SantAnna

What SantAnna does

SantAnna (legal name: SantAnna Mykonos) is a privately-held luxury beach club and hospitality venue founded in 2017 and located on Paraga Beach on the Cycladic island of Mykonos, Greece. The company operates a single physical site that combines beach access, a large lagoon-shaped saltwater pool, an all-day Mediterranean restaurant with sushi and raw bar, a beachside spa, and a world-class DJ-driven nightlife program marketed as 'Vibing Sky.' Revenue is generated through daytime beach and pool reservations structured around minimum-spend commitments, full-price F&B sales, evening event tickets and table reservations for VIP zones and the DJ Deck, spa treatments billed per service, premium VIP tiers (Royal Island underwater villa, Thyra Island, Poolside Islands, VIP Area), private events, private Aegean cruises, VIP sea transfers, and valet parking. Pricing is quoted in Euro including 24% VAT and is predominantly pay-as-you-go with pre-payment conditions and minimum-consumption policies; no minimum spend is publicly listed, with amounts varying by zone, season, and date.

The company is owned and operated by Nice-n-Easy Group and was founded by Dimitris Christoforidis and Chef Christos Athanasiadis, leveraging Nice-n-Easy Group's organic farm-to-table sourcing philosophy and culinary team. SantAnna serves affluent leisure tourists visiting Mykonos, ultra-high-net-worth guests seeking VIP exclusivity, private event hosts (weddings, corporate retreats, milestone celebrations), and food-and-wine connoisseurs. Distribution is direct-to-consumer through the company's own website (santannamykonos.com) integrated with SevenRooms for reservations and Sevn.li for event tickets, supported by phone, WhatsApp, and a dedicated private-events inquiry flow. Marketing is concentrated across owned social channels (Instagram, Facebook, TikTok, YouTube, TripAdvisor) and an email newsletter (SantAnna Circle), with earned-media coverage in Condé Nast Traveler.

The venue operates seasonally, generally from May through September, with daily hours from 10:00 AM to midnight. The technology footprint is intentionally lightweight—SevenRooms, Sevn.li, Google Analytics, a VirtualSpace 360° tour, and standard SSL/GDPR compliance—with no proprietary platform or AI/ML capabilities disclosed. Strategic positioning relies on signature assets (one of the Mediterranean's largest saltwater pools, the Royal Island underwater villa), exclusive DJ access (Black Coffee's fourth consecutive summer residency through 2026 alongside Martinez Brothers, Marco Carola, Mochakk, Vintage Culture, Mahmut Orhan, Francis Mercier, and others), and an integrated day-to-night guest experience that is operationally difficult to replicate within Mykonos's beach-club market.

Name

SantAnna

Legal name

SantAnna Mykonos

Website

https://santannamykonos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

SantAnna Mykonos is a privately-held luxury beach club and hospitality venue on Paraga Beach, Mykonos, offering beach and saltwater-pool access, Mediterranean fine dining, spa, and DJ-driven nightlife to affluent international leisure tourists, VIP guests, and private event hosts, operating seasonally from May to September under Nice-n-Easy Group ownership.

Ownership category

akta.pro rank

Product category

Luxury Beach Club Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAEAJ

Rooftop Bars & Beach/Pool Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Luxury beach club
• Mediterranean fine dining
• Seaside wellness spa
• DJ nightlife events
• VIP hospitality services

Headquarters

HQ city

Mýkonos

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Daytime beach and pool reservations with minimum spend: Guests book poolside cabanas, loungers, and beach spots through pre-payment or minimum consumption requirements. The minimum spend must be redeemed on food and drinks at restaurant or bar areas and cannot be used for third-party services (spa, hookah, cigars). During high season (July–August), pool reservations expire at 12:00 and beach reservations at 12:00.
2. Restaurant and bar revenue: The all-day restaurant, sushi and raw bar, and cocktail bar generate revenue from food and beverage sales. Dishes can be ordered from anywhere on the property at any time. All prices are listed in Euro and include VAT 24% and local taxes.
3. Evening event tickets and table reservations: Night events featuring international DJs require specific tickets for entry. Table reservations in VIP zones and DJ Deck areas (guests must be 18+) are sold for evening events. Advance booking is highly recommended. Last pool call on event days is 17:00; swimming in the pool is not permitted during events.
4. Spa and wellness services: Beachside spa treatments are provided in partnership with BeautyWorld by Despina Gavala. Treatments include facials, massages (relaxing, deep tissue, sports, reflexology), candle massage experiences, 4-hands VIP massage, and after-sun therapy. Spa services are priced separately and are not included in the reservation minimum spend.
5. VIP services and premium upgrades: Premium VIP experiences including Royal Island (underwater villa with dedicated butler service), Thyra Island, Poolside Islands, VIP area (private bar access), private events (weddings, milestone celebrations, corporate events), private cruises in the Aegean, and VIP sea transfers via Don Blue Yachting rib boats.
6. Valet parking: Valet parking is available at an additional cost for arriving guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

SantAnna operates a luxury beach club destination on Paraga Beach in Mykonos, Greece, offering beach and saltwater-pool daybed access, farm-to-table Mediterranean dining with a sushi and raw bar and mixology program, a seaside wellness spa, and a calendar of ticketed DJ-led music events. The venue consolidates daytime beach hospitality, restaurant and bar service, spa treatments, and premium nightlife events under a single integrated hospitality brand.

Product overview

SantAnna Mykonos is a luxury beach club offering a multi-experience hospitality platform centered on Paraga Beach. The core experience combines a saltwater pool and beach access with farm-to-table Mediterranean dining (All Day Feast Restaurant, Sushi & Raw Bar, Bar & Mixology), seaside wellness spa services, and world-class nightlife entertainment (Vibing Sky). Premium offerings include exclusive private pool islands (The Royal Island, Thyra Island, Poolside Islands) and the VIP Area under the Precious Light program, plus ancillary VIP services including Private Cruises and VIP Sea Transfers via Don Blue Yachting. The venue operates as a unified destination where guests can seamlessly transition from daytime relaxation to evening entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Paraga Beach Daybed Experience

Quantifiable outcome

• First-ever Condé Nast Traveler Readers' Choice Awards 2026 nomination (Restaurants, Bars & Beach Clubs category)
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BeautyWorld by Despina GavalacoreStrategic or Co-development PartnerSantAnna's beachside spa is curated in partnership with BeautyWorld by Despina Gavala, a longtime Mykonos favorite and internationally award-winning beauty and wellness destination. The partnership provides holistic restoration treatments including aromatherapy, candle-lit massages, reflexology, after-sun therapy, and jet lag massage. The spa is located just steps from the sea, offering a seaside sanctuary experience.
• Don Blue YachtingsupportingGTM or Marketing PartnerDon Blue Yachting provides VIP sea transfer services for SantAnna guests via luxury rib boats. Transfers are arranged to pick up guests from villas, yachts, or other beaches in Mykonos, providing a VIP arrival experience to the venue. This partnership extends the premium experience from before guests arrive at the venue.
• Nice-n-Easy GroupcoreStrategic or Co-development PartnerSantAnna is founded by the people behind Nice-n-Easy Group, an acclaimed Greek hospitality brand. The Nice-n-Easy Group's philosophy of organic farm-to-table gastronomy underpins the entire culinary program at SantAnna. Dimitris Christoforidis, the founder and co-partner of Nice-n-Easy Group, started the first Nice-n-Easy restaurant in Kolonaki, Athens. Chef and partner Christos Athanasiadis brings his talent in gastronomy and creative experience from five-star resorts. The group also maintains its own small farm for optimal ingredient sourcing.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the online reservation and booking engine used by SantAnna for managing beach, pool, restaurant, VIP area, and event reservations. The platform allows guests to select specific areas (VIP, Boho, Restaurant, Beach, Sunset, Sunrise), book individual spots (cabanas, loungers, tables), and manage bookings. Available at sevenrooms.com/explore/santannapool.
• Sevn.licoreChannel Partner/ Reseller/ DistributorSevn.li serves as the official ticketing partner for SantAnna's evening events and DJ performances. All event pages on the SantAnna website link to Sevn.li for ticket purchases and table reservations. Event-specific URLs (e.g., sevn.ly/xYPWRNwL for Marco Carola & Dennis Cruz) direct customers to purchase tickets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cavo Paradiso Mykonos: Iconic open-air nightclub in Mykonos hosting international DJ residencies through summer season. Most directly comparable to SantAnna's 'Vibing Sky' evening programming and competes for the same headliner talent roster and nightlife tourist spend.
• Hi Ibiza: Ibiza nightclub in the Playa d'en Bossa complex hosting major international DJ residencies. Comparable high-end electronic-music programming focus to SantAnna's Vibing Sky events and serves an overlapping affluent international audience.
• Scorpios Mykonos: Direct Mykonos peer operating a beach club, restaurant, and music venue on a southern beach of the island. Highly comparable integrated day-to-night format with international DJ programming and Mediterranean dining, competing for the same luxury tourist segment.
• Nammos Mykonos: Iconic Psarou Beach club and restaurant in Mykonos combining beachside dining, premium cocktails, and high-energy entertainment. Targets the same affluent international tourist base and competes for both daytime cabana bookings and evening nightlife spend.
• Lío Ibiza: Cabaret-style restaurant-cum-nightclub in Ibiza combining fine dining with table-side performances and DJ programming. Closest cross-island Mediterranean analog to SantAnna's all-in-one dining-plus-nightlife proposition and shares the same luxury HENRY customer base.
• Paradise Beach Club Mykonos: Long-established Mykonos beach club with daytime beach/pool service and evening DJ/party programming. Competes with SantAnna for the party-oriented tourist segment and shares the same seasonal Mykonos operating window.
• Ushuaïa Ibiza: Beach-adjacent hotel and open-air club in Playa d'en Bossa running daily pool parties with international headliners. Comparable combination of beach club, dining, and large-format DJ events aimed at the same premium party-tourist segment.
• Alemagou Mykonos: Bohemian-chic beach club on Ftelia Beach offering all-day dining, sunset cocktails, and DJ events. Overlaps SantAnna on the integrated beach-club-plus-nightlife format and the same Mykonos luxury tourist segment.
• Blue Marlin Ibiza: Beach club on Cala Jondal in Ibiza combining daytime sunbed service, Mediterranean/Japanese dining, and international DJ residencies. Directly comparable integrated beach-to-nightlife format targeting affluent Mediterranean tourists.

Broad incumbents

• Nikki Beach: Global luxury beach-club brand with locations across the Mediterranean and beyond, combining beach service, dining, music, and events. Competes with SantAnna at the brand-level for global luxury beach-club spend and offers a comparable all-day lifestyle format, though at broader scale and lower venue-level exclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdY2ZLoNPhwRY9RhI_OzBwQ
• Facebookfacebook.com/santannashop
• Instagraminstagram.com/santannamykonos
• TikToktiktok.com/@santannamykonos?lang=en
• LinkedInlinkedin.com/company/santanna-mykonos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SantAnna