Jif

Name

Jif

Legal name

The J.M. Smucker Company

Website

https://jif.com

Company type

Private

Founded year

1958

Operating status

Operating

Ownership category

akta.pro rank

Product category

Peanut Butter Spreads

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)

akta.pro secondary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Peanut butter spreads
• Consumer packaged goods
• Food manufacturing
• Nut-based spreads
• Branded grocery products

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Peanut Butter Product Sales: Jif generates revenue through the sale of peanut butter and peanut butter spread products across various retail channels including grocery stores, mass retailers, and online marketplaces. Products include jarred peanut butter, squeeze pouches, and portable to-go formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jif manufactures and sells peanut butter and nut-based spreads marketed under the Jif brand. Its portfolio spans traditional creamy and crunchy peanut butters, natural varieties, reduced-fat formulations, and flavored spreads (such as chocolate hazelnut and honey), sold in jars, squeeze pouches, and single-serve to-go cups. The brand is positioned for household consumption — sandwiches, snacks, and baking — and is sold principally through U.S. retail grocery and online channels.

Product overview

Jif is a peanut butter brand owned by The J.M. Smucker Company since 2002, offering a portfolio of peanut butter spreads. The core product line includes Creamy and Extra Crunchy peanut butters, along with the newer Peanut Butter & Chocolate Flavored Spread. The portfolio extends across multiple formats including traditional jars, squeezable pouches (Jif Squeeze), and portable cups (Jif To Go). Natural peanut butter varieties are also offered with simplified ingredient lists. The products range from standard creamy and crunchy variants to flavored spreads and portion-controlled formats for different use occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Jif Creamy Peanut Butter Classic smooth-texture peanut butter spread in a jar, intended for everyday household use — sandwiches, snacks, and recipes.
• Jif Crunchy Peanut Butter Chunky-texture peanut butter spread in a jar, for consumers who prefer a crisper bite in their peanut butter.
• Jif Natural Peanut Butter Peanut butter made with simpler ingredients (peanuts, salt, palm oil) and no artificial preservatives, sold in creamy and crunchy variants.
• Jif Reduced Fat Peanut Butter Peanut butter spread formulated with reduced fat content relative to standard Jif variants, in creamy and crunchy styles.
• Jif Flavored Spreads Flavored peanut butter spreads including chocolate, cinnamon, honey, and chocolate hazelnut varieties, sold in jars for snacking and dessert uses.
• Jif Squeeze Pouches Portable squeeze pouches of peanut butter for lunchboxes, snacks, and on-the-go consumption without the need for a knife or spoon.
• Jif To-Go Cups Single-serve peanut butter cups designed for portable, portion-controlled consumption — paired with crackers, fruit, or bread.

Quantifiable outcome

• 50% less sugar than leading hazelnut spread with cocoa

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• The Peanut InstitutecoreStrategic or Co-development Partner · 1 January 1996The Peanut Institute is a non-profit organization that supports nutrition research and develops educational programs to encourage healthful lifestyles. The J.M. Smucker Company has been a partner for over 22 years and has pledged more than $1 million dollars to the organization since 1996.
• National Peanut BoardcoreStrategic or Co-development PartnerThe National Peanut Board is a farmer-funded national research, promotion and education program. The partnership helps bring consumers awareness and education related to peanut allergies. The Jif brand supports peanut allergy awareness and education initiatives.
• The J.M. Smucker CompanycoreOthersJif has been with The J.M. Smucker Company since 2002. J.M. Smucker is the parent company of the Jif brand.
• Boys & Girls Clubs of AmericaminorStrategic or Co-development PartnerPartnership since 2003 to support the mission of helping kids succeed. The Jif brand partnered to support youth programs.
• Roundtable on Sustainable Palm Oil (RSPO)coreStrategic or Co-development PartnerJif received Supply Chain Certification from RSPO in 2012 and maintains that certification. Jif is committed to reaching a fully sustainable and traceable palm oil supply chain with 100% of direct palm oil purchases certified through RSPO.
• GiphyminorGTM or Marketing Partner2020 partnership for the #JifvsGif viral marketing campaign through Giphy featuring special jar labels with 'Gif' branding.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Teddie All Natural Peanut Butter: Teddie is a natural peanut butter brand emphasizing no-stir, no added oil formulations. It competes with Jif Natural in the premium, clean-ingredient segment with strong regional loyalty.
• Fix & Fogg: Fix & Fogg is a premium New Zealand-based peanut butter brand expanding in the U.S. with innovative flavors and clean-label formulations. It represents the rising premium segment threatening legacy mass-market brands.
• Justin's: Justin's (owned by Hormel Foods) is a premium natural nut butter brand specializing in almond and peanut butters with clean ingredient labels. It competes with Jif Natural for health-conscious consumers willing to pay a premium.
• SunButter: SunButter (sunflower seed spread) is a major nut-free alternative competitor, particularly relevant in school and allergy-sensitive channels where peanut butter is restricted. It represents a structural alternative-substitute threat.

Direct peers

• MaraNatha: MaraNatha is a natural nut butter brand offering almond and peanut butters with minimal ingredients. It competes directly with Jif's Natural line in the better-for-you sub-segment of the nut butter category.
• Skippy: Skippy is the closest direct competitor to Jif in the U.S. peanut butter category, owned by Hormel Foods. It offers creamy, crunchy, and natural variants across similar retail channels, competing head-to-head with Jif on shelf space, pricing, and consumer mindshare.
• Nutella: Nutella (Ferrero) is the leading chocolate-hazelnut spread and a direct target of Jif's 2024 Peanut Butter & Chocolate Flavored Spread launch. It competes for the same spreading/snacking occasions, particularly among families and for breakfast use.
• Smucker's Natural Peanut Butter: Smucker's Natural Peanut Butter is a sister brand under J.M. Smucker, competing within the same parent's portfolio. While cannibalization is limited, it offers a cleaner-label alternative within the same retail aisle.
• Peter Pan: Peter Pan is another legacy U.S. peanut butter brand, currently owned by Conagra Brands. It competes directly with Jif in the mass-market jar segment across grocery channels, though with a smaller share position.

Broad incumbents

• Almond Breeze / Blue Diamond Almonds: Blue Diamond Growers is a broad incumbent in nuts and almond-based products including almond butter. As a farmer-owned cooperative with massive scale, it competes for the broader nut spread wallet share and shelf space allocation.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jif
• Instagraminstagram.com/jifbrand
• TikToktiktok.com/@jif
• Xx.com/jif

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jif