The Lobster Studio
The Lobster Studio is a privately held, 1-10 person New York-based creative goods business founded in 2018 that designs and sells illustrated greeting cards, stationery, art prints, and gifts featuring its own original character designs to consumer buyers.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Lobster Studio firmographics
Firmographics- Name
- The Lobster Studio
- Website
- https://thelobsterstudio.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 1–10 employees
- Short description
- The Lobster Studio is a privately held, 1-10 person New York-based creative goods business founded in 2018 that designs and sells illustrated greeting cards, stationery, art prints, and gifts featuring its own original character designs to consumer buyers.
- Ownership category
- akta.pro rank
The Lobster Studio industry classification
Industry- Product category
- Greeting Cards & Stationery
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420), Stationery Product Manufacturing (32223)
- SIC
- Greeting Cards (2771), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Calendars, Planners & Organization Supplies Retail (CRALABAJ), Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where The Lobster Studio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Lobster Studio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
The Lobster Studio product offering
Product offeringCore offering
The Lobster Studio designs and sells illustrated greeting cards, stationery, art prints, and gifts featuring original character designs. The studio creates original artwork and characters that are reproduced across a range of physical paper goods and gift products targeted at consumers.
Differentiator
Problem solved
Functional benefit
Companies that use The Lobster Studio
Customer profileIdeal customer profiles1 record
The Lobster Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lobster Studio competitors and assessment
Company assessmentEmerging players
- Oh Happy Days Shop: Illustrator-led small brand offering greeting cards, prints, and party goods with original character designs — partial overlap with The Lobster Studio's product mix and indie-DTC go-to-market approach.
- Thick & Thin (Meri Meri licensee): Designer-driven greeting card, party, and gift stationery brand with a playful illustration-led aesthetic — comparable as an indie design-forward player expanding cards into adjacent paper and gift categories.
Direct peers
- Emily McCarthy & Co. Illustrator-led brand producing greeting cards, stationery, art prints, and lifestyle gifts with original artwork — closely mirrors The Lobster Studio's IP-driven, multi-category approach at indie scale.
- Rifle Paper Co. Design-led independent brand producing illustrated greeting cards, stationery, art prints, and gifts with original artwork — a near-identical product mix and business model to The Lobster Studio, but at materially larger scale and broader wholesale distribution.
- Ban.do: Independent lifestyle brand known for illustrated greeting cards, planners, stationery, and gifts with a playful, character-forward aesthetic — directly comparable in product categories, target customer, and creative-led positioning.
- Sugar Paper: Boutique stationery and greeting card brand offering illustrated paper goods, custom prints, and gift items — comparable in product scope and premium indie positioning to The Lobster Studio.
Broad incumbents
- Anthropologie (paper and gifts): Large lifestyle retailer with a curated greeting card, stationery, and gift assortment that competes for the same design-conscious customer The Lobster Studio targets, often stocking indie illustration brands.
- Hallmark Cards: Largest greeting card manufacturer and retailer in the US, with broad stationery and gift offerings — represents the scale ceiling and the mass-market competitive backdrop for an independent illustrated card studio.
- Smythson of Bond Street: Heritage luxury stationery and paper goods brand selling greeting cards, diaries, and gift stationery — relevant premium-tier benchmark that illustrates the upper end of the price/design ladder in the same category.
- Papyrus (rebranded as Paper Source): Specialty retailer of premium greeting cards, stationery, and gifts with a curated design aesthetic — broad incumbent in the same retail category where The Lobster Studio would compete on shelf and online.
Market position
Customer concentration
The Lobster Studio social profiles
Digital presenceThe Lobster Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lobster Studio leadership team
Management profileNumber of profiles
The Lobster Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lobster Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lobster Studio
What does The Lobster Studio do?
The Lobster Studio designs and sells illustrated greeting cards, stationery, art prints, and gifts featuring original character designs. The studio creates original artwork and characters that are reproduced across a range of physical paper goods and gift products targeted at consumers.
Is The Lobster Studio a public or private company?
The Lobster Studio is a private company. It is classified as founder individual operated bootstrapped.
When was The Lobster Studio founded?
The Lobster Studio was founded in 2018. It employs 1 to 10 people.
Where is The Lobster Studio based?
The Lobster Studio is headquartered in New York, United States, in the North America region.
Who are The Lobster Studio's main competitors?
Emerging players on record are Oh Happy Days Shop and Thick & Thin (Meri Meri licensee). Direct peers are Emily McCarthy & Co., Rifle Paper Co., Ban.do and Sugar Paper. Broad incumbents are Anthropologie (paper and gifts), Hallmark Cards, Smythson of Bond Street and Papyrus (rebranded as Paper Source).
Does The Lobster Studio have an API?
No public API is recorded for The Lobster Studio.
What industry is The Lobster Studio in?
The Lobster Studio's product category is Greeting Cards & Stationery. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 513191 and its SIC code is 2771.