Elegant Touch

What Elegant Touch does

Elegant Touch London operates as a consumer beauty brand specializing in press-on nails and complementary nail adhesives. The company is the UK legal trading identity of Original Additions (Beauty Products) Limited, registered in England and Wales and headquartered in Uxbridge, Middlesex, operating as a sub-brand within PDC Wellness (dba PDC Brands). Its product portfolio comprises eight nail collections, including Insta Gel (pre-glued, soft gel), Gel Sculpt (dual-injection, up to 12-day wear), K-Beauty & Trend, Gel Finish, Petite, Salon Pedi, Sharp Square (Registered Design WO, D246990, EM, GB), and Salon French, plus four glue variants (Brush-on, Quick Dry, Precision Strong Hold, Pink Brush-on). The technical differentiation sits in proprietary application methods: pre-glued adhesive for zero-mess wear, soft gel technology for flexible fit, and dual-injection layering for builder-gel effects without salon visits.

The business model is a multi-channel consumer goods play. Elegant Touch sells direct-to-consumer through its own e-commerce site (eleganttouch.com) and reaches mass-market UK consumers through retail distribution at Boots UK, Superdrug, and Amazon UK. Revenue is generated through one-time unit sales of nail packs and glue accessories at price points that are not publicly disclosed. The target customer is the individual consumer seeking salon-quality manicures at home, segmented horizontally across use cases (everyday wear, special occasions, K-beauty trends, petite nail beds, pedicure). Marketing is concentrated on Instagram (@eleganttouchofficial) with hashtag-driven community content and cross-promotion with retailer accounts.

The company is privately held with no venture or public-market funding signals; Veronica Beaumont serves as Managing Director. The operating footprint is concentrated in the United Kingdom, with no disclosed international expansion. Press-on nails as a category has been growing structurally, and the brand claims UK No.1 status in the press-on nail segment, supported by active product refresh cadence, registered design protection on signature shapes, and durable placement in the country's two largest health and beauty chains.

Name

Elegant Touch

Legal name

Original Additions (Beauty Products) Limited

Website

https://eleganttouch.com

Company type

Private

Operating status

Operating

Short description

Elegant Touch London is a UK consumer beauty brand specializing in press-on nails and nail adhesives, operating under PDC Wellness. It sells eight nail collections plus glue accessories direct-to-consumer via its website and through Boots UK, Superdrug, and Amazon UK.

Ownership category

akta.pro rank

Product category

Press-on Nails

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Nail Salons (812113)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Press-on nails
• Nail care products
• Beauty cosmetics
• Manicure accessories
• Nail glue adhesives

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Press-on Nails Sales: Direct-to-consumer and retail distribution of press-on nail products including pre-glued, gel finish, and traditional glued application options
2. Nail Glue Products: Sales of complementary adhesive products including brush-on glue, quick dry glue, precision glue, and pink brush-on glue formulations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Elegant Touch designs, markets, and sells press-on nail collections and complementary nail glue products for at-home manicure. Its portfolio spans eight nail collections—Insta Gel, Gel Sculpt, K-Beauty & Trend, Gel Finish, Petite, Salon Pedi, Sharp Square, and Salon French—plus brush-on, quick-dry, precision/strong-hold, and pink brush-on glue variants for application and nail repair.

Product overview

Elegant Touch London is the UK's original and No.1 press-on nail brand, offering salon-quality nails designed for self-expression. The product portfolio consists of eight core nail collections (Insta Gel, Gel Sculpt, K-Beauty & Trend, Gel Finish, Petite, Salon Pedi, Sharp Square, and Salon French) plus four adhesive accessories. Insta Gel provides pre-glued, peel-and-press convenience with soft gel technology; Gel Sculpt uses dual-injection technology for builder-gel effects lasting up to 12 days; K-Beauty & Trend brings Korean beauty aesthetics with glass finishes and 3D accents; Gel Finish delivers chip-resistant gel effects; Petite addresses smaller nail beds; Salon Pedi and Salon French specialize in pedicure and French manicure styles respectively; and Sharp Square offers a registered design square shape. The glue range includes Brush on, Quick Dry, Precision/Strong Hold, and Pink Brush variants for different application needs. Products are available at major UK retailers including Boots, Superdrug, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Insta Gel: Pre-glued press-on nails with soft gel technology for flexible, seamless fit and high-gloss finish. Simply peel, press and go.
• Gel Sculpt Collection
• K-Beauty & Trend
• Gel Finish
• Salon French
• Salon Pedi
• Sharp Square
• Petite

Products and services

• Insta Gel Pre-glued press-on nails with soft gel technology for flexible seamless fit and snag-free wear, designed for immediate peel-and-press application with 10-day wear and high-gloss finish.
• Gel Sculpt Collection Press-on nails featuring dual-injection technology that layers gel for a builder-gel-like effect, smooth apex, and pro-contour fit, delivering chip-resistant wear for up to 12 days with high-gloss shine.
• K-Beauty & Trend K-beauty inspired press-on nail collection featuring glass-effect finishes, sculpted floral accents, and trend-forward designs with elevated detailing.
• Gel Finish Press-on nails with advanced gel technology delivering a high-gloss, chip-resistant gel-effect finish in timeless core colours, luminous glitters, and multidimensional effects.
• Petite Press-on nails designed for smaller nail beds, offering precision fit, salon-grade finishes, and trend-forward styles for a professional, high-shine look.
• Salon Pedi Pedicure collection of press-on toenails with gel-effect, smooth, glossy finish mirroring salon-quality results, including French tip and trend-forward designs.
• Sharp Square Sleek square-shaped press-on nails with sharp edges and a subtle central dip, featuring a registered design (WO, D246990, EM, GB) and pro-contour fit.
• Salon French French manicure press-on nail collection delivering salon-quality elegance with high-gloss finish, advanced contour fit for natural secure hold, and timeless white-tip designs.
• Brush on Glue Easy-application brush-on nail glue that applies like nail polish and dries clear in 4 seconds, also suitable for fixing broken nails.
• Precision Glue (Strong Hold) Super-strong nail glue with precision tip and 60-second dry time, allowing adjustment of nails and nail art into perfect position.
• Quick Dry Glue Nail glue with precision tip for precise application, drying clear in 4 seconds with a ping-proof formula.
• Pink Brush on Glue Pink-tinted brush-on nail glue creating a seamless finish for French, bare, and nude-based nails, with ultra-strong hold.

Quantifiable outcome

• Up to 10-day wear on standard collections
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Boots UKcoreChannel Partner/ Reseller/ DistributorMajor UK health and beauty retailer serving as primary retail distribution channel. Stocks Insta Gel range and other collections. Products tagged and promoted via Boots UK's Instagram presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kiss Products: Mass-market press-on nail and nail accessory manufacturer (parent of imPRESS). Closest direct competitor by scale and channel, with imPRESS pre-glued press-ons and gel-finish lines directly overlapping Elegant Touch's Insta Gel and Gel Finish ranges.
• Nails Inc: London-based nail brand offering polish, gel-effect products, and press-ons. Direct UK peer competing in the same Boots/Superdrug aisles with comparable London-style branding and gel-effect technology claims.
• Static Nails: US-based press-on nail brand offering reusable, glue-and-no-glue application kits. Direct competitor to Elegant Touch's Insta Gel and Gel Sculpt collections, with similar at-home salon-quality positioning.
• Olive & June: Premium nail brand offering press-ons, polish, and at-home manicure systems. Competes directly with Elegant Touch in the press-on category with comparable 'salon-quality at home' value proposition.
• Dashing Diva: Established press-on nail and gel product brand with global distribution. Competes head-to-head with Elegant Touch in drugstore retail and DTC, with comparable technology-driven product lines (gloss, gel-effect, pre-glued).

Broad incumbents

• OPI: Global nail color and gel brand owned by Wella. Wider portfolio with established salon and retail channels; press-ons are a smaller line but compete directly in the same drugstore fixtures as Elegant Touch.
• Sally Hansen: Mass-market nail care brand offering polish, treatments, and press-on kits. Competes with Elegant Touch on retail shelves with broader category reach but less specialization in premium press-on technology.
• Gelish: Professional gel nail brand with retail extensions into at-home gel-effect products. Competes with Elegant Touch's Gel Sculpt and Gel Finish collections on chip-resistance and shine claims, with broader salon heritage.

Emerging players

• Manucurist: French green/clean beauty nail brand with growing press-on and gel product lines. Comparable at-home salon-quality positioning with strong European social-media presence; partial overlap with Elegant Touch's K-Beauty & Trend and Gel Finish collections.
• Côte: UK-direct-to-consumer nail brand offering press-on nails and at-home gel kits. Competes with Elegant Touch primarily through DTC channels in the UK, targeting a similar self-expressive, time-poor consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eleganttouchofficial
• LinkedInlinkedin.com/company/elegance-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elegant Touch