Lisa Weagle
Lisa Weagle is an Ottawa-based sole proprietorship that sells virtual and on-site curling coaching, youth academy programming, and corporate leadership workshops, leveraging the founder's credentials as a two-time Olympic curler and World Championship medalist. The business serves individual curlers, competitive U18-U25 teams, curling clubs, and corporate clients across Canada and globally via remote delivery.
- Company typePrivate
- Founded2021
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lisa Weagle does
Lisa Weagle is a sole proprietorship based in Ottawa, Canada, operating a personal-brand business built on the founder's elite athletic credentials as a two-time Olympic curler, three-time Scotties Tournament of Hearts champion, and World Championship medalist. The company sells curling coaching and corporate speaking services across five product lines: the Lisa Weagle Curling Academy (youth development), tiered Virtual Coaching subscriptions delivered via the CoachNow platform and Zoom (Explore at $99 CAD one-time, Elevate at $119 CAD/month, Excel at $1,200 CAD/season), on-site Clinics & Lessons for curling clubs, season-long Consulting for High-Performance Teams (U18-U25 competitive teams), and Corporate Workshops and corporate curling events that translate Olympic-level performance lessons into business leadership topics.
The underlying technology is intentionally lightweight: a third-party video coaching platform (CoachNow) for asynchronous video upload and voiceover feedback, Zoom for synchronous sessions, and standard smartphone/tablet recording for delivery analysis. There is no proprietary technology, no AI/ML components, and no mobile app — the model is a human expert packaged through off-the-shelf collaboration tools. Distribution is direct-to-consumer via the website (lisaweagle.ca), social media, earned media (TEDx, CTV, CBC, Globe and Mail, Calgary Herald), and community/charity visibility (Sandra Schmirler Foundation, Birdies for Babies raising $73K for CHEO in June 2025). Named enterprise clients include Calian, InXPress, and the Ottawa Catholic School Board; individual customers are predominantly recreational and competitive curlers across Canada with international reach via the virtual channel. There is no external funding, no formal headcount beyond the founder, and no subsidiary structure; all revenue is generated and delivered by Lisa Weagle personally.
Lisa Weagle firmographics
Firmographics- Name
- Lisa Weagle
- Legal name
- Lisa Weagle
- Website
- https://lisaweagle.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lisa Weagle is an Ottawa-based sole proprietorship that sells virtual and on-site curling coaching, youth academy programming, and corporate leadership workshops, leveraging the founder's credentials as a two-time Olympic curler and World Championship medalist. The business serves individual curlers, competitive U18-U25 teams, curling clubs, and corporate clients across Canada and globally via remote delivery.
- Ownership category
- akta.pro rank
Lisa Weagle industry classification
Industry- Product category
- Sports Coaching & Athletic Development
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
- akta.pro secondary industry
- Coach Education, Certification & Clinics (HSADAEAO)
Keywords
Where Lisa Weagle is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Lisa Weagle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Virtual Coaching Subscriptions: Monthly and seasonal subscription-based coaching programs delivered virtually through video analysis, CoachNow app, and Zoom calls. Programs range from one-time assessments ($99) to full-season support ($1,200).
- On-site Curling Clinics: Fee-for-service clinics delivered at curling clubs covering on-ice skills (delivery, sweeping, mixed doubles) and off-ice workshops (strategy, communication). Billed per clinic session or custom development days.
- Corporate Speaking & Workshops: 60-minute interactive lunchtime workshops for business teams on high-performance topics including performing under pressure, communication, resilience, and leadership. Also includes corporate curling team-building events.
- Consulting for High-Performance Teams: Season-long consulting programs for competitive U18, U20, and U25 curling teams, including virtual consulting (monthly Zoom calls, game tape review) and in-person consulting (on-ice training, competition support).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Explore: One-Time Delivery Assessment - Entry-level video analysis package |
| Subscription | Monthly | Elevate: Month-to-Month Coaching - Ongoing coaching with flexible commitment |
| Subscription | Annual | Excel: Full-Season Support - Premium all-access coaching plan |
| Unit Pricing | Pay-as-you-go | Club Curling Clinics - On-ice and off-ice training sessions |
| Unit Pricing | Pay-as-you-go | Corporate Workshops - 60-minute interactive sessions |
| Unit Pricing | Pay-as-you-go | Training Camps - 2-3 day intensive high-performance camps |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Lisa Weagle product offering
Product offeringCore offering
Lisa Weagle offers curling coaching, youth development, and corporate performance services grounded in the founder's Olympic credentials. Core offerings include the Lisa Weagle Curling Academy for youth athletes, virtual coaching delivered via the CoachNow platform in three tiers ($99-$1,200 CAD), on-site clinics and lessons at curling clubs, season-long consulting for U18-U25 high-performance teams, and 60-minute corporate workshops on leadership, resilience, and performing under pressure.
Product overview
Lisa Weagle offers a portfolio of curling-related coaching and development services built around her credentials as a two-time Olympian, World Champion, and certified curling coach. The core offerings consist of the Lisa Weagle Curling Academy (youth development programs), Virtual Coaching (video-based remote instruction via CoachNow platform in three tiers: Explore, Elevate, and Excel), and Clinics & Lessons (on-ice and off-ice training through the LWCA Club Clinic Series). Additional services include Consulting for High Performance Teams (virtual and in-person consulting for competitive U18-U25 teams with training camps), Corporate Workshops (interactive business leadership workshops), and Corporate Curling Events (team-building curling sessions). All services leverage her athletic expertise and 10+ years of corporate communications experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Lisa Weagle Curling Academy (LWCA) Youth curling development program offering high-performance training for the next generation of competitive curlers. After three years of weekly programming, the academy shifted to select clinics and training sessions focused on competitive curlers.
- Virtual Coaching Remote curling coaching delivered via video analysis, Zoom calls, and the CoachNow platform. Available in three tiers: Explore (one-time delivery assessment, $99 CAD), Elevate (month-to-month coaching, $119/month CAD), and Excel (full-season all-access support, $1,200 CAD).
- Clinics & Lessons On-ice and off-ice curling instruction offered through the LWCA Club Clinic Series. On-ice clinics include Strong Foundations: Curling Delivery, Sweep Like a Pro, and Mixed Doubles Masterclass. Off-ice workshops cover Think Like a Skip (strategy) and Communication Tools for Better Teamwork.
Quantifiable outcome
- Club communication clinics result in engaged participants across all skill levels and generate profit for hosting clubs
- +1 more outcomes
Companies that use Lisa Weagle
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Lisa Weagle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Lisa Weagle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CHEO (Children's Hospital of Eastern Ontario) - Birdies for BabiesminorLisa co-chairs the Birdies for Babies charity golf tournament which raised $73,000 for critically ill infants at CHEO in June 2025.
- Curling Canada (NextGen Program)minorLisa serves as a consultant for Curling Canada's NextGen Program, contributing her expertise to the development of Canada's next generation of elite curling athletes.
- Curling Canada (Wheelchair Curling Program)minorLisa serves as a consultant for Curling Canada's Wheelchair Curling Program, sharing her expertise to support athletes in this discipline.
- Sandra Schmirler FoundationminorLisa volunteers as a Director for the Sandra Schmirler Foundation, a charitable organization that supports curling and those affected by cancer.
- CoachNowcoreCoachNow is the primary technology platform Lisa uses for virtual coaching delivery, allowing athletes to submit videos for detailed analysis and receive ongoing feedback through the app.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lisa Weagle competitors and assessment
Company assessmentBroad incumbents
- Nike Sports Camps: Nike Sports Camps operates sport-specific overnight and day camps across the U.S. under the Nike brand. Closely analogous to Lisa's clinic/camp offering for curling athletes, but at a multi-sport, multi-region scale.
- IMG Academy: IMG Academy is a large multi-sport training institution offering coaching, camps, and academy-style programming across many sports. Comparable in offering camps and consulting for competitive athletes, but at vastly larger scale and broader sport coverage than Lisa Weagle Curling Academy.
Others
- Canadian Sport Institute: Canadian Sport Institute (Pacific) is a national athlete-development network delivering coaching, sport science, and performance services to high-performance athletes. Analogous ecosystem participant for elite athlete services, though focused on multi-sport institutional delivery rather than solo coaching.
- Curling Canada: Curling Canada is the national governing body for curling in Canada. Lisa actively consults for its NextGen and Wheelchair programs; it is an enabling ecosystem partner rather than a competitor, but it shapes the addressable market and competitive standards for high-performance curling coaching.
- TrueSport: TrueSport is a Canadian Centre for Ethics in Sport initiative promoting athlete development, values-based sport, and coaching resources. Relevant as an ecosystem partner that legitimizes coaching services targeting youth and competitive athletes.
- World Curling Federation: World Curling Federation is the international governing body that sets rules, sanctions championships, and supports development globally. Relevant as the umbrella organization that frames the competitive pipeline Lisa's consulting services plug into.
Direct peers
- CoachUp: CoachUp is an online marketplace connecting athletes with private coaches across many sports. While broader in sport coverage, it competes directly for the same paying athlete who wants one-on-one coaching, and represents a platform alternative to Lisa's direct-to-consumer model.
- GOLFTEC: GOLFTEC is a tech-enabled golf coaching company combining in-person swing analysis with virtual lessons and a proprietary motion-capture platform. Same business model as Lisa Weagle — premium sport-specific coaching, in-person clinics, and remote instruction for a niche sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lisa Weagle social profiles
Digital presenceLisa Weagle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lisa Weagle leadership team
Management profileNumber of profiles
Profiles1 record
Lisa Weagle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lisa Weagle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lisa Weagle
What does Lisa Weagle do?
Lisa Weagle offers curling coaching, youth development, and corporate performance services grounded in the founder's Olympic credentials. Core offerings include the Lisa Weagle Curling Academy for youth athletes, virtual coaching delivered via the CoachNow platform in three tiers ($99-$1,200 CAD), on-site clinics and lessons at curling clubs, season-long consulting for U18-U25 high-performance teams, and 60-minute corporate workshops on leadership, resilience, and performing under pressure.
Is Lisa Weagle a public or private company?
Lisa Weagle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lisa Weagle founded?
Lisa Weagle was founded in 2021. It employs 1 to 10 people.
Where is Lisa Weagle based?
Lisa Weagle is headquartered in Ottawa, Canada, in the North America region.
How does Lisa Weagle make money?
Four revenue lines are on record. Virtual Coaching Subscriptions are the primary driver. The others are on-site Curling Clinics, corporate Speaking & Workshops and consulting for High-Performance Teams.
Who are Lisa Weagle's main competitors?
Broad incumbents on record are Nike Sports Camps and IMG Academy. Others are Canadian Sport Institute, Curling Canada, TrueSport and World Curling Federation. Direct peers are CoachUp and GOLFTEC.
Does Lisa Weagle have an API?
No public API is recorded for Lisa Weagle.
What industry is Lisa Weagle in?
Lisa Weagle's product category is Sports Coaching & Athletic Development. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis), with a secondary code of HSADAEAO, Coach Education, Certification & Clinics. Its NAICS code is 611620 and its SIC code is 8200.