Coach Now
CoachNow is a multi-sport digital coaching platform serving individual coaches, athletes, academies, and organizations with integrated video analysis, communication, scheduling, and billing tools across 60+ sports in 140+ countries, now operating under Golf Genius ownership.
- Company typePrivate
- Founded2012
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Coach Now does
CoachNow is a multi-sport digital coaching platform that helps coaches manage, motivate, and train athletes through an integrated suite of video analysis, communication, scheduling, and billing tools. The cloud-based platform supports iOS, Android, and web clients and serves individual coaches, athletes, parents, academies, camps, and coaching organizations across 60+ sports and 140+ countries, with a claimed user base exceeding 1 million. Core technical capabilities include slow-motion video capture (up to 240fps), AI-enabled skeleton tracking and angle detection, telestration, voice-over feedback, MultiCam multi-angle recording, and structured communication through Spaces (1:1), Groups (team/class), and Channels. The product is offered in three subscription tiers — Analyze ($59/yr), PRO ($499/yr), and Academy ($899/yr) — supplemented by Stripe Connect transaction fees for payments processed through the platform.
The company operates a product-led go-to-market motion with a 7-day free trial across all tiers, augmented by consultative demo booking for enterprise buyers and a community-led acquisition engine leveraging testimonials from high-profile coaches, including Olympians. Distribution is primarily digital, via app stores and direct website sign-up. In January 2025, CoachNow was acquired by Golf Genius, and the CoachNow Academy tier was launched, adding integrated session scheduling, facility calendar management, Stripe Connect billing, and integrations with Rapsodo, Golfshot, SwingU, SportsBox, Swing Catalyst, and TrackMan. The Operation 36 golf instruction program, operated alongside CoachNow, has grown to over 220,000 golfers with 14%+ year-over-year growth and has generated more than $90 million in cumulative revenue for participating coaches and facilities since 2015.
Coach Now firmographics
Firmographics- Name
- Coach Now
- Website
- https://coachnow.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoachNow is a multi-sport digital coaching platform serving individual coaches, athletes, academies, and organizations with integrated video analysis, communication, scheduling, and billing tools across 60+ sports in 140+ countries, now operating under Golf Genius ownership.
- Ownership category
- akta.pro rank
Coach Now industry classification
Industry- Product category
- Sports Coaching Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where Coach Now is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Markets served
Coach Now business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans - Analyze: Entry-level subscription tier providing video/image analysis capabilities for athletes, parents, or new coaches. Includes 5 Spaces & Groups, video analysis suite, and 250 media items in library. Billed monthly at $9.99 or annually at $59.
- Subscription Plans - PRO: Premium subscription for entrepreneurial coaches with unlimited Spaces and Groups, advanced features including MultiCam, post scheduling, templates, automated template builder, and 300GB cloud library. Billed monthly at $49.99 or annually at $499.
- Subscription Plans - Academy: Full-featured platform for coaches, facilities, and academies with integrated scheduling, facility calendar, Stripe Connect billing, and third-party integrations. Billed annually at $899 (monthly equivalent of $89.99) with flexible multi-coach pricing for groups of 3+.
- Stripe Connect Transaction Fees: Coaches using CoachNow Academy with Stripe Connect collect payments directly from athletes. The platform facilitates the transaction between coach and athlete, with standard Stripe processing fees applying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level plan for athletes, parents, or new coaches wanting video analysis at an accessible price |
| Subscription | Annual | Premium membership for entrepreneurial coaches looking to build and scale their coaching business |
| Subscription | Annual | Full-featured platform for coaches, facilities, and academies centralizing their coaching business |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Coach Now product offering
Product offeringCore offering
CoachNow is an all-in-one digital coaching platform that combines video and image analysis, AI-enabled skeleton tracking, private communication (Spaces and Groups), cloud storage, scheduling, and Stripe-powered billing to help coaches manage, train, and communicate with athletes across 60+ sports. The platform is delivered through iOS, Android, and web applications and is structured into three subscription tiers: Analyze ($9.99/month or $59/year), PRO ($49.99/month or $499/year), and Academy ($89.99/month or $899/year) for coaches, facilities, and academies.
Product overview
CoachNow is a multi-tiered coaching platform with three subscription tiers: Analyze (entry-level), PRO (premium business tools), and Academy (full-featured for organizations). The core platform integrates video and image analysis with AI-enabled Skeleton Tracking, communication tools (Spaces, Groups, Channels, Lists), scheduling, billing via Stripe Connect, and third-party golf technology integrations (Rapsodo, Golfshot, SwingU, SportsBox, Swing Catalyst). The subsidiary Operation 36 golf instruction program and planned CoachBook discovery feature expand the ecosystem beyond the core coaching tools.
Differentiator
Problem solved
Functional benefit
Brands
- CoachNow Academy: A comprehensive coaching platform that integrates video capture, analysis, scheduling, billing, and communication tools for golf coaches and other sports coaches.
Products and services
- CoachNow Analyze Entry-level subscription plan for athletes, parents, or new coaches wanting accessible video and image analysis. Includes 5 Spaces & Groups, the Video/Image Analysis Suite (slow motion, annotation, telestration, voice-over), and 250 media items in the Cloud Library. Billed monthly at $9.99 or annually at $59 with a 7-day free trial.
- CoachNow PRO Premium subscription for entrepreneurial coaches looking to build and scale their coaching business. Includes unlimited Spaces and Groups, MultiCam, Post Scheduling, View Counts and Read Receipts, Advanced Group Controls, Copy and Move Posts, Lists, Smart Lists, Templates, Automated Template Builder, a 300GB Cloud Library, and exclusive coaching courses. Billed monthly at $49.99 or annually at $499.
- CoachNow Academy Full-featured coaching platform built on CoachNow for coaches, facilities, and academies. Adds Integrated Session Scheduling, Facility Calendar, Invoicing and Billing through Stripe Connect, and Third-party Integrations (Rapsodo, Golfshot, SwingU, SportsBox, Swing Catalyst, TrackMan). Includes everything in PRO. Billed annually at $899 (monthly equivalent of $89.99), with flexible multi-coach pricing available for groups of 3 or more coaches.
- CoachNow Platform All-in-one coaching app combining video and image analysis, private communication, cloud storage, and automation tools to connect coaches and athletes before, during, and between sessions. Used across 60+ sports by over 1 million coaches and athletes in 140+ countries.
- Operation 36 Golf beginner instruction program operating on the CoachNow platform that delivers golf coaching, swing analysis, handicap management, and tournament participation tracking. Has grown to more than 220,000 golfers with 14%+ year-over-year growth and has generated more than $90 million in revenue for coaches and facilities since its 2015 launch.
Quantifiable outcome
- Coaches report reducing work hours from 70 to 16 per week while increasing income to $100k+ annually
- +3 more outcomes
Companies that use Coach Now
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Coach Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature10 records
Coach Now partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- RapsodocoreRapsodo provides launch monitor and video analysis technology. CoachNow Academy integrates with Rapsodo to provide seamless data flow between Rapsodo's swing analysis tools and CoachNow's coaching platform.
- GolfshotcoreGolfshot offers golf GPS and shot tracking applications. Integration with CoachNow allows coaches to incorporate Golfshot data into their coaching workflows.
- SwingUcoreSwingU is a golf instruction and GPS platform. CoachNow integrates with SwingU to provide comprehensive golf coaching capabilities combining instruction tools with tracking data.
- SportsBoxcoreSportsBox provides 3D motion capture and analysis technology. Integration enables enhanced video analysis capabilities within the CoachNow platform for sports coaching.
- Swing CatalystcoreSwing Catalyst offers video analysis solutions specifically for golf. Integration with CoachNow Academy provides seamless video analysis workflow for golf coaches.
- Stripe ConnectcoreStripe Connect is the payment processing platform integrated into CoachNow Academy, enabling coaches to accept payments, manage invoicing, and process transactions directly through the platform.
- Golf GeniuscoreGolf Genius acquired CoachNow and operates it as part of their golf technology portfolio. CoachNow Academy was developed combining Golf Genius's tournament management expertise with CoachNow's coaching platform. Golf Genius reports record sales for CoachNow and Operation 36 platforms.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Coach Now competitors and assessment
Company assessmentDirect peers
- SwingU: SwingU combines GPS rangefinding, shot tracking, instructional content, and a coaching platform used by golf instructors and academies. Directly comparable to CoachNow's golf vertical use cases (especially Operation 36), overlapping in golf swing analysis and lesson-management workflows.
- Veo Technologies: Veo Technologies offers an AI-driven, camera-operator-free sports video capture and analysis platform widely used by clubs, academies, and federations. Directly comparable to CoachNow's AI-powered video analysis suite aimed at coaches and academies across multiple sports, with overlapping automation-first approach.
- Trace: Trace provides automated video capture and highlight sharing products purpose-built for youth sports, enabling families, athletes, and coaches to record and analyze game/practice footage. Directly comparable to CoachNow's video capture, feedback, and sharing flows for individual and team coaching scenarios.
- Coach's Eye (TechSmith): Coach's Eye is a mobile-first video analysis app enabling coaches and athletes to capture, annotate, slow-mo, and side-by-side compare technique footage. Directly comparable to CoachNow's Analyze/PRO video analysis tier with similar coaching use cases across multiple sport disciplines.
- Arccos Golf: Arccos provides AI-powered shot tracking, virtual caddie advice, and tour-level analytics for golfers using sensor data. Directly comparable to CoachNow's golf-specific AI video analysis and intelligent coaching data layer, intersecting in the Operation 36 and CoachNow Academy ecosystem.
- Hudl: Hudl is a leading video analysis and coaching platform for sports teams at every level, offering game film review, playbooks, play-by-play tagging, and athlete development tools. Directly comparable to CoachNow's video analysis suite and coach-athlete communication flows, serving overlapping customer personas of coaches and athletes across team sports.
Emerging players
- SkillShark: SkillShark is a mobile evaluation and athlete-development software that lets coaches run skills assessments, generate reports, and track player progress across organizations. Overlaps with CoachNow's athlete-evaluation and progress-tracking use cases within sport-specific skills coaching, though focused more on assessment than full coaching workflows.
- TrainingPeaks: TrainingPeaks is an endurance coaching platform offering training plan design, workout tracking, and analytics for coaches and endurance athletes. Comparable to CoachNow's endurance, fitness, and PT/rehab use cases within its 60+ sports footprint, with overlapping sport-specific skills coaching and progress-tracking features in the endurance segment.
Broad incumbents
- TeamSnap: TeamSnap is a leading sports management platform for youth and amateur organizations, offering scheduling, communication, registration, and payment workflows. Comparable to CoachNow's scheduling and communication features, though TeamSnap orients toward team administration rather than skill-focused video coaching.
- Catapult Sports (incl. SportsCode): Catapult is a publicly listed elite-athlete monitoring platform with its SportsCode product line providing professional-grade video tagging and analysis. Broadly comparable as a more established player in sports video analysis and performance with overlap at the high-end professional and academy tiers served by CoachNow Academy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coach Now social profiles
Digital presenceCoach Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coach Now leadership team
Management profileNumber of profiles
Profiles1 record
Coach Now funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coach Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coach Now
What does Coach Now do?
CoachNow is an all-in-one digital coaching platform that combines video and image analysis, AI-enabled skeleton tracking, private communication (Spaces and Groups), cloud storage, scheduling, and Stripe-powered billing to help coaches manage, train, and communicate with athletes across 60+ sports. The platform is delivered through iOS, Android, and web applications and is structured into three subscription tiers: Analyze ($9.99/month or $59/year), PRO ($49.99/month or $499/year), and Academy ($89.99/month or $899/year) for coaches, facilities, and academies.
Is Coach Now a public or private company?
Coach Now is a private company. It is classified as corporate owned and is currently operating.
When was Coach Now founded?
Coach Now was founded in 2012. It employs 11 to 50 people.
Where is Coach Now based?
Coach Now is headquartered in Tempe, United States, in the North America region.
How does Coach Now make money?
Four revenue lines are on record. Subscription Plans - Analyze is the primary driver. The others are subscription Plans - PRO, subscription Plans - Academy and stripe Connect Transaction Fees.
Who are Coach Now's main competitors?
Direct peers on record are SwingU, Veo Technologies, Trace, Coach's Eye (TechSmith), Arccos Golf and Hudl. Emerging players are SkillShark and TrainingPeaks. Broad incumbents are TeamSnap and Catapult Sports (incl. SportsCode).
Does Coach Now have an API?
No public API is recorded for Coach Now.
What industry is Coach Now in?
Coach Now's product category is Sports Coaching Software. Its primary akta.pro industry code is MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group), with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 61162 and its SIC code is 8200.