What Priv does

Priv is a US-based mobile marketplace that connects consumers with vetted, certified beauty and wellness professionals for on-demand services delivered to the customer's preferred location—home, office, or hotel. Founded in 2014 and headquartered in New York City, the company operates in more than 35 US cities and offers a broad service catalog spanning hair, makeup, nails, lash application, massage, facials, spray tan, men's grooming, fitness, ear piercing, and dedicated bridal packages. Distribution runs through a self-serve mobile platform (iOS and Android apps plus the booking.gopriv.com web flow) and a dedicated 'Priv Pro' supply-side platform that lets independent professionals set schedules and build client rosters.

The company monetizes primarily through per-transaction service fees, supplemented by digital gift card sales. Three distinct go-to-market motions are evident: a product-led-growth self-serve booking flow for individual consumers; an enterprise field-sales motion for corporate wellness events, employee perks, and brand activations (with named clients including Meta, Spotify, TikTok, Dyson, Sports Illustrated, KISS Nails, and Bravo); and an event-driven wedding vertical that includes free consultations, trial appointments, and bridal packages. Community-led growth is layered through partnerships with platforms such as Loverly and women's professional community Monday Girl. Pricing is quote-based and not publicly disclosed, with a $20 first-service promotion (code WELCOME) used as an acquisition lever.

Priv pursues a lean operating model—reported headcount of 1–10 employees—with an asset-light marketplace structure that scales through independent professionals rather than employed staff. Total disclosed funding to date is approximately $4.42 million (a $4.3M round in 2015 and a $120K round in January 2024), and the company executed one acquisition, beGlammed LLC, in April 2019. Significant earned-media presence (Harper's Bazaar, Bloomberg, Forbes, The New York Times, among others) has been used to build brand credibility. The company remains private, with no disclosed ownership, revenue, or leadership expansion beyond founder Joseph Terzi and CEO Rebby Gregg.

Name

Priv

Legal name

Priv

Website

https://gopriv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Priv is a US mobile marketplace connecting consumers with vetted beauty and wellness professionals for on-demand services (hair, makeup, nails, massage, facials, bridal) delivered to homes, offices, or hotels across 35+ cities, serving individuals, wedding parties, and corporate clients.

Ownership category

akta.pro rank

Product category

Mobile Beauty and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Luxury Shopping & Private Appointments (HSACAMAK)

akta.pro secondary industries

Wedding Registry & Gift Management (HSACABAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), VIP Access & Skip-the-Line Experiences (THAJALAC)

Keywords

• On-demand beauty services
• Mobile beauty platform
• At-home salon services
• Wedding beauty services
• Corporate wellness services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. On-demand Beauty & Wellness Services: Transaction-based service fees for hair, makeup, nails, massage, facials, spray tan, men's grooming, ear piercing, fitness, and bridal services delivered at customer locations. Services are booked per appointment with varying duration and complexity.
2. Gift Cards: Digital gift cards available for purchase, allowing customers to gift beauty and wellness services to others.
3. Corporate Events & Employee Perks: B2B services for corporate wellness events, brand activations, and employee perk programs. Customized service packages for businesses.
4. Wedding Services: Specialized bridal party services including makeup trials, wedding day glam, hair styling, and related beauty services with custom packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Priv operates a mobile-first two-sided marketplace that connects individual consumers, corporate clients, and wedding parties with vetted, certified beauty and wellness professionals who deliver services such as hair styling, makeup, nails, lashes, massage, facials, men's grooming, spray tan, fitness, and ear piercing at customer-preferred locations across 35+ U.S. cities. Revenue is earned primarily through transaction-based service fees per booked appointment, supplemented by digital gift cards and customized packages for weddings and corporate events/employee perks.

Product overview

Priv is a mobile beauty and wellness marketplace platform that delivers professional salon services to clients' locations. The core offering consists of a unified platform connecting consumers with certified beauty and wellness professionals for on-demand at-home services. The service portfolio includes Hair Services, Makeup Services, Nail Services, Lash Application, Massage Services, Facial Services, Men's Grooming, Spray Tan Services, Fitness Services, Ear Piercing, Wedding Services, and Event & Corporate Services. The platform operates through a mobile app (iOS/Android) and web-based booking system (booking.gopriv.com), serving clients in over 35 cities across the United States. The Priv Pro platform enables professionals to join the network and manage their own schedules while servicing clients through the Priv booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Professional hair styling services delivered to the client's location, including blowouts, dry styling, braided styles, half up half down, updos, Hollywood waves, and haircuts.
• Makeup Services Professional makeup application services delivered at home, including custom full-face makeup, makeup with lash application, airbrush makeup, airbrush with lashes, and 60-minute makeup lessons.
• Nail Services Mobile nail care services including manicures, gel manicures, spa pedicures, and spa pedicures with gel finish, delivered to the client's location.
• Lash Application Professional lash extension and application services combined with makeup application, performed by certified makeup artists at the client's location.
• Massage Services Mobile massage therapy services including Swedish massage, deep tissue massage, sports massage, chair massage, and percussive therapy delivered to the client's location.
• Facial Services Professional facial treatments delivered at home, including deep cleansing facial, anti-aging facial, brightening facial, acne facial, and hydration massage.
• Men's Grooming At-home men's grooming services including haircuts and beard grooming performed by professional barbers.
• Spray Tan Services Mobile airbrush spray tanning services including standard airbrush tan and rapid development airbrush tan, applied using a pop-up tent system.
• Fitness Services In-home personal training and wellness services including yoga, pilates, and fitness classes for individuals and events.
• Ear Piercing Safe and sterile ear piercing services for all ages using the STUDEX System 75 cartridge technology, providing touch-free operation, automatic clasp positioning, and one-motion piercing using hand-pressure.
• Wedding Services Comprehensive bridal and wedding party beauty services including hair styling, makeup application (standard and airbrush), trials, and day-of styling for brides, bridesmaids, and mothers.
• Event & Corporate Services On-site beauty and wellness services for corporate events, brand activations, in-store events, and employee perks including hair, makeup, nails, and massage.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Monday GirlminorGTM or Marketing Partner · 1 November 2024Priv collaborated with Monday Girl, a women's professional community, at their summit event. Priv Pros styled hair for the founder and co-founder of Monday Girl and offered exclusive coupon codes to all summit attendees. The partnership targeted career-driven women and aligned with Monday Girl's mission of empowering women in their professional journeys.
• LoverlyminorGTM or Marketing Partner · 1 October 2024Priv partnered with Loverly, a wedding planning platform, for their bridal event. Priv Pros provided on-the-spot makeup touch-ups and beauty services for brides-to-be attending the event. The collaboration aligned with Priv's wedding services and Loverly's mission to help brides plan their weddings.
• KISS NailsminorGTM or Marketing PartnerBrand collaboration for beauty and wellness services at events and activations.
• Sports IllustratedminorGTM or Marketing PartnerBrand collaboration for beauty and wellness services at events and activations.
• SpotifyminorGTM or Marketing PartnerCorporate wellness and employee perks services for Spotify events.
• TikTokminorGTM or Marketing PartnerBrand activation beauty services for TikTok events and activations.
• DysonminorGTM or Marketing PartnerProduct launch activation beauty services collaborating with Dyson hair products.
• MetaminorGTM or Marketing PartnerCorporate event beauty services for Meta team events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fresha: Global beauty and wellness marketplace and salon software platform. Competes with Priv for both end clients and beauty professionals, with broader international reach.
• Vagaro: Salon, spa, and fitness business management software with an embedded marketplace for consumer discovery. Competes with Priv on the professional-side tools and client booking layer.
• Boulevard: Salon and spa management platform with online booking, payments, and client management. Overlaps with Priv on the professional-side technology stack.
• Booksy: Established beauty and wellness appointment-booking platform serving salons, barbers, and individual Pros globally. Overlaps with Priv's marketplace infrastructure and professional network.

Direct peers

• Soothe: On-demand massage therapy app delivering licensed therapists to homes, hotels, and offices. Direct overlap with Priv's mobile massage vertical.
• Zeel: On-demand massage and wellness services platform delivering therapists to clients' homes, hotels, and offices. Direct comparable for Priv's mobile massage and in-home wellness offering.
• Glamsquad: On-demand mobile beauty services platform delivering hair, makeup, and nail services to clients' homes, offices, and events — the closest direct competitor to Priv in the US on-demand beauty market.
• The Glam App: Mobile beauty services marketplace connecting clients with freelance stylists and makeup artists for at-home appointments, with a similar two-sided Pro/customer model to Priv.
• StyleSeat: Online booking marketplace for beauty and wellness professionals (hair, nails, barbering, spa). Competes with Priv on the Pro-side acquisition and discovery layer of the marketplace.

Regional players

• Treatwell: European online booking marketplace for hair and beauty salons. Comparable marketplace model to Priv but primarily serving UK and European markets rather than the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gopriv
• YouTubeyoutube.com/channel/UCjsEY2r_vaHQD70LurfKg6A
• Facebookfacebook.com/gopriv
• LinkedIninstagram.com/priv
• Instagraminstagram.com/priv
• TikToktiktok.com/@privpros
• Pinterestpinterest.com/go_priv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priv