orlova-Holmes, and the Wicked Changes VI series, aimed at art collectors and enthusiasts.
- Artwork Shop (E-commerce) Online shop for purchasing contemporary artworks from represented artists, featuring a shopping cart, checkout via Stripe payment processing, and artworks available across categories including painting and textile. Prices range from £85 to over £22,800.
- Artist Representation Services Representation and promotion of contemporary artists including Polly Townsend, Lilia Orlova-Holmes, Mingzhang Sun, Emily Hana, Rosalie Oakman, Niki Hare, Noreen Grant, and others, with artist profiles, biographies, and available works displayed on the gallery platform.
- Viewing Rooms Virtual viewing rooms allowing online access to exhibitions, artwork details, pricing, and availability, complementing the physical gallery locations for remote collectors.
- Events and Private Views Event programming including private view openings for exhibitions, with RSVP functionality through the ArtsVP platform, featuring events such as the Polly Townsend States of Wilderness private view and Wicked Changes VI series events.
Companies that use Felstead Art
Customer profileSegments1 record
Ideal customer profiles1 record
Felstead Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Felstead Art partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drawing Cabaret Couture (DCC Studios)minorThe Fashioned Body exhibition (December 2023 - March 2024) brought together 25 artists from both Felstead Art and Drawing Cabaret Couture. DCC Studios is a London-based production team specializing in high fashion films and editorials, and fashion illustration life drawing classes.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Felstead Art competitors and assessment
Company assessmentBroad incumbents
- Gagosian: World's largest contemporary art gallery network with a prominent London location. Competes for the same high-end collector demand and blue-chip artist representation but at a vastly larger operational scale.
- White Cube: Major London-based contemporary art gallery with multiple locations and a globally recognized roster of blue-chip artists. Operates in the same London contemporary art category with overlapping buyer pool but at much larger scale and brand recognition.
- Hauser & Wirth: Global contemporary and modern art gallery with a flagship London presence, representing internationally established artists. Comparable category and collector audience but operates as a much larger, multi-city incumbent.
- Pace Gallery: Major international contemporary art gallery with a London location, representing blue-chip contemporary artists across painting and sculpture. Overlaps in target buyer pool and exhibition programming but at significantly greater scale and prestige.
Emerging players
- Saatchi Art: Online art marketplace selling original artworks directly from artists to global buyers. Competes for online contemporary art purchases but uses a marketplace model rather than a curated physical-gallery model, serving overlapping entry-level and mid-tier collector demand.
- Artsy: Online art marketplace and discovery platform aggregating gallery inventory and auctions globally. Comparable as a digital channel for contemporary art discovery and sales, intersecting with Felstead Art's online viewing room and e-commerce strategy.
Direct peers
- Maddox Gallery: London-based contemporary art gallery with multiple physical locations, representing both emerging and established artists in painting and mixed media. Closely comparable multi-location retail-gallery model serving similar collector demographics with similar price-tier breadth.
- UNIT London: London contemporary art gallery presenting solo and group exhibitions of international emerging artists with integrated online sales. Comparable in artist roster profile, contemporary painting/sculpture focus, and event-driven programming.
- Hang-Up Gallery: London-based contemporary art gallery representing emerging and established international artists with physical exhibitions and online sales. Comparable in scale, contemporary painting/sculpture focus, and artist-representation business model.
- Saatchi Yates: London contemporary art gallery focused on emerging and mid-career artists with physical exhibitions and online sales. Directly comparable in target audience (contemporary art collectors), operating model (physical shows + artist representation), and pricing tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Felstead Art social profiles
Digital presenceFelstead Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felstead Art leadership team
Management profileNumber of profiles
Felstead Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felstead Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felstead Art
What does Felstead Art do?
Felstead Art operates a multi-location contemporary art gallery in London that curates and hosts exhibitions by represented artists across painting, sculpture, textiles, and mixed media. The gallery complements its physical exhibition spaces with an e-commerce platform for direct artwork sales, private view events, artist representation services, and online viewing rooms for remote access to exhibitions.
Is Felstead Art a public or private company?
Felstead Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Felstead Art founded?
Felstead Art was founded in 2021. It employs 1 to 10 people.
Where is Felstead Art based?
Felstead Art is headquartered in London, United Kingdom, in the Europe region.
How does Felstead Art make money?
One revenue line is on record: artwork Sales.
Who are Felstead Art's main competitors?
Broad incumbents on record are Gagosian, White Cube, Hauser & Wirth and Pace Gallery. Emerging players are Saatchi Art and Artsy. Direct peers are Maddox Gallery, UNIT London, Hang-Up Gallery and Saatchi Yates.
Does Felstead Art have an API?
No public API is recorded for Felstead Art.
What industry is Felstead Art in?
Felstead Art's product category is Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.