Teddie

What Teddie does

Teddie, operating through its legal entity The Leavitt Corporation, is a fourth-generation family-owned manufacturer of natural peanut butter and nut products headquartered in Everett, Massachusetts. Founded in 1925 by Armenian immigrant Michael Hintlian, the company produces its peanut butter using USA-grown peanuts that are dry-roasted in-house and ground through a proprietary process designed to deliver a distinctive silky-smooth texture with a subtle grain. The core product line spans All Natural Smooth and Super Chunky peanut butter, flaxseed-infused variants, unsalted and USDA Certified Organic lines, and a portfolio of dry-roasted and Premium Selection nuts (Extra Fancy Cashews, Mixed Nuts, Fancy Cashews, Cashew Halves & Pieces). Teddie holds USDA Organic, Non-GMO Project Verified, Kosher, Gluten-Free, and Vegan certifications. The company also generates ancillary revenue from co-branded merchandise and has executed limited-edition collaborations such as the Teddie Beer Peanut Butter Porter with Night Shift Brewing.

The business distributes through major national grocery retail chains — including Kroger (all locations), Target (select locations), and Whole Foods — alongside regional Northeast chains (Stop & Shop, Shaw's, Wegmans, Price Chopper) and its own e-commerce storefront at teddie.com, which also sells merchandise. Pricing is unit-based and set by individual retailers; no public price list exists. The primary customer segments are health-conscious consumers seeking clean-label, minimally processed peanut butter and the broader general consumer purchasing peanut butter as a household staple. The company maintains multi-decade community partnerships with Best Buddies International (Official Peanut Butter, 20+ years) and the Greater Boston Food Bank (20+ years), and channels a portion of proceeds and merchandise revenue to these causes.

Teddie is led by President/CEO Mark Hintlian, with fourth-generation family member James Hintlian working in the factory. The company has no external institutional investors, no parent entity, and does not publicly disclose financial information. In 2025 it celebrated its 100th anniversary with limited-edition centennial labels, Governor Healey's facility visit, and Massachusetts State House recognition, while simultaneously expanding retail distribution to Kroger nationwide and select Target locations — the most significant distribution expansion in its recent history.

Name

Teddie

Legal name

The Leavitt Corporation

Website

https://teddie.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Teddie (The Leavitt Corporation) is a fourth-generation family-owned manufacturer of natural peanut butter and nut products, founded in 1925 in Everett, Massachusetts, and distributed nationwide through Kroger, Target, and Whole Foods alongside its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Natural Peanut Butter and Snack Nuts

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)

Keywords

• Natural peanut butter
• Dry roasted nuts
• Organic peanut butter
• Consumer packaged goods
• Healthy snack foods

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Peanut Butter and Nut Product Sales: Teddie generates revenue through the manufacture and sale of natural peanut butter and nut products, distributed through retail grocery stores nationwide (Kroger, Target, Whole Foods, and regional chains) and direct-to-consumer via its e-commerce storefront at teddie.com. The company also sells branded merchandise (t-shirts, hoodies, hats, teddy bears) through a third-party spreadshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Teddie manufactures and sells all-natural peanut butter in multiple varieties (Smooth, Super Chunky, Flaxseed, Unsalted, and Organic) alongside a line of dry-roasted and premium selection nuts (cashews, mixed nuts, peanuts). Products are produced using a proprietary dry-roasting and grinding process with USA-grown peanuts and minimal ingredients (peanuts and a pinch of salt). The company distributes through major national grocery chains and its own e-commerce storefront.

Product overview

Teddie Natural Peanut Butter is a family-owned CPG company (The Leavitt Corporation) offering peanut butter and nut products. The core product line centers on All Natural Peanut Butter in Smooth, Super Chunky, Flaxseed, and Unsalted varieties, along with an Organic All Natural line. The nuts portfolio includes Dry Roasted (Lightly Salted, Salted, Unsalted), Premium Selection nuts (Extra Fancy Cashews, Extra Fancy Mixed Nuts, Cashew Halves & Pieces, Fancy Cashews), and Mixed Nuts. The company also produces merchandise (t-shirts, hats, teddy bears) and collaborated with Night Shift Brewing on a limited-edition Peanut Butter Porter beer. Products are gluten-free, Non-GMO Project verified, Kosher, and vegan, with all nuts roasted in pure peanut oil.

Differentiator

Problem solved

Functional benefit

Brands

• River Queen Nuts: A nut product sub-brand operated under the Teddie company umbrella.

Products and services

• All Natural Smooth Peanut Butter

Quantifiable outcome

• Ranked #1 Natural Peanut Butter by New York Times Wirecutter (2023)
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• WBZ CBS BostonminorGTM or Marketing Partner · 1 March 2025Teddie's Mark Nazarian appeared on WBZ CBS Boston during National Peanut Butter Lovers Day to demonstrate the company's favorite peanut butter cannoli filling recipe on live television.
• Worcester Red Sox (WooSox)minorGTM or Marketing Partner · 2 April 2024Suite partnership agreement for the 2024–2026 seasons at Polar Park. Teddie Premium Select Mixed Nuts and Cashews are provided in all suites for every home game. The partnership aligns with the WooSox organization's values around community involvement, health and wellness, and support of Best Buddies.
• WBURminorGTM or Marketing Partner · 29 March 2024WBUR, Boston's NPR member station, produced a feature story and video inside the Teddie factory exploring the deep connection between the peanut butter company and its loyal fans. The story was part of WBUR's local journalism coverage of Everett-area businesses.
• Night Shift BrewingminorStrategic or Co-development Partner · 2 November 2023Teddie collaborated with Night Shift Brewing to create 'Teddie Beer' — a limited-edition 5.8% Peanut Butter Porter made with Teddie Natural Peanut Butter. $1 from every 4-pack sold is donated to the Greater Boston Food Bank. The beer was released November 10, 2023 at Night Shift's Everett and Boston locations.
• Kane's DonutsminorGTM or Marketing Partner · 2 November 2023Kane's Donuts collaborated with Teddie and Night Shift Brewing on a limited-edition 'Teddie Beer' donut available at all three Kane's locations (Saugus and Boston) from November 10–12, 2023, coinciding with the Teddie Beer launch.
• Best Buddies InternationalcoreStrategic or Co-development PartnerTeddie is the Official Peanut Butter of Best Buddies International. The partnership has spanned over 20 years. A portion of proceeds from every jar of Teddie Peanut Butter sold is donated to Best Buddies. Teddie has introduced limited-edition Best Buddies caps on 16oz glass jars. Co-branded merchandise (t-shirts, teddy bears) is sold through the merchandise store. The company sponsors the King James Buddies team at the annual Best Buddies Challenge in Hyannis Port.
• Greater Boston Food Bank (GBFB)coreOthersTeddie has maintained a 20+ year partnership with the Greater Boston Food Bank, contributing regular peanut butter donations, volunteer hours, and financial support. Mark Hintlian, former president and grandson of founder Michael Hintlian, serves on the GBFB Board of Directors. The Night Shift Brewing collaboration also donates $1 per 4-pack to GBFB.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Crazy Richard's: Natural peanut butter brand built on a 'just peanuts' formulation with no added oils or sugar, mirroring Teddie's clean-label platform and competing in the same mass grocery aisles.
• Peanut Butter & Co. Direct-to-consumer and retail natural peanut butter specialist with a comparable premium, clean-label positioning to Teddie, including flavored and unflavored SKUs sold online and through grocery.
• Hampton Farms: Family-owned peanut snack and peanut butter producer serving retail and foodservice, with overlapping in-shell and snack nut capabilities used by Teddie/River Queen Nuts across the same channels.
• Once Again Nut Butter: Independent natural and organic peanut butter and nut butter manufacturer distributed through natural foods and mainstream grocery, overlapping materially with Teddie's organic, Non-GMO, and natural product lines.

Emerging players

• Barney Butter: Almond butter brand that competes with Teddie in the clean-label nut spread set across natural and mainstream grocery, similar premium positioning and certified attributes.
• Big Spoon Roasters: Craft nut butter producer with a small-batch, single-origin, clean-label platform, overlapping with Teddie's premium natural positioning and DTC-plus-retail go-to-market approach.

Broad incumbents

• Smucker's Natural Peanut Butter: The natural variant of the mainstream Smucker's peanut butter line, sold in the same grocery aisles as Teddie at Kroger, Target, and other national retailers, with deep slotting and trade support.
• Skippy (Hormel Foods): Mass-market peanut butter brand owned by Hormel Foods, sold in the same national grocery retailers as Teddie; represents one of the larger incumbent competitors for shelf space and consumer trial.
• Santa Cruz Natural (J.M. Smucker): Organic, Non-GMO peanut butter brand under J.M. Smucker that competes with Teddie in the natural foods channel and at Whole Foods, with significantly larger distribution and parent-company backing.
• Jif (J.M. Smucker): The category-leading peanut butter brand in the U.S., owned by J.M. Smucker, that dominates the shelves where Teddie competes at Kroger, Target, and other national accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TedPeanutButter
• Facebookfacebook.com/TeddiePeanutButter
• LinkedInlinkedin.com/company/teddiepeanutbutter
• Instagraminstagram.com/teddiepeanutbutter
• TikToktiktok.com/@teddiepeanutbutter
• Pinterestpinterest.com/teddiepeanutbutter

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teddie