What Kanha Herbs does

Kanha Herbs Private Limited is an Indian Ayurvedic and herbal wellness company founded in 2019 and headquartered in Gurugram, Haryana. It sells an 11-SKU portfolio of Ayurvedic supplements and one wellness accessory (magnetic bracelet) addressing immunity, energy, women's health, men's stamina, liver care, blood sugar balance, joint/bone health, iron deficiency, and general wellness. Product formulations combine traditional Ayurvedic herbs (e.g., Ashwagandha, Shatavari, Shilajit, Moringa, Aloe Vera) with modern research framing; pricing spans INR 530 to INR 5,000 per SKU.

The company operates a government-recognized direct selling model: a network of 20+ independent distributors sells directly to consumers across metro, Tier 2 and Tier 3 Indian cities, supplemented by authorized C&F (Carrying & Forwarding) partners, the company's own e-commerce site (kanhaherbs.in) and an Android distributor app. Revenue is generated through transactional product sales (cards, net banking, UPI, COD via Razorpay), with distributors earning commission on personal and team sales under a cumulative marketing plan. Marketing is digital-first — blog content, SEO, WhatsApp/Facebook/Instagram promotion, and distributor social media tools — supported by IS/ISO/IEC 27001-aligned data security and a grievance officer for regulatory compliance under India's Consumer Protection (Direct Selling) Rules 2021.

The business is privately held, founder-owned with no disclosed institutional funding, subsidiaries, or parent entity, and is actively hiring sales and design roles at its Gurugram office to scale its distributor-led distribution model.

Name

Kanha Herbs

Legal name

Kanha Herbs Private Limited

Website

https://kanhaherbs.in

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Kanha Herbs is an Indian Ayurvedic wellness company that sells an 11-product herbal supplement portfolio through direct selling, a 20+ distributor network, C&F partners, and its own e-commerce site targeting health-conscious consumers across India.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Ayurvedic herbal products
• Herbal wellness supplements
• Direct selling network
• Ayurvedic capsules tablets
• Herbal e-commerce India

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales through Direct Selling: Revenue generated from sale of Ayurvedic wellness products through direct selling network of distributors, authorized C&F partners, and company website. Distributors earn commission from their sales and team sales. Company offers cumulative marketing plan where distribution never drops from achieved bonus levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kanha Herbs manufactures and sells a portfolio of 11 Ayurvedic and herbal wellness products — including herbal capsules and tablets (Berry Fusion, Wama Plus, Aloe Vera, Glycora Plus, Moringa Plus, Bone Care, Livo Care, Iron Blood Booster, M Plus), a therapeutic Muscle Relief oil, and Magnetic Bracelets — formulated by combining traditional Ayurvedic herbs with modern scientific research. Products are sold directly to consumers across India through the company's own e-commerce website, a network of 20+ distributors, and authorized C&F partners at MRP between INR 530 and INR 5,000.

Product overview

Kanha Herbs is an Ayurvedic and herbal wellness company offering a portfolio of 11 health and wellness products developed through combining age-old Ayurvedic traditions with modern research. The product range includes: Berry Fusion (antioxidant immunity support), Wama Plus (women's Ayurvedic tonic), Aloe Vera (digestive health), Glycora Plus (blood sugar support), Muscle Relief (pain relief oil), Bone Care (joint/bone health), Moringa Plus (energy and nutrition), Livo Care (liver support), M Plus (men's stamina booster), Iron Blood Booster (iron deficiency support), and Magnetic Bracelets (wellness accessory). The company operates as a direct selling entity with an e-commerce platform, selling products directly to consumers across India with pricing ranging from INR 530 to INR 5,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Berry Fusion Antioxidant-rich herbal formulation that supports immunity and daily energy levels, helps reduce weakness and fatigue, and is suitable for general wellness.
• Wama Plus Ayurvedic tonic specifically formulated for women to help improve energy, stamina and provide daily nutritional support for wellbeing.
• Aloe Vera Aloe Vera supplement that aids digestive health, supports natural detoxification, and promotes gut and skin health.
• Glycora Plus Ayurvedic formulation that supports healthy blood sugar balance and helps maintain healthy metabolism using natural Ayurvedic herbs.
• Muscle Relief Therapeutic muscle relief oil made with herbal and natural ingredients that penetrates deep into muscles and tissues to relieve muscle pain, inflammation and stiffness with warming and relaxation effects.
• Bone Care Ayurvedic formulation designed to strengthen bones and support joint flexibility and mobility.
• Moringa Plus Moringa leaf extract capsules containing 60 capsules that support immunity, improve energy levels, maintain bone strength and reduce weakness and fatigue, with antioxidant properties for healthy skin, hair and overall wellness.
• Livo Care Ayurvedic liver care tablet containing Loh Bhasma, Aloe Vera, Amla, Harad, Bhringraj and Sonth, supplied as 60 tablets, to support healthy liver function, improve digestion and promote natural detoxification.
• M Plus Ayurvedic strength and stamina booster capsules for men made with 11+ herbs including Ashwagandha, Safed Musli, Shatavari, Kaunch Beej, Shilajit and Loh Bhasma, addressing weakness, erectile dysfunction, premature ejaculation and low libido.
• Iron Blood Booster Ayurvedic iron supplement formulated with 22+ Ayurvedic herbs such as Shatavari, Dashmool, Chitrak Root, Methi, Kala Jeera, Hing and Shilajit, supplied as 60 capsules, to support iron deficiency anemia, hemoglobin levels and overall blood health.
• Magnetic Bracelets Premium magnetic bracelet made with high-quality titanium steel, pure copper and neodymium magnets, designed using advanced Japanese technology for stylish everyday wear and wellness support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kerala Ayurveda Limited: Pure-play Ayurveda company offering classical formulations, herbal supplements, and wellness products. Direct comparable as an Ayurveda-focused CPG brand with overlapping product categories including immunity, liver, joint, and women's wellness.
• Modicare Limited: Indian direct-selling company with a wellness, personal care and home care catalogue distributed via a network of direct sellers. Direct comparable on the direct-selling business model and multi-category wellness positioning, with overlapping target distributors and consumers.
• Sri Sri Tattva: Ayurveda, wellness and FMCG brand with pan-India retail and digital channels. Direct comparable as a mid-sized Ayurveda supplements brand offering immunity, women's health, men's wellness, and herbal supplements aimed at the same consumer segment.
• Baidyanath: Long-standing Indian Ayurvedic medicine manufacturer offering herbal supplements, chyawanprash, and classical formulations. Direct comparable in classical Ayurvedic capsule/tonic categories where Kanha Herbs' products (Moringa Plus, M Plus, Livo Care) compete.

Broad incumbents

• Zandu Care (Emami): Ayurvedic wellness brand owned by Emami Ltd, offering classical Ayurvedic medicines and supplements across immunity, liver, joint and daily health. Comparable as an established Ayurveda brand competing in many of the same SKU categories as Kanha Herbs.
• Dabur India: One of India's largest Ayurveda and natural healthcare FMCG companies (Dabur Chyawanprash, Dabur Honey, Ayurvedic oils). Comparable as a mass-market Ayurvedic brand with overlapping product categories (immunity, liver, joint health) and pan-India distribution.
• Amway India: Large India direct-selling company with nutrition/wellness, personal care and home products. Comparable as an established Indian direct-selling incumbent with a broader portfolio, representing both a competitive threat and a benchmark for the direct-selling distribution infrastructure Kanha Herbs is building.
• Himalaya Wellness: Herbal healthcare brand spanning wellness, personal care, pharmaceuticals and animal health. Comparable as an Ayurvedic/herbal supplement brand with overlapping categories (liver care, men's health, immunity) and established pan-India retail presence.
• Patanjali Ayurved: India's largest Ayurveda/FMCG brand with a vastly broader product range, nationwide retail, and own manufacturing. Comparable as an Ayurvedic wellness CPG brand competing for the same Indian consumer wallet, though orders of magnitude larger and multi-channel rather than direct-selling led.

Emerging players

• Planet Ayurveda: Boutique Ayurveda brand offering herbal supplements for specific conditions (liver, kidney, joint, immunity) via e-commerce. Comparable as a smaller, digitally distributed Ayurveda supplements brand competing for the same D2C herbal supplement buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanha Herbs