Split Seed Media
Split Seed Media is a private, bootstrapped writing and publishing strategy consultancy founded in 2007 and based in Yorktown, Virginia. Co-founders Amanda and Ben Rooker provide book collaboration, writing coaching, and publishing strategy services to authors and expert thought leaders.
- Company typePrivate
- Founded2007
- HeadquartersYorktown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Split Seed Media does
Split Seed Media is a private professional services firm founded in 2007 and headquartered in Yorktown, Virginia, that provides writing, editing, coaching, and publishing strategy services to individual authors and expert thought leaders. The company is operated by co-founders Amanda Rooker and Ben Rooker as a husband-and-wife partnership, delivering bespoke engagements for clients seeking to develop publishable books and related practical resources. Its client roster includes multiple New York Times, USA Today, Wall Street Journal, and internationally bestselling authors, who serve as the firm's primary referral and social-proof engine.
The firm's offering is organized around four interconnected capabilities: book collaboration services (manuscript drafting, structural editing, and proposal development), one-on-one writing coaching, publishing strategy consulting, and add-on creation of companion resources such as workbooks, infographics, and websites. All engagements are highly personalized and delivered virtually through Zoom calls and digital document collaboration, with pricing provided on a quote basis rather than through standardized rate cards. The business is founder-owned, bootstrapped, and operates without external investment, subsidiaries, or institutional backing; customer acquisition is driven almost entirely by word-of-mouth referrals and the prominently displayed testimonials of high-profile author clients on the firm's website.
Split Seed Media firmographics
Firmographics- Name
- Split Seed Media
- Legal name
- Split Seed Media
- Website
- https://split-seed.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Split Seed Media is a private, bootstrapped writing and publishing strategy consultancy founded in 2007 and based in Yorktown, Virginia. Co-founders Amanda and Ben Rooker provide book collaboration, writing coaching, and publishing strategy services to authors and expert thought leaders.
- Ownership category
- akta.pro rank
Split Seed Media industry classification
Industry- Product category
- Author and Publishing Services
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)
- akta.pro secondary industries
- Ghostwriting & Collaborative Writing Services (MPAJAJAI), Cover Design, Illustration & Book Interior Design Services (MPAJAJAH)
Keywords
Where Split Seed Media is headquartered
LocationHeadquarters
- HQ city
- Yorktown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Split Seed Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Writing and Editing Services: Professional services including book collaboration, manuscript editing, and writing coaching delivered on a project or retainer basis. Services are customized to individual author needs and typically involve ongoing engagement throughout the writing and publishing process.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Split Seed Media product offering
Product offeringCore offering
Split Seed Media provides personalized book collaboration, manuscript editing, writing coaching, and publishing strategy services to authors, experts, and business leaders. Engagements span drafting, structural editing, and proposal development through to the creation of companion resources such as workbooks, infographics, and author websites. Services are delivered one-on-one by the founding partners on a project or retainer basis.
Product overview
Split Seed Media is a writing, coaching, and publishing strategy firm offering four interconnected services: Book Collaboration Services (core product providing manuscript development, drafting, and editing for bestselling authors), Writing Coaching (one-on-one guidance to help authors find their voice and maintain momentum), Publishing Strategy (clarifying core ideas and creating resources beyond the book such as infographics, websites, and workbooks), and Workbook Creation (add-on companion workbook development). The company is led by founding partners Amanda Rooker and Ben Rooker, who serve authors and experts seeking to create books and practical resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Book Collaboration Services End-to-end book collaboration services for authors, including drafting, structural and line editing, proposal writing, and manuscript review. Engagements have supported New York Times, USA Today, and Wall Street Journal bestselling authors.
- Writing Coaching One-on-one writing coaching engagements that help authors find and develop their authentic voice, maintain creative momentum, and sustain a productive flow state during the writing of their manuscript.
- Publishing Strategy Strategic consulting that helps authors and experts clarify their core ideas, identify unique concepts only they can share, and translate their expertise beyond the book through infographics, websites, and workbooks.
- Workbook Creation Companion workbook development for authors, exemplified by the Official Workbook Companion created for Mark Wolynn's It Didn't Start With You. Acts as an add-on to the firm's book collaboration and coaching engagements.
Companies that use Split Seed Media
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Split Seed Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Split Seed Media partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Split Seed Media competitors and assessment
Company assessmentBroad incumbents
- BookBaby: A long-established self-publishing services company offering editing, design, printing, and distribution. Overlaps with Split Seed on editorial services but serves a broader, more mass-market author base with a wider product portfolio.
- Gotham Writers Workshop: A long-running creative writing education company offering courses, coaching, and workshops. Comparable as a destination for authors seeking professional writing guidance, though primarily education-focused rather than manuscript-development focused.
- AuthorHouse: A large self-publishing services provider owned by Penguin Random House. Competes in adjacent author services (editing, design, publishing support) but as part of a much wider publishing services portfolio.
Direct peers
- Reedsy: A marketplace connecting authors to vetted editors, ghostwriters, and book coaches. Directly comparable as a service connecting authors with manuscript development and collaborative writing professionals, though delivered at scale via a platform model.
- Book in a Box: A collaborative book-writing service that turns an expert's ideas into a finished manuscript through structured interviews and ghostwriting-style collaboration. Comparable service model and target customer (expert thought leaders seeking authored books).
- The Novelry: An online book coaching and writing school that works one-on-one with authors on fiction and memoir manuscripts. Comparable as a coaching-led author services firm, though focused more on fiction writers.
- The Memoir Network: A specialized memoir writing and coaching service helping individuals transform personal stories into published memoirs. Highly comparable in customer segment (story-driven authors) and personalized coaching delivery model.
- Elite Authors: A book writing, publishing, and marketing agency serving entrepreneurs and thought leaders seeking bestselling non-fiction books. Comparable target customer and end-to-end author service offering.
- Squawk Books: A book coaching and writing services firm offering developmental editing and publishing strategy support to non-fiction authors. Comparable positioning in the author-services niche with similar one-on-one coaching emphasis.
- Kevin Anderson & Associates: A boutique editorial agency that has worked with dozens of NYT bestselling authors. Closely comparable positioning: premium, founder-led manuscript editing for high-profile non-fiction authors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Split Seed Media social profiles
Digital presenceSplit Seed Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Split Seed Media leadership team
Management profileNumber of profiles
Profiles2 records
Split Seed Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Split Seed Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Split Seed Media
What does Split Seed Media do?
Split Seed Media provides personalized book collaboration, manuscript editing, writing coaching, and publishing strategy services to authors, experts, and business leaders. Engagements span drafting, structural editing, and proposal development through to the creation of companion resources such as workbooks, infographics, and author websites. Services are delivered one-on-one by the founding partners on a project or retainer basis.
Is Split Seed Media a public or private company?
Split Seed Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Split Seed Media founded?
Split Seed Media was founded in 2007. It employs 1 to 10 people.
Where is Split Seed Media based?
Split Seed Media is headquartered in Yorktown, United States, in the North America region.
How does Split Seed Media make money?
One revenue line is on record: writing and Editing Services.
Who are Split Seed Media's main competitors?
Broad incumbents on record are BookBaby, Gotham Writers Workshop and AuthorHouse. Direct peers are Reedsy, Book in a Box, The Novelry, The Memoir Network, Elite Authors, Squawk Books and Kevin Anderson & Associates.
Does Split Seed Media have an API?
No public API is recorded for Split Seed Media.
What industry is Split Seed Media in?
Split Seed Media's product category is Author and Publishing Services. Its primary akta.pro industry code is MPAJAJAF, Manuscript Development Services (Coaching, Developmental Editing), with a secondary code of MPAJAJAI, Ghostwriting & Collaborative Writing Services. Its SIC code is 2731.