Menu Touch
- Company typePrivate
- Founded2012
- HeadquartersMions, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Menu Touch does
Menu Touch is a French software company founded in 2012 and headquartered in Mions (with an operating presence in Villeurbanne), operating as a single-member SARL under managing director Antoine SAGHBINY. It provides a cloud-based SaaS platform that enables restaurants, bars, hotels, casinos, and institutional food-service operators to digitize menus, take orders, and run Click & Collect workflows via touch tablets, QR-code smartphone access, and outdoor touch terminals, all managed through a centralized back-office CMS.
The platform is composed of five product modules: Digital Menu on tablet (the core), QR Code access, integrated Order Taking, Click & Collect, and an outdoor Touch Terminal. It supports automatic translation across 12 languages, allergen and dietary filtering, dish photography, wine-pairing suggestions, real-time menu updates, stockout management, and customer satisfaction feedback. Hardware (pre-configured tablets and terminals) is sold alongside the software, while the software itself can run on customer-owned tablets.
Menu Touch generates revenue through a tiered SaaS subscription (Free up to 2 tablets; Starter from €39.90/month for 5 tablets; Essentiel for 10 tablets; Business for 20+ tablets on 12/24/36-month commitments) plus hardware sales. Its go-to-market is primarily digital, combining self-serve account creation with Calendly-scheduled demos and WhatsApp/phone support, complemented by a multilingual website (FR/EN/ES/IT). The company claims 5,000+ active restaurant, bar, and hotel installations across France, Switzerland, Thailand, Vietnam, Italy, Germany, Spain, Canada, the USA, and other countries, with named clients including the Assemblée Nationale, Radisson Blu, Novotel, Partouche Casino, and Casino Barrière. It operates with 1–10 employees, has no disclosed external funding, and reports integrations with payment, POS, and delivery providers.
Menu Touch firmographics
Firmographics- Name
- Menu Touch
- Legal name
- MENU TOUCH
- Website
- https://menu-touch.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Menu Touch industry classification
Industry- Product category
- Restaurant Technology Software
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Touchscreen Monitors (Interactive) (HDACADAF)
Keywords
Where Menu Touch is headquartered
LocationHeadquarters
- HQ city
- Mions
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Menu Touch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Software Licensing): Monthly or annual subscription providing access to the digital menu platform, back-office CMS, cloud hosting, software updates, and technical support. Plans range from Starter (5 tablets) to Business (20+ tablets). Licenses are transferable between tablets. Pricing starts from €39.90/month with no setup fees.
- Hardware Sales: Menu Touch sells pre-configured tablets and touch terminals to restaurant operators. The terms of service reference material fees in addition to subscription costs. Hardware is configured by Menu Touch before delivery.
- Free Tier (Freemium): A free plan is available supporting up to 2 tablets, allowing Menu Touch to acquire SMB clients before upselling to paid Starter, Essentiel, or Business tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan - up to 2 tablets |
| Subscription | Monthly | Starter plan - up to 5 tablets |
| Subscription | Monthly | Essentiel plan - up to 10 tablets |
| Subscription | Annual | Business plan - 20+ tablets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Menu Touch product offering
Product offeringCore offering
Menu Touch provides a cloud-based SaaS digital menu platform for restaurants and hospitality operators, featuring digital menus on touch tablets, QR code menu access via smartphones, integrated order taking, click-and-collect online ordering, and outdoor touch terminal displays. The platform supports automatic 12-language translation, allergen filtering, real-time menu updates, and is managed through a back-office CMS, with optional pre-configured hardware sales.
Product overview
Menu Touch is a French restaurant technology company founded in 2012 offering a suite of digital solutions for the hospitality industry. The core product is the Digital Menu displayed on tablets, which serves as the foundation for the platform. This integrates with the QR Code solution for smartphone access and the Order Taking module for tablet-based order management. Additional modules include Click & Collect for online ordering and pickup, and Touch Terminal for outdoor digital displays. All solutions are managed through the Back Office platform. The company serves over 5,000 restaurants in France and internationally, with pricing starting at €39.90/month with no commitment required.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Menu Cloud-based digital menu solution that displays restaurant menus on touch tablets with visuals, descriptions, allergen labels, and wine pairing suggestions. Supports automatic translation in 12 languages. Designed for restaurants, bars, hotels, and cafes seeking to digitize menu presentation.
- QR Code Menu
Quantifiable outcome
- Average turnover increase of +15% for clients
- +4 more outcomes
Companies that use Menu Touch
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Menu Touch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Menu Touch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Payment Gateway ProviderscoreMenu Touch integrates with payment processing providers to enable secure online payment for click & collect and order-taking modules. The specific providers are not named on the website but are referenced in the terms of service as partner integrations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Menu Touch competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservations and digital ordering platform (owned by American Express) serving restaurants and diners in the US and Europe. Direct peer in the restaurant digital-platform category where Menu Touch competes for venue mindshare.
- Deliverect: Belgian-origin restaurant SaaS integrating online ordering (click & collect, delivery) with POS systems. Comparable to Menu Touch in the click & collect / online-ordering module and shared European SMB-restaurant customer base.
- Zenchef: Paris-based restaurant SaaS providing reservations, online ordering and digital menu solutions to European restaurants. Direct peer to Menu Touch in geography (France), target customer (CHR) and product mix (digital menu + ordering).
- TastyCloud: French digital menu / QR-code menu provider targeting restaurants and bars. Closest functional peer to Menu Touch's core product (digital menu and QR ordering for SMB CHR venues in France).
- TheFork: European restaurant booking and digital platform (owned by Tripadvisor) operating across France and Southern Europe. Highly comparable to Menu Touch as a digital SaaS layer serving CHR venues, overlapping in diner-facing technology, restaurant onboarding and SMB SaaS GTM.
Broad incumbents
- Lightspeed Restaurant: Large, publicly-listed POS and commerce platform for restaurants offering digital menu, ordering and payments. Overlaps with Menu Touch's feature set but operates as a broader incumbent suite rather than a menu-specialist.
- Toast: Leading US-based restaurant POS platform with integrated digital ordering, QR menus and payments. Broad incumbent with significantly greater scale; competes for the same SMB-to-mid-market restaurant digital ordering wallet.
- SevenRooms: Restaurant CRM, marketing and digital ordering platform serving hotels, restaurants and entertainment venues. Comparable to Menu Touch in targeting upscale CHR venues with digital guest-experience layers.
- OpenTable: Established restaurant reservation and guest-management platform with growing digital ordering capabilities. Broad incumbent in the restaurant digital platform category, comparable in serving CHR venues with digital tools.
- Square for Restaurants: Block's restaurant POS and online ordering solution offering digital menu, QR and ordering features bundled with payments. Larger incumbent alternative to Menu Touch in the SMB restaurant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Menu Touch social profiles
Digital presenceMenu Touch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menu Touch leadership team
Management profileNumber of profiles
Profiles1 record
Menu Touch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menu Touch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menu Touch
What does Menu Touch do?
Menu Touch provides a cloud-based SaaS digital menu platform for restaurants and hospitality operators, featuring digital menus on touch tablets, QR code menu access via smartphones, integrated order taking, click-and-collect online ordering, and outdoor touch terminal displays. The platform supports automatic 12-language translation, allergen filtering, real-time menu updates, and is managed through a back-office CMS, with optional pre-configured hardware sales.
Is Menu Touch a public or private company?
Menu Touch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menu Touch founded?
Menu Touch was founded in 2012. It employs 1 to 10 people.
Where is Menu Touch based?
Menu Touch is headquartered in Mions, France, in the Europe region.
How does Menu Touch make money?
Three revenue lines are on record. SaaS Subscription (Software Licensing) is the primary driver. The others are hardware Sales and free Tier (Freemium).
Who are Menu Touch's main competitors?
Direct peers on record are Resy, Deliverect, Zenchef, TastyCloud and TheFork. Broad incumbents are Lightspeed Restaurant, Toast, SevenRooms, OpenTable and Square for Restaurants.
Does Menu Touch have an API?
No public API is recorded for Menu Touch.
What industry is Menu Touch in?
Menu Touch's product category is Restaurant Technology Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HDACADAF, Touchscreen Monitors (Interactive). Its SIC code is 3575.