authoredup
AuthoredUp is a SaaS platform that lets LinkedIn creators and small teams write, format, schedule, and analyze LinkedIn content via a native Chrome extension and web app, monetized through low-priced self-serve subscriptions and supported by nine free SEO tools.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What authoredup does
AuthoredUp, operated by the UK-registered entity TalentKit Limited with software development outsourced to an ISO 27001-certified partner (TalentKit doo, Belgrade), is a SaaS platform that enables LinkedIn creators and small teams to write, format, schedule, and analyze LinkedIn content. The product is delivered through two coupled surfaces: (i) a native Chrome extension that injects directly into LinkedIn's compose window and works without cookies or automation (deliberately avoiding account-ban risk that affects automation-led competitors like Taplio, Hypefury, and Supergrow), and (ii) a web application at platform.authoredup.com that hosts seven core modules — Dashboard, Editor, Drafts, Calendar, Posts, Analytics, and Saved Posts — supported by a Customer API for data extraction and 150+ hook / 100+ CTA templates for content ideation.
The company monetizes via three subscription tiers (Starter ~$19.95/month, Business ~$14.95/month, Team ~$44.85/month, with ~3x discount on annual billing), with company pages included on all plans and a 14-day free trial requiring no credit card. Growth is driven entirely by product-led acquisition: a self-serve web app, the Chrome Web Store listing, nine SEO-driven free tools, competitor-comparison landing pages, LinkedIn influencer testimonials, an affiliate program, and a public roadmap. The company lists 2,000+ customers including recognizable enterprise names (Microsoft, SAP, EY, Accenture, Canon), though the SMB-individual-led pricing and PLG motion suggest these are largely individual seat users rather than enterprise contracts.
At the time of writing, AuthoredUp is a bootstrapped, founder-led (Ivana Todorović) micro-team of 1–10 employees with no disclosed VC funding, no disclosed revenue, and no field-sales motion. The company operates globally with no geographic restrictions, is GDPR-aligned by design, and is positioned as a 'safety-first' alternative in a LinkedIn-tooling market where competitors rely on automation.
authoredup firmographics
Firmographics- Name
- authoredup
- Legal name
- TalentKit Limited
- Website
- https://authoredup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AuthoredUp is a SaaS platform that lets LinkedIn creators and small teams write, format, schedule, and analyze LinkedIn content via a native Chrome extension and web app, monetized through low-priced self-serve subscriptions and supported by nine free SEO tools.
- Ownership category
- akta.pro rank
authoredup industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
Keywords
Where authoredup is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
authoredup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription tiers (Starter, Business, Team) providing access to the Chrome extension and web platform. All plans include a 14-day free trial with no credit card required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan — individual creators |
| Subscription | Monthly | Business plan — growing professionals |
| Subscription | Monthly | Team plan — organizations and agencies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
authoredup product offering
Product offeringCore offering
AuthoredUp provides an all-in-one LinkedIn content creation, scheduling, and analytics platform delivered through a web application (platform.authoredup.com) and a Chrome extension that integrates natively into LinkedIn's compose window. The subscription product bundles formatting, preview, scheduling, post history, engagement analytics, and saved-posts management, served to individuals, professionals, and small teams via Starter, Business, and Team tiers on monthly or annual billing. A separate suite of nine free standalone tools (text formatter, post preview, headline writer, etc.) supports organic top-of-funnel acquisition.
Product overview
AuthoredUp is an all-in-one LinkedIn content creation platform combining a web-based platform with a Chrome extension, offering seven core integrated modules: Dashboard for performance overview, Editor for post creation with formatting tools, Drafts for idea storage, Calendar for scheduling, Posts for content management, Analytics for performance tracking, and Saved Posts for inspiration collection. The platform also includes a Customer API for data access. A suite of nine free standalone tools extends the offering: Text Formatter, Post Preview Generator, Text Staircase Generator, Headline Writer, About Me Writer, Engagement Rate Calculator, Industry Finder, Weekly Content Mix Planner, and Hiring Post Audit. The architecture combines a web platform accessible at platform.authoredup.com with a Chrome extension that embeds functionality directly within LinkedIn's interface.
Differentiator
Problem solved
Functional benefit
Products and services
- AuthoredUp Platform Subscription SaaS platform for LinkedIn content creation, formatting, preview, scheduling, post-management, and analytics, sold to individual creators, growing professionals, and small teams on Starter, Business, and Team tiers.
- AuthoredUp Chrome Extension Browser extension that delivers AuthoredUp's editor, formatting, preview, and scheduling functionality natively inside LinkedIn's compose window for individual creators and teams.
- AI Content Creator (Beta) Generative AI capability within the AuthoredUp platform that assists individual creators in drafting LinkedIn posts and recommends content for reuse, currently available in beta.
- AuthoredUp Free Tools Suite Free standalone web tools for formatting, previewing, and benchmarking LinkedIn content, available without signup and serving as the top-of-funnel lead magnet for the paid AuthoredUp subscription.
Quantifiable outcome
- 74% more reach for personal profile hiring posts vs company page posts (751 vs 431 median impressions)
- +3 more outcomes
Companies that use authoredup
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
authoredup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature14 records
authoredup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TalentKit doocoreTalentKit doo (Veljka Dugosevica 54, 11050 Belgrade, Serbia) is AuthoredUp's main provider of software development, maintenance, and support. TalentKit doo holds an ISO27001 license for information security management. Data transfers to TalentKit doo comply with applicable laws, including contractual arrangements approved by the European Commission for transfers outside the EU.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
authoredup competitors and assessment
Company assessmentBroad incumbents
- Buffer: Buffer is a broader social media scheduling and analytics platform covering LinkedIn, Twitter/X, Instagram, and Facebook. AuthoredUp competes with Buffer for LinkedIn scheduling/budget share, but Buffer's wider portfolio and larger scale position it as an incumbent rather than a niche peer.
- Hootsuite: Hootsuite is an enterprise social media management platform with LinkedIn scheduling and analytics as one of many supported networks. It serves larger organizations with broader workflows, overlapping with AuthoredUp's Team tier but at a much larger scale and price point.
- Oktopost: Oktopost is a B2B social media management platform with employee advocacy and LinkedIn company page analytics. Its employee advocacy workflow overlaps directly with AuthoredUp's Team and company-page features, though Oktopost focuses on larger B2B enterprises.
- Sprout Social: Sprout Social is an enterprise social media management suite covering LinkedIn alongside other networks. It targets larger marketing teams and offers analytics, publishing, and engagement — overlapping with AuthoredUp's team-focused features but serving a different scale of customer.
Direct peers
- Taplio: Taplio is a leading LinkedIn content creation and scheduling tool for individual creators and teams. It competes head-on with AuthoredUp across post drafting, scheduling, analytics, and AI-assisted content, and is named directly in AuthoredUp's comparison pages as a primary alternative.
- Kleo: Kleo is a Chrome extension for LinkedIn content creation, offering post drafting, formatting, and analytics inside the LinkedIn interface. The same Chrome-extension delivery model and LinkedIn-native positioning make it a direct competitor to AuthoredUp.
- Supergrow: Supergrow is a LinkedIn growth tool for creators and teams providing content scheduling, analytics, and AI-assisted drafting. It directly competes with AuthoredUp in the LinkedIn-native creator segment and is named as an alternative.
- Shield Analytics: Shield (formerly Shield Analytics) provides LinkedIn analytics and content performance tracking. AuthoredUp explicitly supports Shield CSV imports for historical analytics, confirming the direct overlap in LinkedIn analytics and content workflows.
- Hypefury: Hypefury is a social media content tool originally built for Twitter/X and expanded to LinkedIn and other networks. It offers scheduling, recycling of top-performing posts, and analytics — overlapping with AuthoredUp's core feature set and explicitly listed as a competitor.
Emerging players
- Publer: Publer is a multi-network social media scheduling tool covering LinkedIn among other platforms. It targets creators and SMBs with scheduling, analytics, and AI assistance — adjacent in features but with weaker depth in LinkedIn-native formatting compared to AuthoredUp.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
authoredup social profiles
Digital presenceauthoredup compliance and trust
Trust signalCompliance2 records
authoredup financial estimates
Financial estimateRevenue estimate
Valuation estimate
authoredup leadership team
Management profileNumber of profiles
Profiles1 record
authoredup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
authoredup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about authoredup
What does authoredup do?
AuthoredUp provides an all-in-one LinkedIn content creation, scheduling, and analytics platform delivered through a web application (platform.authoredup.com) and a Chrome extension that integrates natively into LinkedIn's compose window. The subscription product bundles formatting, preview, scheduling, post history, engagement analytics, and saved-posts management, served to individuals, professionals, and small teams via Starter, Business, and Team tiers on monthly or annual billing. A separate suite of nine free standalone tools (text formatter, post preview, headline writer, etc.) supports organic top-of-funnel acquisition.
Is authoredup a public or private company?
authoredup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was authoredup founded?
authoredup was founded in 2022. It employs 1 to 10 people.
Where is authoredup based?
authoredup is headquartered in London, United Kingdom, in the Europe region.
How does authoredup make money?
One revenue line is on record: saaS Subscription.
Who are authoredup's main competitors?
Broad incumbents on record are Buffer, Hootsuite, Oktopost and Sprout Social. Direct peers are Taplio, Kleo, Supergrow, Shield Analytics and Hypefury. Publer is listed as an emerging player.
Does authoredup have an API?
Yes. Customer API available that provides all user data. The API enables users to connect AuthoredUp data to external systems and tools.
What industry is authoredup in?
authoredup's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMAJAF, Self-Publishing & Author Platforms. Its NAICS code is 513210 and its SIC code is 7372.