beercyclette
La Beercyclette operates a vintage 3-wheel mobile beer bicycle bar that dispenses local Lille craft beers on-site at corporate, private, and public events across the Hauts-de-France region of France, operating under the NSA Concept event agency since 2024.
- Company typePrivate
- Founded2017
- HeadquartersLille, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What beercyclette does
La Beercyclette is a France-based mobile beer bar service founded on September 22, 2017 by France (a former event-agency project manager) and Sylvain (a beer enthusiast). The company's core product is a vintage-style, 3-wheeled bicycle equipped with 3 beer taps that dispenses 3 varieties of regional craft beer (blonde, brune, rousse) sourced exclusively from brewers in the Lille metropolitan area. It operates as a single physical asset rented out for events, serving corporate evenings, private celebrations (weddings, birthdays, anniversaries), and public village festivals across the Hauts-de-France region of northern France.
Beercyclette operates an event-driven, service-catering revenue model with no fixed public pricing; customers submit a quote request via the labeercyclette.fr website specifying event type, date, location, and guest count, after which pricing is customized. Service can be delivered either by Beercyclette staff (called "mousseurs") or in a self-service mode. Marketing is conducted primarily through organic social media (Facebook, Instagram, LinkedIn) and the company website, targeting event organizers and private hosts in Hauts-de-France. Distribution is exclusively direct: the mobile bar travels to the customer's event location, with no retail or wholesale channel.
Following a complete operational pause during the COVID-19 pandemic, the business relaunched in 2024 under NSA Concept, a Lille-based event agency that now serves as the operational parent. Beercyclette remains a privately held, founder-influenced venture with no institutional funding, no app, no public API, and no disclosed headcount, indicating a micro-enterprise operating with lean resources inside a larger event-services network.
beercyclette firmographics
Firmographics- Name
- beercyclette
- Legal name
- La Beercyclette
- Website
- https://labeercyclette.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- La Beercyclette operates a vintage 3-wheel mobile beer bicycle bar that dispenses local Lille craft beers on-site at corporate, private, and public events across the Hauts-de-France region of France, operating under the NSA Concept event agency since 2024.
- Ownership category
- akta.pro rank
beercyclette industry classification
Industry- Product category
- Mobile Event Beverage Catering
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
- akta.pro secondary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where beercyclette is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
beercyclette business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Event-based Beer Catering Services: La Beercyclette generates revenue by providing mobile beer bar services for events. They offer beer served by their staff (mousseurs) or self-service options, working with regional craft brewers from the Lille metropolitan area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
beercyclette product offering
Product offeringCore offering
La Beercyclette operates a vintage three-wheeled mobile beer bicycle bar equipped with three taps, serving regional craft beers (blonde, brune, rousse) on-site at private, corporate, and public events throughout the Hauts-de-France region. The service is delivered either by trained staff ("mousseurs") or via self-service setup, with all beers sourced from local Lille-area craft breweries.
Product overview
Beercyclette is a single-product mobile beer bicycle bar service. The core offering is a vintage 3-wheeled bicycle equipped with 3 beer taps serving regional craft beers. The company operates under NSA Concept agency since 2024, providing beer distribution services for events throughout Hauts-de-France, with beer selections sourced from regional Lille-area brewers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Beer Bicycle Bar Service A vintage three-wheeled bicycle bar equipped with three taps serving three regional craft beer varieties, deployed on-site at events for beer distribution. Customers can opt for staffed service by mousseurs or self-service operation. Available for corporate, private, and public events throughout Hauts-de-France.
Companies that use beercyclette
Customer profileSegments3 records
Ideal customer profiles3 records
beercyclette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
beercyclette partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NSA ConceptcoreSince 2024, the Beercyclette operates under NSA Concept, a Lille-based event agency. This partnership provides operational support and integration into a larger event services network.
- Domaine d'AchellesminorThe Beercyclette mobile bar is permanently housed at Domaine d'Achelles in Bondues since October 2019, serving as a physical location for the business.
- Regional Craft Brewers (Lille Metropolitan Area)coreLa Beercyclette partners with local craft breweries in the Lille metropolitan area and surrounding Nord region to source 100% local artisanal beers (blonde, brune, rousse). These partnerships support the regional economy and allow discovery of local 'pepites' (hidden gem beers).
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
beercyclette competitors and assessment
Company assessmentBroad incumbents
- BrewDog: International craft beer brand with a global network of bars and event services. Comparable as a craft beer event-services player with similar customer overlap (corporate events, festivals), though operating at vastly larger scale and via fixed taprooms.
- Brasserie des 3 Brasseurs: Established French craft brewery and restaurant chain. Comparable to La Beercyclette because both serve regional craft beer (including blonde/brune/rousse styles) to event and on-premise customers, though via fixed brewpub venues rather than a mobile bar.
Others
- Eventbrite: Global event ticketing and discovery platform. Adjacent ecosystem enabler rather than direct competitor, but relevant because event organizers booking La Beercyclette often source and manage their events through platforms like Eventbrite.
- NSA Concept: Lille-based event agency that has operated La Beercyclette under its umbrella since 2024. Closely adjacent as the parent/operating partner providing event-agency infrastructure to the Beercyclette service.
Direct peers
- Pedal Pub: US-based pedal-powered group bar on wheels offering beer-centric group experiences for events and tours. Highly comparable business model to La Beercyclette's mobile beer bicycle concept, with similar event-driven revenue.
- BeerBike: The original German-origin mobile beer bicycle bar concept, now operating globally. Directly comparable to La Beercyclette: a pedal-powered multi-tap tricycle bar rented out for events, serving craft beer on the move.
- BierFiets: Dutch mobile beer bike operator running group tours and event rentals in the Netherlands. Operates the same multi-tap pedal-bicycle format as La Beercyclette, serving a comparable B2B/B2C event mix.
- Tap Truck: US franchise of mobile draft beer trucks providing on-site beer service for weddings, corporate events and festivals. Comparable to La Beercyclette as a mobile beverage-catering operator targeting the same corporate and private event customer segments.
Regional players
- Beer Bike Paris: Paris-based beer bike operator offering group tours and private event rentals in the Île-de-France region. Direct format competitor to La Beercyclette, but operating in a different French region, making it a regional rather than head-to-head peer.
- Cycle Pub UK: UK-based pedal-powered mobile bar service for events and tours. Operates the same beer-bicycle bar format as La Beercyclette but focused on the UK market rather than northern France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
beercyclette social profiles
Digital presencebeercyclette financial estimates
Financial estimateRevenue estimate
Valuation estimate
beercyclette leadership team
Management profileNumber of profiles
Profiles2 records
beercyclette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beercyclette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beercyclette
What does beercyclette do?
La Beercyclette operates a vintage three-wheeled mobile beer bicycle bar equipped with three taps, serving regional craft beers (blonde, brune, rousse) on-site at private, corporate, and public events throughout the Hauts-de-France region. The service is delivered either by trained staff ("mousseurs") or via self-service setup, with all beers sourced from local Lille-area craft breweries.
Is beercyclette a public or private company?
beercyclette is a private company. It is classified as corporate owned and is currently operating.
When was beercyclette founded?
beercyclette was founded in 2017.
Where is beercyclette based?
beercyclette is headquartered in Lille, France, in the Europe region.
How does beercyclette make money?
One revenue line is on record: event-based Beer Catering Services.
Who are beercyclette's main competitors?
Broad incumbents on record are BrewDog and Brasserie des 3 Brasseurs. Others are Eventbrite and NSA Concept. Direct peers are Pedal Pub, BeerBike, BierFiets and Tap Truck. Regional players are Beer Bike Paris and Cycle Pub UK.
Does beercyclette have an API?
No public API is recorded for beercyclette.
What industry is beercyclette in?
beercyclette's product category is Mobile Event Beverage Catering. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 7224 and its SIC code is 5810.