FCB Montréal
FCB Montréal is the Montreal office of the global FCB (IPG) advertising network, providing brand strategy, advertising campaigns, digital content, and retail communications to enterprise clients including BMO, Air Canada, Hershey, QuickBooks/Intuit, Home Depot, and BMW Canada.
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FCB Montréal does
FCB Montréal is the Montreal office of FCB (Foote, Cone & Belding), a global creative advertising network operating 150 offices across 90 countries and part of FCB Worldwide, a subsidiary of Interpublic Group (IPG). The Montreal location was established in 2017 as part of FCB Canada's regional expansion, led by President Samia Chebeir and co-heads Sylvain Dufresne (VP, Head of Creative) and Laurence Ohayon (VP, General Manager). It is headquartered on the 10th floor at 413 rue St-Jacques, Montréal, Quebec, with a stated team of 20+ across creative, strategy, accounts, and operations functions.
FCB Montréal firmographics
Firmographics- Name
- FCB Montréal
- Legal name
- FCB Montréal
- Website
- https://fcbmontreal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FCB Montréal is the Montreal office of the global FCB (IPG) advertising network, providing brand strategy, advertising campaigns, digital content, and retail communications to enterprise clients including BMO, Air Canada, Hershey, QuickBooks/Intuit, Home Depot, and BMW Canada.
- Ownership category
- akta.pro rank
FCB Montréal industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where FCB Montréal is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FCB Montréal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Advertising Services: FCB Montréal generates revenue through creative advertising services including brand strategy, campaign development, digital marketing, and content creation for enterprise clients. Revenue is generated through project-based fees and ongoing agency retainers with major clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise creative services - custom project-based or retainer arrangements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
FCB Montréal product offering
Product offeringCore offering
FCB Montréal is a full-service creative advertising agency that develops brand strategy, advertising campaigns, digital marketing, and content creation for enterprise clients. The agency produces work across TV, digital, social media, print, and experiential channels, serving clients across banking, aviation, food and beverage, retail, automotive, and non-profit sectors in the Canadian Quebec market.
Product overview
FCB Montréal is a creative advertising agency that offers brand strategy, campaign development, and integrated marketing services. As part of the global FCB network spanning 150 offices in 90 countries, the agency creates work for clients across various sectors including banking (BMO), aviation (Air Canada), food and dairy (Saputo, Hershey, IGA), technology (Intuit QuickBooks), retail (The Home Depot), healthcare (Drug Free Kids Canada), and non-profit organizations (YWCA Montreal). The agency does not offer a distinct product or software platform but rather provides creative services including advertising campaigns, social media content, digital marketing, brand strategy, and brand identity development. Services are delivered through collaborative partnerships with clients, producing campaign work that encompasses video content, social media activations, print advertising, and experiential marketing initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services Strategic brand planning and positioning work for enterprise clients across sectors, delivered as part of full-service agency engagements.
- Advertising Campaign Development End-to-end creative campaign development across TV, digital, social, print, and experiential channels for major brands such as BMO, Air Canada, Hershey, Saputo, BMW Canada, and Home Depot.
- Digital Marketing & Content Creation Digital content production including social media activations, video content series (e.g., QuickBooks 'Employé d'un jour' series featuring Félix-Antoine Tremblay), and online campaign assets.
- Retail Communications Platform Retail-facing communications work for brands such as Air Canada, supporting in-store and retail-channel messaging as an expanded mandate beyond traditional advertising.
- National Brand Development (Agency of Record) Lead agency of record engagements providing comprehensive brand development in Canada, including for The Home Depot national development and Hershey Masterbrand portfolio (Chipits, Reese's, Oh Henry!, Twizzlers).
Companies that use FCB Montréal
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
FCB Montréal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FCB Montréal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- NHL / NHLPAflagshipQuickBooks partnership with NHL and NHLPA announced in 2025 - first-of-its-kind for the brand. Campaign highlights small business owner mindset paralleled with NHL superstars including William Nylander, Cale Makar, Nick Suzuki, and Mike Matheson. Player engagement guaranteed through NHLPA partnership.
- CF MontréalcoreLong-standing partnership supporting CF Montréal through FanFini initiative - a program creating universal access to soccer for youth through equipment donations and community support. BMO has been principal partner for over a decade.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FCB Montréal competitors and assessment
Company assessmentDirect peers
- Lg2: Lg2 is a leading Montreal-headquartered independent creative agency with a similar bilingual Quebec focus, working with enterprise Canadian brands (Saputo, BMO, Cirque du Soleil). It competes directly with FCB Montréal for Quebec enterprise AOR mandates and creative talent.
- Sid Lee: Sid Lee is a Montreal-founded creative agency (now part of dentsu) with deep Quebec roots and global enterprise clients (Cirque du Soleil, Adidas, The North Face). It is a direct competitor for enterprise creative mandates out of Montreal.
- Cossette: Cossette is a major Canadian-owned marketing communications agency with full-service creative and media capabilities across Montreal, Toronto, and Quebec. It is a direct competitor for Quebec enterprise AOR accounts and bilingual campaigns.
- Rethink Communications: Rethink is a Canadian independent creative agency with offices in Toronto, Vancouver, and Montreal. It is a comparable Canadian peer competing for enterprise creative and brand strategy mandates across CPG, retail, and financial services.
- Juniper Park\TBWA: Juniper Park\TBWA is a Toronto-based creative agency within the TBWA/Omnicom network, comparable in scale and focus to FCB Montréal. It competes for Canadian enterprise AOR mandates with similar creative-led positioning.
- TAXI (taxi.marketing): TAXI is a Canadian creative agency network headquartered in Toronto with offices serving enterprise clients across Canada. It competes with FCB Montréal for national Canadian AOR reviews and bilingual campaign work.
Broad incumbents
- Publicis Canada: Publicis Canada is part of the global Publicis network with creative, media, and digital capabilities across Montreal, Toronto, and Vancouver. It competes with FCB Montréal on enterprise pitches with a broader portfolio of services and network scale.
- Ogilvy Canada: Ogilvy Canada is part of WPP/Ogilvy network, offering full-service creative, brand, and PR services to enterprise clients in Montreal and Toronto. It is a broad incumbent that overlaps with FCB Montréal for enterprise AOR mandates but with broader global scale.
- BBDO Canada: BBDO Canada is the Canadian arm of global BBDO/Omnicom network, offering enterprise creative services with broader geographic and media capabilities. It competes with FCB Montréal on enterprise pitches but operates across more geographies and capabilities.
- Dentsu Creative Canada: Dentsu Creative is the creative arm of dentsu, with Canadian operations including the Sid Lee heritage. It competes with FCB Montréal on enterprise creative work with broader network capabilities and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FCB Montréal social profiles
Digital presenceFCB Montréal financial estimates
Financial estimateRevenue estimate
Valuation estimate
FCB Montréal leadership team
Management profileNumber of profiles
Profiles6 records
FCB Montréal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FCB Montréal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FCB Montréal
What does FCB Montréal do?
FCB Montréal is a full-service creative advertising agency that develops brand strategy, advertising campaigns, digital marketing, and content creation for enterprise clients. The agency produces work across TV, digital, social media, print, and experiential channels, serving clients across banking, aviation, food and beverage, retail, automotive, and non-profit sectors in the Canadian Quebec market.
Is FCB Montréal a public or private company?
FCB Montréal is a private company. It is classified as corporate owned and is currently operating.
When was FCB Montréal founded?
FCB Montréal was founded in 2017. It employs 11 to 50 people.
Where is FCB Montréal based?
FCB Montréal is headquartered in Montréal, Canada, in the North America region.
How does FCB Montréal make money?
One revenue line is on record: creative Advertising Services.
Who are FCB Montréal's main competitors?
Direct peers on record are Lg2, Sid Lee, Cossette, Rethink Communications, Juniper Park\TBWA and TAXI (taxi.marketing). Broad incumbents are Publicis Canada, Ogilvy Canada, BBDO Canada and Dentsu Creative Canada.
Does FCB Montréal have an API?
No public API is recorded for FCB Montréal.
What industry is FCB Montréal in?
FCB Montréal's product category is Advertising Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541810 and its SIC code is 7311.