Beacapp
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Beacapp firmographics
Firmographics- Name
- Beacapp
- Legal name
- 株式会社ビーキャップ
- Website
- https://jp.beacapp-here.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beacapp industry classification
Industry- Product category
- Indoor Positioning and Workplace Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Building Automation & Controls (BAS/BMS) (HSAPAPAA)
Keywords
Where Beacapp is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Beacapp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription (屋内位置情報サービス): Monthly or annual subscription fees for Beacapp Here cloud service, priced per user tier (Lite, Standard, Pro) with different feature sets and user limits. Fees include cloud service access and standard support.
- Hardware Sales (ビーコン端末): Sale or rental of proprietary Beacapp Beacon hardware devices. Initial deployment requires purchase or rental of beacon terminals. Battery life approximately 7 years; terminal replacement supported by company.
- Professional Services (設置・導入支援): Installation visits, on-site setup support, and trial program management. Terminal installation work costs vary by location and environment. Free initial quote provided.
- Optional Add-ons: Additional paid options including Beacapp Here Pro analytics (from ¥55,000/month for 500 users), empty space search option (¥110,000/month), and EntraID integration.
- Custom Development (受託開発): Custom application development services using beacon and sensor technology for specific IoT solutions, such as hospital navigation apps, factory truck tracking, and environmental sensor monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Beacapp Here Lite - Basic desk management for up to 100 users at 1 location |
| Subscription | Monthly | Beacapp Here Standard - Full-featured indoor positioning for up to 500 users |
| Subscription | Monthly | Beacapp Here Pro - Advanced positioning for 500+ users across multiple locations |
| Subscription | Monthly | Beacapp Here Lite - Lower-cost option for basic needs |
| Subscription | Monthly | Beacapp Here Pro Analytics Add-on |
| Subscription | Monthly | Empty Space Search Option |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
Beacapp product offering
Product offeringCore offering
Beacapp sells a cloud-based indoor location information platform (Beacapp Here) that uses proprietary Bluetooth Low Energy (BLE) beacons and smartphones to detect, log, and visualize the real-time location of employees, equipment, and assets within offices, factories, warehouses, and hospitals. The platform is delivered as a subscription SaaS with tiered plans (Lite, Standard, Pro), complemented by proprietary beacon hardware, optional analytics add-ons, channel reseller partnerships, and custom IoT development services.
Product overview
Beacapp (株式会社ビーキャップ) offers a suite of indoor location information services centered on the Beacapp Here platform, which uses Bluetooth Low Energy (BLE) beacons paired with smartphones to track and visualize the real-time location of people and assets within indoor environments. The core offering comprises Beacapp Here (with Lite and Pro tiers) as the main people-tracking product, Beacapp Tag as a separate module for tracking physical assets/equipment, and Beacapp Here Hospital as a healthcare-specific variant. Additional options include the Space Search (空きスペース検索) option, Hoteling (ホテリング) seat reservation function, and Beacapp Here Pro for advanced analytics dashboards. The company also provides custom development services (受託開発) for IoT applications using beacons and sensors, and launched the Interactive Network service for visualizing organizational communication patterns. The product portfolio is delivered as a cloud service requiring no construction for installation.
Differentiator
Problem solved
Functional benefit
Brands
- Beacapp Here: Main indoor location information service that visualizes location of people and assets using beacons and smartphones for offices, factories, hospitals, and other indoor environments.
- Beacapp Tag
- Beacapp Here Hospital
- Beacapp Here Lite
- Beacapp Here Pro
- インタラクティブネットワーク
- Beacapp Beacon
Products and services
- Beacapp Here (ビーキャップヒア) Cloud-based indoor location information platform that uses BLE beacons and smartphones to track and display the real-time location of employees and assets on a workspace map, enabling office visualization for hot-desking, hybrid work, and operational efficiency. Sold to corporate enterprises in Japan as a SaaS subscription with tiered plans (Lite, Standard, Pro).
- Beacapp Here Lite Entry-level variant of Beacapp Here offering equivalent core functionality at lower cost with simplified implementation, for up to 100 users and 30 detection areas. Targeted at smaller organizations that want fast deployment of presence management.
- Beacapp Here Hospital (医療現場向け) Customized version of Beacapp Here tailored for medical settings, designed for tracking medical equipment, staff location, and hospital navigation, with stealth mode and specialized privacy controls for healthcare compliance. Sold to hospitals, clinics, and medical universities.
- Beacapp Tag (工場・倉庫向け) Asset tracking solution for tracking physical equipment and inventory in factories, warehouses, and logistics settings using beacon tags, enabling real-time visibility of item locations to reduce search time and improve operational efficiency. Sold to manufacturing plants, distribution centers, and airports.
- Beacapp Beacon (自社ビーコン) Proprietary BLE beacon hardware developed by Beacapp with approximately 7-year battery life, available in white and black color options. Includes patented detection-enhancement beacon technology enabling approximately 4x more stable detection than standard applications without requiring daily app activation. Sold or rented to customers as the core sensing hardware required for the Beacapp Here platform.
- Beacapp Custom Development (受託開発) Custom application development service that builds smartphone and tablet applications interoperating with Beacapp beacons and various IoT sensors, tailored to specific customer requirements such as hospital navigation apps, factory truck tracking, and environmental sensor monitoring. Sold as project-based professional services.
Companies that use Beacapp
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Beacapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Beacapp partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The University of Tokyo - Center for Real Estate Innovation (CREI)coreAcademic partnership for Interactive Network service. Professor Daisuke Hasegawa (specialist) provides supervision for organizational communication visualization using location data. Technology licensed from the University of Tokyo.
- obniz CorporationcoreTechnology partnership to launch 'Research Equipment Operation Visualization / Utilization Record Automation Solution' for medical and advanced technology research facilities. Combines Beacapp Here with obniz Now IoT platform for automatic data collection on research equipment utilization.
- DFA RoboticscoreJoint seminar co-host (with Aiphone) on medical field DX and physician work-style reform. DFA Robotics and Beacapp co-present on digital technology contributions to healthcare efficiency.
- Softbank CorporationcoreMajor telecommunications company serving as primary channel partner for Beacapp Here, reselling the indoor positioning service to enterprise customers across Japan through its extensive B2B sales network.
- SBC&S Co., Ltd.coreSoftbank subsidiary specializing in IT solutions distribution, reselling Beacapp Here to enterprise customers.
- Kokuyo Co., Ltd.coreLeading office furniture company bundling Beacapp Here with office environment solutions. Kokuyo is both a channel partner and a customer (2,000 users deployed internally).
- Ricoh Japan CorporationcoreMajor office equipment and IT solutions provider distributing Beacapp Here through its enterprise sales network.
- Tsuzuki Electric Co., Ltd.coreIT and telecommunications company acting as channel partner for Beacapp Here. Tsuzuki Electric is also a major customer with ~1,000 internal users and has developed custom Heat Map analytics.
- Okamura CorporationcoreOffice furniture and equipment manufacturer bundling and reselling Beacapp Here with its office environment solutions. Okamura is both a channel partner and customer.
- TGi (Tsushin Group / Tukai)minorMobile devices and solutions distributor reselling Beacapp Here to its customer base.
- Aiphone Co., Ltd.minorCo-presented seminar on medical field DX alongside DFA Robotics, combining Beacapp Here Hospital with Aiphone's intercom/nurse call systems for integrated healthcare solutions.
- CREX CorporationminorBeacapp featured in CREX's DX services directory. CREX is a strategic consulting firm covering business strategy, new business development, and AI/DX consulting.
- JMAS Co., Ltd. (Japan Management Association)minorJMAS Systems Osaka branch hosts Beacapp's Kansai office. JMAS (Japan Management Association Group) is both a shareholder and provides office space for regional operations.
- Mitsui Designtec Co., Ltd.coreCo-developed Beacapp Here Pro analytics dashboard with office consulting expertise. Mitsui Designtec provides professional office consulting perspective and methodology for the 6 analytical reports.
- giftee Inc.minorProvides digital gift platform giftee Box for Beacon Point Campaign rewards. Users earn points for ABW behavior and exchange for digital gifts from giftee Box catalog.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Beacapp competitors and assessment
Company assessmentOthers
- Soracom: Japan-headquartered global IoT connectivity platform. Indirectly comparable as an enabling IoT infrastructure layer that complements BLE beacon deployments and asset-tracking solutions similar to Beacapp's stack.
Direct peers
- Kontakt.io: BLE beacon platform offering real-time indoor location and asset tracking. Directly comparable to Beacapp's BLE-based indoor positioning and Beacapp Tag asset-tracking capabilities.
- Pointr: Provider of indoor positioning and wayfinding solutions using BLE and other technologies for enterprise, retail, and healthcare. Closely overlaps with Beacapp Here Hospital and workplace use cases.
- Density: US-based provider of people-counting and workplace occupancy sensors/an analytics for offices. Closely comparable to Beacapp Here in serving hybrid-work, ABW, and space-utilization use cases for enterprise offices.
- Estimote: Ble beacon hardware and proximity platform originally targeting retail, expanding into workplace and healthcare. Comparable to Beacapp's hardware-plus-cloud beacon positioning stack.
- VergeSense: Workplace occupancy sensor and analytics platform for hybrid offices. Competes directly with Beacapp Here's space utilization, attendance, and free-address management offerings for enterprise customers.
Broad incumbents
- HID Global (Location Services / Bluvision): HID provides BLE-based real-time location services via its BluB0X/Bluvision assets for industrial and healthcare. Comparable to Beacapp Tag and Beacapp Here Hospital asset-tracking deployments.
- Aruba (HPE): HPE's networking division provides Wi-Fi-based location services (Aruba Location Services/Meridian). Represents an alternative technology approach to BLE-based indoor positioning at enterprise scale.
- Cisco DNA Spaces: Cisco's network-based location analytics platform for enterprise. Competes indirectly with Beacapp by leveraging existing Wi-Fi infrastructure rather than dedicated beacons.
Regional players
- Infocom Corporation: Japanese IT services company offering IoT, RTLS, and indoor positioning solutions for Japanese enterprise and healthcare markets. A regional alternative to Beacapp in the Japan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beacapp compliance and trust
Trust signalCompliance1 record
Beacapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beacapp leadership team
Management profileNumber of profiles
Profiles6 records
Beacapp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beacapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beacapp
What does Beacapp do?
Beacapp sells a cloud-based indoor location information platform (Beacapp Here) that uses proprietary Bluetooth Low Energy (BLE) beacons and smartphones to detect, log, and visualize the real-time location of employees, equipment, and assets within offices, factories, warehouses, and hospitals. The platform is delivered as a subscription SaaS with tiered plans (Lite, Standard, Pro), complemented by proprietary beacon hardware, optional analytics add-ons, channel reseller partnerships, and custom IoT development services.
Is Beacapp a public or private company?
Beacapp is a private company. It is classified as corporate owned and is currently operating.
When was Beacapp founded?
Beacapp was founded in 2013. It employs 11 to 50 people.
Where is Beacapp based?
Beacapp is headquartered in Tokyo, Japan, in the Asia region.
How does Beacapp make money?
Five revenue lines are on record. SaaS Subscription (屋内位置情報サービス) is the primary driver. The others are hardware Sales (ビーコン端末), professional Services (設置・導入支援), optional Add-ons and custom Development (受託開発).
Who are Beacapp's main competitors?
Soracom is listed as an others. Direct peers are Kontakt.io, Pointr, Density, Estimote and VergeSense. Broad incumbents are HID Global (Location Services / Bluvision), Aruba (HPE) and Cisco DNA Spaces. Infocom Corporation is listed as a regional player.
Does Beacapp have an API?
Yes. Beacapp Here provides API integration to automatically export location information log data to various IT tools and systems. Users can request documentation through the contact form for detailed API specifications and integration capabilities.
What industry is Beacapp in?
Beacapp's product category is Indoor Positioning and Workplace Analytics Software. Its primary akta.pro industry code is HSAPAPAA, Building Automation & Controls (BAS/BMS). Its NAICS code is 518 and its SIC code is 3576.