SKIPPY
SKIPPY is a nearly century-old peanut butter brand owned by Hormel Foods, producing jarred spreads, squeezes, P.B. Bites snacks, and plant-protein variants for mass-market U.S. and global consumers across 11+ countries via retail, club, and e-commerce channels.
- Company typePrivate
- Founded1933
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SKIPPY does
SKIPPY is an established peanut butter brand operated by Hormel Foods, LLC since its 2013 acquisition from Unilever for approximately $700 million. The brand was originally founded in 1933 in Tennessee and now maintains manufacturing at the Skippy Foods plant in Little Rock, Arkansas (operating since 1977), with global distribution reaching 11+ countries including the United States, Canada, the United Kingdom, France, Germany, Sweden, China, Japan, South Korea, Indonesia, the Philippines, and Latin America.
The product portfolio spans core jar formats (Creamy, SUPER CHUNK), natural and no-stir spreads stabilized with palm oil, health variants (Reduced Fat, No Sugar Added, 1/3 Less Sodium & Sugar), the 2020-launched Plant-Protein blends delivering 10g protein per serving, squeeze pouches and individual 1.15 oz squeeze packs (the first mainstream peanut butter in single-serve format launched 2019), and the P.B. Bites snack line including the 2023 Girl Scout Cookie-inspired lineup (Coconut Caramel, Chocolate Peanut Butter, Adventurefuls). Core production is a roast-mill-blend-pack process producing the proprietary creamy texture and an iconic teal jar SKU.
SKIPPY generates revenue primarily through consumer packaged goods sales in jars (12 oz to 5 lb), squeezes, P.B. Bites, and spreads across U.S. retail grocery, warehouse clubs (Costco), international markets, and direct-to-consumer (peanutbutter.com). The brand pursues a multi-channel go-to-market combining TV/digital advertising, organic social, content/recipe marketing, event activations (the 2025 Crushin' It Tour across Alabama, Ole Miss, Clemson, Georgia Tech), and sports sponsorships such as USA Gymnastics. Customer segments are predominantly horizontal — general consumer/family market as the primary segment, with secondary targets in health-conscious/protein-seekers and athlete/fitness enthusiasts. Brand-level financial performance is consolidated within Hormel Foods and is not separately disclosed.
SKIPPY firmographics
Firmographics- Name
- SKIPPY
- Legal name
- Hormel Foods, LLC
- Website
- https://peanutbutter.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SKIPPY is a nearly century-old peanut butter brand owned by Hormel Foods, producing jarred spreads, squeezes, P.B. Bites snacks, and plant-protein variants for mass-market U.S. and global consumers across 11+ countries via retail, club, and e-commerce channels.
- Ownership category
- akta.pro rank
SKIPPY industry classification
Industry- Product category
- Peanut Butter Spreads
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where SKIPPY is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SKIPPY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: SKIPPY generates revenue through direct sales of peanut butter products in various formats including jars (12oz to 5lb), squeeze packs, P.B. Bites, and peanut butter spreads through retail grocery stores, supermarkets, warehouse clubs (Costco), and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Squeeze Packs (8-count box) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SKIPPY product offering
Product offeringCore offering
SKIPPY manufactures and sells a portfolio of peanut butter products under the Hormel Foods corporate umbrella, including creamy and chunky peanut butters, natural spreads, reduced-fat variants, no-sugar-added spreads, plant-protein blends, squeeze packs, and P.B. Bites snacks. Products are sold in jars ranging from 12oz to 5lb, as well as portable formats, through retail grocery, warehouse clubs, and e-commerce channels in the U.S. and multiple international markets.
Product overview
SKIPPY is a portfolio of peanut butter products owned by Hormel Foods, crafted with nearly 100 years of peanut butter heritage. The core offerings include SKIPPY Creamy Peanut Butter and SUPER CHUNK Peanut Butter in regular jars, alongside a Natural Peanut Butter Spread line that requires no stirring. The product portfolio extends to health-conscious variants including Reduced Fat spreads (25% less fat), No Sugar Added spreads, and Protein variants blended with pea protein (10g per serving). Convenience-focused products include Squeeze Packs in both 6 oz pouches and individual 1.15 oz portions. Recent innovations include SKIPPY P.B. Bites snack products, including Girl Scout Cookie-inspired flavors launched in 2023. The brand also creates limited-edition and partnership products such as the Peanut Butter Crunch Bars developed with Milk Bar's Christina Tosi.
Differentiator
Problem solved
Functional benefit
Brands
- P.B. Bites: Bite-sized peanut butter snacks, including Girl Scout Cookie inspired varieties (Coconut Caramel, Chocolate Peanut Butter, Adventurefuls)
- SKIPPY® Squeeze
- Natural Peanut Butter Spreads
- Peanut Butter Blended with Plant Protein
- No Sugar Added Peanut Butter Spreads
- SUPER CHUNK®
- ROASTED HONEY NUT™
Products and services
- SKIPPY Creamy Peanut Butter
Companies that use SKIPPY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SKIPPY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SKIPPY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Milk BarcoreSKIPPY brand partnered with Milk Bar bakery to reveal that SKIPPY Creamy Peanut Butter is the secret ingredient behind Milk Bar's iconic Chocolate Peanut Butter Crunch Pie. Brands launched a new Peanut Butter Crunch Bar recipe for home bakers. The pie is available at Milk Bar locations nationwide and via online ordering starting December 15, 2025.
- USA GymnasticscoreSKIPPY brand is the Official Peanut Butter partner of USA Gymnastics, providing peanut butter power to athletes at Gymnastics City USA 2024 events including the Olympic Trials. Partnered with Olympic legends Dominique Dawes and Chellsie Memmel.
- Girl Scouts of the USAcoreSKIPPY brand partnered with Girl Scouts of the USA to create P.B. Bites in three Girl Scout Cookie inspired flavors: Coconut Caramel, Chocolate Peanut Butter, and Adventurefuls. The partnership combines two iconic brands into portable, bite-sized snacks.
- Convoy of HopeminorSKIPPY brand partners with Convoy of Hope, a humanitarian and disaster relief nonprofit, to donate peanut butter to combat food insecurity. Since 2019, over 250,000 pounds donated to feed children in El Salvador.
- Hormel Foods CorporationcoreHormel Foods acquired the SKIPPY brand in 2013 and operates SKIPPY as a subsidiary under Hormel Foods International.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
SKIPPY competitors and assessment
Company assessmentEmerging players
- MaraNatha: MaraNatha (Hain Celestial Group) is a natural and organic nut and seed butter brand offering peanut, almond, sunflower and tahini butters. It overlaps with SKIPPY in the natural peanut butter and no-stir segments while extending into alternative nut and seed butters that compete for the same clean-label consumer.
- Teddie All Natural Peanut Butter: Teddie (Silva International) is an all-natural peanut butter brand positioned on no-stir, no-additive formulations. It competes in the same natural peanut butter segment as SKIPPY Natural, especially in independent and natural channel retailers, and represents the clean-label pressure on SKIPPY's palm-oil natural SKU.
- Crazy Richard's: Crazy Richard's is a single-ingredient (just peanuts) natural peanut butter brand that competes against SKIPPY Natural in the no-stir clean-label segment. Its minimal-ingredient positioning makes it a direct threat to SKIPPY in natural channels and specialty grocers.
Direct peers
- Reese's: Reese's (The Hershey Company) is the dominant peanut-butter-and-chocolate brand in the US and shares SKIPPY's snacking occasion through peanut butter cups, spreads, and crossover co-branded products like Reese's PB Bites that compete with SKIPPY's P.B. Bites line.
- Jif: Jif is the #1 US peanut butter brand, owned by The J.M. Smucker Company. It competes head-to-head with SKIPPY in jars, squeezable pouches, and natural variants across the same grocery and warehouse club channels, making it the closest direct comparable in product, format, and shelf positioning.
- Justin's: Justin's is a premium nut butter brand (peanut, almond, cashew butter) owned by Hormel Foods since 2016, making it a sister brand to SKIPPY within the same parent. It overlaps directly on peanut butter SKUs and squeeze pouches while competing for the same natural/clean-label consumer.
- Planters: Planters (Hormel Foods since 2021) is a sister brand under Hormel's portfolio and is built around the same peanut-based ingredient base as SKIPPY. While Planters is positioned as a snack nut brand, both share the same peanut supply chain and contend in adjacent peanut-based snacking occasions.
- Smucker's Natural Peanut Butter: The J.M. Smucker Company's natural peanut butter line competes directly with SKIPPY Natural and SKIPPY No Sugar Added in the no-stir peanut butter spread segment across the same grocery channel, with overlapping ingredient formulations and consumer targets.
- Peter Pan Peanut Butter: Peter Pan is one of the original US peanut butter brands (founded 1920s), now owned by Conagra Brands. It competes directly with SKIPPY Creamy and Chunky in mass-market grocery on price, format, and ingredient positioning, making it a direct legacy SKU-level competitor.
Broad incumbents
- Nutella: Nutella (Ferrero) is the dominant chocolate-hazelnut spread globally and competes with SKIPPY in the spreads aisle for breakfast, snacking, and baking occasions. It is a broader incumbent in the spreads category rather than a direct peanut butter competitor, but provides material indirect competition for share-of-staple.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SKIPPY social profiles
Digital presenceSKIPPY financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKIPPY leadership team
Management profileNumber of profiles
Profiles9 records
SKIPPY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKIPPY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKIPPY
What does SKIPPY do?
SKIPPY manufactures and sells a portfolio of peanut butter products under the Hormel Foods corporate umbrella, including creamy and chunky peanut butters, natural spreads, reduced-fat variants, no-sugar-added spreads, plant-protein blends, squeeze packs, and P.B. Bites snacks. Products are sold in jars ranging from 12oz to 5lb, as well as portable formats, through retail grocery, warehouse clubs, and e-commerce channels in the U.S. and multiple international markets.
Is SKIPPY a public or private company?
SKIPPY is a private company. It is classified as corporate owned and is currently operating.
When was SKIPPY founded?
SKIPPY was founded in 1933. It employs 1 to 10 people.
Where is SKIPPY based?
SKIPPY is headquartered in Little Rock, United States, in the North America region.
How does SKIPPY make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are SKIPPY's main competitors?
Emerging players on record are MaraNatha, Teddie All Natural Peanut Butter and Crazy Richard's. Direct peers are Reese's, Jif, Justin's, Planters, Smucker's Natural Peanut Butter and Peter Pan Peanut Butter. Nutella is listed as a broad incumbent.
Does SKIPPY have an API?
No public API is recorded for SKIPPY.
What industry is SKIPPY in?
SKIPPY's product category is Peanut Butter Spreads. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311911 and its SIC code is 2000.