mbr
MBR (Medical Beauty Research) is a privately held German-origin luxury dermaceutical skincare brand selling premium anti-aging, sensitive-skin, men's, sun-care, and fragrance products directly to affluent consumers via its US online store and through luxury hotel and spa placements worldwide.
- Company typePrivate
- Founded2000
- HeadquartersIrvine, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What mbr does
MBR (Medical Beauty Research) develops and sells luxury dermaceutical skincare products founded in 2000 by Willi Hermann Watkowiak in Bad Schlema, Germany, in collaboration with dermatologists and plastic surgeons. The product portfolio spans ten collections (BIOCHANGE, BIOCHANGE CEA, CONTINUELINE MED, BIOCHANGE CYTOLINE, BIOCHANGE ANTI-AGEING BODY CARE, PURE PERFECTION 100 N, PURE PERFECTION 100 N THE BEST, MEN Oleosome, Medical Sun Care, and Fragrance) organized across eight categories covering face, body, sun, eye/lip, neck/décolleté, mask, and serum regimens. Proprietary technology includes the patented FibroBoost Complex anti-aging peptide used in the PURE PERFECTION 100 N THE BEST collection, and the MBR SUN GUIDE SYSTEM, both developed to medical-grade standards and produced in small exclusive batches.
The company monetizes exclusively through direct-to-consumer sales of its premium products via its official online store (mbrstore.com), supplemented by placement partnerships with luxury hotels and spas such as Four Seasons Los Angeles at Beverly Hills, Peninsula Beverly Hills, Peninsula New York, Lanserhof Tegernsee, Steigenberger Frankfurter Hof, Rescue Spa, and TSUM Moscow. US operations are conducted through MBR Cosmetics USA LLC, headquartered in Irvine, California, which serves as the exclusive authorized partner for the United States. Customer segments include affluent luxury consumers seeking medical-grade anti-aging skincare, individuals with sensitive or reactive skin (including eczema and rosacea), men served by the dedicated MEN Oleosome line, and luxury hospitality operators.
The marketing approach is multi-channel but lean: a bilingual (English/Spanish) brand website driving traffic to mbrstore.com, organic presence on Facebook and Instagram, email/newsletter with welcome incentives, and personalized skincare consultations. Pricing is not publicly disclosed and is positioned at luxury dermaceutical price points. The company is privately held with no disclosed funding rounds, no disclosed headcount, and no public financial statements, operating from a single Irvine office as a small specialty player in the global luxury skincare category.
mbr firmographics
Firmographics- Name
- mbr
- Legal name
- MBR Cosmetics USA LLC
- Website
- https://mbrcare.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- MBR (Medical Beauty Research) is a privately held German-origin luxury dermaceutical skincare brand selling premium anti-aging, sensitive-skin, men's, sun-care, and fragrance products directly to affluent consumers via its US online store and through luxury hotel and spa placements worldwide.
- Ownership category
- akta.pro rank
mbr industry classification
Industry- Product category
- Luxury Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where mbr is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mbr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: MBR generates revenue through direct-to-consumer sales of their luxury skincare products via their official online store (mbrstore.com). Products are sold at premium price points reflecting their high-end dermaceutical positioning.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
mbr product offering
Product offeringCore offering
MBR develops, manufactures, and sells luxury dermatological skincare products organized into collections covering facial care, anti-aging, body care, sun protection, and fragrance. Products are produced in small, exclusive batches using medical-grade, high-purity active ingredients developed in collaboration with dermatologists and plastic surgeons, and are sold directly to consumers through their official online store and distributed through luxury hotels, spas, and department stores.
Product overview
MBR® (Medical Beauty Research) is a luxury skincare brand offering a comprehensive portfolio of high-end dermaceutical products organized into multiple collections. The product line includes ten distinct collections: BIOCHANGE®, BIOCHANGE® CEA, CONTINUELINE MED®, BIOCHANGE® CYTOLINE®, BIOCHANGE® ANTI-AGEING BODY CARE, PURE PERFECTION 100 N®, PURE PERFECTION 100 N® THE BEST, MEN Oleosome®, Fragrance Collection®, and Medical Sun Care®. These collections are further organized across eight product categories covering the full skincare regimen: BODY, CLEANSER & TONER, ENZYMES, EYE & LIP, MASK, MOISTURIZERS, NECK & DECOLLETE, and SERUMS & CONCENTRATES. The three-step skincare methodology (OPEN, TREAT, CLOSE) structures product usage from cleansing through treatment to sealing, providing a complete skincare system.
Differentiator
Problem solved
Functional benefit
Brands
- BIOCHANGE: Essential skin care collection combining state-of-the-art science with carefully selected and highly effective ingredients that protect against persistent environmental stress and maintain ageless beauty.
- BIOCHANGE CEA
- CONTINUELINE MED
- BIOCHANGE CYTOLINE
- PURE PERFECTION 100 N
- PURE PERFECTION 100 N THE BEST
- MEN Oleosome
- Medical Sun Care
- Fragrance Collection
Products and services
- BIOCHANGE® An essential skincare collection combining state-of-the-art science with carefully selected and highly effective ingredients that protect against persistent environmental stress and activate deep regeneration. Designed for consumers seeking anti-aging and ageless beauty maintenance.
- BIOCHANGE® CEA Restores the skin's functional balance with a synergy of science and nature, combining advanced technology with highly effective ingredient complexes for deep regeneration and resilience against environmental stressors.
- CONTINUELINE MED® A skincare collection for sensitive, irritated, uncomfortable, and very dry skin that restores physiological balance and soothes natural protective functions, suitable for eczema and rosacea-prone skin.
- BIOCHANGE® CYTOLINE® A definitive anti-aging solution featuring biologically active polypeptides and cytokines that stimulate cellular movement and intense regeneration of collagen and elastin fibers.
- BIOCHANGE® ANTI-AGEING BODY CARE An age-defying body treatment system formulated with vitamins and peptides that deeply nourishes, lifts, and smooths body skin.
- PURE PERFECTION 100 N® A skin perfection collection featuring precious, revolutionary ingredients in their most potent concentration to improve all signs of aging and reveal a transformed, youthful complexion.
- PURE PERFECTION 100 N® THE BEST A luxurious, revolutionary collection utilizing the patented MBR FibroBoost Complex peptide that activates fibroblast cell functions for skin rebirth.
- MEN Oleosome® A skincare program specifically designed for men, addressing hair and skin problems with effective, intensive formulations that increase skin resistance and provide a velvety-soft feel.
- Fragrance Collection® Luxurious fragrances including L'OR Pure Gold, MBR Elements, and the Scent of Care line that encapsulate beauty and complement the respective skincare ranges.
- Medical Sun Care® A sun protection system based on the latest medicine and biotechnology findings, featuring the MBR SUN GUIDE SYSTEM with protective, care, and repair properties.
Companies that use mbr
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
mbr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mbr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MBR Cosmetics USA LLC (Parent/Subsidiary)coreMBR Cosmetics USA LLC is the official authorized partner for MBR products in the United States territory. The company holds exclusive distribution rights and operates the US-facing website (mbrcare.com) and online store (mbrstore.com). MBR is part of the Medical Beauty Research corporate group and adheres to the Medical Beauty Research Corporate Code of Conduct.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
mbr competitors and assessment
Company assessmentDirect peers
- La Prairie: Swiss luxury skincare house positioned at the absolute top of the dermocosmetics price ladder with cellular-science heritage. Mirrors MBR's ultra-premium price architecture, clinical-science narrative, and department-store/spa distribution model.
- Augustinus Bader: Luxury skincare brand built around a patented peptide technology (TFC8) with dermatologist co-development. Directly comparable to MBR's positioning: ultra-premium pricing, patented actives, founding dermatologist/scientist authority, and global luxury distribution.
- 111SKIN: Luxury skincare brand founded by a Harley Street plastic surgeon with clinical heritage and luxury hotel partnerships. Comparable to MBR in medical-aesthetic co-development, ultra-premium positioning, and Five-Star hospitality channel strategy.
- Dr. Barbara Sturm: German dermatologist-founded luxury skincare brand with clinical/aesthetic-medicine positioning. Comparable to MBR in German origin, celebrity dermatologist authorship, ultra-premium pricing, and reliance on luxury hospitality and aesthetic-medicine channel distribution.
- Eve Lom: British luxury skincare brand combining spa heritage with clinical-grade formulations, sold through premium department stores and luxury hotels. Comparable in cleanser-led regimen structure, spa-channel DNA, and ultra-premium pricing tier.
- Biologique Recherche: French clinical-cosmetics brand sold primarily through high-end spas and aesthetic clinics with a proprietary methodology. Comparable to MBR in spa/aesthetic-medicine channel exclusivity, premium pricing, and personalized regimen approach.
- Sisley Paris: Family-owned French luxury skincare brand with phyto-cosmetic and clinical-ingredient positioning in a similar price band. Closely comparable in operating model: privately held, multi-decade heritage, global luxury retail, and spa-channel distribution.
- Dr. Hauschka: German naturals/holistic luxury skincare brand with a century-old heritage and international luxury spa distribution. Closely comparable to MBR in German heritage, regulatory-grade manufacturing, and selective luxury spa/hotel channel positioning.
Broad incumbents
- SkinCeuticals: L'Oréal-owned clinical/medical-grade skincare brand widely sold through dermatologists and med-spas. Comparable to MBR's medical-grade positioning and pre/post-procedure claims, but operates in a broader, more accessible price tier with deeper global distribution.
- La Mer: Estée Lauder-owned ultra-luxury skincare brand built on a 'miracle broth' fermentation story with celebrity/scientist co-development. Comparable to MBR's ultra-premium price positioning, science-led narrative, and global luxury hospitality and department-store presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
mbr social profiles
Digital presencembr financial estimates
Financial estimateRevenue estimate
Valuation estimate
mbr leadership team
Management profileNumber of profiles
Profiles1 record
mbr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mbr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mbr
What does mbr do?
MBR develops, manufactures, and sells luxury dermatological skincare products organized into collections covering facial care, anti-aging, body care, sun protection, and fragrance. Products are produced in small, exclusive batches using medical-grade, high-purity active ingredients developed in collaboration with dermatologists and plastic surgeons, and are sold directly to consumers through their official online store and distributed through luxury hotels, spas, and department stores.
Is mbr a public or private company?
mbr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mbr founded?
mbr was founded in 2000.
Where is mbr based?
mbr is headquartered in Irvine, United States, in the North America region.
How does mbr make money?
One revenue line is on record: direct Product Sales.
Who are mbr's main competitors?
Direct peers on record are La Prairie, Augustinus Bader, 111SKIN, Dr. Barbara Sturm, Eve Lom, Biologique Recherche, Sisley Paris and Dr. Hauschka. Broad incumbents are SkinCeuticals and La Mer.
Does mbr have an API?
No public API is recorded for mbr.
What industry is mbr in?
mbr's product category is Luxury Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 32561 and its SIC code is 2844.