Oktopost
Oktopost is a B2B social media management SaaS platform that helps enterprise marketing, sales, and HR teams run LinkedIn-first publishing, employee advocacy, social listening, and revenue-attributed analytics, with deep CRM and martech integrations and AI-driven content and workflow automation.
- Company typePrivate
- Founded2013
- HeadquartersRamat Gan, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Oktopost does
Oktopost is a B2B social media management SaaS platform founded in 2013 and headquartered in Ramat Gan, Israel, with additional offices in London and Grand Rapids, Michigan. The company serves B2B marketing, sales, HR, and revenue teams at mid-market and enterprise organizations across more than 50 countries, with a customer base that includes HCLTech, Fujitsu, Mitsubishi, ACI Worldwide, AllianceBernstein, Monday.com, SUSE, IFS, Capco, and CBIZ. Its product suite centers on LinkedIn-first social publishing, employee advocacy, social listening (covering 75M+ websites in 115+ languages), social analytics with revenue attribution, multi-channel customer engagement, and competitive marketing intelligence, all governed by enterprise-grade approval workflows and compliance controls.
The platform is built on a B2B-specific architecture that integrates deeply with the broader martech stack, including Salesforce, Marketo, HubSpot, Eloqua, Microsoft Dynamics 365, Outreach, Slack, Microsoft Teams, Power BI, Looker Studio, Tableau, and identity providers Okta and Azure AD. AI capabilities are embedded across the product: AI Assist generates social copy, the Advocacy Agent personalizes content in each employee's voice, an AI Agent Builder enables no-code workflow automation, and an MCP (Model Context Protocol) server plus a Claude Plugin expose the platform to external AI agents. ISO 27001 certification, Adobe App Assurance accreditation, and LinkedIn and Facebook Marketing Partner status support its enterprise positioning.
Oktopost operates a sales-led, quote-based enterprise go-to-market model with "Book a Demo" and "Talk to an Expert" as primary conversion paths and annual or multi-year subscription contracts. The company is privately held, having raised $20M in growth equity from Expedition Growth Capital in July 2021, and has executed acquisitions of CliClap (2020) and Milk Video (2025) to extend its platform surface. The company employs 51-100 people and is led by co-founder and CEO Daniel Kushner.
Oktopost firmographics
Firmographics- Name
- Oktopost
- Legal name
- Oktopost
- Website
- https://oktopost.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oktopost is a B2B social media management SaaS platform that helps enterprise marketing, sales, and HR teams run LinkedIn-first publishing, employee advocacy, social listening, and revenue-attributed analytics, with deep CRM and martech integrations and AI-driven content and workflow automation.
- Ownership category
- akta.pro rank
Oktopost industry classification
Industry- Product category
- B2B Social Media Management Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Oktopost is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Oktopost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Oktopost operates as a B2B SaaS platform with subscription-based pricing. Customers access the platform through enterprise licensing arrangements with pricing tied to features and scale. Primary CTAs include 'Book a Demo' and 'Pricing request', indicating quote-based/enterprise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans with full platform access |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels12 records
Oktopost product offering
Product offeringCore offering
Oktopost is a B2B social media management SaaS platform that enables enterprise marketing, sales, and HR teams to plan, create, approve, schedule, and measure social content across LinkedIn, Facebook, Instagram, X, YouTube, TikTok, WeChat, and Xing. Its offering combines LinkedIn-first publishing, employee advocacy with AI personalization, social listening, marketing intelligence, social BI/analytics, and a unified social customer engagement inbox, all integrated with the B2B martech stack including Salesforce, Marketo, HubSpot, Eloqua, and Dynamics 365 to tie social activity to pipeline and revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Publishing LinkedIn-first social media management platform enabling B2B teams to plan, create, approve, and schedule content using campaign-based workflows, social calendars, AI Assist, media library, and approval workflows across LinkedIn, Facebook, Instagram, X, YouTube, TikTok, WeChat, and Xing.
- Employee Advocacy B2B social employee advocacy platform transforming employees into brand advocates through centralized advocacy boards, gamification, content segmentation, and Social Signals, with all content seamlessly connected to social media management workflows.
- Social Listening AI-powered brand intelligence tool tracking brand, competitor, and industry conversations across social networks and 75M+ websites in 115+ languages with sentiment analysis and smart notifications for reputation protection.
- Marketing Intelligence Competitive intelligence platform providing daily insights on competitor messaging, positioning, and content strategies across news, blogs, social, ads, email, and websites with AI-based visualization.
- Social Analytics Social business intelligence solution with advanced dashboards tying social to revenue growth, tracking buyer journeys, measuring advocacy impact, and connecting to BI tools like Looker Studio, Power BI, and Tableau.
- Social Customer Engagement Multi-channel customer care solution with unified social inbox, Social CRM, assignment workflows, and AI Assist for drafting responses, connecting to Salesforce Service Cloud and other service desks.
- Oktopost Claude Plugin First Claude Code Skill for B2B social enabling drafting posts, running campaigns, and tracking pipeline-attributed analytics directly from the terminal without leaving the workflow.
- Advocacy Agent AI-powered personalization engine turning approved company content into posts in each advocate's unique voice with Personalized Voice Profiles, boosting participation and organic reach.
- AI Agent Builder Visual workspace for creating custom AI agents to automate social operations without code, including content automation, approval workflows, conversation triage, and analytics intelligence with unlimited agent runs.
Quantifiable outcome
- Certiport generated a 386% increase in trackable conversions and 39% increase in clicks within one quarter of using Oktopost.
- +11 more outcomes
Companies that use Oktopost
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles5 records
Oktopost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability10 records
Feature8 records
Oktopost partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- LinkedIncoreOktopost is a certified LinkedIn Marketing Partner with LinkedIn-first platform design. Supports LinkedIn publishing, company page inbox management, LinkedIn Polls, LinkedIn first comment scheduling, and LinkedIn Ads integration. Deep platform integration enabling thought leadership for B2B marketers.
- FacebookcoreOktopost holds Facebook Marketing Partner status and supports Facebook publishing, engagement, and Facebook Ads integration for B2B social media management.
- SalesforcecoreOktopost integrates with Salesforce for CRM data synchronization, social pipeline attribution, advocacy content delivery via Salesforce, and Salesforce Service Cloud for customer care routing. Two-way sync available. Salesforce pipeline attribution connects campaigns to revenue outcomes.
- Microsoft Marketo EngagecoreOktopost integrates with Adobe Marketo Engage for marketing automation, lead scoring enhancement with social insights, social media ROI measurement, and hyper-personalized nurturing campaigns. Oktopost powers Marketo's Advanced Social Media Module.
- HubSpotcoreOktopost integrates with HubSpot to improve customer journey visibility, tie social media to bottom line, and deliver social data into the HubSpot CRM for lead tracking and revenue attribution.
- Microsoft Dynamics 365coreOktopost integrates with Microsoft Dynamics 365 to improve customer experience, personalize sales outreach, and streamline marketing attribution with social data. Partnership includes Cosmo Consult using the Oktopost-Microsoft Dynamics integration for optimized lead scoring.
- Microsoft TeamscoreOktopost delivers advocacy content and Stories directly to Microsoft Teams, enabling employees to share and manage content securely within their daily workflow. The Teams integration proved transformative for HCLTech's advocacy program, making brand stories accessible where employees already work.
- SlackcoreOktopost integrates with Slack to deliver advocacy Stories to Slack, boost advocacy program adoption, and send automated performance insights and alerts (e.g., high-intent lead routing to sales).
- EloquacoreOktopost integrates with Oracle Eloqua to build better customer experiences, uncover blind spots in the buyer's journey with social data, and attribute leads and pipeline to social activity. DKSH achieved a 100% increase in leads using this integration.
- Power BIcoreOktopost integrates with Microsoft Power BI to streamline social media reporting, connecting social data into the broader business intelligence stack to show how social media adds business value.
- Looker StudiocoreOktopost integrates with Looker Studio (Google) to seamlessly connect social media analytics data, empowering teams with key social media metrics in their BI environment.
- OutreachcoreOktopost integrates with Outreach to empower revenue teams to build genuine relationships, strengthen brand presence, and drive meaningful conversations on social without leaving their sales workflow.
- SmarshcoreOktopost integrates with Smarsh to capture, archive, and audit every post with full context, ensuring firms are always ready for compliance reviews. Supports regulated industries including legal and financial services.
- OktacoreOktopost integrates with Okta for SSO (Single Sign-On), protecting user identity and access with secure authentication.
- Azure Active DirectorycoreOktopost integrates with Azure AD to reinforce identity protection and streamline authentication via SSO for enterprise organizations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Oktopost competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Oktopost social profiles
Digital presenceOktopost compliance and trust
Trust signalCompliance1 record
Oktopost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oktopost leadership team
Management profileNumber of profiles
Profiles13 records
Oktopost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oktopost funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oktopost M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oktopost
What does Oktopost do?
Oktopost is a B2B social media management SaaS platform that enables enterprise marketing, sales, and HR teams to plan, create, approve, schedule, and measure social content across LinkedIn, Facebook, Instagram, X, YouTube, TikTok, WeChat, and Xing. Its offering combines LinkedIn-first publishing, employee advocacy with AI personalization, social listening, marketing intelligence, social BI/analytics, and a unified social customer engagement inbox, all integrated with the B2B martech stack including Salesforce, Marketo, HubSpot, Eloqua, and Dynamics 365 to tie social activity to pipeline and revenue.
Is Oktopost a public or private company?
Oktopost is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oktopost founded?
Oktopost was founded in 2013. It employs 51 to 100 people.
Where is Oktopost based?
Oktopost is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Oktopost make money?
One revenue line is on record: saaS Platform Subscription.
Does Oktopost have an API?
Yes. Oktopost provides an MCP (Model Context Protocol) server for AI agent integration. The MCP enables AI systems to trigger, manage, and orchestrate structured social actions inside governed workflows. The platform supports scoped API access with existing user permissions, audit trails, and API key management including key rotation and revocation controls. The Oktopost Claude Plugin runs on the MCP server and provides strategic context for how Claude drafts and voices social content. Developer documentation is at github.com/Oktopost/oktopost-claude.
What industry is Oktopost in?
Oktopost's product category is B2B Social Media Management Software. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 513210 and its SIC code is 7370.