What finity. does

Finity Tech ITFB, C.A., operating as Finity, is a Venezuelan fintech that runs a Buy Now, Pay Later (BNPL) platform enabling consumers to pay for retail purchases in 2 or 4 interest-free installments. The company was incorporated on December 14, 2023 under RIF No. J-50476401-9 and was authorized by SUDEBAN to operate as an Institución de Tecnología Financiera del Sector Bancario (ITFB) on September 27, 2024 via official letter SIB-DSB-CJ-CNFT-#06195. Its service is restricted to Venezuelan residents with valid cédulas and accounts at Venezuelan financial institutions, and is accessed through a mobile-first app available on iOS and Android, where users complete KYC verification, receive a consumption line, and pay affiliated merchants by scanning QR codes at checkout.

The platform's technology stack combines QR-code payment rails, KYC and identity verification (selfie plus document validation with ongoing monitoring), a proprietary credit scoring system branded as Finity Score, real-time transaction monitoring with anomaly detection, and automated decision-making for credit approvals. Supporting products include Finity Club, a loyalty program that rewards on-time or advance payments with points, rewards, and consumption-line increases; Finity Nómina (Finity Corporativo), a corporate employee benefit that extends payroll-linked consumption lines to enterprise workforces; and Plan x4, a sub-product that multiplies employee consumption lines by four. A Merchant Dashboard provides affiliated merchants with analytics, collection reports, client management, invoicing tools, and automatic settlement within 24-48 hours. ISO 27018 and ISO 20000-1 are referenced in the privacy policy as standards applied to data protection, security, and service continuity.

Finity operates a B2B2C distribution model and earns revenue primarily from merchant transaction fees on BNPL purchases, supplemented by a USD 5.00 late payment penalty per overdue installment and float income on installment financing. The company serves three segments: individual Venezuelan consumers (primary), affiliated retail merchants (physical and e-commerce), and corporate clients via Finity Nómina. Pricing consists of a 4-quota plan (40% down plus three biweekly installments of 20%) and a 2-quota plan (50% down plus 50% at 30 days), both interest-free, with a USD 25 minimum purchase threshold. No revenue, headcount, funding, or capital structure data is publicly disclosed.

Name

finity.

Legal name

Finity Tech ITFB, C.A.

Website

https://finitypay.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Finity is a Venezuelan, SUDEBAN-authorized BNPL fintech that enables consumers to pay for retail purchases in 2 or 4 interest-free installments via a mobile app, serving individuals, affiliated merchants, and corporate employee benefit programs.

Ownership category

akta.pro rank

Product category

Buy Now Pay Later (Consumer Lending)

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

Keywords

• Buy Now Pay Later
• Consumer installment lending
• Mobile payment platform
• Fintech solutions
• Point-of-sale financing

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees from Merchants: Finity charges affiliated merchants for processing BNPL transactions. Merchants receive automatic settlement within 24-48 hours.
2. Late Payment Fees: USD 5.00 late fee per overdue installment, plus potential FX penalties for late payment notifications.
3. Financing Interchange: Finity funds the gap between initial payment and full purchase price, earning interchange on the float until installments are collected.
4. Corporate Employee Benefit Programs: Finity Nómina provides consumption lines for corporate employees, generating revenue through merchant transaction fees on employee purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

finity. operates a mobile Buy Now, Pay Later (BNPL) platform that lets Venezuelan consumers split purchases at affiliated merchants into 2 or 4 interest-free installments paid via QR code at the point of sale. The service extends to a corporate payroll-deduction program (Finity Corporativo / Finity Nómina) that allows employees of partner companies to access the same installment financing through salary deductions, and includes a merchant portal for transaction and risk management.

Product overview

Finity is a BNPL (Buy Now, Pay Later) fintech platform authorized by SUDEBAN in Venezuela. The core offering consists of the Finity App enabling customers to make purchases in 2 or 4 interest-free installments at affiliated merchants. Supporting products include Finity Score for credit evaluation and Finity Club for loyalty rewards. The Finity Nómina (Finity Corporativo) module extends the platform to corporate clients, offering payroll-linked consumption lines with a Plan x4 option that quadruples purchasing power. A Merchant Dashboard provides affiliated businesses with analytics, collection management, and automatic settlement tools.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• +40% increase in customer satisfaction for merchants
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aplazo: Mexico-based BNPL platform offering interest-free installment payments at the point of sale via merchant integrations and a consumer app. Closely mirrors Finity's mobile-app, merchant-integrated, no-interest BNPL structure in a LatAm market.
• Addi: Colombian-headquartered BNPL provider offering installment payments at affiliated merchants and through a consumer app across Latin America. Directly comparable to Finity's merchant-integrated, consumer-app BNPL model in an emerging-market context.
• Kueski Pay: Mexican BNPL platform that integrates at merchant checkout and provides consumer credit lines with no interest for short-term installments. Comparable as a regional BNPL serving underbanked consumers in Latin America with a similar value proposition.
• Nelo: Mexican BNPL fintech offering credit lines and installment payments for online and in-store purchases through merchant integrations. Comparable to Finity in targeting underbanked LatAm consumers with short-term, interest-free installments.

Broad incumbents

• Affirm: US-listed BNPL platform offering installment payments at merchant checkout with both short-term interest-free and longer-term interest-bearing options. Overlapping category with Finity but operates at vastly larger scale and broader merchant footprint.
• Mercado Pago: LatAm digital payments and credit platform from Mercado Libre offering installment payments (cuotas) and consumer credit across the region's largest e-commerce ecosystem. Adjacent incumbent with overlapping BNPL capabilities and substantially larger scale in the same region.
• Sezzle: North American BNPL provider offering interest-free installment plans at the point of sale through merchant integrations. Operates in the same product category as Finity but at larger scale and in a different geography.
• Klarna: Global BNPL incumbent offering interest-free and longer-term installments across merchants worldwide. A broad incumbent in the same product category; much larger scale but serves overlapping customer use cases around short-term, interest-free BNPL.

Emerging players

• Klar: Mexican consumer fintech offering credit, payments, and installment products to underbanked users. Comparable as a digital-first consumer credit provider targeting similar demographics in Latin America, though broader than pure-play BNPL.

Regional players

• ZippiPay: Brazilian BNPL platform providing installment payments at physical and online merchants. Comparable offering and target customer to Finity, but operates in a different LatAm geography with its own regulatory regime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finity-tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finity.