Shibuya Mirai Design

What Shibuya Mirai Design does

Shibuya Mirai Design (FDS / 一般社団法人渋谷未来デザイン, also known as Future Design Shibuya) is a general incorporated association (非営利の一般社団法人) established in 2018 and headquartered in Shibuya, Tokyo. It operates as a producer collective and innovation platform that convenes industry, government, academia, and citizens (産官学民) to design and execute cross-sector projects addressing urban social challenges in Shibuya, including carbon neutrality, disaster preparedness, youth development, women's wellness, smart city data, urban agriculture, and public etiquette. The organization runs a portfolio of more than fifteen distinct initiatives—the largest being SOCIAL INNOVATION WEEK (SIW), an annual week-long festival that drew 167,000 combined attendees across 156 programs in 2023—alongside flagship programs such as CNUD (Carbon Neutral Urban Design, 40+ member consortium), Virtual Shibuya (a municipality-recognized metaverse co-organized with KDDI), NEXT GENERATIONS (street-sports youth initiative), Shibuya Urban Farming Project, Women's Wellness Action from Shibuya (WWAs), and the Moshimo disaster-prevention project. FDS does not develop proprietary technology products; its core capability is convening high-trust multi-stakeholder collaborations and operating as a neutral intermediary that enables participating companies to deploy pilots, share data, and associate with Shibuya's urban-innovation brand. Leadership comprises Representative Director Koizumi Hideki (University of Tokyo professor), General Producer Kanayama Jungo (also Representative Director of Shibuya Tourism Association), Director/Secretary-General Nagata Shinko, and Executive Managing Director Matsumoto Kenji. The organization has roughly 100+ corporate partners (Tokyu, KDDI, Sony, NTT Docomo, Daikin, DNP, Nestlé Japan, Kewpie, Asahi Beer, Nippon Foundation, and others) plus 40+ public-sector partners including Shibuya Ward itself; revenue and membership fees are not publicly disclosed.

Name

Shibuya Mirai Design

Legal name

一般社團法人澀谷未來設計

Website

https://fds.or.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shibuya Mirai Design is a Shibuya-based non-profit innovation platform (founded 2018) that convenes government, academia, and corporations to run cross-sector urban projects spanning sustainability, wellness, youth, and culture through its flagship SOCIAL INNOVATION WEEK and 15+ partner programs.

Ownership category

akta.pro rank

Product category

Urban Social Innovation Services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Project Preparation Facilities & Technical Assistance Windows (BPADAOAI)

Keywords

• Urban innovation services
• Social innovation platform
• Cross-sector collaboration
• Corporate partnership programs
• Community development projects

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Shibuya Mirai Design (FDS) is a non-profit general incorporated association that plans and produces cross-sector projects addressing social issues and fostering new urban culture in Shibuya. It acts as an innovation platform and producer collective, connecting government, academia, industry, and citizens to tackle urban challenges and create new value. Its work spans operating the Virtual Shibuya metaverse, running the Shibuya Data Consortium, and convening programs in sustainability, inclusion, culture, and data-driven neighborhood design.

Product overview

Shibuya Mirai Design (FDS) is a general incorporated association established in 2018 that functions as an innovation platform connecting government, industry, academia, and citizens to design the future of urban Shibuya. Rather than a unified product, FDS operates a portfolio of initiatives including SOCIAL INNOVATION WEEK (annual event platform), CNUD (Carbon Neutral Urban Design consortium), Virtual Shibuya (metaverse platform), various community initiatives (Good Manner Project, Moshimo Disaster Prevention Project), urban farming, wellness programs, and data platforms. These projects operate independently while sharing the common mission of creating social innovation through cross-sector collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• SOCIAL INNOVATION WEEK (SIW): Annual social innovation festival bringing together diverse stakeholders for dialogue, workshops, and experiential events in Shibuya.
• CNUD (Carbon Neutral Urban Design)
• NEXT GENERATIONS
• Shibuya Playground
• Shibuya Urban Farming Project
• Women's Wellness Action from Shibuya (WWAs)
• Shibuya Good Manner Project
• Moshimo Project (如果不專案)
• Shibuya Smart Drinking Project
• Shibuya Data Consortium
• Mirai no Toshoshitsu (未來的圖書室)
• SHIBUKURO (シブクロ)
• AIR RACE X
• SasaHataHatsu Machi Lab
• Virtual Shibuya
• Shibuya Christmas Market

Products and services

• Virtual Shibuya A metaverse platform operated by FDS that recreates Shibuya virtually to host hybrid events, community programs, and stakeholder convenings for corporate partners, government, and the public.
• Shibuya Data Consortium A cross-sector data utilization platform that brings together corporate members, academic researchers, and Shibuya Ward to analyze neighborhood-level datasets and support data-driven urban design.
• Cross-sector social issue projects The organization's core service: planning, producing, and managing cross-sector projects that address urban social issues for Shibuya Ward, corporate members, and community stakeholders.
• SHIBUYA GREEN SHIFT PROJECT Sustainability program under FDS that connects decarbonization efforts (including SHIBUYA de カーボンマイナス) with data and neighborhood-level initiatives for member companies and residents.
• Inclusion and community programs Programs under FDS that promote inclusive participation in urban culture and address inclusion challenges across Shibuya's diverse communities.

Quantifiable outcome

• SIW2023 achieved 16.7万人 total participants (5.8万 in-person, 10.9万 online) across 156 programs over 7 days
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• 渋谷区 (Shibuya Ward)coreStrategic or Co-development Partner · 1 January 2018Shibuya Ward is a founding core partner of FDS. The ward collaborates with FDS on urban social innovation projects, providing institutional backing, public resources, and a policy framework for co-creation between government, academia, and industry.
• NTT DocomocoreStrategic or Co-development PartnerParticipating partner (参与パートナー) providing technology and connectivity resources for smart city and digital projects including Virtual Shibuya (渋谷5G) and urban data initiatives.
• Tokyu Corporation (東急株式会社)coreStrategic or Co-development PartnerMajor participating partner contributing to multiple initiatives including SOCIAL INNOVATION WEEK, Shibuya Green Shift Project, Shibuya Urban Farming Project, and mobility projects.
• Tokyu Real Estate (東急不動産株式会社)coreStrategic or Co-development PartnerParticipating partner and SIW2026 Co-Creation Partner. Active in Shibuya Green Shift Project, urban farming, and real estate-linked sustainability initiatives.
• KDDI CorporationcoreStrategic or Co-development PartnerCo-organizer of Virtual Shibuya metaverse project (渋谷5Gエンターテイメントプロジェクト) and SIW2026 Co-Creation Partner. Provides 5G technology and infrastructure for urban innovation projects.
• Daikin Industries (ダイキン工業株式会社)coreStrategic or Co-development PartnerCore partner in CNUD and SHIBUYA GREEN SHIFT PROJECT. Provides air conditioning technology, environmental sensing data (Air-net), and technical expertise for urban heat management and carbon neutrality initiatives.
• Sony CorporationcoreStrategic or Co-development PartnerParticipating partner supporting various social innovation initiatives through technology and content partnerships.
• Dai Nippon Printing (大日本印刷株式会社)coreStrategic or Co-development PartnerParticipating partner involved in children's programs (みらいの图书室), metaverse projects (Virtual Miyashita Park), and digital printing/sensing technologies.
• Digital Garage (株式会社デジタルガレージ)coreStrategic or Co-development PartnerParticipating partner contributing to digital transformation, data, and smart city projects including CNUD and Digital Twin Shibuya.
• 一般社团法人SWiTCHcoreStrategic or Co-development PartnerCo-founder and core strategic partner of CNUD (Carbon Neutral Urban Design). SWiTCH is a youth-led platform for sustainable society, driving climate education and CNUD's environmental initiatives.
• 日本財団 (Nippon Foundation)coreStrategic or Co-development PartnerCo-supporter of NEXT GENERATIONS street sports project and supporter of みらいの图书室 (Children's Third Place Library) initiative, providing grant funding.
• Osaka University (大阪大学)coreStrategic or Co-development PartnerAcademic core partner in SHIBUYA GREEN SHIFT PROJECT. Contributes research expertise in urban environmental management, air quality, and smart city technologies.
• Shibuya Tourism Association (一般财团法人渋谷区観光協会)coreStrategic or Co-development PartnerCo-organizer of しもプロジェクト (Moshi Moshi Project disaster preparedness) and multiple cultural events. Led by FDS General Producer Jungo Kanayama.
• Tokyu Land (東急不動産株式会社)coreStrategic or Co-development PartnerParticipating partner active in Shibuya Urban Farming Project, NEXT GENERATIONS, and Shibuya Playground projects.
• Mizuho Bank (みずほ銀行)coreStrategic or Co-development PartnerParticipating partner supporting social innovation and urban development projects.
• Bandai Namco (バンダイナムコ)coreStrategic or Co-development PartnerParticipating partner supporting youth entertainment and sports initiatives including NEXT GENERATIONS.
• PARCOcoreStrategic or Co-development PartnerParticipating partner contributing to urban culture and commercial district innovation projects.
• Nestlé Japan (ネスレ日本株式会社)coreStrategic or Co-development PartnerCo-creation partner launching SHIBUYA Refresh TO GO project focused on promoting reusable bottle use (マイボトル利用推進).
• Aioi Nissei Dowa Insurance (あいおいニッセイ同和損害保険)coreStrategic or Co-development PartnerCo-creation partner and交通 WG participant working on urban mobility data projects and safety initiatives.
• Kewpie (キユーピー株式会社)coreStrategic or Co-development PartnerOrganizer of Shibuya Urban Farming Project and contributor to school food education programs in Shibuya elementary schools.
• Asahi Beer (アサヒビール株式会社)coreStrategic or Co-development PartnerCo-creation partner in Shibuya Smart Drinking Project and SHIBUKURO souvenir project, promoting responsible drinking culture.
• Philip Morris Japan (フィリップ モリス ジャパン)coreStrategic or Co-development PartnerSupporter of Shibuya Good Manners Project contributing to anti-smoking and responsible consumption initiatives.
• Nikken Sekkei Research Institute (株式会社日建設計総合研究所)coreTechnology or IntegrationTechnology partner in SHIBUYA GREEN SHIFT PROJECT developing high-precision heat hazard maps using 3D city models (PLATEAU), shade mapping, and micro-level environmental analysis.
• Beacapp (株式会社ビーキャップ)coreTechnology or IntegrationTechnology partner in SHIBUYA GREEN SHIFT PROJECT providing location and environmental data services for heat mapping and urban analytics.
• LUUP (株式会社Luup)coreTechnology or IntegrationPartner providing shared e-bike and e-scooter data for the Shibuya Traffic Data WG and mobility analysis projects.
• 一般社团法人渋谷未来デザインcoreStrategic or Co-development PartnerAssociation of Shibuya Ward public institutions and civic organizations serving as public partners including Shibuya Tourism Association, Shibuya Revitalization Association, Shibuya MICE Association, and others.
• 学校法人青山学院 (Aoyama Gakuin University)minorStrategic or Co-development PartnerPublic partner contributing to civic engagement and urban studies through its Civic Engagement Center.
• Tokyo University of Foreign Studies (国立大学法人東京外国语大学)minorStrategic or Co-development PartnerPublic partner contributing academic expertise through its Interdisciplinary Research and Co-creation Center.
• Tokyo City University (東京都市大学)minorStrategic or Co-development PartnerPublic partner participating in the Shibuya PXU Center for urban planning research.
• Kokumin Kyosai (こくみん共済 coop / 全労済)coreStrategic or Co-development PartnerCo-organizer of しもプロジェクト disaster preparedness initiative and co-host of MOSHIMO FES urban disaster prevention festival.
• Plantio (プランティオ株式会社)coreStrategic or Co-development PartnerAdvisor and partner in Shibuya Urban Farming Project, providing smart farming platform technology and urban agriculture expertise.
• Takara Tomy (株式会社タカラトミー)coreStrategic or Co-development PartnerPartner in NEXT GENERATIONS and Shibuya Playground, supporting Beyblade X and youth sports culture development.
• Uni-charm (ユニ・チャーム株式会社)coreStrategic or Co-development PartnerPartner in women's wellness and menstrual equity initiatives, collaborating on sanitary product dispenser pilot programs in Shibuya public facilities.
• Gold Win (株式会社ゴールドウイン)coreStrategic or Co-development PartnerCorporate supporter of Women's Wellness Action from Shibuya (WWAs), collaborating on sports and wellness programs through the DANSKIN brand.
• Panasonic (松下电器)coreStrategic or Co-development PartnerParticipating partner in Smart Infrastructure WG and Digital Twin Shibuya, contributing smart infrastructure and IoT technology.
• CyberAgent (株式会社サイバーエージェント)coreStrategic or Co-development PartnerParticipating partner and new member as of FY2025, contributing to digital and entertainment-related innovation projects.
• mixi (株式会社ミクシイ)coreStrategic or Co-development PartnerPartner in Shibuya Sports Academy and NEXT GENERATIONS, providing creative content and event production support.
• Daiwa House (大和房屋)coreStrategic or Co-development PartnerParticipating partner supporting urban development and community building projects.
• Hulic ( Hulic株式会社)coreStrategic or Co-development PartnerCo-creation partner supporting urban revitalization and commercial district development initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Code for America: US-based nonprofit that convenes technologists, government, and communities to design civic technology and drive social innovation through cross-sector collaboration. Highly comparable to FDS's industry-government-academia-citizen model applied to urban problem-solving.
• Resilient Cities Network: Global city-focused network (formerly 100 Resilient Cities) that partners with municipalities to develop and implement urban resilience strategies through cross-sector collaboration. Closely mirrors FDS's city-anchored, multi-stakeholder social innovation platform model.
• Code for Japan: Japan-based civic technology community that brings together technologists, designers, and government to address public-interest issues. Operates as a similar Japan-focused civic innovation intermediary with comparable convening and project-facilitation role.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shibuya-mirai-design
• Xx.com/shibuya_mirai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shibuya Mirai Design