Resume Horse
Resume Horse is a Portland-based solo career coaching and resume writing practice founded by Ursala Garbrecht, serving individual job seekers with resume writing, LinkedIn optimization, interview preparation, and job search coaching delivered remotely via Zoom.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Resume Horse does
Resume Horse is a solo career coaching and resume writing practice founded and operated by Ursala Garbrecht from Portland, Oregon. Established in 2014, the firm delivers personalized one-on-one services for job seekers across four primary customer segments—Early Career, Mid-Career, Executives and Leaders, and Career Pivoters—with additional niche offerings in LinkedIn profile optimization, career exploration, interview preparation, and Emotional Freedom Technique (EFT/tapping) support for clients transitioning out of toxic work environments. The core value proposition is helping job seekers articulate their accomplishments to increase confidence, attract employer callbacks, and land more interviews. The business is privately held, bootstrapped, and operates with no institutional funding or parent company.\n\nThe firm runs on a project-based professional services model with no proprietary software platform. Every engagement is delivered remotely via Zoom video conferencing, and clients self-schedule appointments through a Calendly integration. A three-tier service delivery model—Coaching (budget-friendly, 2-hour guided session with sample content), Collaboration (mid-tier 2-hour collaborative tailoring), and Interview (full-service intake interview plus complete resume draft)—structures the client experience. Pricing ranges from $100 for an EFT add-on up to $1,195 for executive resume services, with most packages priced between $350 and $1,200. The technology footprint is limited to Zoom and Calendly; there is no mobile app, no API, no software product, and no disclosed data assets.\n\nDistribution is content-driven and largely organic. The marketing mix centers on a blog, the founder's LinkedIn presence, Facebook and Instagram profiles, podcast appearances, and verified reviews on Google, Yelp, and LinkedIn. Resume Horse maintains a referral partnership with Vicki Lind of Career Momentum for overflow clients when the founder is at capacity, and was recognized as a Top 25 Coach in Portland for 2024 by Influence Digest. The practice operates with intentionally limited availability for new clients, signaling a lifestyle-consultancy posture rather than a venture-scale growth ambition.
Resume Horse firmographics
Firmographics- Name
- Resume Horse
- Legal name
- Resume Horse
- Website
- https://resumehorse.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Resume Horse is a Portland-based solo career coaching and resume writing practice founded by Ursala Garbrecht, serving individual job seekers with resume writing, LinkedIn optimization, interview preparation, and job search coaching delivered remotely via Zoom.
- Ownership category
- akta.pro rank
Where Resume Horse is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Resume Horse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Resume & Cover Letter Services: One-time fee services ranging from $250-$1195 depending on career stage (Early Career, Mid-Career, Executive). Includes resume writing, cover letter writing, and LinkedIn profile services.
- Job Search Coaching Packages: Hourly coaching packages ranging from 3-12 hours ($350-$1200). Includes career exploration, job search strategy, interview preparation, and internal support services.
- Interview Preparation Services: Mock interview and interview coaching services priced $300-$500 for 2-hour interview plus 1-hour practice session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Early Career Resume Service |
| Unit Pricing | Pay-as-you-go | Mid-Career Resume Service |
| Unit Pricing | Pay-as-you-go | Executive & Leader Resume Service |
| Unit Pricing | Pay-as-you-go | Career Pivot Service |
| Unit Pricing | Pay-as-you-go | Job Search Coaching - 9 hours |
| Unit Pricing | Pay-as-you-go | Job Search Coaching for Career Pivot - 12 hours |
| Unit Pricing | Pay-as-you-go | Job Search Support - 3 hours |
| Unit Pricing | Pay-as-you-go | Interview Preparation |
| Unit Pricing | Pay-as-you-go | Internal Support for Job Transition |
| Unit Pricing | Pay-as-you-go | Career Exploration - 7 hours |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Resume Horse product offering
Product offeringCore offering
Resume Horse provides personalized resume writing, cover letter writing, LinkedIn profile optimization, job search coaching, interview preparation, career exploration, and internal transition support services delivered 1-on-1 via Zoom by founder Ursala Garbrecht. Services are segmented by career stage (Early Career, Mid-Career, Executive, Career Pivot) and offered through three engagement models (Coaching, Collaboration, Interview).
Product overview
Resume Horse is a career coaching and resume writing service operated as a solo consultancy by Ursala Garbrecht. The offering is organized around three service delivery models — Coaching, Collaboration, and Interview (full-service) — that apply across multiple named service packages spanning resume and cover letter writing, LinkedIn profile optimization, job search coaching, interview preparation, career exploration, and internal/emotional transition support. Pricing varies by career stage (Early Career $250–$750, Mid-Career $300–$1,095, Executive $350–$1,195, Career Pivot $450–$900) and engagement intensity (3-hour support at $350, 9-hour coaching at $750–$950, 12-hour pivot coaching at $1,000–$1,200, 7-hour career exploration at $750, interview prep at $300–$500, and EFT-based internal support at $100–$555). Sessions are delivered remotely via Zoom. The company does not offer a software product, platform, or API.
Differentiator
Problem solved
Functional benefit
Products and services
- Resume & Cover Letter Services – Early Career
Companies that use Resume Horse
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Resume Horse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Resume Horse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vicki LindminorReferral partner for overflow and time-sensitive client needs. When Resume Horse has limited availability, clients are referred to Vicki Lind, MS. Clients can book directly with her at careermomentumwithvicki.com. Also offers Weekly Support Hub for procrastinators/ADHD starting February 2023.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Resume Horse competitors and assessment
Company assessmentDirect peers
- ZipJob: Online resume writing service with ATS-optimized resumes and tiered packages for entry-level through executive clients. Direct peer on the resume writing side of Resume Horse's offering, though with more scaled operations.
- ResumeSpice: Professional resume writing and career coaching firm offering individual packages across career stages. Comparable in its combination of resume writing plus coaching add-ons and 1:1 service model.
- TopResume: One of the largest professional resume writing services in the U.S., offering tiered packages (entry, professional, executive) closely mirroring Resume Horse's career-stage pricing structure. Directly comparable on product, pricing tiers, and target customer.
- Big Interview: Interview preparation platform combining mock interview practice with coaching. Directly comparable to Resume Horse's Interview Preparation service ($300–$500 for 2-hour + 1-hour mock session) at the use-case level.
- Find My Profession: Resume writing and job search coaching service operating with similar tiered individual-service model and career-stage segmentation. Directly comparable on service mix and target customer.
- Cultivated Culture: Career coaching and resume service built around a founder-led personal brand, offering resume reviews, career coaching, and job search programs. Comparable in business model, content-led GTM, and customer segments.
- Career Sidekick (Austin Belcak): Solo/founder-led career coaching brand offering resume templates, blog content, and 1:1 coaching. Closely comparable as a personal-brand-driven career coaching business targeting similar job seeker segments.
- LetMeWriteItForYou: Resume and cover letter writing service with tiered packages by career stage and add-on services (LinkedIn, thank-you letters). Directly comparable on product structure and pricing tiering.
Emerging players
- Resume Worded: AI-powered resume scoring and optimization tool with optional 1:1 expert review services. Comparable as a resume-improvement offering, though built on a tech-first platform model rather than founder-led coaching.
Broad incumbents
- The Muse: Larger career platform combining job listings, company reviews, and 1:1 career coaching services. Comparable on the coaching and career content side, though it operates as a multi-service platform rather than a solo practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Resume Horse social profiles
Digital presenceResume Horse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resume Horse leadership team
Management profileNumber of profiles
Profiles1 record
Resume Horse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resume Horse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resume Horse
What does Resume Horse do?
Resume Horse provides personalized resume writing, cover letter writing, LinkedIn profile optimization, job search coaching, interview preparation, career exploration, and internal transition support services delivered 1-on-1 via Zoom by founder Ursala Garbrecht. Services are segmented by career stage (Early Career, Mid-Career, Executive, Career Pivot) and offered through three engagement models (Coaching, Collaboration, Interview).
Is Resume Horse a public or private company?
Resume Horse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resume Horse founded?
Resume Horse was founded in 2014. It employs 1 to 10 people.
Where is Resume Horse based?
Resume Horse is headquartered in Portland, United States, in the North America region.
How does Resume Horse make money?
Three revenue lines are on record. Professional Resume & Cover Letter Services are the primary driver. The others are job Search Coaching Packages and interview Preparation Services.
Who are Resume Horse's main competitors?
Direct peers on record are ZipJob, ResumeSpice, TopResume, Big Interview, Find My Profession, Cultivated Culture, Career Sidekick (Austin Belcak) and LetMeWriteItForYou. Resume Worded is listed as an emerging player. The Muse is listed as a broad incumbent.
Does Resume Horse have an API?
No public API is recorded for Resume Horse.