Del Popolo
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Del Popolo firmographics
Firmographics- Name
- Del Popolo
- Legal name
- Del Popolo
- Website
- https://delpopolo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Del Popolo industry classification
Industry- Product category
- Pizza Restaurant and Frozen Pizza Brand
- NAICS
- Frozen Food Manufacturing (31141), Limited-Service Restaurants (722513)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Del Popolo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Del Popolo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Frozen Pizza Retail Sales: Selling frozen handmade sourdough pizzas through 60+ retail stores in the Bay Area
- Direct Shipping: Shipping frozen pizzas to customers across California, Nevada, Utah, Arizona, and parts of Washington through shipping partners
- Restaurant Dining: Brick-and-mortar restaurant at 855 Bush Street, San Francisco offering wood-fired Neapolitan-style pizza, market-driven antipasti, and curated wine and beer
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Del Popolo product offering
Product offeringCore offering
Del Popolo makes and sells wood-fired, naturally-leavened Neapolitan-style pizza built on a handmade sourdough crust, serving it both at its San Francisco restaurant and as a retail frozen pizza line. The frozen pizzas are distributed through 60-plus Bay Area grocery stores and shipping partners across California, Nevada, Utah, Arizona, and parts of Washington. Restaurant offerings expand the menu to include market-driven antipasti and a curated wine and beer list.
Product overview
Del Popolo operates as both a brick-and-mortar restaurant and a consumer packaged goods company. The restaurant (855 Bush Street, San Francisco) offers wood-fired, naturally-leavened Neapolitan-inspired pizza with market-driven antipasti and curated beverages. The consumer product line includes frozen pizza for at-home consumption, featuring handmade sourdough crust. Both offerings share the same core product philosophy: Neapolitan-style pizza with a San Francisco sourdough twist. The company launched as a mobile pizzeria in 2012 and expanded to a permanent location in 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Pizza (At-Home) Handmade sourdough Neapolitan-style frozen pizza sold through 60-plus Bay Area stores and shipped via partners across California, Nevada, Utah, Arizona, and parts of Washington. Bakes at 450°F in roughly 8 minutes, targeting health-conscious individual consumers seeking restaurant-quality organic pizza at home.
- Restaurant Dining Brick-and-mortar restaurant at 855 Bush Street, San Francisco offering naturally-leavened, wood-fired Neapolitan-style pizza with market-driven antipasti and curated wine and beer. Reservations are managed through Resy, serving Bay Area diners and visitors.
Companies that use Del Popolo
Customer profileSegments2 records
Ideal customer profiles3 records
Del Popolo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Del Popolo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Narragansett CreameryminorSupplier of mozzarella cheese used in Del Popolo pizzas. Narragansett Creamery is noted as the one non-organic ingredient in Del Popolo's certified organic product line.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Del Popolo competitors and assessment
Company assessmentDirect peers
- &pizza: Fast-casual wood-fired pizza chain with a strong brand identity and craft positioning; comparable as a restaurant-led pizza concept pursuing premium, design-forward brand building in a similar price tier to Del Popolo.
- Blaze Pizza: Fast-casual build-your-own pizza chain with national footprint and wood-fired ovens; comparable as a multi-unit premium pizza concept operating at scale, illustrating both an exit-tempo benchmark and a competitive threat.
- Delfina: San Francisco restaurant referenced alongside Del Popolo in Eater's frozen pizza taste test; comparable as a Bay Area Italian restaurant that has explored packaged product extensions and shares the same customer and critic audience.
- Roberta's: Brooklyn-based pizzeria that built a nationally distributed frozen pizza line from restaurant brand equity — the most direct analog to Del Popolo's restaurant-to-frozen-pizza playbook, with similar premium positioning and craft crust credentials.
- Tony's Pizza Napoletana: San Francisco Neapolitan-style pizzeria founded by Tony Gemignani; directly comparable as a Bay Area destination pizzeria competing for the same food-press accolades and diner mindshare as Del Popolo.
Others
- Pat LaFrieda Meats: Premium meat supplier that also markets a branded frozen pizza line; comparable as a quality-ingredient-driven food brand extending into the premium frozen pizza category with overlapping customer profile.
Broad incumbents
- Amy's Kitchen: Dominant organic and better-for-you frozen food brand with national distribution; comparable as the benchmark for organic-certified frozen positioning and the realistic scale target for Del Popolo's CPG ambitions.
- California Pizza Kitchen: Restaurant brand that has long operated a national frozen pizza CPG line; the canonical example of the restaurant-to-frozen-pizza model and a direct competitor for premium frozen pizza shelf space.
Regional players
- Nancy's Pizza: Chicago-based pizzeria with a nationally distributed frozen product line; comparable as a regional restaurant-to-frozen-pizza brand that has executed the same channel expansion Del Popolo is pursuing.
Emerging players
- Real Good Foods: Better-for-you frozen meals and pizza brand with national retail presence; comparable as a venture-backed challenger pursuing the same premium/better-for-you frozen pizza consumer that Del Popolo targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Del Popolo social profiles
Digital presenceDel Popolo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Del Popolo leadership team
Management profileNumber of profiles
Del Popolo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Del Popolo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Del Popolo
What does Del Popolo do?
Del Popolo makes and sells wood-fired, naturally-leavened Neapolitan-style pizza built on a handmade sourdough crust, serving it both at its San Francisco restaurant and as a retail frozen pizza line. The frozen pizzas are distributed through 60-plus Bay Area grocery stores and shipping partners across California, Nevada, Utah, Arizona, and parts of Washington. Restaurant offerings expand the menu to include market-driven antipasti and a curated wine and beer list.
Is Del Popolo a public or private company?
Del Popolo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Del Popolo founded?
Del Popolo was founded in 2012. It employs 11 to 50 people.
Where is Del Popolo based?
Del Popolo is headquartered in San Francisco, United States, in the North America region.
How does Del Popolo make money?
Three revenue lines are on record. Frozen Pizza Retail Sales are the primary driver. The others are direct Shipping and restaurant Dining.
Who are Del Popolo's main competitors?
Direct peers on record are &pizza, Blaze Pizza, Delfina, Roberta's and Tony's Pizza Napoletana. Pat LaFrieda Meats is listed as an others. Broad incumbents are Amy's Kitchen and California Pizza Kitchen. Nancy's Pizza is listed as a regional player. Real Good Foods is listed as an emerging player.
Does Del Popolo have an API?
No public API is recorded for Del Popolo.
What industry is Del Popolo in?
Del Popolo's product category is Pizza Restaurant and Frozen Pizza Brand. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 31141 and its SIC code is 2030.