Well Reserved

What Well Reserved does

Well Reserved, founded in 2017 and headquartered in Port Washington, New York, operates a booking platform that connects customers with certified wellness instructors for private, on-location group sessions including yoga, Pilates, strength training, barre, dance cardio, meditation, breathwork, sound bath, and stretch and mobility. The platform handles instructor vetting and matching, scheduling, equipment delivery, and pre-session arrival logistics, with a 45-minute default session length and a base price of $45 per person (two-person minimum) for group bookings. Services are delivered at customer-specified venues including homes, offices, vacation rentals, hotels, rooftops, backyards, and outdoor spaces, with geographic coverage spanning the United States, Puerto Rico, and the Dominican Republic.

The business operates on a hybrid direct-to-consumer and B2B model with five distinct revenue streams: per-person group sessions, individual personal-training packages (single sessions at $120 up to 48-session packages at $5,280), tiered sound bath meditation ($350-$650 by group size), flat-rate corporate sessions ($1,000 for up to 20 participants, $50 per additional person), and a two-sided marketplace layer connecting certified instructors with booking opportunities. Distribution is primarily through a self-serve website with destination-specific SEO pages, an email newsletter offering a $10 first-session incentive, organic social media presence, and a direct corporate sales motion. The company serves four customer segments: social groups and celebrations (primary), corporate/enterprise teams (primary), individual consumers (secondary), and vacation/travel users (secondary).

The company markets itself around a few prominent named corporate relationships including Adidas, ON Running, Barclays, and Dagne. The team remains small at 1-10 employees, and the only disclosed capital event is a $20,000 funding round dated July 2026 with no named investors, indicating the business is operating as a lean, bootstrapped-or-friends-and-family funded operator rather than a venture-backed scale-up. There are no disclosed AI or machine-learning capabilities, and the platform's underlying technology relies on conventional booking-and-matching workflows rather than proprietary AI systems.

Name

Well Reserved

Website

https://well-reserved.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Mobile wellness services
• Private group fitness
• On-location yoga
• Corporate wellness events
• Instructor booking platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Group Session Bookings: Per-person pricing for private group wellness sessions including yoga, Pilates, strength training, barre, meditation, breathwork, sound bath, and stretch & mobility. Minimum 2 participants required. Sessions are 45 minutes at the customer's chosen location.
2. Personal Training Packages: One-on-one personal training sessions with package discounts. Options range from single sessions ($120) to 48-session packages ($5,280). Includes personalized programs for strength/cardio, Pilates, yoga, and pre/post natal support.
3. Sound Bath Meditation Sessions: Group sound bath meditation experiences using crystal singing bowls and resonant instruments. Pricing based on group size: Small Group (1-5) $350, Large Group (6-10) $500, Event (11+) $650.
4. Corporate Wellness Events: B2B corporate wellness sessions at $1,000 flat-rate for up to 20 participants. Additional participants charged at $50 each. Includes instructor-led sessions with mats provided.
5. Instructor Network Services: Platform connecting certified wellness instructors with booking opportunities. Instructors apply to join the network through the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Well Reserved operates an online booking platform that connects customers with certified, vetted wellness instructors for private group sessions delivered on-location. Core offerings include 45-minute Group Sessions (yoga, Pilates, strength training, sound bath, meditation, breathwork, dance cardio, stretch & mobility) starting at $45 per person, one-on-one Personal Training packages, flat-rate Corporate Wellness Sessions for up to 20 participants, and Sound Bath Meditation experiences. Instructors travel to homes, offices, vacation rentals, hotels, and outdoor spaces with mats and equipment.

Product overview

Well Reserved is a booking platform for private wellness experiences that come to customers' locations. The core offering consists of Group Sessions (starting at $45/person for yoga, Pilates, strength training, and more), Personal Training (from $120 for one-on-one sessions), Corporate Sessions ($1,000 flat-rate for teams up to 20), and Sound Bath Meditation ($350-$650 based on group size). These are complemented by add-ons like Mat Rental and Gift Cards. The company also operates a Bachelorette Party Activities sub-brand targeting destination celebrations across popular US locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Sessions

Quantifiable outcome

• Sessions start at just 2 participants
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AdidascoreGTM or Marketing PartnerCorporate wellness partner. Adidas logo appears in Trusted By section indicating partnership for employee wellness or co-marketing initiatives.
• ON RunningcoreGTM or Marketing PartnerWell Reserved has partnered with ON Running. Athletic footwear brand collaborating on wellness experiences and possibly co-branded marketing.
• BarclayscoreGTM or Marketing PartnerCorporate wellness partner for employee wellness programs. Barclays logo in Trusted By section indicates enterprise client relationship.
• DagneminorGTM or Marketing PartnerBrand partner appearing in Trusted By section. Dagne (likely Dagne Dover) is a lifestyle brand that may collaborate on wellness content or experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vagaro: Booking and marketplace software for fitness, wellness, and beauty professionals. Competes as a broader incumbent platform that powers many independent wellness instructors and small studios.
• ClassPass: Subscription-based booking platform for fitness and wellness studios across hundreds of cities. Overlaps on wellness discovery and booking, but is studio-anchored rather than mobile, making it a broader incumbent in the same category.
• Mindbody: Largest SaaS booking platform for fitness studios, spas, and wellness businesses. Competes indirectly as the incumbent infrastructure layer that could enable mobile/concierge extensions at scale.

Direct peers

• BookRetreats.com: Online marketplace for booking wellness retreats and experiences globally. Comparable in destination-wellness booking and occasion-driven travel use cases such as bachelorettes and corporate retreats.
• StretchLab: Franchise of assisted stretching studios offering one-on-one and small-group sessions. Comparable in private/small-group assisted wellness services, though studio-based rather than mobile.
• Zeel: On-demand massage platform sending licensed therapists to customer locations — same mobile/concierge delivery model and similar marketplace structure, differing primarily in modality (massage vs. broader wellness modalities).
• Priv (Concierge Fitness): Concierge personal training platform matching clients with vetted trainers for in-home and on-location sessions. Closely aligned business model with mobile delivery and vetted-instructor marketplace.
• Soothe: On-demand wellness and massage service that dispatches vetted therapists to homes, hotels, and offices. Closely comparable in concierge delivery model and B2B/B2C split.
• The Now: Boutique concierge-style massage chain targeting social/occasion-based bookings. Comparable positioning around celebrations and group bookings, though fixed-location rather than mobile.

Emerging players

• Sweat (Sweat.com): Digital fitness platform offering workout content and trainer-led programming. Adjacent category with overlapping wellness audience but a digital rather than in-person delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellreserved
• LinkedInlinkedin.com/company/well-reserved

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Reserved