Plantio
Plantio operates the "grow" agritech platform combining IoT sensors and AI-driven cultivation guidance with physical smart community farms. It serves Japanese real estate developers, major retailers, and municipalities via B2B installation services and offers B2C subscriptions to home urban farmers.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Plantio does
Plantio is a Tokyo-based agritech company founded in 2015 that operates the "grow" digital farming platform, which combines IoT sensors, AI-driven cultivation guidance, and physical smart community farms. The proprietary technology stack includes the grow CONNECT IoT sensor (measuring sunlight, soil moisture, and soil temperature), the grow GO mobile application for cultivation guidance, the grow SHARE web service for visualizing urban farming locations as vege SPOTs, the grow HOME smart planter, and physical grow FIELD smart community farms deployed at premium urban sites such as The Edible Park OTEMACHI and Landport Yokohama Sugita. The company serves three primary customer segments: real estate developers and property managers (Mitsubishi Estate, Mitsui Fudosan, Tokyu, Nomura Real Estate) installing smart community farms in commercial and logistics properties; large corporates and municipalities (NTT East, Tanita, Daikin, IHI, Setagaya Ward, Shibuya Tourism Association) seeking ESG/sustainability infrastructure and GX/TCFD/TNFD reporting support; and urban consumers using the grow app for home cultivation on a monthly subscription basis.
Plantio firmographics
Firmographics- Name
- Plantio
- Legal name
- プランティオ株式会社
- Website
- https://plantio.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plantio operates the "grow" agritech platform combining IoT sensors and AI-driven cultivation guidance with physical smart community farms. It serves Japanese real estate developers, major retailers, and municipalities via B2B installation services and offers B2C subscriptions to home urban farmers.
- Ownership category
- akta.pro rank
Plantio industry classification
Industry- Product category
- Smart Urban Farming / Agritech Platform
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industries
- Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where Plantio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Plantio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Smart Community Farm Installation & Operation: B2B revenue from installing and operating smart community farms in corporate buildings, commercial facilities, and public spaces for real estate developers and municipalities
- B2B Urban Farming Consulting: Consulting services for urban farming and community farm development for businesses and local governments, including GX and TCFD/TNFD reporting support
- grow App Subscriptions: Monthly paid app content and online workshop services for home urban farming enthusiasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise installation and operation services |
| Subscription | Monthly | Home-use urban farming services |
Distribution channels4 records
Marketing channels5 records
Plantio product offering
Product offeringCore offering
Plantio develops and operates the 'grow' digital farming platform that combines IoT sensors, AI-powered cultivation guidance, and a community-driven web/mobile application to enable urban vegetable growing. The company installs and operates smart community farms in corporate buildings, real estate developments, and public spaces for B2B clients, while offering subscription-based home urban farming services to B2C consumers through the grow app. Hardware products include the grow CONNECT IoT sensor and the award-winning grow HOME smart planter, complemented by consulting services for sustainability reporting (GX, TCFD/TNFD).
Product overview
Plantio operates a unified platform called 'grow' that combines digital farming tools with physical community farming spaces. The core platform consists of the grow app (grow GO) for cultivation guidance, the grow CONNECT IoT sensor hardware for environmental monitoring, and the grow SHARE web service for visualizing urban farming spots. Physical manifestations include grow FIELD smart community farms and grow HOME smart planters. Together, these products deliver Plantio's 'Agritainment' concept—a culture of enjoyable vegetable cultivation supported by IoT and AI technology that connects urban residents with farming experiences.
Differentiator
Problem solved
Functional benefit
Brands
- grow: Digital farming platform for urban farmers with vegetable cultivation guidance, IoT sensors (grow CONNECT), and community farm management.
- grow FIELD
- grow SHARE
- grow CONNECT
Products and services
- grow Digital Farming Platform Digital farming platform that connects IoT sensors, smartphone apps, and community farming spaces to deliver automated vegetable cultivation guidance and shared growing experiences for urban farmers, enterprise customers, and home users.
- grow CONNECT IoT Sensor IoT sensor device measuring sunlight, soil moisture, and soil temperature, transmitting real-time cultivation data to the grow app and triggering smart watering notifications for off-grid home and community farm cultivation.
- grow SHARE Web Service Web-based urban farming map service allowing users to register community farms as vege SPOTs, visualize cultivation spots, receive event notifications, recruit volunteers, and track environmental contributions.
- grow GO Mobile App Smartphone application for community farms and home gardening that registers cultivation spots, predicts harvest timing based on location, delivers seed-to-harvest care notifications, and enables community communication for co-growing vegetables.
- grow HOME Smart Planter Smart planter for home use integrating IoT and AI to enable users to easily grow vegetables at home with automated cultivation support; recipient of the 2020 Good Design Award.
- Modular Farming Unit / Indoor Farming Unit Modular and indoor farming units designed for placement in urban and indoor spaces, extending the grow platform's reach into indoor commercial environments and compact urban locations.
- grow FIELD Smart Community Farm Service Smart community farms operated by Plantio at premium urban locations, providing collaborative vegetable growing experiences and Farm to Table events for local residents, corporate tenants, and visitors.
Quantifiable outcome
- A third of the world's food is lost to food waste
- +1 more outcomes
Companies that use Plantio
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Plantio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Plantio partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Hibiya Hanazono (日比谷花壇)coreCapital and business partnership to create new agri-food infrastructure combining technology and greenery, with the goal of increasing 'people who grow' and bringing 'circulation' to cities
- IHI CorporationcoreJoint development of smart community farm 'Vegestic Farm' Yokohama Sugita at Landport logistics facility, focused on community resilience and food education
- Nomura Real Estate (野村不動産)coreCollaboration on open-share logistics facility with smart community farm, creating community spaces and disaster preparedness functionality
- Sangetsu (サンゲツ)coreCapital and business partnership for indoor farming business pilot experiments, combining interior design expertise with urban farming solutions
- Tokyu Corporation (東急株式会社)coreCo-development of Niji Farm at nexus Challenge Park Hayato, urban farming initiatives in Tokyu areas
- Mitsubishi Estate (三菱地所)coreDevelopment of The Edible Park OTEMACHI at Otemachi Building Sky LAB rooftop, Tokyo's largest sharing IoT farm
- Mitsui Fudosan (三井不動産)majorUrban farming collaborations at commercial properties
- Idemitsu Kosan (出光興産)majorJoint operation of Kronosfarm at apollo cultivatepark in Chiba, next-generation green food infrastructure development
- Kyushu University (久留留大学)coreCo-research on vegetable cultivation navigation system prediction algorithms using company database and user cultivation history
- Shibuya Future Design (渋谷未来デザイン)coreSHIBUYA Urban Farming Project with Keiyu and Zetton for local school education programs
- My Farm (株式会社マイファーム)majorCapital and business partnership with Japan's largest rental farm operator for new-generation urban farming
- Cookpad (クックパッド)majorSelected as OiCy smart kitchen service partner; participation in Cookpad Accelerator program
- NTT East (東日本電信電話)majorSmart urban farming collaborations in Tokyo metropolitan area
- Techno Brave (テクノブレイブ株式会社)coreCapital and business partnership for development team strengthening and global expansion, with CTO support from company executive
- Daikin Industries (ダイキン工業)minorGreen Shift Forum collaboration for sustainability initiatives
- JR East (東日本旅客鉄道)minorUrban farming collaborations near train station areas
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Plantio competitors and assessment
Company assessmentDirect peers
- Spread Co. Japanese vertical farming operator producing leafy greens using automated, technology-driven indoor farms. Comparable in spirit (tech-enabled Japanese controlled-environment agriculture) but focuses on commercial vegetable production rather than community/urban farming experiences.
- AeroFarms: US-based indoor vertical farming company combining aeroponics, IoT sensors, and data analytics for commercial-scale crop production. Comparable technology stack (IoT + AI for cultivation) and B2B/enterprise go-to-market, though focused on produce rather than community farming.
- Plenty: US vertical farming company using AI, IoT sensors, and data analytics to optimize indoor crop yields. Overlaps with Plantio's IoT/AI-driven cultivation platform and predictive analytics approach, though at much larger commercial scale.
- Bowery Farming: US indoor vertical farming operator with proprietary farm management software and IoT-based monitoring. Comparable in its integration of software platform, sensor data, and indoor farm operations, and in its enterprise/foodservice go-to-market.
- Infarm: Berlin-based urban farming company that built modular vertical farming units installed inside grocery stores, restaurants, and offices. Most directly comparable to Plantio's modular/indoor farming unit business and its enterprise installation model with retailers and corporates.
- Oishii: Japanese-origin vertical farming company specializing in premium strawberries grown indoors. Shares Japanese agritech DNA and technology-led indoor cultivation focus with Plantio, though Oishii is produce-first and Plantio is platform/community-first.
- My Farm: Japan's largest rental farm operator and a Plantio capital/business partner. Operates share-farm (シェア畑) urban farming experiences and complementary educational content, overlapping directly with Plantio's grow FIELD community farms and urban farming consulting.
Broad incumbents
- Sakata Seed: Major Japanese seed and agricultural input company with a long history in horticulture. A broader incumbent in Japanese agriculture that touches many of the same crop categories Plantio's platform supports, but focused on inputs rather than digital farming platforms.
- Crowne Plaza / NTT Agri (NTT Group agritech ventures): NTT East and the broader NTT Group have agritech initiatives in Japan, including urban farming collaborations that overlap with Plantio's enterprise customer work. NTT East is both a customer and a potential adjacent competitor in connected urban agriculture solutions.
Emerging players
- Cookpad (OiCy): Japanese recipe platform extending into smart kitchen and food experiences via OiCy. Listed as a Plantio GTM/marketing partner in the Cookpad Accelerator; an adjacent player touching home cooking, food content, and connected kitchen experiences that overlap thematically with Plantio's home gardening/food-from-source story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plantio social profiles
Digital presencePlantio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantio leadership team
Management profileNumber of profiles
Profiles15 records
Plantio funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantio
What does Plantio do?
Plantio develops and operates the 'grow' digital farming platform that combines IoT sensors, AI-powered cultivation guidance, and a community-driven web/mobile application to enable urban vegetable growing. The company installs and operates smart community farms in corporate buildings, real estate developments, and public spaces for B2B clients, while offering subscription-based home urban farming services to B2C consumers through the grow app. Hardware products include the grow CONNECT IoT sensor and the award-winning grow HOME smart planter, complemented by consulting services for sustainability reporting (GX, TCFD/TNFD).
Is Plantio a public or private company?
Plantio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plantio founded?
Plantio was founded in 2015. It employs 11 to 50 people.
Where is Plantio based?
Plantio is headquartered in Tokyo, Japan, in the Asia region.
How does Plantio make money?
Three revenue lines are on record. Smart Community Farm Installation & Operation is the primary driver. The others are B2B Urban Farming Consulting and grow App Subscriptions.
Who are Plantio's main competitors?
Direct peers on record are Spread Co., AeroFarms, Plenty, Bowery Farming, Infarm, Oishii and My Farm. Broad incumbents are Sakata Seed and Crowne Plaza / NTT Agri (NTT Group agritech ventures). Cookpad (OiCy) is listed as an emerging player.
Does Plantio have an API?
No public API is recorded for Plantio.
What industry is Plantio in?
Plantio's product category is Smart Urban Farming / Agritech Platform. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAGALAG, Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics). Its NAICS code is 115112 and its SIC code is 700.