betfanatics
Fanatics Sportsbook & Casino is a privately held, direct-to-consumer mobile and online sports betting and casino platform operating in 23 US states and Washington D.C., serving adult recreational and enthusiast sports bettors through a FanCash loyalty currency integrated across the broader Fanatics ecosystem.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What betfanatics does
Fanatics Sportsbook & Casino is a privately held online gaming operator that runs a dual-product mobile and web platform consisting of Fanatics Sportsbook (online sports wagering on NFL, NBA, MLB, NHL, soccer, tennis, golf, boxing, MMA, and college sports) and Fanatics Casino (slots, table games, live dealer). The platform is the gaming-operating arm of the broader Fanatics enterprise and operates as a wholly owned unit with Fanatics Casino functioning as a core operating subsidiary. Technology is mobile-first with a iOS/Android app and web interface, unified under a single Fanatics ONE account and a FanCash loyalty currency that travels across sportsbook, casino, and the Fanatics merchandise and collectibles marketplace. Revenue is generated from the vig/juice embedded in sportsbook odds and from transaction-based casino play, supplemented by a welcome bonus awarding up to $1,000 in FanCash over 10 days for new customers. Customer acquisition is direct-to-consumer via app-store download, content/blog marketing, and broad social media presence on Instagram, TikTok, Facebook, X, YouTube, and Snapchat, with retail sportsbooks and venue partnerships adding a physical footprint in Arizona, Connecticut, Illinois, Iowa, Maryland, New Jersey, and Ohio. The service is currently available online in 23 US states plus Washington D.C., targeting adult recreational and enthusiast sports bettors as its primary segment; the company operates competitively in a market dominated by FanDuel and DraftKings where state-level gaming licenses function as a material barrier to entry.
betfanatics firmographics
Firmographics- Name
- betfanatics
- Legal name
- Fanatics Sportsbook & Casino
- Website
- https://betfanatics.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Fanatics Sportsbook & Casino is a privately held, direct-to-consumer mobile and online sports betting and casino platform operating in 23 US states and Washington D.C., serving adult recreational and enthusiast sports bettors through a FanCash loyalty currency integrated across the broader Fanatics ecosystem.
- Ownership category
- akta.pro rank
betfanatics industry classification
Industry- Product category
- Online Sports Betting and Casino
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)
Keywords
betfanatics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Wagering: Fanatics Sportsbook generates revenue through sports betting margins. Users place wagers on various sports including NFL, NBA, MLB, NHL, and soccer. The sportsbook sets odds and collects the vig/juice on losing bets.
- Casino Gaming: Online casino offering including slots, table games, and live dealer experiences. Revenue generated from casino wagers.
- Welcome Bonus FanCash Program: New customers can earn up to $1,000 in FanCash over 10 days by placing qualifying wagers. FanCash can be used on sportsbook or redeemed for merchandise on Fanatics retail store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Betting Odds - Standard betting odds at -110 (juice/vig) for most markets, meaning bettors risk $110 to win $100. Odds vary based on market and betting activity. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
betfanatics product offering
Product offeringCore offering
Fanatics Sportsbook & Casino operates a direct-to-consumer online and mobile sports betting and casino platform. Users place sports wagers on NFL, NBA, MLB, NHL, soccer, golf, tennis, boxing, MMA, college sports, and more via mobile app or browser, and play online casino games including slots, table games, and live dealer experiences. The platform is unified by FanCash, a dollar-for-dollar loyalty currency redeemable across sports bets, casino play, and Fanatics apparel/collectibles.
Product overview
Fanatics operates a dual-product platform consisting of Fanatics Sportsbook (online sports betting) and Fanatics Casino (online casino gaming). The ecosystem is unified by FanCash, a universal loyalty currency that spans both products and can also be redeemed for merchandise on the Fanatics retail store. Sportsbook features include standard betting markets (moneyline, spread, totals), parlays, same-game parlays, futures, live/in-play betting, plus proprietary features like Fair Play (injury protection) and Squad Bets (group parlays). Casino offerings include slots, table games, and live dealers with promotions like FanCash Spins and Wager & Earn loyalty rewards.
Differentiator
Problem solved
Functional benefit
Brands
- FanCash: Fanatics' loyalty currency offering real dollar-for-dollar FanCash Rewards value that can be redeemed across all Fanatics experiences, including apparel, sports bets, and collectibles.
- Fair Play
- FanCash Spins
Products and services
- Fanatics Sportsbook Online and mobile sports betting platform for adult consumers (21+) in licensed US states, enabling wagers on major US and international sports leagues including moneyline, point spread, totals, parlays, same-game parlays, live/in-play betting, and futures.
- Fanatics Casino Online casino platform for adult consumers in licensed US states featuring slots, table games, and live dealer experiences, with casino-specific promotions and loyalty rewards including FanCash Spins and Wager & Earn.
- FanCash Universal loyalty currency for the Fanatics ecosystem, offering real dollar-for-dollar rewards value redeemable across sports bets, casino play, authentic apparel, and collectibles, tied to the unified Fanatics ONE account.
Companies that use betfanatics
Customer profileSegments1 record
Ideal customer profiles1 record
betfanatics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
betfanatics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indianapolis ColtsminorFanatics Sportsbook has established an official partnership with the Indianapolis Colts NFL team, providing sports betting sponsorship and promotional activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
betfanatics competitors and assessment
Company assessmentBroad incumbents
- Bet365: UK-founded global online sportsbook with growing US presence. Competes on online sports betting across multiple US states; broader global portfolio including international markets.
Direct peers
- BetMGM: Joint venture between MGM Resorts and Entain offering online sportsbook and casino across US states. Closely comparable product mix and state footprint, including casino + sportsbook dual platform with integrated MGM Rewards loyalty.
- Bally Bet: Bally's Corporation's online sportsbook and casino brand. Direct US multi-state competitor in the same online sportsbook and iGaming categories.
- BetRivers / Rush Street Interactive: Rush Street Interactive's multi-state online sportsbook and casino brand (also operates PlaySugarHouse). Direct competitor in regulated US states with combined sportsbook and casino offerings.
- FanDuel: Flutter Entertainment's flagship US online sportsbook and casino brand; the #1 US online sportsbook by market share. Directly competes on online sports betting, iGaming, parlay products, and FanCash-style promos in the same 20+ states.
- DraftKings: Leading US online sportsbook and iGaming operator offering sports betting, daily fantasy, and online casino across multiple states. Directly competes with Fanatics Sportsbook on the same product suite, customer segments, and US state footprint.
- Hard Rock Bet: Hard Rock Digital's online sportsbook (Seminole Tribe-backed). Directly comparable as a multi-state online sportsbook targeting similar sports bettor segments, with tribal/brand ecosystem leverage similar to Fanatics' parent-backed approach.
- ESPN BET: PENN Entertainment's online sportsbook operating under the ESPN brand, launched 2023 in re-entry. Closely comparable as a later-stage US sportsbook entrant leveraging a major sports media brand for customer acquisition.
- Caesars Sportsbook: Caesars Entertainment's online sportsbook plus online casino, integrated with Caesars Rewards loyalty program. Comparable in sportsbook + casino dual offering, multi-state presence, and rewards-driven retention strategy.
Emerging players
- PrizePicks: US-based daily fantasy sports and pick'em style operator (recently added sportsbook via third-party integration). Comparable sports-betting-adjacent product targeting similar sports bettor demographics in regulated US states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
betfanatics social profiles
Digital presencebetfanatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
betfanatics leadership team
Management profileNumber of profiles
betfanatics subsidiaries and ownership
Company hierarchySubsidiaries1 record
betfanatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
betfanatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about betfanatics
What does betfanatics do?
Fanatics Sportsbook & Casino operates a direct-to-consumer online and mobile sports betting and casino platform. Users place sports wagers on NFL, NBA, MLB, NHL, soccer, golf, tennis, boxing, MMA, college sports, and more via mobile app or browser, and play online casino games including slots, table games, and live dealer experiences. The platform is unified by FanCash, a dollar-for-dollar loyalty currency redeemable across sports bets, casino play, and Fanatics apparel/collectibles.
Is betfanatics a public or private company?
betfanatics is a private company. It is classified as corporate owned and is currently operating.
When was betfanatics founded?
betfanatics was founded in -1.
How does betfanatics make money?
Three revenue lines are on record. Sports Wagering is the primary driver. The others are casino Gaming and welcome Bonus FanCash Program.
Who are betfanatics's main competitors?
Bet365 is listed as a broad incumbent. Direct peers are BetMGM, Bally Bet, BetRivers / Rush Street Interactive, FanDuel, DraftKings, Hard Rock Bet, ESPN BET and Caesars Sportsbook. PrizePicks is listed as an emerging player.
Does betfanatics have an API?
No public API is recorded for betfanatics.
What industry is betfanatics in?
betfanatics's product category is Online Sports Betting and Casino. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAB, Retail Sportsbooks (On-Premise, Kiosks & In-Venue). Its NAICS code is 7132 and its SIC code is 7900.