god save the food

What god save the food does

God Save the Food is a privately held Italian casual restaurant chain operating under Go S.r.l., founded in Milan in 2011 and headquartered at Piazza del Carmine 1, 20121 Milano. The company operates five restaurants — four in Milan across the Tortona, Brera, and Porta Venezia/Lavater neighborhoods, and one inside the Serravalle Scrivia Design Outlet in Piedmont — built around a "healthy but never punishing" cuisine proposition centered on an open-kitchen concept, wok dishes (mostly gluten-free), club sandwiches, salads, and a robust brunch service. The operating model covers multiple dayparts from breakfast through dinner, with dine-in as the primary format supplemented by phone/WhatsApp takeaway and a Deliveroo delivery partnership in which the restaurant acts as an agent for last-mile fulfillment.

The business model is straightforward transactional restaurant revenue with no franchising, no proprietary technology beyond a multilingual website with online reservations, and no disclosed digital marketing channels. The customer base is fragmented across general consumers, families, weekend visitors to the Tortona design district, outlet shoppers in Serravalle, and dietary-restricted diners needing gluten-free or vegetarian options; no enterprise customers, named logos, or repeat-account contracts exist. Pricing is per-cover with VAT included, set on order pages and subject to periodic change.

The company holds no disclosed patents, trademarks, certifications, or awards, and operates without institutional investors, parent companies, or publicly disclosed funding rounds. Strategic activity in recent years has been limited to organic geographic expansion (Serravalle 2022, Lavater 2023, with a hinted "Duomo" opening referenced in the reservation system), the Deliveroo delivery partnership, and adoption of a formal Italian Whistleblowing compliance platform in 2023. Revenue, headcount, and ownership structure remain undisclosed in the public record.

Name

god save the food

Legal name

Go S.r.l.

Website

https://godsavethefood.it

Company type

Private

Founded year

2011

Operating status

Operating

Short description

God Save the Food is an Italian casual restaurant chain operating five locations in Milan and Serravalle Scrivia, serving healthy international cuisine including wok dishes, club sandwiches, salads, and brunch across multiple dayparts through dine-in, takeaway, and Deliveroo delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAO

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Casual dining restaurants
• Healthy cuisine
• Wok dishes
• Brunch service
• Food delivery

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. In-restaurant dining: Revenue generated from customers dining at one of four restaurant locations in Milan and Serravalle Scrivia. The menu features wok dishes, club sandwiches, salads, brunch items, and beverages served throughout the day across multiple dayparts (breakfast, brunch, lunch, aperitivo, dinner).
2. Delivery via Deliveroo: Orders placed through the Deliveroo platform are delivered to customers. The restaurant acts as an agent/mandatee for Deliveroo in relation to delivery services. Payment is processed through Deliveroo's platform using credit/debit cards or PayPal.
3. Takeaway and pick-up: Customers can call restaurants directly or use WhatsApp to order food for pickup. At the Lavater location, a dedicated pick-up option is offered where customers call the restaurant and come to collect their order.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

God Save the Food operates casual full-service restaurants serving healthy international-inspired cuisine, including wok dishes (mostly gluten-free), club sandwiches, salads, brunch items, and beverages. Offerings are consumed via dine-in at five physical locations, direct takeaway ordered by phone or WhatsApp, and home delivery facilitated through the Deliveroo platform.

Product overview

God Save the Food is a healthy cuisine restaurant chain operated by Go S.r.l., founded in Milan in 2011. The company operates four restaurant locations in Milan (Tortona, Brera, Lavater/Porta Venezia) and one at the Serravalle Scrivia Design Outlet. The core offering is 'healthy but not punishing' cuisine featuring wok dishes (mostly gluten-free), club sandwiches, wholesome salads, and cold-pressed juices. Services include dine-in, takeaway via WhatsApp, and delivery through Deliveroo. The open kitchen concept is central to the brand identity. A fifth location is planned.

Differentiator

Problem solved

Functional benefit

Products and services

• God Save the Food Tortona Casual restaurant located in Milan's Tortona district, offering wok dishes, club sandwiches, weekend brunch, and outdoor seating in an informal, minimalist setting.
• God Save the Food Brera Restaurant in Piazza del Carmine in Milan's Brera quarter with brass and marble interiors and a large garden-veranda. Serves wok dishes (mostly gluten-free), club sandwiches, salads, and vegetarian options.
• God Save the Food Lavater Family-friendly restaurant in Milan's Porta Venezia area with outdoor seating on a quiet square. Serves breakfast, brunch, business lunch, aperitivo, and dinner featuring wok dishes, club sandwiches, and salads.
• God Save the Food Serravalle Restaurant located inside the Serravalle Scrivia Design Outlet in Piedmont, featuring classic wok dishes (mostly gluten-free), club sandwiches with in-house turkey or Norwegian salmon, and Pad Thai Rice. Offers high tables, low seating, and a large outdoor space. Open daily 10:00 AM to 8:00 PM.
• Direct takeaway and pick-up service Customers can call restaurants directly or use WhatsApp to order food for pickup. The Lavater location offers a dedicated pick-up service, and the Tortona location accepts WhatsApp orders at +39 349 19 69 544.
• Home delivery via Deliveroo Home delivery service operated through the Deliveroo platform. The restaurant acts as an agent/mandatee for Deliveroo in delivering orders, with payment processed via Deliveroo using credit/debit cards or PayPal.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo manages the delivery service for online orders placed through godsavethefood.it. The restaurant acts as an agent/mandatee on behalf of Deliveroo for delivery services. Customers must create a Deliveroo account to place orders. Payment processing is handled by Deliveroo in encrypted form. Deliveroo bears responsibility for delivery from the point of pickup.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Deliveroo: Food delivery platform partner of God Save the Food, managing last-mile delivery for online orders. Relevant as a channel partner and competitive benchmark for direct delivery economics.
• Just Eat Italy: Major food delivery platform operating in Italy. Comparable as an ecosystem partner/third-party delivery alternative to Deliveroo, relevant to God Save the Food's delivery channel strategy.

Emerging players

• Wagamama: International Asian-inspired healthy casual restaurant chain present in Italy with a similar wok-based, health-focused menu. Comparable on product offering and target demographic, though broader geographic footprint.

Direct peers

• Vapiano: Italian casual dining chain offering fresh pasta, salads, and healthy options with open-kitchen counter service. Comparable as a casual Italian restaurant concept with multi-daypart service and similar pricing tier.
• Obicà: Italian casual dining chain focused on mozzarella, salads, and healthy bowls in premium urban locations. Comparable to God Save the Food as both target health-conscious diners in Italian cities with similar all-day café/bistro formats.
• Rossopomodoro: Italian casual dining chain operating restaurants in Milan and across Italy with traditional Italian cuisine and modern formats. Comparable as an Italian multi-location casual dining operator targeting similar urban demographics.
• California Bakery: Italian all-day casual restaurant chain in Milan and other cities serving healthy international-inspired dishes, brunch, salads, and bakery items. Closely comparable in concept, daypart model, and Milan-centric geography.
• Poke House: Italian-born poke bowl and healthy bowl fast-casual chain with multiple locations across Italy. Directly comparable to God Save the Food on healthy, customizable bowl-style menu and urban Italian footprint.
• Fratelli La Bufala: Italian casual restaurant chain focused on Neapolitan cuisine and healthy Mediterranean offerings across multiple Italian cities. Comparable in scale, multi-location casual dining model, and Italian market focus.

Broad incumbents

• Eataly: Large Italian food marketplace and restaurant operator with locations including Milan. Overlaps with God Save the Food on healthy Italian cuisine and premium positioning, but operates at much larger scale with broader retail/dining format.

Market position

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/godsavethefood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about god save the food