What H+H Group does

H+H Group is a family-owned automotive dealership group headquartered in Omaha, Nebraska, founded in 1930 by Augie Hinchcliff. The company operates six physical dealership locations across the Omaha metropolitan area representing 12 automotive brands, organized into a mainstream brand group (Chevrolet, Kia, Chrysler/Dodge/Jeep/RAM) and a luxury segment under ONYX Automotive (BMW, MINI, Jaguar, Land Rover). Adjacent services include the H+H Shine Shop and ONYX Express Wash retail car wash operations.

Revenue is generated through five streams: new vehicle sales (one-time purchase transactions with margin between wholesale acquisition cost and retail price), pre-owned vehicle sales, authorized service and maintenance (labor rates plus parts markup), parts sales, vehicle protection products (extended warranties, paint and interior protection sold at point of sale), and car wash services. Distribution runs entirely through physical showrooms — augmented by brand-specific dealership websites for inventory browsing, quote requests, and service scheduling — with transactions completed in person. Pricing is not publicly disclosed, varying by model, trim, options, and market conditions.

The company has pursued a multi-decade multi-brand consolidation strategy through serial acquisitions (Kia in 2011, the luxury quartet in 2016, Chrysler Dodge Jeep RAM and Shine Shop in 2022) followed by facility modernization and co-location into the Steel Ridge development in Papillion. The underlying technology stack is described as standard dealer management systems with no proprietary platforms or AI/ML capabilities disclosed. Marketing relies on brand-specific websites, community partnerships under the Driving Good initiative, the H&H Family Foundation, social sharing, and pursuit of local awards (Best of Omaha, Best Places to Work, manufacturer elite awards). Customer mix is diffuse retail consumer across multiple price segments, with the Omaha metro as the sole operating geography.

Name

H+H Group

Legal name

H&H Group LLC

Website

https://hh.group

Company type

Private

Founded year

1930

Operating status

Operating

Short description

H+H Group is a family-owned automotive dealership group founded in 1930, operating six Omaha-metro locations representing 12 brands from Chevrolet and Kia to BMW, Jaguar, and Land Rover, serving retail consumers across new and pre-owned vehicle sales, service, parts, and car wash.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles across multiple brands including Chevrolet, Kia, Chrysler, Jeep, Dodge, RAM, BMW, MINI, Jaguar, and Land Rover. Revenue generated from the difference between wholesale acquisition cost and retail sale price.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles through dealership lots.
3. Service and Maintenance: Vehicle maintenance, repair services, and routine servicing through authorized brand dealerships. Revenue from labor rates and parts markup.
4. Parts Sales: Genuine OEM parts and accessories sold through parts departments at each dealership location.
5. Vehicle Protection Products: Sale of extended warranties, paint protection, interior protection, and other add-on products at point of sale.
6. Car Wash Services: Interior and exterior car wash services through H+H Shine Shop and ONYX Express Wash locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

H+H Group is a family-owned automotive dealership group operating six physical locations in the Omaha, Nebraska metro area representing 12 automotive brands. The company sells new vehicles, certified pre-owned vehicles, and operates authorized brand service departments, genuine OEM parts counters, and two car wash/detailing brands (H+H Shine Shop and ONYX Express Wash). It segments its mainstream business (Chevrolet, Kia, Chrysler/Dodge/Jeep/RAM) separately from its luxury ONYX Automotive group (BMW, MINI, Jaguar, Land Rover).

Product overview

H+H Group is a family-owned automotive dealership group operating since 1930, offering a diversified portfolio of 12 automotive brands across multiple dealership locations in the Omaha, Nebraska metropolitan area. The company operates two primary segments: a mainstream brand group consisting of Chevrolet, Kia, and Chrysler/Jeep/Dodge/RAM dealerships alongside a Shine Shop car wash and express wash service; and a luxury segment under the ONYX Automotive brand group featuring BMW, MINI, Jaguar, and Land Rover dealerships. H+H Group provides new and pre-owned vehicle sales, maintenance services, parts, and car wash/detail services, positioning itself as a comprehensive automotive retail and service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Driving Good: Community initiative that joins forces with customers and associates to drive good in the Omaha community, partnering with local non-profits to assist those most in need
• H&H Family Foundation

Products and services

• H+H Chevrolet Chevrolet-branded new and pre-owned vehicle dealership with authorized sales, factory-trained service, and OEM parts, serving consumers in the Omaha metro area from the Steel Ridge location in Papillion, NE.
• H+H Kia Kia-branded new and pre-owned vehicle dealership with authorized sales, service, and parts operations; ranked #1 Selling New Car Dealer in Nebraska.
• H+H Chrysler Dodge Jeep RAM Stellantis-branded dealership offering Chrysler, Dodge, Jeep, and RAM vehicles with authorized sales, service, and parts.
• BMW of Omaha BMW-branded luxury vehicle dealership offering new and pre-owned BMW sales, authorized service, and parts under the ONYX Automotive luxury brand group; awarded 2024 and 2025 Center of Excellence awards.
• MINI of Omaha

Quantifiable outcome

• #1 Selling New Car Dealer in Nebraska (H+H Kia)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor.

• American Heart Association (AHA)minorOthersCommunity partner in the H+H Driving Good initiative. Joins forces with customers and associates to drive good in the Omaha community through charitable giving tied to vehicle sales.
• Project Harmony (PH)minorOthersLocal non-profit community partner in the H+H Driving Good initiative supporting those most in need within the Omaha metro community.
• SCF (possibly Society of Creative Friends or similar)minorOthersCommunity partner in the H+H Driving Good initiative.
• Lutheran Family Services (LG)minorOthersCommunity partner in the H+H Driving Good initiative providing services to area youth and families.
• ALSH (Association for the Support and Help of individuals)minorOthersCommunity partner in the H+H Driving Good initiative.
• Nebraska Game and Parks (NG)minorOthersCommunity partner in the H+H Driving Good initiative supporting youth outdoor programs and community recreation.
• United Nations (UN)minorOthersCommunity partner in the H+H Driving Good initiative.
• TogetherminorOthersCommunity partner in the H+H Driving Good initiative supporting community programs.
• MRHminorOthersCommunity partner in the H+H Driving Good initiative.
• Boys & Girls Club of Midlands (BGCM)minorOthersCommunity partner in the H+H Driving Good initiative supporting youth development programs.
• Autism Society (AS)minorOthersCommunity partner in the H+H Driving Good initiative supporting autism awareness and services.
• Food BankminorOthersCommunity partner supporting food security initiatives in the Omaha community.
• Christopher Bremer FoundationminorOthersCommunity partner in H+H community giving programs.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest U.S. public auto retailer with a national footprint and used-vehicle, F&I, and parts operations. Comparable for parts/service diversification strategy, though substantially larger and public.
• Lithia Motors (Driveway): Largest U.S. automotive retailer with a nationwide footprint and aggressive acquisition strategy. Comparable as a benchmark for roll-up economics, although substantially larger and publicly traded.
• Berkshire Hathaway Automotive: U.S. automotive dealership subsidiary of Berkshire Hathaway, operating franchised dealerships nationwide. Comparable as a large-scale diversified dealer group and a long-hold acquirer of family-owned dealership platforms.

Direct peers

• Hendrick Automotive Group: Largest privately held automotive dealer group in the U.S., operating multiple brands across multiple states. Directly comparable as a private, multi-brand, multi-region dealer group with similar mix of mainstream and luxury franchises and an emphasis on long-term customer relationships.
• Sonic Automotive: Public U.S. automotive retailer with both franchised dealerships and EchoPark used-vehicle operations. Comparable in brand mix and a useful public-market benchmark for both new and used vehicle economics.
• Group 1 Automotive: Public U.S. and U.K. automotive retailer with a diversified brand portfolio including luxury franchises. Comparable for benchmarking public-market valuation multiples and acquisition-driven growth strategy.
• Holman Automotive: Privately held, family-influenced automotive group with franchised dealerships, fleet services, and parts operations. Comparable to H+H in family-controlled governance and multi-brand retail plus adjacent service lines.
• Ken Garff Automotive Group: Large private dealer group headquartered in the western U.S. with a broad brand portfolio including luxury franchises. Comparable in scale, brand mix, and private, founder-family ownership model.
• Asbury Automotive Group: Public U.S. automotive retailer operating franchised dealerships across multiple states with a meaningful luxury presence. Comparable in multi-brand strategy and recent track record of acquiring dealership groups, providing a relevant public-market benchmark.
• Ed Morse Automotive Group: Privately held regional automotive retailer with multiple locations and a mix of domestic and import brands. Comparable to H+H as a private multi-brand group focused on operational performance and customer satisfaction metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H+H Group